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UNIVERSITY OF MUMBAI

PROJECT ON:
ROLE OF RESEARCH IN DECISION MAKING


MASTER OF COMMERCE (BANKING & FINANCE)
SEMESTER III
2014-2015

IN PARTIAL FULFILMENT OF THE REQUIREMENT UNDER SEMESTER
BASED CREDIT & GRADING SYSTEM FOR POST GRADUATE
Program under faculty of commerce
SUBMITTED BY:
RASHMI AVHAD
ROLL NO: 62
PROJECT GUIDE:
PROF.Dr. (Smt) S.S Sawant


OCTOBER 2014


DECLARATION
I Miss RASHMI AVHAD the student of MCOM PART 2 BANKING &
INSURANCE 3
RD
SEMESTER (2014-2015), hereby declare that I have
completed the project on ROLE OF RESEARCH IN DECISION MAKING. The
information submitted is true and original to the best of my knowledge.


Signature of student:
_________________
RASHMI AVHAD
Roll No: 62











CERTIFICATE
This is to certify that Miss Rashmi Avhad of M-COM PART 2 (Banking &
Finance) Semester-III (2014-2015) has successfully completed the Project on
ROLE OF RESEARCH IN DECISION MAKING under the guidance of Prof.Dr.
Smt. S.S Sawant.

1. Project Guide: ___________________



2. Course Coordinator:__________________



3. Internal Examiner: ____________________


4. External Examiner: _____________________



5. Principal: ________________________________

DATE: ____________________
PLACE: ____________________

ACKNOWLEDGEMENT
I would firstly like to thank the UNIVERSITY OF MUMBAI for giving us
the liberty of choosing such topic which will be benefited to us in future. I
would like to thanks the Principal of Sydenham College Shri Annasaheb
Khemnar for giving me the opportunity to study in this esteemed college and
doing the course of Banking and Finance. I would like to express my sincere
gratitude and thanks to Prof. Dr.Smt S.S Sawant who is my project guide, as he
has been the guiding light for this project and has also provided me with the
best of my knowledge, advice and encouragement which helped me in
successful completion of my project.
My colleagues and specially my parents who have also supported and
encouraged me, the success of this project to the large extent are also dedicated
to them. I would also like to thank all those who have helped me and whom I
have forgotten to mention in this space.







SIGNATURE OF STUDENT




INDEX
SR.NO.

PARTICULARS

PAGE NO.
CHAPTER 1 INTRODUCTION
1.1 Nature & characteristic of research
3
1.2

Objective of research
6
1.3

Need & Importance of research 8
1.4

Need & Importance of research in social science 11
1.5

Types of research 14
1.6

Scope & significance of research 18


CHAPTER 2 RESEARCH METHODOLOGY


2.1
Research design
20

2.2
Source of data
20


CHAPTER 3 DATA FINDINGS

3.1
Nature of decision making
22
3.2
Decision making process
24
3.3
Importance of research in decision making
27
3.4
Case Study
30


CHAPTER 4 CONCLUSION 37


CHAPTER 5 ANNEXURE 39