Roberto F.

Mateu
Experience
Product Marketing Intern, Virtual Ubiquity (now part of Adobe)
June to November 2007, Waltham, MA
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robertomateu.com/resume rm@robertomateu.com (617) 245 8636

Worked closely with the CEO and the Product Manager to establish a pre-launch marketing strategy Prioritized opportunities in social networking platforms to maximize developer resources Prepared competitive landscape analysis for CEO and due diligence inquiries Produced video demos to introduce software features (Over 3k views) Managed closed-beta invitation process and newsletter communications which reached over two thousand users Executed a direct marketing campaign which generated more than 15 mentions in the targeted educational blogs segment

Academic Research: Open Source and Government Intellectual Property Technical Skills: Microsoft Office Camtasia GIMP/Photoshop Visio/Omnigraffle iMovie ’08 Google Analytics/AdWords SPSS (familiar) SQL/mySQL (basic) Relevant Courses: Presenting Data and Information, Edward Tufte Intensive Introduction to Computer Science Using Java, Harvard Summer School Globalization, Culture, & Community Seminar, Institute for Humane Studies Cyberposium 13, Harvard Business School Extracurricular Interests: Conference Organizer
(2002 - Present)

Web Developer and Consultant, Ticotek.net
September 2005 to May 2006, Caracas, Venezuela
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Implemented three Open-Source content management systems and two internal sharing solutions to small size businesses in a four month time-frame Provided small software companies consulting and technology readiness assessment services to prepare them for Venezuela’s mandatory Open Source License Compliance Law

Assistant Brand Manager, Procter & Gamble
September 2004 to August 2005, LA Headquarters, Venezuela
• • •

Coordinated development and execution of Always’ Brand largest TV, Print and in-store campaign in Venezuela since 2000 which resulted in a 12% sales growth Streamlined standard Concept Qualification procedures by reducing expenses by 35% and timings from six months to four months Led a multifunctional team in the repositioning of a Low Income Consumer brand in Venezuela. Performed focus group analysis, budgeting responsibilities and product package redesign

Education
Master of Business Administration & Master of Science in Information Systems, Boston University
September 2006 to May 2008
• • • •

Parliamentary Debate
(2003 – 2006)

Civil Liberties Volunteer
(2001 – 2006)

Recipient, Dean’s Scholarship V.P. Marketing, MBA Council Marketing Chair, Symposium Committee GMAT score: 680

Open Water Swimming Enthusiast
(1997 - 2005)

Model United Nations Participant
(2003)

Bachelor of Economics, UCAB (Venezuela)
September 1999 to November 2004
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Appointed by the University President for the Honor Cathedra President, Student Council Recipient, Dean’s Recognition for Academic Events Organizer

Languages: Spanish English Current Location: Cambridge, MA