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Britannia

The story of one of India's favorite brands reads almost like a fairy tale. Once upon
a time, in 1892 to be precise, a biscuit company as started in a nondescript
house in !alcutta "no #olkata$ ith an initial investment of %s. 29&. The company
e all kno as 'ritannia today.
The be(innin(s mi(ht have been humble)the dreams ere anythin( but. 'y 191*,
ith the advent of electricity, 'ritannia mechani+ed its operations, and in 1921, it
became the first company east of the ,ue+ !anal to use imported (as ovens.
'ritannia's business as flourishin(. 'ut, more importantly, 'ritannia as ac-uirin(
a reputation for -uality and value. .s a result, durin( the tra(ic /orld /ar II, the
0overnment.
Britannia strode initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's
shareholders. The company's offerings are spread across the spectrum with products ranging from the healthy
and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering
the trust of almost one-third of ndia's one billion population and a strong management at the helm means
Britannia will continue to dream big on its path of innovation and !uality.
PRODUCTS
Tiger Banana
NutriChoice SugarOut
Britannia 50-50 Pepper Chakkar
NutriChoice Digestive Biscuit
Treat Fruit Roll
Ne! Britannia "ilk Bikis
CO"P#T$TORS
0enerally all or(ani+ations have competitors in the market. . particular or(ani+ation
alays comprises ith other same business and accordin( to market share e clarify
the brand of product is (ivin( more challen(e to my product.
I found many products hich can be compared ith 'ritannia 'iscuit. .s a conclusion I
found that particularly in my provided area 'ritannia is really doin( ell and its
performance is on surprisin( level. 1urin( the field ork and after intensive study it as
found that main competitor of PR$%&'O(D biscuits is BR$T&NN$& as the market leader.
In my provided area the share of the market is as follos.
'%IT.22I. 384
5%I6.0O71 2*4
5.%78)0 194
5:%8 ;OO1 84
OT<8%, 84
/hen e compared ith other businesses then e follo the -uality, price, distribution
system, promotional strate(y etc. of the competitors 'ritannia in this area is doin( ell.
,o this is the comparison ith other biscuits brands. .ccordin( to our findin(s e found
that '%IT.22I. is the market leader folloed by '%IT.22I. biscuits. These to
biscuits companies the lion's share in the 2,2** crore biscuits industry.
S)OT &N&(%S$S OF BR$T&NN$&

Strength
;ulfill one of our 'asic
%e-uirement amon( .ir ,
/ater , ;ood, ,helter
/idely accepted in all
0enerations
8asily available in various forms
5rovide (ood Instant %emedy
for hun(er in the form of
readymade food
5reserves the non seasonal
food and makes it available all
throu(hout the year

)eakness
1ecreases nutritional value
Increases the cost of food
product
Industry and technolo(y
re-uires hi(h investment
%e(ular usa(e of processed
food can cause alteration in
health

Opportunities
Increase economy of India
0enerate employment
opportunity
0ood -uality of 0oods
5rovide competition to forei(n
companies
Improve livin( standard
5rovide (oods to nation at
cheaper rate
Inflo of forei(n reserve and

Threats
=any companies are result
oriented
Increase in pollution
,ometimes provide poor -uality
of product for more profit
7ack of technolo(y
:nable to utili+e all the
resources efficiently
funds for the (ovt."ta>es$

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