Company Name Strategic Plan

Strategy and Execution

2010 Strategic Plan

1

Company Name Strategic Plan
Strategy and Execution

CONTENTS

Page

Executive Summary………………………………………………………………………

3 3

The Company….…………………………………………………………………………..

Vision…………………………….…………………………………………………………. 4

Strategic Analysis…………………………………………………………………………. 7

Products and Services.…………………………………………………………………… 8

Sales and Marketing....…………………………………………………………………… 8

Financial Plan………...……………………………………………………………………

8

Executive and Implementation…...……………………………………………………… 8

2

Executive Summary

The Executive Summary is the introduction to the Strategic Plan. A synopsis of the company and the purpose of the Strategic Plan. What message is being articulated? What is the intended use of the Strategic Plan? How does the Strategic Plan integrate with the Business Plan? Describe the difference between the two.

The Company

The Company should include all relevant information about the Company and its subsidiaries. When was it formed, has there been strategic change recently? In what capacity does it currently operate – B2B, B2C. What is the current state of the business? What is the Strategic Intent of the business for the future?

Vision

Describe here the Vision for the future.

What is the strategic

commitment that the business is articulating? Consider what the future will look like. What value will be delivered to Stakeholders? What position will the business hold in the market?

Strategic Analysis

The purpose of the Strategic Analysis is to demonstrate the current market position through both Internal Analysis and External Analysis and a detailed SWOT Analysis. You should include targeted customer groups, recognised and acknowledge competitors. Include what action has been taken to date. What is the current performance and movement within the market? How does this currently impact your business?

3

External Analysis (Present) • • • • • Economic Factors Market landscape Political landscape Competition (Identify Tier 1,2, and 3 competitors) Technology

Internal Analysis (Present) • • • • • Products and Services on offer Customers (Identify Tier 1,2, and 3 customers) Organizational Structure (Current) Organizational Structure (Desired) (if applicable) Management Team

SWOT Analysis Strengths: An internal assessment of what your business excels, specializes and demonstrates uniqueness to. Weaknesses: An internal assessment of what your business lacks, is not as effective at and does not compete with effectively (but should) Opportunities: An external assessment to what opportunities exist for the business. Threats: An external assessment to risks and threats that exist in the market and the economic climate.

4

Products & Services

Describe your current Products and Services that the business provides. Demonstrate the uniqueness of your business, its services and products. Include brief information on your price competitiveness and how your pricing is managed. Include guarantees and warranties that the business provides to its customers.

Sales & Marketing

Include in the Sales and Marketing section, the intended sales and marketing initiatives that are planned. Describe the execution to customers/end users. What internal resourcing do you currently provide for internal and external sales. function structured? model? How does the organisation manage its public relations, advertising and media activities? What direct marketing and/or telemarketing take place? Is the sales and marketing strategy effective? 5 How is your marketing Do you use an outsourced or insourced

Financial Plan

Include in The Financial Plan a detailed summary of past, present and forecasted financial performance for the business. Attach spreadsheets and other evidence that demonstrate the following: • • • • • • Cash flow projections P&L Statements Balance Sheet Forecasting (Sales) Forecasting (Marketing) Headcount and staffing

Execution & Implementation

The Execution & Implementation is the depth of how the Strategy will be executed. Using a model such as the Balanced Scorecard, use divisional plans to demonstrate how the Strategy of the Organisation will be implemented. Be sure to include Accountabilities and Responsibilities with assigned dates and checklists. Remember, the value of the Balanced Scorecard is that it has the flexibility to be customised to your organisational needs.

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