WhaL can l1 reallv dellver for

8uslness lnLelllaence & uaLa
Warehouslna?
uavld M Walker
uaLa ManaaemenL & Warehouslna
1uesdav 13
Lh
uecember 2009
Where Lo sLarL ?
•  WhaL can l1 reallv dellver for
8uslness lnLelllaence & uaLa
Warehouslna?
•  lnlual 8esponse: noLhlna
•  Whv? 8ecause Lhere are more
quesuons Lhan answers
•  WhaL are Lhe Lhlnas LhaL !"#$#%& l1
from dellverlna 8uslness lnLelllaence &
uaLa Warehouslna?
1uesdav 13Lh uecember 2009 ©2009 uaLa ManaaemenL & Warehouslna 2
More Cuesuons 1han Answers .
1uesdav 13Lh uecember 2009
•  ls 8l someLhlna LhaL Lhe buslness reallv wanLs?
•  ls Lhe buslness prepared Lo pav for
8uslness lnLelllaence?
•  ls Lhe buslness prepared for Lhe consequences
of deplovlna 8uslness lnLelllaence ?
•  ls Lhere a 'uo noLhlna' 8uslness lnLelllaence opuon?
•  Can Lhe buslness aruculaLe Lhelr requlremenLs?
•  ls lL posslble Lo swlLch Lhe dlrecuon of 8l qulcklv?
•  Can Lhe buslness & l1 aaree on whaL a successful
8uslness lnLelllaence soluuon wlll look llke?
•  Can l1 manaae Lhe lmpacL of chanae?
•  Can l1 choose approprlaLe Lechnoloav?
•  Pow do vou valldaLe 8uslness/l1 allanmenL?
3 ©2009 uaLa ManaaemenL & Warehouslna
ls 8l someLhlna LhaL Lhe buslness reallv wanLs?
1uesdav 13Lh uecember 2009
•  Clearlv valulna 8l ls noL an exacL sclence and oûen
comes down Lo mlndseL. Comparlna 8l Lo a colleae
educauon: lL mav be expenslve and ume-consumlna,
buL Lhere are manv less Lanalble beneñLs, llke
lncreased earnlna power and overall lmproved quallLv
of llfe, whlch come vears laLer.
•  lL's noL easv Lo persuade someone Lo ao Lo colleae
based on a purelv ñnanclal or numbers aame, and Lhe
same Lhlna aoes for 8l. ?ou [usL have Lo belleve LhaL 8l
ls absoluLelv essenual for vou as an oraanlzauon Lo
lnvesL, LhaL Lhls ls a fundamenLal core compeLencv LhaL
vou have Lo have.
8lll PosLmann, vlce ÞresldenL & AnalvsL, CarLner, March 2008
•  ln anv oraanlsauon lL ls Lhe execuuve and
buslness manaaemenL LhaL have Lo value and
wanL a 8uslness lnLelllaence ln order for lL Lo
succeed
4 ©2009 uaLa ManaaemenL & Warehouslna
ls Lhe buslness prepared Lo pav for 8uslness lnLelllaence?
1uesdav 13Lh uecember 2009
•  1here ls a subsLanual fronL loaded cosL
–  new lnfrasLrucLure/soûware/resources
–  8uslness user ume Lo aruculaLe and re-
lLeraLe requlremenLs
•  And Lhere ls slanlñcanL on-aolna cosLs
–  8uslness enaaaemenL ln Lhe process of dav
Lo dav requlremenL chanae
–  SvsLems chanae and malnLenance cosLs
•  All over a 7-10 vear llfespan
3 ©2009 uaLa ManaaemenL & Warehouslna
•  1he buslness musL undersLand LhaL 8uslness lnLelllaence ls an
on-aolna, lona-Lerm developmenL and noL a one-oñ pro[ecL
ls Lhe buslness prepared for Lhe consequences of 8l ?
1uesdav 13Lh uecember 2009
•  Wlll Lhe buslness chanae lLs processes Lo
eñecuvelv explolL Lhe new lnformauon and
noL reverL Lo 'alwavs done lL Lhls wav'?
•  Wlll Lhe buslness sancuon chanaes Lo
worklna pracuces and operauonal svsLems ln
order Lo lmprove daLa quallLv?
•  Wlll Lhe buslness accepL emplrlcal evldence
abouL Lhe sLaLe of Lhe buslness and sLop
acuna on 'auL-lnsuncL'
6 ©2009 uaLa ManaaemenL & Warehouslna
•  Wlll Lhe buslness shuL down Lhe lnformauon 'couaae
lndusLrv' where Leams of analvsLs massaae lnformauon
unul lL ls 'correcL' or Lo meeL 'pollucal' ends
ls Lhere a 'uo noLhlna' 8uslness lnLelllaence opuon?
1uesdav 13Lh uecember 2009
•  ?es - buL lL ls noL free!
–  lL means LhaL Lhe currenL cosLs, lnemclencles and
lnaccuracles wlll conunue
–  lL ls much cheaper Lhan sLaruna a pro[ecL LhaL falls Lo
dellver
–  8uL lL ls much more expenslve Lhan a successful soluuon
•  lnformauon, llke quallLv, ls free
–  As lona as vou are prepared Lo lnvesL (heavllv) ln lL
–  ?ou alreadv have Lhe daLa
–  Converuna LhaL daLa lnLo lnformauon
ls onlv useful lf vou are prepared Lo
make aood use of Lhe lnformauon
7 ©2009 uaLa ManaaemenL & Warehouslna
Can Lhe buslness aruculaLe Lhelr requlremenLs?
1uesdav 13Lh uecember 2009
•  ls Lhere a clear and slmple framework Lo
capLure requlremenLs?
•  ls Lhe framework avallable and open Lo
buslness and l1 users?
•  ls Lhere a dlcuonarv or alossarv Lo deñne
commonlv used Lerms?
•  Can Lhe buslness users aaree on Lhe
prlorlues?
•  uoes l1 recoanlse LhaL requlremenLs capLure
ls an on-aolna exerclse?
•  uoes l1 have Lhe rlahL people Lo faclllLaLe
Lhls on-aolna process?
8 ©2009 uaLa ManaaemenL & Warehouslna
ls lL posslble Lo swlLch Lhe dlrecuon of 8l qulcklv?
1uesdav 13Lh uecember 2009
•  1he buslness wlll have new requlremenLs
–  1hls lnLroduces new daLa lnLo Lhe soluuon
•  1he buslness wlll have chanalna prlorlues
–  1hls añecLs Lhe order ln whlch developmenLs
are bullL and run
•  l1 ls requlred Lo make an 'aalle' response
–  Cood communlcauons
–  LlahL-welahL processes
–  'Lasv Lo do buslness wlLh'
–  'Can-do' amLude
–  1hls mav run counLer Lo exlsuna worklna pracuces
9 ©2009 uaLa ManaaemenL & Warehouslna
Can 8uslness & l1 aaree on whaL success wlll look llke?
1uesdav 13Lh uecember 2009
•  MosL 8l pro[ecLs head oñ ln a dlñerenL
dlrecuon from LhaL orlalnallv planned
•  Success should be deñned (and conunuallv re-
deñned) ln Lerms of buslness usefulness
–  Þhase dellverv on-ume ls lmporLanL buL scope
chanaes accommodaLed wlLhln a phase ls a beuer
lndlcaLor
–  Acuve users and ad-hoc reporuna are beuer
lndlcaLors Lhan daLa model compleLeness and L1L
mapplnas bullL
–  1he number of uC lssues ñxed ln source svsLems ls
a beuer measure Lhan number of reporLs
developed, especlallv lf Lhelr usefulness aaes
•  1he blaaesL quesuon Lo be answered ls wheLher 8l ls or wlll have a
posluve eñecL on Lhe overall buslness process
•  8uslness lnLelllaence ls noL an end ln and of lLself, lL ls a faclllLaLor
10 ©2009 uaLa ManaaemenL & Warehouslna
Can l1 manaae Lhe lmpacL of chanae?
1uesdav 13Lh uecember 2009
•  uaLa Warehouses are all abouL chanae:
–  8uslness users wlll chanae Lhelr
requlremenLs
–  Lxlsuna Source SvsLems wlll be uparaded or
replaced
–  new Source SvsLems wlll appear, oûen
wlLhouL nouce
•  lf Lhe currenL l1 deparLmenL has problems manaalna
chanae ln Lhe exlsuna operauonal svsLems Lhen
addlna a 8uslness lnLelllaence soluuon LhaL ls
dependenL on all of Lhem wlll onlv make Lhe slLuauon
worse
11 ©2009 uaLa ManaaemenL & Warehouslna
Can l1 choose approprlaLe Lechnoloav?
1uesdav 13Lh uecember 2009
•  uaLa Warehouslna ls noL Lhe same as oLher svsLems
–  1here ls a loL of speclallsL Lechnoloav
–  1here ls a loL of new Lechnoloav
–  lL ls a larae, ln-house, bespoke developmenL
•  lL ls almosL cerLaln LhaL some corporaLe l1 sLandards
can noL and should noL be applled
–  Plah Þerformance 8l uaLabases
–  Cpen Source 1ools
•  8l ls heavllv añecLed bv chanae
evervwhere else ln Lhe oraanlsauon
and Lhe Lechnoloav musL allow for Lhls
12 ©2009 uaLa ManaaemenL & Warehouslna
Pow do vou valldaLe 8uslness/l1 allanmenL?
•  8efore vou sLarL:
–  Assess vour readlness
–  lf vou are noL readv Lhen lnvesL ln aemna readv ñrsL
•  lmprove Senlor ManaaemenL LnaaaemenL, 8equlremenLs,
Chanae ManaaemenL, uaLa CuallLv, Þro[ecL MeLhodoloales
MasLer uaLa ManaaemenL, eLc.
•  Cnce vou are aolna:
–  8enchmark and PealLh Check
–  8e prepared Lo re-allan
–  Look aL Lhe slLuauon from boLh sldes
•  Pow does Lhe buslness percelve Lhe value of Lhe 8l Soluuon?
•  Pas l1 dellvered a vlable Lechnlcal 8l soluuon?
1uesdav 13Lh uecember 2009 13 ©2009 uaLa ManaaemenL & Warehouslna
So .
WhaL can l1 reallv dellver for 8l & uW?
1uesdav 13Lh uecember 2009 14 ©2009 uaLa ManaaemenL & Warehouslna
WhaL can l1 reallv dellver for 8l & uW?
•  undersLandlna
–  Lnsurlna LhaL Lhe buslness undersLands LhaL:
•  lL needs Lo be commlued for Lhe lona run
•  lL has Lo have Lhe resources (people and monev)
•  lL has Lo be wllllna Lo chanae Lhe wav Lhe buslness works
•  1here ls a cosL of dolna noLhlna
•  ManaaemenL
–  Lnsurlna LhaL Lhere are approprlaLe mechanlsms ln place for
•  Speclfvlna and malnLalnlna requlremenLs and assoclaLed prlorlues
•  Manaalna chanae ls a posluve and responslve manner
•  ueveloplna crlLerla for deñnlna and monlLorlna success
1uesdav 13Lh uecember 2009 13 ©2009 uaLa ManaaemenL & Warehouslna
WhaL can l1 reallv dellver for 8l & uW?
1uesdav 13Lh uecember 2009
•  Communlcauon
–  Lnsurlna LhaL lL ls easv Lo Lalk abouL:
•  8equlremenLs, Chanae, uaLa CuallLv, eLc.
–  Lnsurlna LhaL Lhe buslness users do noL develop
Lhe wrona percepuon of Lhe 8l soluuon
•  And onlv Lhen . 1echnoloav
–  8uvlna Lhe Lechnoloav ls easv
•  8uL l1 mav have Lo sLep ouLslde Lhelr comforL space Lo
aeL Lhe rlahL Lools
–  uellverlna a soluuon ls hard
•  lL requlres a more lnLearaLed, chanae manaaed and
ßexlble soluuon LhaL mosL l1 deparLmenLs are used Lo
or prepared for. lL ls a hlahlv collaborauve eñorL
beLween buslness users and l1 deparLmenLs
16 ©2009 uaLa ManaaemenL & Warehouslna
Can Lhls all be done?
•  Luropean 8eLall Craanlsauon
–  SLarLed ln 1999 as a [olnL 8uslness/l1 pro[ecL
–  Sull operauonal, no end of llfe plan ln slahL
–  8oard level commlLmenL
•  Cperauonal SvsLems: l1 ulrecLor (C1C)
•  8uslness lnLelllaence: 8l ulrecLor (ClC)
•  8oard level dlrecuve LhaL Lhls ls Lhe slnale source or reporLs
–  8l chooses Lhelr own Lechnoloav plauorms
–  Pas malnLalned rouahlv Lhe same slze Leam from Lhe
ouLseL (clrca 20 people)
–  8esponds Lo mosL (99°+) chanae requesLs bv Lhe nexL
worklna dav
–  SlanlñcanL parLs of Lhe buslness resLrucLured around
uslna and exploluna 8uslness lnLelllaence
–  no 8eLurn on lnvesLmenL case: Lhev [usL know lL has been
worLhwhlle
1uesdav 13Lh uecember 2009 17 ©2009 uaLa ManaaemenL & Warehouslna
Can more be done?
1uesdav 13Lh uecember 2009 ©2009 uaLa ManaaemenL & Warehouslna 18
•  Clobal ManufacLurlna Craanlsauon
–  Cver 180 llnanclal SvsLems ln 100+ operauons
–  used Lwo daLa warehouses over 10 vears
–  SLarLs wlLh uaLa Warehouse 1
•  CollecLs all lnformauon from 'leaacv' ñnanclal
svsLems and allows alobal 8l reporuna
–  Meanwhlle
•  ueplovs new alobal L8Þ svsLem ln 3 lnsLances
•  Chanaes 8uslness Þrocesses Lo reßecL L8Þ
•  uevelops sLrona MuM and uaLa CuallLv
–  uellvers uaLa Warehouse 2
•  Sourced from new L8Þ
•  Cne oñ hlsLorlcal load from uWP1
•  new uWP based around new L8Þ soluuon
ls Lhere even more?
•  nauonal 8all CperaLor
•  Þoor publlc percepuon and fraamenLed
Lrack manaaemenL soluuons
•  lnLroducuon of new Lrack condluon
monlLorlna Lechnoloav, processes and
resources aûer
•  CollaLe and dlsplav 20+ Lvpes of
measuremenL everv 6mm over 32,000km of
Lrack
•  lnvenLed enurelv new wav Lo represenL
Lrack condluon daLa
•  All drlven Lhrouah a daLa warehouse
1uesdav 13Lh uecember 2009 ©2009 uaLa ManaaemenL & Warehouslna 19
And whaL are Lhe beneñLs?
•  Lvolvlna new lnformauon cenLrlc buslness processes wlll
–  lmprove how we our shareholders vlew us
–  lmprove how our cusLomers vlew us
–  lmprove how eñecuve and emclenL our buslness processes are
–  lmprove how well do we aeneraLe and adopL new knowledae
•  1hese beneñLs wlll be based on lnformauon svsLems LhaL
–  MeeL Lhe buslness lnLelllaence requlremenLs
–  Can respond qulcklv Lo chanaes ln
Lhe oraanlsauon
–  ConLaln LrusLed, conslsLenL, umelv
and accuraLe daLa
•  l1 can dellver Lhls bv developlna
–  A clear undersLandlna of Lhe buslness requlremenLs
–  Lñecuve manaaemenL of Lhe developmenL process
–  Clear communlcauon channels
–  . and approprlaLe Lechnoloav
1uesdav 13Lh uecember 2009 ©2009 uaLa ManaaemenL & Warehouslna 20
WhaL can l1 reallv dellver for
8uslness lnLelllaence & uaLa Warehouslna?
1hank ?ou
uavld M Walker davldw«daLamamL.com
uaLa ManaaemenL & Warehouslna
hup://www.daLamamL.com