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Version 1 – FEB 2013

We’ve decided to spruce things up and
make some changes to the look and feel
of our brand. To keep you up to speed
with our new tone of voice and approach
to design you will shortly receive a new
set of brand guidelines. But in the
meantime, here’s a bit of guidance as to
how to use our new logo and fonts.
On the following pages we will explain
the correct ways to use the new logos.
As with any new rules we know it’s hard
to account for every possible outcome
- after all, it’s great pizza we’re in the
business of making, not predicting the
future. So if anything is unclear, just pick
up the phone and contact your Regional
Marketing Consultant.
UK and ROI logo And when more branding is required
1. Tile only 2. Horizontal 3. Vertical
A quick guide to logo use
1. Tile only 2. Horizontal 3. Vertical
Black and white is boring, so unless we are specifically producing artwork for mono adverts, full colour should always be used.
Minimum Logo Size
1. Tile only 2. Horizontal 3. Vertical
13mm
12.7mm
26mm
Logo size and clear area
1. Tile only 2. Horizontal 3. Vertical
Minimum Clear Areas
Use on white Use on approved red Use on approved blue
Use on approved pizza box texture Use over approved photography
DO
Do’s and Dont’s
DO NOT reposition or alter size of logo elements DO NOT use without tile DO NOT remove legal marks
DON’T
DO NOT use over busy images or graphics DO NOT use blue type logo over dark background DO NOT outline type
Do’s and Dont’s
Use on white
C M Y K R G B PANTONE
0 0 0 0 255 255 255 –
C M Y K R G B PANTONE
0 100 81 4 227 24 55 186
C M Y K R G B PANTONE
100 16 0 27 0 100 145 307
Use on approved red Use on approved blue
Approved Colours
STAR SPANGLED COLOURS
The Domino’s colours are red, white and blue and we chose them because they look awesome!
That and they reflect our company’s North American roots, a badge we wear with pride.
It’s important not to mix and match these swatches as they have been optimised to match the corporate identity for each of their respective medias.
Therefore they should not to be screened or tinted in any way and must always be used at 100% opacity.
Primary
Tertiary Secondary – for body copy Legal
TRADE GOTHIC LT BOLD CONDENSED NO. 20
TRADE GOTHIC LT
Light
TRADE GOTHIC LT
Bold
Bold
no


2
Bold Extended
HOEFLER TEXT
Regular