Meeting Minutes

Action Team Name: Sustainability Action Team Note Taker name: Ann Rojas Attendees: Briggs, Vanessa Labno, Kimberly Loeb, John
Agenda Item Introductions Synergy: List examples of synergy provided at meeting Previous Meeting Follow-up New Topics Purpose

Meeting Date: March 13, 2008 e-mail: Sahl, Michelle Smith, Ken Tan-Torres, Susan
Follow-up Actions/Status Responsibility Deadline

Telephone #: 215-386-5211 ext. 108_ Paxman, Dalton Rappaport, Elizabeth Rojas, Ann Rosenthal, Michael

Discussion: Main Points The group introduced themselves. Not applicable Not applicable Vanessa Briggs provided an overview of PUFFA. The intent of the process is to create a community action plan to address policy and system changes in food and fitness. Kellogg breaks food and fitness into domains. PUFFA’s vision along with these domains were detailed in a hand-out distributed to participants. The goals of the Kellogg Food and Fitness Initiative are: 1. Food system goals: • Increase access to and use of affordable locally grown healthy food • Increase access to and use of affordable, healthy food options 2. Fitness environment goals: • Increase access to and use of safe and inviting options for physical activity and play • Increase access to and use of safe, inviting spaces for physical activity and play Ken reviewed the planning process and distributed a hand out with further detail. The overarching




At the April 16ht meeting Share clear linkage of Kellogg’s goals with PUFFA’s planning goals and steps to create the Community Action Plan. Re-write Action Team roles for last year of planning grant period, especially now that Action Teams are combined. Provide Definition for how PUFFA’s defines community. Distribute at April 16th meeting.


goals of the project are to 1. Create a strong, effective, and diverse collaborative that can coalesce around a single vision yet has the core competencies necessary to realize the vision. It is expected that the process will capitalize on expertise from the community (including youth and children) and to capitalize on professional expertise in the development of the plan. 2. Develop a feasible and implementable community action plan that reflects PUFFA’s vision, includes SMART objectives, and incorporates a strategy to meet these objectives based on a clear assessment of Philadelphia’s capacity for change There is a 3 phase planning process based on Peter Senge’s model of organizational learning. The process places emphasis on cultivating and strengthening relationships in order to impact communication which impacts group thought processes and in turn influences group effectiveness. Phase 1- creating the container: Involves group formation through action team and community meetings. It is characterized by aspirative thought and ongoing engagement of partners. It is expected to continue through 11/08 Phase 2- creating vision and transforming structures: This phase fosters generative dialogue to deal with the tension between vision and reality. Phase 3-understanding complexity: This phase focuses on policy options and budget discussions that will form the community action plan. Creative tension is resolved and the coalition is formalized. The community action plan must be completed by 11/24 so that it can be approved by 12/19/08. Discussion Question: Is there the assumption that the audience has the knowledge of the value of nutrition and

physical activity? Question: Who is the audience Response: There are really two audiences- the planning process participants and those that will be impacted by the plan (residents of all of Philadelphia). The issue before us is a value proposition- whether food and fitness is seen as relevant in people’s lives. J. Loeb gave the example of clean air- if the consensus was that clean air is essential, we would be changing the way we behave to assure access to it. It may be hard for transformation to occur if people don’t ascribe value to the words. Food and fitness need to be a motivating idea. Core values are an integral part of the vision. This is a new and different type of conversation to have across the city because there are so may perspectives that establishing core values across them is a challenge. The idea is to start in one community and then roll out to other communities. There is possible funding ahead from Kellogg and matching funds will need to be leveraged. Question: when are you expecting to know Kellogg’s decision. Response: Plan is due around February and Kellogg is promoting a seamless implementation timeline- no gap between planning and implementation. We expect to be notified sometime in March or April. Kellogg would like all 9 initiatives to be funded. A plan that meets community needs, is innovative, realistic, and effective will be most likely to be funded. We are not competing against other initiatives, but rather striving to submit the best plan for Philadelphia. What does community mean? Often community means neighborhood residents. This is a limiting

Possible funding


perspective. Sustainability isn’t first and foremost about money, it is about institutional (including neighborhoods and blocks) buy in that can support change. Community really refers to stakeholderslooking for cross-sector buy in. Community is not defined by geography although we may operationalize it that way. Ultimately policy change will impact people who live in Philadelphia, but will also impact those who work in and visit Philadelphia. Ken agreed with discussion and added that when one gets back to what Kellogg wants- food and fitness for children and families- those things happen in communities but their are system level things that occur across neighborhoods. We have to focus on health disparities. We will be evaluated on the impact of policies on health disparities. While we focus on a community to roll out, we will also look at venues, such as schools, parks, rec. centers, corner stores, and urban and regional farms. Vanessa reviewed the structure of the Alliance. It is chaired by 2 community co-chairs (only one of those position is filled). Health Promotion Council is the grantee. The Co-conveners are White Dog Community Enterprises and Philadelphia Department of Public Health. The evaluation team includes Thomas Jefferson University and PHMC. There are five action teams: Youth, Active Living (formerly the built environment and physical activity action teams), Nutrition, Food System, and Sustainability. Working with Alliance leadership and action team leaders are community, professional, and local government stakeholders. The piece that is missing is the built environmentnot having it in a formal way at the beginning of the process is a challenge. To get real buy in on built environment we need those players, before sustainability can be addressed you need key representation from infrastructure.




Identify additional members for sustainability action team from the built environment, Design Advocacy Group DVRPC business, corporate, media sector.

Elizabeth R. and Michelle S. provide contact for Built Environment

2. Who are these critical stakeholders to bring in? Design Advocacy group DVRPC

Group agreed to keep Sustainability Action Team a small manageable group.

Share contact names for:

Vanessa B. contact WHYY, PADOH and other city officials John L. provide contact at federal reserve


Action Team Update

Action teams have been working on clarifying visions within the Kellogg domains. Built Environment and Physical Activity have merged to form Active Living Action team


Action Team update continued

HEC (Healthy Environments Collaborative) is currently topic driven, but its original intent was to assist with planning issues and to coordinate efforts. We may want to consider growing HEC as the Active Living team. HEC serves as a resources for information- it looks at environments- where we live, work, play, cultural environments as well and looks at ways to make them healthy. It is better to work with existing resources The Nutrition and Food System Action teams have clearly identified a draft vision. Discussions have clustered around improving access to food, improving institutional policy including school food service, and economic development. The youth action team has sent members to Tucson for a conference this week to meet other Kellogg Food and Fitness community youth. They’re next project will involve Photo-voice- a process that uses pictures to help assess current environments Vanessa reviewed the role of the Sustainability Action Team- to help leadership and the alliance think strategically about the process (ie what key people are missing that will help sustain efforts during implementation).

Ken will discuss HEC issues with HEC chair


Sustainability Action Team overview


One of the biggest issues that a sustainability team should address is what is a workable governance structure that will operationalize the process and makw necessary connections; it will be easier to get buy in if people can see those connections. We need additional input on structure, relationships between elements and buy-in. It is important not to talk about money. This is not the group what will find us money. Kellogg will look for leveraged resources. Talk to Don about pulling in city government We need city government involved. We need to show support from the city in a visible way. Others agreed that sustainability should focus on building relationships so that things don’t splinter off as the project progresses. This committee should think about strategies to make us sustainable, those strategies will then play into our ability to get external resources, talk about design, suggest strategies to promote the project and thus permit sustainability. What is required of us? Is the plan due in November(08) or February (09)? Are we here to outline strategies for 8-20 years? Vanessa outlined needs: Immediate: 1. Establish clear buy in from leadership at Mayor’s office and other leaders in the city 2. Strategize of venue based approach to impact citywide Intermediate need: 1. Provide input during planning phase on governance and decision making, 2. Provide input on framework for implementation phase The ideal role for PUFFA is as a “one-stop-shop” Ken ASAP

Disseminate to group proposed venues to and list of partners



Increase PUFFA visibility Dalton will see if PUFFA can be part of panel or otherwise involved in Surgeon General’s visit scheduled April 3rd.



for all efforts. J. Loeb presented an idea of using the Centennial District of West Philly as starting point because planning, cultural, and other resources are there. The meeting of the full Alliance (all action teams) has been scheduled for April 16- the time and location are to be determined- it will be an evening meeting. The Baptist church at 17rh and Sansom was suggested as possible site for a meeting. They may charge and may require that they cater the meeting. Next Steps Data/Information Requests Next Meeting Date Not applicable Vanessa will use meeting wizard to set up next meeting.