OFFICE OF

STUDENT MEDIA
LSU
RATE CARD
2014-2015
As we strive to continuously improve customer satisfaction for both our advertisers and our audience we are excited to
be expanding offerings and modernizing current products in the 2014-2015 school year. As we continue to fnd new
ways to deliver the most effective means in reaching LSU students with media and promotions, we are too evolving with
the changing markets. Our new tagline, Now. New. Next, can be seen as one of the many was we are improving how
we both integrate our media with the LSU campus environment and make changes that improve reaching the LSU
community and become an even stronger integral part of our audiences day-to-day lives.
LSU's student media offerings penetrate the LSU marketplace more effectively than any other media with a unique
combination of information and entertainment. Your message will reach not only our students, but faculty and staff as
well, allowing your message to reach more than 36,000 people on the LSU campus. All of our products and services are
produced by students for the LSU community and your message will be targeted toward this highly desirable market.
LSU students alone will spend $160 million each year in goods and services.
LSU is a vibrant community on the move. This college market is considered an important segment of the youth market,
which includes active consumers aged 18-24. This segment accounts for more than $300 billion in spending each year
across a wide range of consumer goods and services. College students are savvy, brand-conscious and independent.
These young adults are making purchases that will establish lifelong brand loyalties.
ABOUT
STUDENT MEDIA
AWARDS & RECOGNITIONS
ONLINE ADVERTISING
ADVERTISING
CNBAM Awards
CNBAM Awards
CNBAM Awards
CNBAM Awards
SUN and Other Awards
Other Awards
THE DAILY REVEILLE
The Daily Reveille was recognized for its outstanding coverage in the 20022003 school year with a Pacemaker Award
from the Associated Collegiate Press and the Newspaper Association of America Foundation, the highest award granted
to student publications in the United States.
Princeton Review named The Daily Reveille as the 12th best college newspaper in the nation in its 2008 edition of The Best
361 Colleges.The Daily Reveille won the Editor & Publisher award, or EPpy, in 2008 for best college newspaper Web
site.[63]
The Society of Professional Journalists named The Daily Reveille "Best All-Around Daily Student Newspaper" in its 2012
Mark of Excellence awards.[64]
Best All-Around Daily Student Newspaper, SPJ Regionals 2014
Sports Photography (Large) Winner, SPJ Regional 2014
KLSU RADIO
Winner of Radio News Reporting, SPJ Regionals 2014
TIGER TV
Television Feature Winner, SPJ Regionals 2014
Winner of Television Sports Reporting, SPJ Regionals 2014
Overall Winner for Television News/Feature Photography, SPJ Regionals 2014
LSUREVEILLE.COM
Overall Winner in Online Feature Reporting and Online In-Depth Reporting,
SPJ Regionals 2014
Online Opinion & Commentary, SPJ Regionals 2014
Best Use of Multimedia, SPJ Regionals 2014
Best Affliated Web Site, SPJ Regionals 2014
TABLE OF CONTENTS
2-3
DEMOGRAPHICS
4
ANNUAL CONTRACTS
REVEILLE RATES
6
SPECIAL PUBLICATIONS
5
LEGACY&GUMBO
7
8
KLSU
TIGER TV
9
10
CALENDAR
ONLINE
11
12
MOBILE
MARKETING
13-14
15
TRANSIT
DIRECT
16
17
TRANSIT
MINIMAL
ANNUAL
SPEND
$55,000 $6.00
$45,000 $6.50
$40,000 $7.00
45%
40%
35%
REVEILLE
RATE
MINIMUM
DISCOUNT
for other media outlets.
(Certain restrictions apply)
$35,000 $7.50
$30,000 $8.00
$25,000 $8.50
30%
25%
20%
$20,000 $9.00
$15,000 $9.25
$10,000 $9.50
14%
10%
8%
$5,000 $9.75 5%
INTEGRATED
MARKETING PACKAGES
Annual Dollar Volume Agreements include expenditures in
The Daily Reveille, The Legacy, Special Sections, Inserts,
TTV, KLSU, Digital Products, and all media vehicles. The
discounts are applicable to all products mentioned in this
rate card except for Events and Transit. Revenue for any
events and transit advertising will count towards achieve-
ment of the annual contract; however, the minimum
discount does not necessarily apply to these particular
outlets; however, specifc discounts will be extended to
advertisers at the time of the contract and/or specifc
placement. Advertisers agreeing to an Annual Volume
commitment will be charged the corresponding rate.
Advertisers not achieving their volume commitment agree
to pay at the rate applicable for the years actual advertis-
ing volume. Contracts are on a 12 month basis.
OTHER PACKAGE
OPTIONS
We will continue to offer our Customized Maximum and
Premium Exposure Yearly Sponsorships. These are 10
month packages that are comprised of TTV and other media
vehicles, such as The Daily Reveille.
TIGER TV EXPOSURE PACKAGES
DOLLAR VOLUME CONTRACTS
150+ 251+ 501+ Inches
$11.00 $10.50 $10.00 Rates
The Daily Reveille bulk space contracts are based on the
minimum # of inches placed during the 2014-2015 Academic
School Year.
COLUMN INCH CONTRACTS
ANNUAL CONTRACTS
Maximum Exposure:

$7,500/yr or $750 in 10 monthly installments
Premium Exposure:
$4,500/yr or $450 in 10 monthly installments
Production of one 30-second commercial
Four commercials to air your chosen sponsored program, which air at
least twice:
Approximately 21 full weeks of programming, 4 shows a week, 4
commercials per show, 2 airings = approx. 672 commercials (min.) to
air
Entire shows viewable and uploaded to website
(336 commercials available to view per year)
One show segment per day uploaded to website with a :05 logo into,
and a :15 commercial to close (84 sponsored segments uploaded per
year)
One online rectangle ad to rotate with other sponsors
Logo inclusion on daily ad that lists all TV showtimes in
The Daily Reveille
300 column inches with color in The Daily Reveille during the fall
and spring semesters
Logo inclusion on four 4 half-page color ads in the magazine
Sponsor name listed on www.tigertv.tv
Production of one 30-second commercial
Four commercials to air during your chosen sponsored program, which
air at least twice
Approximately 21 full weeks of programming, 4 shows a week,
4 commercials per show, 2 airings = approx. 672 commercials (min.) to
air
Entire shows viewable and uploaded to website
(336 commercials available to view per year)
One show segment a day uploaded to website with a :05 logo intro, and
a :15 commercial to close (84 sponsored segments uploaded per year)
Logo inclusion on a daily ad listing all TV showtimes in The Daily Reveille
Logo inclusion on 4 half-page color ads in the magazine
Sponsor name listed on www.tigertv.tv
SPECIAL DISCOUNTS
DISPLAY
AD RATES
All display advertising rates are net rates, and are
non-commissionable to agencies. LSU departments
and organizations qualify for a LSU campus rate.
Fall and Spring: 11,000 - 13,000 (Monday - Friday)
Summer: 6,000 - 7,000 (Tuesday & Thursday)
To run ad on Reserve space & submit artwork by:
Monday Wednesday, 5 p.m.
Tuesday Thursday, 5 p.m.
Wednesday Friday, 5 p.m.
Thursday Monday, 5 p.m.
Friday Tuesday, 5 p.m.
Daily Reveille Ad Sizes
Quarter page
3 x 6
5 x 5
2 x 6
3 x 4
Eighth page
3 x 3
Full page (5 x 14)
4 x 4
Half page (5 x 7)
2 x 4
SIZES AND PRICES
Example: (1 column wide x
5 inches deep =
5 column inches)
Calculating Column Inches=
No. of columns x
No. of vertical inches
DEADLINE SCHEDULE
SPECIAL
PLACEMENTS
Type Per Column Inch
OPEN RATE ............................................ $12.50
LSU CAMPUS RATE ................................ $10.25
SUMMER OPEN RATE ............................ $10.00
PROCESS COLOR ................................... $3.00
For color: minimum $36 & maximum $100
CIRCULATION
Inches
150+
251+
501+
$11.00
$10.50
$10.00
Rates
COLUMN INCH
CONTRACTS
Minimum # of inches placed during the
2014-2015 Academic School Year.
REPEAT AD
INCENTIVES
Ads can be repeated within 4 days after
the frst insertion date and earn discounts
as follows: *discounts applies to space
only
2ND
INSERTION
25%
off
SUBSEQUENT
INSERTION
40%
off
Front Page:
5 columns wide x 1
Daily- $375 a day
Weekly- $1,500
($300 a day)
Sports Front:
5 columns wide x 1
Daily- $275 a day
Weekly- $1,000
($200 a day)
column sizes
1 col. = 1.9412 in.
2 col. = 4.0494 in.
3 col. = 6.1576 in.
4 col. = 8.2658 in.
5 col. = 10.374 in.
strip ads
guarenteed position
Ads will print on the bottom of the page
Back page placement is available for full-color
ads for a 20% placement fee. Additional
placements are available for a 15% placement
fee. All placement fees are based on the total
amount billed for space only.
Back page placement - add 20%
Other placement - add 10%
Discount: Buy all 8 for 25% off
Buy 4 or more at 10% off
*$40 surcharge per advertiser
2014-2015 SPECIAL
PUBLICATIONS
special publication cover examples
RATES & SIZES
Advertising
Friends & Family
READERS SEEK OUT INFORMATION
ON PRODUCTS & SERVICES FROM:
62%
67%
Guide Deadline Publication Date
JUNE 8
AUG 11
OCT 17
NOV 21
FEB 6
AUG 29
JAN 9
MAR 5
APR 20
JUL 26
AUG 28
NOV 5
DEC 8
FEB 25
SEP 17
JAN 28
MAR 25
MAY 4
Freshman Orientation
Football
Dining and Entertainment
Puzzle
Living Guide
Fashion Guide
Best of LSU
Career Guide
Puzzle
SPECIAL PUBLICATIONS
Half page
(7.007 X 4.536)
$350
Full page
(7.007 X 9.167)
$650
Quarter
page
(3.423 X 4.5361)
$200
THE CAMPUS
YEARBOOK
LEGACY RATES
*Discount: Buy 4 at 20% off
Buy 3 at 10% off
9 in x 12 in $460 Inside Front Cover
9 in x 12 in $460 Page One
9 in x 12 in $435 Inside Back Cover
9 in x 12 in $510 Back Cover
3.6 in x 10 in $235 Half Page
3.6 in x 6 in $135
9 in x 12 in $360 Full Page
Quarter Page
PRODUCT
DESCRIPTION
Legacy is a full-color, glossy, general-interest magazine
that focuses on people and issues relating to the LSU
campus community. Known for its unique design, this
magazine is published four times a year and is
distributed at numerous locations across the campus.
Issue Published
SEPT 22 AUG 20
NOV 10
OCT 8
FEB 23
JAN 12
MAR 23 FEB 19
Deadline
WINTER
IS COMING
Mens fashion gets a new
look this season. pg. 10
I SWEAR ITS ME:
FAKE IDS
IN BATON ROUGE
+
GREEK LIFES
DRIVINGFORCE
Meet Angela Guillory.
JAMAICAN ATHLETES
TAKE THE LEAP
BORN THIS WAY?
TRANSGENDER AT LSU
LEGACY
FALL 2013 | ISSUE 2 LOUISIANA STATE UNIVERSITY
1
LEGACY
L OUI S I ANA S TAT E UNI VE R S I T Y / S P R I NG 2 0 1 4 / I S S UE 4
GETTI N TI PSY
cupcakes with a twist
LSU GYMNASTS
beyond the floor
SG APATHY
why such an enigma?
FASHI ON
p. 18

$250 Additional Full Page
$225 Half Page
$350 Full Page
STUDENT
ORGANIZATION RATES
*All ads will run in full color
To reserve your organizations space,
call the sales offce at 225.578.6090.
RETAIL
ADVERTISEMENTS
The Gumbo is Louisiana State Universitys annual yearbook
and distributed each Fall. Student Organizations can gener-
ate awareness for prospective members, highlight philan-
thropic endeavors and celebrate member achievements.
To support student jobs and the university,
tadvertisers may purchase space in the yearbook.
For rates and placement contact 225.578.6090.
2014-2015 CALENDAR
REVEILLE PRINT
KLSU
Fall Classes Begin
Labor Day Holiday
Fall Break
Fall Midterms
Thanksgiving Break
Fall Final Exams
Fall Commencement
Winter Break
Spring Classes Begin
Mardi Gras Break
Spring Midterms
Spring Break
Spring Final Exams
Spring Commencement
Summer Classes Begin
Independence Day
Aug 25
Sept 1
Oct 2-6
Oct 13-18
Nov 26-Dec 1
Dec 8-13
Dec 19
Dec 6- Jan 14
Jan 14
Mar 15-18
Mar 2-7
Apr 3-13
May 4-9
May 14-16
June 8
July 3
SEPT 2014 OCT 2014 NOV 2014
DEC 2014 JAN 2015 FEB 2015 MAR 2015
APR 2015 MAY 2015 JUNE 2015 JULY 2015
ACADEMIC CALENDAR
FOOTBALL SCHEDULE
Aug 31- TCU @ Dallas Cowboys Stadium
Sept 7- University of Alabama at Birmingham
Sept 14- Kent State
Sept 21- Auburn
Sept 28- @ University of Georgia
Oct 5- @ Mississippi State
Oct 12- University of Florida
Oct 19- @ Ole Miss
Oct 26- Furman University (Homecoming)
Nov 9- @ University of Alabama
Nov 23- Texas A&M
Nov 30- Arkansas
Reveille Run Dates
Half Day of School
School Closed- Holiday
First and Last Days
of Semester
reveille print calendar key
Dates of Automation
Off at noon
School Closed- Holiday
First and Last Days
of Semester
klsu calendar key
AUG 2014
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2014-2015 CALENDAR
REVEILLE PRINT
Fall Classes Begin
Labor Day Holiday
Fall Break
Fall Midterms
Aug 25
Sept 1
Oct 2-6
Oct 13-18
FALL 2014 ACADEMIC CALENDAR
AUG 2014
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Thanksgiving Break
Fall Final Exams
Fall Commencement
Winter Break
Nov 26-Dec 1
Dec 8-13
Dec 19
Dec 14-Jan 14
KLSU
Reveille Run Dates
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OCT 2014
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Spring Final Exams
Spring Commencement
Summer Classes Begin
Independence Day
May 4-9
May 14-16
June 8
July 3
KEY
Spring Classes Begin
Spring Midterms
Mardi Gras Break
Spring Break
Jan 14
Mar 2-7
Mar 15-18
Apr 3-13
SPRING 2014 ACADEMIC CALENDAR
UNDERWRITING
RATES
SPORTS & NEWS
News update plays at :20 past the hour
Sports update plays at :30 past the hour
A.M. (69 a.m.) or P.M. (36 p.m.) available.
3 total spots per day.
One 30-second spot/hour
$130 per week for A.M. or P.M.
SPECIALTY SHOW &
BREAK UNDERWRITING
DISCOUNTS
25% off
week 5
50% off
week 7
100% off
week 12
SPECIALTY SHOW
Underwriting combines the benefts of advertising with
public relations as it builds awareness, credibility, and
goodwill with listeners who are active, educated and
community-minded. Underwriting is a highly targeted
marketing tool, effective for long-term positioning or
KLSUs goal is to assist you with a cost effective
public radio marketing strategy that meets your needs and
budget. Underwriting is a tax-deductible contribution to a
non-proft agency. KLSU promotes slogans, locations and
neutral descriptions of products and services. We cannot
make quantitative, partisan or qualitative statements or
KLSU offers programming with no commercial clutter for
greater impact. Your sponsorship messages are offered in
a clutter-free environment allowing your message to have
a stronger impact with KLSU listeners since they are more
likely to listen to sponsorship breaks.
Underwriting with KLSU gives you the ability to reach a
growing, weekly audience of diverse listeners who share
many diverse interests and lifestyles. These listeners are in
our community and also worldwide through online
One 2 x 3 ad in The Daily Reveille to promote the KLSU
show with your logo included.
Fifteen underwriting announcements the week of your
show sponsorship.
Three in-show underwriting announcements per hour.
One hour show 18 total spots - $100 per week
Two hour show 21 total spots - $125 per week
Three hour show 24 total spots - $135 per week
Four hour show 27 total spots - $150 per week
SPECIALTY
SHOW RATES
91.1 FM KLSU ADVERTISING

All rates are for spots to run on a rotating basis
6 am11 pm. Prices are per 30-second spot.
Minimum purchase is 20 spots.
Purchase less than 20 spots = $15/spot,
2050 spots $9/spot
51100 spots $7/spot
101+ spots $6/spot
On-campus*
$6/spot
*I.T. or pre-paid campus organization
ORIGINAL
PROGRAMS
Show options on Tiger TV:
Sports showtime
Newsbeat
The Ramen (entertainment)
Specialty shows

Each show airs twice a week on Tiger TV. All residential halls, Greek
houses and campus facilities receive these broadcasts. Additionally,
they are rebroadcast on cable to general audiences. This includes
four 30-second spots.
$150 per week
(Value $200 per week)
The complete Tiger TV line-up of original programs,
guest programs, and MTVu airs on:
Campus Channel 75
Our original programs also rebroadcast on or at:
Cable channel 19
Cox Cable channel 4
CHANNELS
AIRING TIGER TV
$350/standard 30-second commercial production
Up to 3 hours of taping

One camera with light

Production review with one-time revision
Final product delivered on DVD
Ask for pricing of informational video production
and additional services.
COMMERCIALS
Infographics resemble a print ad or slide and are shown
on-air for: 10 seconds.
Minimum purchase of 20 (less than 20 = $15 each).
Times Aired Cost (each)
<100 $8
100+ $6
300+ $5
INFOGRAPHICS
SUBMISSION REQUIREMENTS
All television commercials must be submitted on DVD or QuickTime HD,
HD fles preferred.
Sports showtime The Ramen
Newsbeat Hot Spot
HIGH VIEWS
ON YOUTUBE
TELEVISION ADVERTISING
TV
LAPTOP
64% 20%
WATCH TV IN REAL TIME
21% 43%
WATCH DOWNLOAD TV SHOWS
51% 52%
WATCH FULL MOVIES
DIGITAL ADVERTISING
RATES
TABLET
(300X250)
PHONE (320X50)
KLSU APP
Over 4,500 users of this app, making KLSU one of the top 3
college radio phone apps in the country.
HOUSING
GUIDE
lsureveille.com/housing
Showcase your amenities, features, and foorplans on The
Daily Reveilles online housing guide and search platform.
Show students the wonderful features and ammenities you
have to offer. For only $200 a month, you receive up to 10
photos and many other features.
EMAIL
MARKETING
Feature your business on the daily e-maill newsletter sent
to subscribers on and off campus. The Daily-Wake Up
features the latest campus, sports and breaking news
stories. Your message can be delivered each day alongside
the stories that are buzzing each day.
MOBILE
ADVERTISING
Advertise on The Daily Reveille News mobile app, and reach
the LSU Community wherever they go! Link directly to your
website, social media page, or even to a phone number.
Customize your campaign to ft your daily, weekly or multiple
promotional needs. With almost 6,000 downloads in our frst
year, The Daily Reveille mobile apps are a great way to
connect with Tigers and Tiger fans.
$150 $250 1 Month
$600 $900 6 Months
$950 $3,000 12 Months
$50 $180 1 Week
INSIDE MOBILE
APP ADS
FRONT PAGE
MOBILE APP
**All mobile ads above come with a free 300 x 250 box ad on
all apps for tablets.
Semester Year Rotating Ads
$180 $440 $40/month
$50
Month
Year
$150
$1,000
Week

YOUR AD
HERE
(300X250)
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RATES
Week
Leaderboard
Top Box Ad
Other Box Ads
Month
$80 $300
$75 $275
$60 $220
Year
$3,400
$3,200
$2,550
ROS: RUN OF SITE
Top Button $90 $340 $4,000
Week
Leaderboard
Top Box Ad
Other Box Ads
Month
$70 $260
$65 $235
$55 $180
Year
$3,000
$2,800
$2,150
FRONT PAGE ONLY
Top Button $80 $320 $3,800
LEADERBOARD (728X90)
TOP
BOX AD
(300X250)
OTHER
BOX AD
(300X250)
TOP BUTTON
(620X60)
lsureveille.com offers additional unique text, video and
graphic content to complement our print production.
Website advertising is also available on our other
media websites, ask your rep for details.
LSU STUDENT MEDI A | 225.578.6090
of LSU students use the
internet as their main source
of information.
77%
WEBSITE
DESCRIPTION
ONLINE ADVERTISING
LIVING EXPO
This event is the only opportunity for local advertisers to have
face-to-face access to LSU students, in a campus setting. The
eleventh annual Living Expo will be February 2015 in the

Royal Cotillion Ballroom of the LSU Student Union. The Living
Expo is our annual housing and merchant fair featuring
apartment complexes, condominium communities, gyms,
restaurants, banks, retailers and entertainment venues. Please
ask your account executive for more details, and for a list of
helpful tips to maximize your expo experience.
event description
EVENT PHOTOS
SPONSORSHIP
LEVELS
1 table
1 color (3.4239 x 2.22065) ad in the pull-out section of the
Living Guide
Name inclusion in 8 large ads promoting event
Must provide a prize valued at $25
One Table $550
2 tables
1 color (3.4239 x 2.22065) ad in the pull-out section of the
Living Guide
Name inclusion in 8 large ads promoting event
Must provide a prize valued at $50
Two Table $825
2 tables
Minimum 10 x 10 space at event
Electricity at your booth
5 individual black & white ads (2 col x 2)
1 color (3.4239 x 2.22065) ad in the pull-out section of the
Living Guide
Small logo inclusion in 8 large ads promoting the events &
prizes
Name mentioned in a portion of the KLSU spots promoting the
event
Must provide a prize valued at $100
Bronze Partner $1,550
3 tables
Minimum 10 x 20 space at event
Electricity at your booth
5 individual black & white ads (3 col x 5)
1 color (3.4239 x 9.167) ad in the pull-out section of the Living
Guide
Prominent logo inclusion in 8 large ads promoting the events &
prizes
Name mentioned in a portion of the KLSU spots promoting the
event
Additional logo placement in ads on Tiger TV, in The Daily
Reveille, & on lsureveille.com
Must provide a prize valued at $500
Presenting Partner $5,000
MARKETING EVENTS
TIGER BITES
event description
FASHION EXPO
LSU Student Media is present-
ing the First Annual Fashion
Expo. The Fashion Expo will be
hosted in the LSU PMAC on
Wednesday, September 17,
2014. This event will show-
case local boutiques, hair
salons, make-up products and
much more to the LSU
community. This event is a
event description
Tiger Bites is a tasting event hosted at LSU for students, faculty,
and staff. At a tasting event, the idea is to let this vibrant LSU
student audience get a taste of your restaurants cuisine. Tiger
Bites will be hosted Wednesday, November 5th in the LSU
PMAC. Tiger Bites 2013 is a great way to build relationships
with potential new customers and maintain relationships with
current customers.
OF THE 34% OF STUDENT THAT ATTEND A
CAMPUS EVENT SPONSORED BY A BRAND,
64%
WENT TO PURCHASE THE BRAND.
SPONSORSHIP LEVELS
SPONSORSHIP LEVELS
EVENT PHOTOS
CUP PARTNER
PRESENTING PARTNER
NON-FOOD PARTNER
RESTAURANT PARTNER
FROM TANLINES TO TAILGATES LOVE PURPLE LIVE GOLD
FASHION EXPO
PMAC APRIL 30 5-8 PM
#LSUFASHIONEXPO
LSUFASHIONEXPO.WORDPRESS.COM
great way to create buzz for the clothing, makeup and hair
communities in Baton Rouge. The clothing that will be presented
in the Fashion Expo will expose LSU students to different styles
and different local businesses.
Call a marketing rep for more
information about sponsorship levels
MARKETING EVENTS
GOLD SPONSOR
SILVER SPONSOR
FASHION SHOW PARTICIPANT
PARTICIPATING VENDOR
MAKE-UP SPONSOR
HAIR SPONSOR
1
2
3
4
5
6
PRODUCT
DESCRIPTION
Reach a captive audience that rides the bus up to 50
minutes a day on the LSU Tiger Trails bus system. Your
message will be seen by more than 1.4 million riders each
semester, showcased on 23 buses. These advertising
panels are placed internally, above the windows of the
bus. Your message can offer riders multiple ways to
interact with you while they ride; via facebook, website,
mobile app or text code. Most riders have a travel time of
10 25 minutes, a highly desirable and valuable length of
exposure to your ad. There are 23 buses in the feet.
PACKAGES
$1,000 deposit plus frst payment is due before any signs
will be put into production. Producing signs takes 10
business days upon receipt of artwork to be placed in the
bus.
BUS SIGN
PACKAGE OPTIONS
Package A
2 Large Bus Signs (laminated card stock) 36 x 11
2 Medium Bus Signs (Rigid PVC_ Chose 1 size from the following:
36 x 11.25 29 x 11.25 17 x 11.25
YOUR AD CAN BE VISABLE ON 23 BUSSES
Package B
1 Large Bus Signs (laminated card stock) 36 x 11
1 Medium Bus Signs (Rigid PVC_ Chose 1 size from the following:
36 x 11.25 29 x 11.25 17 x 11.25
Package C
Choose form the following 3 options:
1. 55 x 11 Printable area/design: 52 x 10 centered
2. 48 x 11 Printable area/design: 45 x 10 centered
3. 39 x 11 Printable area/design: 36 x 10 centered
INTERIOR BUS ADVERTISING
Large Bus Widths (Height 11)
Laminated Card Stock 14 in feet
Medium Bus Widths (Height 11.25)
Rigid PVC 9 in feet
A
2 signs per bus (46 total signs)
PRICE PER SEMESTER
NEW client/signs: $6,400
Renewal: $5,200
B
1 sign per bus (23 total)
PRICE PER SEMESTER
NEW client/signs: $3,400
Renewal: $2,800
C
1 sign per large bus (14 total)
PRICE PER SEMESTER
NEW client/signs: $2,500
Renewal: $2,000
Buy two semesters, get the summer FREE
(does not include a signage change)
12,000 PASSENGERS A DAY
72,000 VIEWS A WEEK
288,000 VIEWS A MONTH
1,440,000 VIEWS A SEMESTER
X
36 36 36 36 36 36 36 36 36 55
LG -1
36 36 36 48
EXIT
36 36 36 39
LG -3
36 36 36 36 36 36 36 36 17
36 36 36 36 36 36 29
Large Bus
Medium Bus
SREET TEAM
DISTRIBUTION
Wishing you can directly place your message into the
hands of LSU Students? Wish no longer, we can now offer
you an additional opportunity to reach customers directly
from the hands of their peers. We can put your message in
your customers hands. Its an easy, effective way for you
to get on-campus without any barriers to entry.
FREE STANDING
INSERTS
Preprints are accepted 5 days a week.
for standard
8.5 x 11
$70
CPM
Full Run (11,000)
RATES
Additional costs for second-
ary advertising vehicles,
multiple page counts and
non-standard sizes apply.
A copy must be sent to The
Daily Reveille for content
approval 3 weeks before
insertion date. Inserts must
arrive at printer one week
before insertion date. Buy
three full runs and receive
the fourth 75 percent off.
PRINT & DELIVER
PROGRAM
We a wide array of print and deliver, turnkey insert options
featuring both coated and uncoated stock are available.
Contact your Account Executive or Donna Arnold at
donnamichelle2@lsu.edu for our latest stock and pricing
options.
PROGRAM
INVESTMENT
DIRECT
$200
PER
1,000
FLYERS
1,000
FLYERS
* You provide the fyers or items to be distributed. Design
and printing from LSU Student Media services are
available. Ask your sales rep for a quote today.
WHY
AGENCY?
One thing we can count on is CHANGE. As our world becomes more
and more connected, it also becomes more complicated. We are a
team of creative, innovative LSU students, directed by seasoned
media professionals and LSU Staff members. You see, were an
inquisitive bunch, who knows the audience you are trying to reach
better than anyone elsebecause we ARE your audience. We have
the talent and the tools needed to help you make your business
goals and plans a reality, without draining your wallet. We are here to
help you master the ever changing world of successful marketing.
The opportunities are limitless. Let us be the one-stop-shop that will
drive results for you.
INITIAL SERVICES
Here are some initial services and offerings the New Student Media
Agency department will be able to help your business achieve goals
more rapidly and stay ahead of your competition. Stay tuned for
more to come...
WEBSITE
DEVELOPMENT
SEM
& SEO
DIGITAL
ADVERTISING
SOCIAL
MEDIA
PRODUCTION
SERVICES -
FILM
ONLINE
VIDEOS
FILM
SERVICES
GUERILLA
MARKETING
COMMERCIAL
PRODUCTION
CREATIVE
SERVICES
MEDIA
PLACEMENT
MARKETING
RESEARCH
IN HOUSE AGENCY
POLICIES & PROCEDURES
GENERAL POLICIES
ANNUAL CONTRACTS
TERMS OF PAYMENT
MAKE-GOODS
CREDIT ADJUSTMENTS
WE ACCEPT
Terms of payment are net 30 days.
Student Media accepts cash, checks, Visa, MasterCard, American
Express and Discover.
A $25 fee will be charged for all returned checks.
Advertisers whose accounts are unpaid after 30 days will be charged
a late fee of 1 percent per month on a compound basis until payment
is received and balances are current. At 90 days, all advertising and
underwriting with Student Media will be put on hold until the account
is brought current. Failure to pay within 120 days will result in
theaccount being turned over to collections.
Advertisers must have been in business 3 years and submit anappli-
cation for credit before receiving an approved credit account.
Student Media does not extend credit to some types of businesses.
LSU departments should provide an I.T. number for advertisements.
Credit references should include three media/ trade references and
one bank reference. Credit approval process normally take 5 to 10
business days.
In spite of our best efforts, copy errors occasionally occur in material
we typeset or broadcast for our advertisers. If your ad has an error in it,
report it immediately. Student Medias liability will not exceed the actual
cost of the ad in question and liability for an omitted ad will be limited
to publishing the advertisement in a subsequent issue, or airing on a
subsequent date.
Make-goods will be made for the portion of the advertisement in error
when it is an error by Student Media. The decision of a make-good ad
is at the discretion of the particular mediums Sales Manager.
Allowances will be made only for errors that materially affect the value
of the advertisement. Student Media will not be responsible for copy
changes by phone or made after deadline.
Any problems with an advertisement or commercial must be
addressed within 10 business days to be eligible for a make-good.
Ads designed with small type (less than 12pt), uses drop-shadows on
text, or does not keep black 100% K - may not reproduce well. The
advertiser will run these ads at their own risk, and may not be eligible
for a make-good.
Annual contracts expire on August 1st unless otherwise stated.
Thecontract becomes effective on the date it is signed and is not
retroactive to any date prior to signing. It is the advertisers responsibili-
ty to use all advertising within the agreement. Advertisers will be
charged for the difference in rates should the annual agreement not be
met, and will be placed on probation.
Student Media reserves the right to reject any advertisement.
Advertisements that discriminate on the basis of race, ethnicity, creed,
color,disability, sexual orientation or gender will not be accepted.
Advertisements that Student Media deems false or misleading will be
rejected.
Advertisements for products, services or promotions that are illegal in
the state of Louisiana will be rejected.
The advertiser and/or advertising agency assumes liability for all
content (including text and illustrations) of advertisements printed in
Student Media and also assumes any claims made against Student
Media.
Student Media is not responsible for errors in advertising copy
accepted after deadlines or when proof has been approved by the
advertiser.
Placement is never guaranteed unless it is specifcally mentioned on
insertion orders at an extra charge.
Advertising and editorial copy or station programming are indepen-
dent of one another.
Student Media assumes no liability for failure to publish an advertise-
ment or for the fnancial loss of business due to that failure. Any ad
placed in The Daily Reveille exceeding 12 inches in depth will be billed
at 14 inches.
Rates are subject to change.
Credit can be revoked at any time at the discretion of the Business
Manager.
The Daily Reveille does not grant refunds for any classifed ad.
All agency placement is charged the national/ agency rate.
All questions relative to charges should be directed to either the
particular mediums Sales Manager or the Business Manager. Only
those individuals are authorized to make adjustments to charges for
advertisements.Student Media does not grant refunds.
Address all billing questions to Student Medias Business Managerat
(225)578-7473.