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Paul R.

Hansen

Sunfish Lake, MN 55077
(C): 651-402-6153 hansenpr@gmail.com
(H): 651-554-0535 linkedin.com/in/paulrhansen/

Profile

Strategic operational leader with outstanding achievements in small, midsized and larger operations within
highly competitive international consumer and medical markets. Recognized for building high performing
and motivated teams. Demonstrated ability creating and implementing strategic plans which generate
results, solving critical business issues while driving new growth and enhancing profitability. Significant
global experience in sales/marketing and general management.

Core Qualifications

Full P&L Responsibility Strategic Planning Sales and Marketing Expertise
Change Management New Platform Development Acquisition Planning & Integration
Cross Functional Leadership Public Speaking International Business Development



Professional Experience
3M Company
Global Business Director, Construction and Home Improvement Division 2010 2014
Appointed to grow global portfolio of 10,000+ products sold into home center, mass, hardware and
sporting goods channels following 3 years of sales and market share declines. Directed multiple business
units/brands. (P&L responsibility for >$800MM, 5 manufacturing sites).

Generated $60MM in new annual revenue growth via competitive share gain.
Successfully executed/integrated $100MM acquisition, adding two European manufacturing sites and
multiple brands to global portfolio.
Integrated $70MM Aero safety acquisition, redesigning supply chain, realizing 14% CAGR revenue
growth, 2000 bpts Gross Margin improvement and profit growth of 5x (over 3 years).
Led launch of retail safety products realizing $20MM 1
st
year sales in Europe, Latin America and China.
Accelerated 5 year new product sales from $50MM to $100MM thru insight/prioritized investments.
Established new Home Dcor platform, expected to realize $80MM in global sales.
Generated record sales and profits; moving total division 4 year CAGR from -6% to +4%.


General Manager, Consumer Health Care Division 2006 2009
Selected to turn-around 3Ms global retail medical product business following years of stagnant growth
and declining profitability. Directed sales/marketing, laboratory, regulatory, supply chain and finance.
(P&L responsibility for $300MM, 500 employees, 3 manufacturing sites).

Developed global acquisition strategy realizing major Asia acquisition; US acquisition of Ace and
Futuro brands/manufacturing sites, significantly enhancing presence and manufacturing scale.
Global expansion of Ace/Futuro brands while utilizing Asia SOS for private label entry.
Revitalized Nexcare brand globally through category expansion and low-cost marketing innovation.
Achieved >25% 3 yr. CAGR (10% organic), exceeding operating plan sales and income targets.


Managing Director, 3M Mexico 2003
2005
Led operations for 3M Companys Mexico subsidiary directing sales/marketing, laboratory, supply chain,
finance and legal activities. (P&L $700MM, 2,000 employees and 8 manufacturing sites).

Deployed six sigma across subsidiary driving employee alignment and process improvements.
Reorganized leadership team promoting efficiencies and accelerating growth.
Established business processes/analytics, effectively measuring progress/accountability of teams.
Created/implemented operational improvements expanding gross margins by 200bpts, cash by $80MM,
income by 150bpts.
Implemented market approach expanding relevance in key industries while focusing local laboratory
resources for growth opportunities resulting in 15% organic sales growth, 3x historical average.





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Executive Director, Consumer & Office Business, Europe and Middle East 2000 2003
Directed European retail/office business segments: Post-it

, Scotch

, Scotch-Brite, Nexcare, etc.


(P&L responsibility >$600MM, $180MM SG&A, 800 professional employees).

Centralized key functions (sourcing, laboratory, sales and marketing) increasing efficiency while
reducing headcount, resulting in 400 bpts profit improvement over 3 years.
Created Global Design Laboratory (Milan, Italy), now a 50-person global center-of-excellence.
Key member of European Operating Committee, responsible for resource allocation, business
prioritization and human resource planning/development.
Recognized for record sales/profits (each of 3 years) and promoted to Managing Director of 3M Mexico.


Marketing Director, Home Care Division 1997 2000
Global marketing leadership of 3M Home Care business. Responsible for $35MM US advertising budget;
8 direct reports, 21 department reports. Directed all marketing related activities including: consumer and
shopper insights, new product development and commercialization, brand marketing communications,
channel marketing, business analytics and pricing. P&L responsibility for $420MM.

Created Home Care Global Strategic Plan focused on local product development, low-cost innovation
and regional sourcing.
Developed and implemented plan to enter the China market with Scotch-Brite cleaning products.
Established first ever-regional marketing research and communication campaign for Latin America.
Delivered record sales and income. 1999 sales +17%, profit +53%; 1998 sales +7%, profit +23%.


Marketing Operations Manager, Home Care Division 1994 1997
Responsible for P&L and marketing operations for 3M Home Cares $120MM US business including
$22MM US advertising/merchandising budget, 10 direct reports, 17 department reports.

Successfully integrated O-Cel-O acquisition into 3Ms cleaning portfolio.
Led development and launch of O-Cel-O StayFresh sponge line with 60% volume growth vs. prior
year and 22 point market share growth.
Delivered record sales and profits 1995 (+8%), 1996 (+22%), 1997 (+6%).


Prior History
Previously at 3M (1989-1994) as Brand Group Manager (Home Cleaning & Protection), Brand Manager
(Home Cleaning), Brand Supervisor (Scotch-Brite Products) and Brand Coordinator (DIY Products),
broadened and deepened marketing experience from an individual contributor to a major leadership role
as product manager. At Hormel Company (1985-1987) as Technical Sales Manager developed
significant experience in technical/laboratory sales management.


Education / Affiliations

MBA, Curtis L. Carlson School of Management, University of Minnesota (1987 1989)
B.A., Emphasis, Chemistry and Economics, St. Olaf College (1981 - 1985)
Economics, University of Cambridge, United Kingdom (part of undergraduate program)

Board of Directors - Hardware Marketing Council - (2011 - current)
Board of Directors - American Chamber Mexico - (2006-2007)
Hardware Marketing Council - (2010 - current)
American Chamber Mexico - (2005 - 2007)
YPO (Young Presidents Organization) (2003 - 2006)
Global Marketing Professionalism Awards (multiple/previous)