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Competitor Analysis

Nandini Raghavendra (2010) “Multiplex industry: Ready for consolidation”
In the five years since the Anil Ambani-led entertainment group (then Adlabs, now Reliance
Mediaworks, RMW) bought a controlling stake in Manmohan Shetty's Adlabs in a whopping Rs
350-crore deal, along with their 16 multiplex screens, the industry has not seen big buzz deals.
Till, Shravan Shroff decided to sell his screen dream — Fame (96 screens) to Inox. There is still
a huge untapped potential. The big five players i.e Inox, Adlabs, PVR, Waves, Big Cinema, in a
unified voice feel there is a lot of space to grow. The problem, if at all, is not of too many players
right now but factors like piracy, shorter windows with satellite and home video eating into
theatrical and, of course, a low success ratio of films. These plus the economic slowdown, saw
expansion plans go slow. So, due to a host of reasons, the present may look a bit bleak (add IPL
to that list) but the long-term scenario looks intact. According to the Ficci-KPMG 2010 report on
the media and entertainment industry, by 2013, the number of plex screens in India is likely to
cross 1,600. "Multiplexes have become an important and integral part of the domestic theatrical
industry. They have made a significant impact in bringing viewers back to the cinemas. This is
reflected in that as much as 60% of Indian theatrical revenues for Hollywood and Hindi films,
come from the multiplexes while for South Indian films, it is 25%. Given the experience of
consumers and part digitalisation, the importance of plexes in the distribution space is here to
stay," says executive director and head, media & entertainment, KPMG, Rajesh Jain.
“The mall was opened in 2010. This is the 5
year running. We try to attract the top brands to open
showrooms and give a rich shopping experience to the customer. We also have weekday offers for the
customers where we partner with the shops in the mall and give discounts for the visitors. “Said the
Magneto mall manager “XXXXXXX” . He also added “People have a lot of shopping options here and
other forms of entertainment other than the multiplex.”

Source :

Multiplex movie halls in Raipur:
• PVR Cinemas
• Inox Cinemas
• Cinemax Cinemas
• Glitz Cinemas
• Big Cinemas

Single screen movie halls in Raipur:
• Agarwal Talkies
• Amardeep Talkies
• Garima Cinema
• Prabhat Talkies
• Shyam Talkies
• Raj Talkies

In multiplexes segment, PVR is the market leader. The multiscreen theatres offer extra facilities
like online ticket booking, attractive sales promotion schemes, home delivery of tickets, SMS
booking, toll free calling, etc.

PVR Cinemas, Raipur:
PVR expanded its footprint in Raipur in the year 2010. The four-screen multiplex was
opened with a seating capacity of 1,203. It was launched in Magneto Mall in Raipur. Starting
their chain in Raipur is a first step towards their strategic expansion plans and they are planning
to provide the PVR movie experience to other centres in Chhattisgarh as well.
As stated by Mr. Pramod Arora, Group President, PVR Ltd., it is PVR's constant effort
to reach out to their customers across cities and create benchmarks in the industry. They
provide state of the art movie watching experience. The launch in Raipur is a part of PVR Ltd.'s
organic growth strategy and is another step in its efforts in reaching out to customers in Tier II
cities. PVR Cinemas in Raipur will boast of comfortable seating, sumptuous candy bar, world
class ambience and service. The digital screens are packaged to deliver ultimate movie
experience to the cinema goers of Raipur. The theatres are equipped with E Cinema projectors
from Real Image and state of the art sound system for real life sound effects.
Inox Cinemas, Raipur:
INOX multiplex was launched at City Mall 36 on 17th August 2007. INOX was the first
multiplex to be opened in the state of Chhattisgarh and it has 4 screens and 1280 seats. INOX
aims to revolutionize the movie going experience in the city. They symbolize excellence in
design, ambience, features, safety and service. They are fitted with state-of-the-art equipment.
The auditoriums are equipped with the best in projection and acoustic systems, using the
world‟s finest equipment and technology. To the consumer it signifies that the movie is seen
and heard at optimum performance levels, just as the filmmaker would have intended.
The programming mix at INOX, Raipur includes a mix of Hindi, English and other
regional films. Offering greater variety in theatre food, INOX has introduced its own
„concessions‟ (food) counter REFUEL, offering a range of flavored popcorns, combo meals,
snacks and beverages. INOX ushers in new standards in customer delight with more than 100
young, uniformed „Inoxians‟, trained in Ushering, Box office, Concessions and Housekeeping,
ensuring a comfortable and pleasant experience within the multiplex.
High standards of hygiene and security within the complex complete the loop in
providing world-class comfort. INOX Raipur is a testament to the company‟s mission to create
India‟s largest network of world class multiplex cinema theatres across all leading towns and
cities of India and to be a leader in the Indian film exhibition industry.
Cinemax, one of the largest multiplex chains in India entered Raipur on February 11,
2011. This sprawling 5 screen multiplex located at City Centre Mall has total capacity of 1055
Having marked its presence in Raipur, Cinemax now has 107 operational screens across
the country in 33 locations with a total capacity of 27,839 seats. It was previously owned by the
Kanakia group but later bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas.
Cinemax India Ltd. is a family entertainment centre focused primarily on the exhibition
and gaming business with limited interests in mall development. Cinemax is one of the largest
exhibition theatre chains in India operating 33 properties and 107 screens. The Cinemax brand
is one of the most recognizable film exhibition brands in its areas of operation with plans afoot
to spread its footprint across the country. Cinemax is part of the Kanakia Group which has a
track record of over 20 years in the real estate industry with more than 10 million sq. ft. of
residential and commercial real estate developed.
Glitz cinemas:
Stargaze Entertainment Pvt. Ltd. is an initiative to build a business around the film
exhibition opportunity in India. We are, via multiple development models creating a multiplex
operation and management business under the brand GLITZ Cinemas, targeting the core movie
viewing demographic.
Their goal is to establish GLITZ Cinemas as the leading multiplex cinema chain for
emerging India, delivering international cinema experience based on our strategy to identify an
optimum and profitable cinema configuration and create regional strangleholds while developing
national presence. Founded by Capital 18, the private equity arm of the Network 18 Group and
Sumant Bhargava, the company commenced commercial operations in July 2008.
In the three years since their inception, they are entertaining more than 2 million viewers
in 8 cities across more than 5,747 seats. They are growing to another 4 cities within this year.
The three cornerstones of their offering - GLITZ LOUNGE, GLITZ MAX and GLITZ 3D offer
the ubiquitous Gold Class with flatbed recliners, exclusive waiting lounge & personalized
service; a large 50feet screen for enhanced viewing pleasure and 3D for greater cinematic visual
experience respectively.
Big cinemas:
Big cinemas has 2 screens in Raipur. BIG Cinemas, a division of Reliance MediaWorks
Limited, a member of the Reliance Group, is India' largest cinema chain with about 516 screens
spread across India, US and Malaysia. After pioneering the IMAX experience in India, it
recently launched 3D and 6D technology and is the only cinema chain to screen films in all three
formats. It is also launching the first megaplexes in the country.
As of July 2014, the company had 280 screens in India. The company accounts for 10 to
15% of box office contributions of large movies.