Industry, trade and services

Authors: Anna LÖÖF, Heidi SEYBERT

Data in focus 46/2009

Internet usage in 2009 - Households and Individuals
Broadband access to the internet expanded to more than half of EU households
Figure 1: Internet access and broadband internet connections by households, EU-27 (%)
100

80 65 60 60 54 49 42 40 30 49 56 2006 2007 2008 2009

20

0 Internet access Broadband connections

Source: Eurostat (isoc_pibi_hba, isoc_pibi_hiac)

Regular internet use by men and women increased by more than 10 percentage points in each age group between 2006 and 2009; generation gaps remained
Figure 2: Individuals who used the internet on average at least once a week, by age group and gender, EU-27 (%)
100 88 80 87

71

71 66

70

60 48 40 25 20 14

55 Women 38 26 Men

0 55-74 25-54 2006 16-24 55-74 25-54 2009 16-24

Source: Eurostat (isoc_pibi_use)

Table 1: Internet access and broadband connections by households, 2006 - 2009 (%)
2006 49 54 17 29 79 67 46 50 23 39 41 40 37 42 35 70 32 53 80 52 36 35 14 54 27 65 77 63 : 14 : 83 69 : Internet access 2007 2008 54 60 60 64 19 25 35 46 78 82 71 75 53 58 57 63 25 31 45 51 49 62 43 47 39 43 51 53 44 51 75 80 38 48 54 59 83 86 60 69 41 48 40 46 22 30 58 59 46 58 69 72 79 84 67 71 41 45 : 29 20 : 84 88 78 84 26 : 2009 65 67 30 54 83 79 63 67 38 54 63 53 53 58 60 87 55 64 90 70 59 48 38 64 62 78 86 77 50 42 : 90 86 37 2006 30 48 10 17 63 34 37 13 4 29 30 16 12 23 19 44 22 41 66 33 22 24 5 34 11 53 51 44 : 1 : 72 57 : Broadband connections 2007 2008 42 49 56 60 15 21 28 36 70 74 50 55 48 54 31 43 7 22 39 45 43 57 25 31 20 33 32 40 34 43 58 61 33 42 44 55 74 74 46 54 30 38 30 39 8 13 44 50 27 35 63 66 67 71 57 62 23 27 : 23 17 : 76 83 67 73 7 : 2009 56 63 26 49 76 65 62 54 33 51 57 39 47 50 50 71 51 63 77 58 51 46 24 56 42 74 80 69 39 34 : 87 78 23

EU27 BE BG CZ DK DE EE IE EL ES FR IT CY LV LT LU HU MT NL AT PL PT RO SI SK FI SE UK HR MK TR IS NO RS

: data not available Source: Eurostat (isoc_pibi_hba, isoc_pibi_hiac)

A large majority of young people in EU-27 used the internet daily
Figure 3: Individuals who used the internet on average every day or almost every day, 2009 (%)
100

90

80

70

60

50

40

30

20

10

0 SE NL DK LU FI UK BE DE EE FR SK AT EU27 SI LV HU MT LT IE IT ES PL CY CZ PT BG EL RO

Individuals aged 16-24

Individuals aged 16-74

Source: Eurostat (isoc_ci_ifp_fu)

2

46/2009 — Data in focus

Nearly 90 % of the EU population with high formal education used the internet regularly, more than twice as much as the share for the population with low formal education
Figure 4: Individuals who used the internet on average at least once a week, by age group and level of education, EU-27, 2009 (%)
100
87 83 90 97
no or low formal education

92

medium formal education high formal education

80
69 65 69

60

40

38

40

39

20

15

0 Total
Source: Eurostat (isoc_pibi_use)

16-24

25-54

55-74

About half of individuals in EU-27 used the internet for finding information about goods and services
Figure 5: Individuals who used the internet for finding information about goods or services for private purposes in the last 3 months, 2009 (%)
100 90 80 70 60 50 40 30 20 10 0 N L SE LU D K FI D E U K FR B E AT E E IE E 27 SK U CZ LV SI MT H U E S LT PT CY E L IT PL B G R O

Source: Eurostat (isoc_ci_ac_i)

Data in focus — 46/2009

3

Nearly 40 % of individuals in EU-27 shopped online in 2009; about one fifth of e-shoppers bought from other EU countries
Table 2: Individuals having bought or ordered goods or services for private use over the internet in the last 12 months, 2009
Country of origin of seller By age Total Men Women 16-24
% of individuals EU27 BE BG CZ DK DE EE IE EL ES FR IT CY LV LT LU HU MT NL AT PL PT RO SI SK FI SE UK HR MK IS NO RS (multiple answers possible)

25-54

55-74

National sellers

Other EU countries

Rest of the world

unknown

as % of individuals who bought or ordered over the internet

37 36 5 24 64 56 17 37 10 23 45 12 16 19 8 58 16 34 63 41 23 13 2 24 28 54 63 66 10 3 44 70 5

40 41 5 27 66 60 16 37 13 26 46 16 20 19 9 65 17 39 66 46 26 15 2 25 29 54 65 70 11 3 45 74 6

34 30 4 21 61 53 17 36 7 20 43 9 13 19 8 52 15 29 59 36 21 11 2 23 27 53 61 62 9 2 42 65 3

47 41 7 32 71 66 21 38 14 29 62 16 20 25 13 52 21 61 75 58 40 22 4 38 38 71 72 78 16 3 44 77 8

43 44 6 29 75 70 22 45 13 28 52 16 20 24 10 68 20 40 73 49 28 16 3 29 34 68 74 74 13 3 51 81 5

18 16 1 8 39 28 u 14 2 7 u 4 4 4 u 39 5 7 35 15 5 4 0 6 7 20 39 43 2 u 25 41 1

92 80 83 93 85 97 82 67 64 85 95 81 21 80 77 31 92 18 94 61 96 81 91 83 84 88 94 95 64 51 80 86 70

22 47 31 10 37 16 34 54 41 29 26 28 74 38 31 87 14 84 20 65 9 43 24 36 29 35 16 17 28 36 46 37 30

12 11 16 3 15 7 16 27 25 15 14 16 36 12 16 17 5 44 10 8 3 19 7 14 5 15 9 18 20 12 52 20 6

5 4 u 4 5 1 u 3 8 7 12 8 1 2 u 2 3 2 9 3 3 u 2 2 4 3 1 3 3 4 u 2 3

u : unreliable data Source: Eurostat (isoc_ec_ibuy)

Figure 6: National and cross-border purchases of goods and services by individuals, 2009 (as % of individuals who bought or ordered over the internet in the last 12 months)
100 90 80 70 60 50 40 30 20 10 0
LU MT CY AT IE BE PT EL LV DK SI FI EE BG LT ES SK IT FR RO EU27 NL UK DE SE HU CZ PL

National sellers

Sellers from other EU countries

Sellers from outside EU27

Source: Eurostat (isoc_ec_ibuy)

4

46/2009 — Data in focus

About half of e-shoppers in the EU booked travel or holiday accommodation
Figure 7: Types of goods and services bought or ordered over the internet for private use, EU-27, 2009 (as % of individuals who bought or ordered over the internet in the last 12 months)
60

50

40

30

20

10

0
Travel & holiday accommodation Clothes & sports goods Household goods Tickets for events Books, magazines & e-learning material Films & music Computer software Electronic equipment (incl. cameras) Computer hardware

Source: Eurostat (isoc_ec_ibuy)

About one third of the population not having used the internet for e-commerce had concerns about payment security
Figure 8: Reasons for not buying or ordering goods or services over the internet, EU-27, 2009 (as % of individuals who did not buy or order over the internet in the last 12 months)
0 10 20 30 40 50 60 70 80

Prefer to shop in person Have no need Payment security concerns Privacy concerns, e.g. giving personal details Trust concerns about receiving, returning goods, complaint or redress concerns Lack of skills Don’t have a payment card Other reason Delivery is a problem Lack of information about products on website Speed of internet connection is too slow

Source: Eurostat (isoc_ec_inb)

Data in focus — 46/2009

5

Methodology
Data presented in this publication are based on the results of the Community survey on ICT usage in households and by individuals. The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. Households were asked about internet access by any member of the household at home. In general, individuals were asked about activities they had carried out on the internet in the last 3 months prior to the survey at home or at any other location; the main reference period was the first quarter of 2009. On e-commerce or e-shopping related activities (a special module on e-commerce and trust was included in the 2009 model questionnaire), the individuals were asked if they had bought or ordered goods or services for private use over the internet in the last 12 months prior to the survey at home or at any other location. If so, they were also asked what types of goods or services they had bought or ordered in this time period and about the country of origin of the sellers. If not, individuals were asked about the reasons for not having bought products via the internet. The definition of e-commerce excludes manually typed e-mails. Broadband internet connections include DSL (e.g. ADSL, SHDSL, etc.) and other broadband connections (e.g. cable, UMTS, etc.). The definition of education levels is: high (tertiary education, ISCED 5 or 6) medium (upper secondary education, ISCED 3 or 4), low (no formal education completed, primary or lower secondary education, ISCED 0, 1 or 2). Sample sizes EU-27: 161140 households and 209843 individuals. The full set of data can be found on the Eurostat web site, under Statistics / Industry, Trade and Services / Information Society and in the dedicated section on information society statistics: http://ec.europa.eu/eurostat/ict or http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/introduction Abbreviations EU-27: European Union of 27 Member States, BE: Belgium, BG: Bulgaria, CZ: Czech Republic, DK: Denmark, DE: Germany, EE: Estonia, IE: Ireland, EL: Greece, ES: Spain, FR: France, IT: Italy, CY: Cyprus, LV: Latvia, LT: Lithuania, LU: Luxembourg, HU: Hungary, MT: Malta, NL: Netherlands, AT: Austria, PL: Poland, PT: Portugal, RO: Romania, SI: Slovenia, SK: Slovakia, FI: Finland, SE: Sweden, UK: United Kingdom. Other countries: HR: Croatia, MK: former Yugoslav Republic of Macedonia, TR: Turkey, IS: Iceland, NO: Norway, RS: Republic of Serbia.

Further information
Eurostat Website: http://ec.europa.eu/eurostat Data on "Information Society Statistics" http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/data/database More information about "Information Society Statistics" http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/introduction

European Statistical Data Support: Contact details for this support network can be found on our Internet site: http://ec.europa.eu/eurostat/

Manuscript completed on: 02.12.2009 Data extracted on: 23.11.2009 ISSN 1977-0340 Catalogue number: KS-QA-09-046-EN-N © European Union, 2009

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