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© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public 1
January 2012
Devendra Kamtekar
VP Systems Engineering
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• Overview: Cisco in Oil and Gas
• Enterprise-Wide Connectivity
• Business Process Transformation
• Next Generation Service Station
• Summary
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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 4

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Explore Develop Produce
Process Transport
Storage & Transport Refine Marketing
Marketing
Upstream Mid Stream Downstream
Gas Oil
Trading
Office / Call Centre facilities
Key
Source: Cisco IBSG Oil & Gas Team, May 2011- in collaboration with Global Oil & Gas BDMs
Note- excludes alternative energy such as wind etc
Offshore Shipping
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 9
Oil & Gas Industry Challenges
 Volatile oil prices
Increasing demand for oil (emerging
economies India, China)
Volatility in supply
Political and social unrest

 Focus on Productivity Gains
Breakthrough Technology required to
Streamline Business
New realm of Productivity

 Plant & Operations Safety Critical

 Increasing focus on Corporate
Environmental & Social Responsibility
 Increasing Difficulty in accessing oil
reserves
Depletion of easily accessible deposits
Limited number of fields available for exploration

 Increasing profits for Oil companies

 Surplus cash being used to invest
New oil fields, deeper, more remote
Other sources such as oil sand and shale become
commercially viable

 Industry consolidation
Merger & Acquisition
Information sharing
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
Cisco Industrial Solutions. Today ...
Addressing Oil & Gas Industry Today
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Integrated
Network
Services
Applications GIS
SCADA
DCS
ERP
Mobility
Collaboration Security
Virtualization
Network Systems
Storage
Service Oriented Network Architecture
WAN, MAN
Campus
Data
Center
Branch Industrial
Identity
Compute
Exploration
Production
Transportation
Trading
Refining Commercial
Retail
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Reserve Replenishment, Yield Increase, Safe & Secure Operations
Organisation
Development
Product Groups
Business Vision
Industry Care Abouts
Underpinning Architectures
Business Processes
Franchises
Product Groups
O&G Industry Themes
Cisco & Partner Offerings
Integrated
Industrialisation
Improved
Operations
Hydrocarbon
Resource Extension
Exploration &
Production
Refining &
Petrochem
Transport Commercial Retail
Connected
Oil Field
Transportation
Next Generation
Service Station
Secure
Arch for
Energy
First Mile
Wireless
Secure
Arch for
Proc Ctrl
Insp &
Maint’nce
Operat’l
Comms
Secure
Arch for
Pipelines
LPG
Cylinder
Tracking
Remote
Monitoring
High Perf
Computing
Virtual
Expertise
Managmnt
Safety &
Security
Operations
Messaging
Incident
Response
Next Gen
Service
Station
Virtualization Collaboration Borderless
Data Center
LAN/WAN
Backbone
Security
Business
Video
Collabor-
ation
Physical
Security
Oil & Gas Portfolios
Solutions
Smart+Connected
Refinery
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Cisco Connected Energy
Technical Vision and Strategy

© 2007 Cisco Systems, Inc. All rights reserved. 14
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Wireless
Production
Flow Monitors
& Controls
LWD
MWD
Intelligent
Completions
4D Seismic
Computing
Clusters
Integrated
Operations
Centers
Massive Data
Farms
Fiber Optic
Networks
Advanced
Telemetry
Integrated
Operation
Centers
On-site or
On-demand
First Mile
Wireless
IRIS
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Secure Industrial Ethernet Network
Platform
Secure Multiservice Communications Platform supporting
Integrated Operations
Extend communications networks into and around the production
environment. Provide a seamless, office-like environment,
whether you are on the on the rig, at a well or in a remote
processing facility

Secure
Architecture
for Energy
First Mile Wireless
Remote Well
Monitoring
Quickly and intelligently
manage the flow of
information across the
network (between
nodes, storage arrays,
and desktops)
High Performance
Computing
Environment
Robust, Integrated, Secure
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• Routers and Switches

 Industrial Collaboration &
Automation Systems
 Unified Communications
 Integrated Access and
Location Mgmt Systems
 Computer Virtualization
Systems
 Telephony
 WiFi Access
 Data Center Switches

 A Services Network  A Transport Network
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Third party
controllers,
servers etc
Serial, OPC
or fieldbus
Engineering
Work place
Device Network
Firewall

SCADA Services

OCC/BCC

Third party
application
server
Application
server
Historian
server
Workplaces Enterprise Optimization
Suite
Mobile
Operator
Connectivity
server
SCADA Network
Corporate Network
serial RS485

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EtherNet/IP (Industrial
Protocols)
Real–Time Control
Fast Convergence
Traffic Segmentation and
Management
Ease of Use
Site Operations and Control
Multi-Service Networks
Network and Security
Management
Routing
Application and Data share
Access Control
Threat Protection
Gbps Link for
Failover
Detection
Firewall
(Active)
Firewall
(Standby)
MIS Application
Servers
Cisco
ASA 5500
Cisco
Catalyst
Switch
Network Services
Cisco ASR 1000
Cisco Cat. 3750X
StackWise
Switch Stack
Patch Management
Terminal Services
Application Mirror
AV Server
Cell/Area #1
(Redundant Star Topology)
Drive
Controller
HMI
Distributed
I/O
Controller
Drive
Drive
HMI
Distributed I/O
HMI
Cell/Area #2
(Ring Topology)
Cell/Area #3
(Linear Topology)
Access Switch
Controller
Enterprise/IT Integration
Collaboration
Wireless
Application Optimization
Cell/Area Zone
Levels 0–2
Layer 2 Access
Process Zone
Level 3
Distribution and Core
Demilitarized Zone
(DMZ) Firewalls
Enterprise Network
Levels 4–5
Web Apps DNS FTP
Internet
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S
e
r
v
i
c
e
s

W
i
r
e
l
e
s
s

S
e
n
s
o
r

N
e
t
w
o
r
k


802.11
Access
Points
802.3 <-> 802.15.4
Sensor Gateway
802.11
Mesh
APs
Wireless Control
System Wireless LAN
Controller
Cisco Location
Appliance
Mobile 802.11
Field Device
802.11<->802.15.4
Sensor Gateway
802.11
Location
802.11 Video
Surveillance
802.11
Asset Tracking
802.15.4 Wireless
Sensor Network
Wireless Field Sensor Network
Cisco ASA
ERP
Unified Comm. Location
A
p
p
s

QoS Video
Process Historian Condition Monitoring
Security
W
i
r
e
l
e
s
s

B
a
c
k
h
a
u
l

N
e
t
w
o
r
k

Identity Virtualization
HMI
Security
Monitoring
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
Server and
Policy Engine
Server
Admin
Console
Os
Views
Policy
Engine
Secure Voice
over IP
Network
LMR Gateway
and Media Services
VoIP
IP Phones
w/ PTT Services
Push To Talk (PTT)
Management Client
VHF/UHF/Nextel
PTT Radios
Unified
Communications
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 23
Product Environnemental Rating Operating T°
Industrial
Protocol
IE3000
IP20 and ATEX Zone2 Div2 (if
put inside an IP54 enclosure)
-40°C to 70°C
ODVA SIP
Profinet
IE3010
-40°C to +60°C
REP (Resilient
Ethernet Protocol)
3560-C
2960-C
IP20 -5°C to +40°C -
IE2000
At least IP30.
Potentially IP65 (TBC).
TBC
Profinet
Modbus? (TBC)
Catalyst
2955
IP20 -40°C to +60°C -
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 24
Product
Environnemental
Rating
Operating T°
Industrial
Protocol
ISR 819H
IP41 -20°C to +60°C
ISR C810
IP65
Possibly ATEX(TBC)
-40°C to +70°C Modbus (TBC)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
Product
Environnemental
Rating
Operating T°
3500e
-20°C to +55°C
1240, 1250,
1260
-20°C to +55°C
1522HZ
and 1550
series
IP67 and NEMA4X
ATEX Div2 Zone2
-40°C to +55°C
7925G-EX
ATEX Div2 Zone2
-10°C to +50°C

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
Challenges
• Reduce downtime by improving the quality and speed of
decision making
• Make maximum use of scarce and valuable expertise
• Create an intelligent rig enjoying converged communications
even on the hazardous drill floor
Solution
• Cisco Aironet 1500 Wireless Access Points ―light up‖ the
entire rig with Cisco Unified Communications
• Explosion-proof enclosures enable coverage to be provided
across the hazardous zone 1 drill floor
• Handheld mobile devices enable real-time voice, data and
video anywhere on the rig
Benefits
• Avoiding just 10 hours of downtime per month saves $125k
• Real-time consultation with highly skilled and specialised
experts based anywhere in the world
• Better and faster decisions that can make the difference
between losing and keeping a well

Reference Video
• ..\..\..\Media\Customers\Petrobel\Access Points on
AX.MPG
“Our vision is to create a digital oilfield
where all of our assets and people could
be linked using the network as a
platform to create a secure, converged
IP infrastructure"
Massimo Insula, Drilling and Work Over
Deputy General Manager

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 27
Challenges
• Provide ongoing video surveillance of
remote wells
• Reduce need for manual bi-weekly checks
• Remote, harsh location
• No existing infrastructure in remote
locations requires ruggedized, more fail-
safe redundant solution architectures
• Limited local skills require zero-touch
configuration, and self-healing systems.
Keep the architecture simple

Benefits
• Reduced risk of theft from wells, reducing
downtime
• Increased personnel safety due to reduction in
need for regular journeys to monitor wells
• Increased environmental compliance
15 Km
TLC Tower at
NGL Gas Separation
Plant
GOSP 3
BR1410
BR1410
50m
PTZ-
Camera
Solution
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
• Challenges
• Older IT infrastructure
• 3,600 users across eight locations
• Growth—15,000 users in five years
• Solution
• Cisco Unified Communications system
• Implemented across office and industrial
network infrastructure
• Benefits
• Leveraged existing infrastructure
• Built systems for easy expansion
• 100% elimination of inter-site calling costs
Cisco Public © 2010 Cisco and/or its affiliates. All rights reserved. 30
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 31
Robust, Integrated, Secure
Secure Industrial Ethernet Network
Platform
Secure Multiservice Communications Platform supporting
Integrated Operations
Wireless
connectivity
enabling new
practices in
maintenance and
repair operations
Ubiquitous
personal
connectivity -
anyone,
anywhere,
regardless of the
device or medium
Specialized
consultation
provided by
remote experts
Increased visibility
via digital video
surveillance for
securing people,
assets and
locations
Critical
communications
and alerts within
the plant
Improved
response to
environmental and
safety incidents.
Real-time
situational data
delivered to first
responders
Inspection and
Maintenance
Operational
Communications
Virtual
Expertise
Management
Safety and
Security
Operations
Messaging
Incident
Response
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 32
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 33
PIN
PCN
Safety
&
Surveillance
Conferencing
Roaming communications
throughout the asset
--------------------------------
Enhance remote operations
Increases asset uptime
Experts can be located and
collaborate in real-time
--------------------------------
Maximize asset uptime
Exploit investments and
resources
Reduce OPEX
Training and meetings via
conferencing
--------------------------------
OPEX reduction
Personnel safety through
location tracking
Monitor Environment
--------------------------------
Incident management
and emergency response
Real-time knowledge of
hazards
Visual inspection anywhere with
remote experts
Leverage improved sensing
coverage
--------------------------------
Maintain facility integrity
Accelerate return to production
Reduced OPEX (flights, repairs,
construction, safety)
Remote medical consultations
--------------------------------
Reduce time to respond to health
alert
Reduced OPEX (flights)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 34
1:1 Virtual
Collaboration
Project
Reviews
HSE &
Security
Management
Of Change
Training /
E-learning
Reliability
Project Work Outs
Operations
Support
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 35
Network Infrastructure
Conferencing Video
Enterprise
Collaboration
Voice
Quad
Cisco Collaboration Architecture
Anyone Anyplace Presence Anytime Anywhere
Security Qos Access Control Visibility
Medianet Policy Management Service Transport
Show &
Share
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 36
Challenges
• Staff and customers spread across the globe
• Need for teams to work collaboratively
• Need for a real working environment
Solution
• Cisco Active Collaboration Rooms
• TelePresence
• Smartboard technology
• Webex conferencing
• ―Collaboration‖ furniture
Benefits
• Accelerated new product innovation
• Accelerated new product introduction
• Business process reengineering
• Travel cost reduction
Reference Video
• https://videosharing.cisco.com/vportal/VideoPlayer.jsp?ccsid=C-
a2b6b85a-d4d9-4181-8a26-697935f24d41:1#

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 37
Inspection Operator sees
corrosion, uncertain if it is a
real problem…uses mobile
communicator to find
expert…connects call
… Using hand held wireless EX
camera, has collaboration session
with experts, recording where
needed
Integration with
UC and Mobility
Available
Anywhere
ATEX/CSA rated
(zone 2)
After review, VOD is published
to the knowledge management
system and recorded for safety
auditing
Replay Voice & Video,
link to image and text
for maximum
knowledge transfer
Business
Value
• Reduced time to evaluate instances
• Reduction in downtime due to better decisions
• Reduction time to intervention on drilling
• Reduction of risk of incidences vs. average cost per incident
• http://www.youtube.com/watch?v=bL5G1g3X-cE&feature=related
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 38
Challenges
• Managing pipeline operations and project
execution throughout North America
Solution
• Cisco TelePresence
Benefits
• Improved project delivery – on-time, on-budget
• More effective collaboration
• “Earlier this month Enbridge hosted a strategic
planning meeting via TelePresence, bringing
together executives from 4 different locations
across North America, saving travel time and
expenses and increasing productivity. We
estimate we saved more than $60,000 by using
Cisco TelePresence to support this single
event” Brent Poohkay, CIO, Enbridge Inc.



© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 39
Challenges
• Assets and offices distributed across the world
• Daily and operational weekly reviews
Solution
• TelePresence
• VSAT and MPLS network services
• Potential to use public and private TP facilities
• ―Pay as you go‖ usage
Benefits
• Improved productivity
• Enhanced quality of communications
• Daily meetings
• Weekly asset management reviews

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 40
Challenges
• Petroleum experts are globally dispersed and mobile
• Ageing workforce is retiring and depleting available pools of expertise
• A competitive requirement requires highly responsive client service
Solution
• Cisco Pulse for compiling and sharing employee expertise
• Cisco Unified Communications, TelePresence and Webex
Benefits
• Simplified global communications and collaboration
• Helped clients reduce costs, increase recovery, and minimize risks on critical wells
• Increased support staff efficiency
Reference Video
• https://videosharing.cisco.com/vportal/VideoPlayer.jsp?ccsid=C-ba65bac5-4dd0-47fd-8c6b-8faf5711123b:1


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Retail
Inventory &
Stock
Re-Ordering

Centralized
Physical
Security
IP-enabled
CCTV
RFID Inventory Management
Fuel
Logistics
Corporate
Communications
Vehicle’s Plate Recognition
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 43
Public Voice
Communications
In-Store Advertising
Internet Kiosk:
Data, Voice,
Music and
Video

WiFi
Hotspot:
Public
Internet
Access

Credit Card Authorization
Loyalty system
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 44
Wide Area
Application Engine
Network Module
EtherSwitch
Network Module
VSAT-GILAT
Network Module
Wireless Access
Network Module
Digital Media
Signage
Unified
Communications
MPLS VPN or
Public Network,
PSTN
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 45


• STATOIL, Norway
• PETROM, Romania
• VALERO CO, United States of America
• FLYING J, United States of America
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 46
Challenges
• Increase Customer Stickiness & Competitive
Differentiatore :
• 26,000 employees
• 33 countries
• 23000 Retail Stores

Solution
• Cisco Collaborative Work Environment
• Borderless Network infrastructure
• ( Telephony, Wireless )

Benefits
• Next Generation Service Station deliver a better
customer experience and build customer loyalty,
leading to increased revenue

Reference Video
• ..\..\Media\Customers\Statoil\Immersive Analytical
Collaboration short.wmv
Cisco Public © 2010 Cisco and/or its affiliates. All rights reserved. 47
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 48
Integrated
Logistics,
Maintenance &
Operations
Seamless
Communications
Real Time Operations &
Automation
Enhanced & Integrated
HSE Monitoring &
Compliance
Virtual & Remote
Operations
Refinery of
the Future
Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 49
Cisco Oil & Gas Solution - Summary
• Fully Connected environment, elimination of plant operations silo.
• Empowered operations with real time data, plant console &
collaboration access 24x7, Anywhere Any time.
• Integrated Safety & Surveillance
• Integrated Alert & Respond , Event & Emergency
Communications
• Virtualized operations leveraging operations centers of excellence
• Increased Customer Loyalty , enhancing Retail experience

Thank You
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 58
Resource Portfolio
Growth
Reserve Replacement Increasing Production
Managing the Lifecycle
Management Response
Managing Risk
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 60
Explore Develop Produce
Process Transport
Storage & Transport Refine Marketing
Marketing
Upstream Mid Stream Downstream
Gas Oil
Trading
Office / Call Centre facilities
Key
Source: Cisco IBSG Oil & Gas Team, May 2011- in collaboration with Global Oil & Gas BDMs
Note- excludes alternative energy such as wind etc
Offshore Shipping