Competitor Analysis

High Quality



Low Cost High Cost
ff



Low Quality






About Competitor
Disted
We are looking forward to our nearest competitor,so we found Disted college is one of our
competitor.Here is a simple information about Disted College.
DISTED, a premier non-profit college in Penang owned by the Wawasan Education Foundation,
is committed to providing education and training to young students to serve the needs of
industry and community. It thrives on the confidence of the community and the strengths of its
programmes,staff and student care.
The college is made up of 2 campuses.
The DISTED Yeap Chor Ee Campus on Macalister Road houses mixed modern and heritage
buildings in a very green setting. The DISTED School of Hospitality is located in Bangunan
Wawasan on China Street Ghaut in the heritage enclave of UNESCO World Heritage City of
GeorgeTown.
DISTED believes in the capability and commitment of Malaysians to provide a brand of
education that is excellent, relevant and complete for all in the country.It offers a wide range of
high quality courses from certificate to bachelor degree level in pre-university studies, business,
hospitality, psychology, IT and engineering.
The college offers an environment that gives young school leavers safe and great opportunities
to live and learn a life of adventure, creativity, independence and leadership as well as to thrive
and achieve significance in knowledge for the service of mankind.
Students are able to enjoy a wide variety of social, cultural, entertainment and sporting activities
that will contribute to a great on-campus and well-rounded learning experience.DISTED takes
pride in its financial award and bursary schemes, which are partly supported by the Wawsan
Education Foundation and Yeap Chor Ee Charitable Trust, and the success of the schemes in
recognizing and rewarding not only academically talented students but also deserving students
who are in financial need.
Courses
-Diploma in Accounting
-Diploma in business study
-Diploma in hospility management
-Diploma in computer science
-Diploma in Business information technology
-Diploma in creative multimedia production
-Diploma in electrical & electronic engineering
BA(Hons) Accounting & Finance
BA(Hons) Business Management
BA(Hons) International Business Management
BA(Hons) Marketing Management
BA(Hons) Tourism Management
BA(Hons) Events Management
Market Segmentation
Market segmentation can allow you to leverage data, ultimately creating relevant dialogue with
your target audience. As long as sales and marketing have been practiced, its been common
knowledge that you must know your target audience. Its a fundamental skill that business
people like ourselves need to acquire to achieve any type of success.Our target audience is
based on demography, psychography, behavioural.
Demography
Age 18-35
Education level Spm/Stpm/certificate
Income level 1000 above
Nationality Malaysian

Psychography

Behavioural



Target Marketing
Our target marketing is all fresh graduates,STPM and Spm students that are looking for
opportunity for continued their study. So,we will advertise about our college in education fair
where all the fresh graduates will going there.So that we can do the marketing communication
right there and promote our college as college of choices. We use advertising plan like create
our own Web site to target younger.Student nowadays like to spend their time surfing
internet,so,we will create our facebooks page and do the promotion through that.Then we will
advertise on radio targets audiences efficiently because different stations attract different
listeners. Now that radio can be heard on mobiles, on the internet etc, these touchpoints are
becoming even more widespread. Research shows that advertising which is relevant to a
listeners other activity is over 60% more likely to be recalled.The other way is we will print out
our brochure to promote our college. Brochures can be a company's best friend. They can work
in conjunction with your other sales literature.Lastly,we will go to school by school to do the
promotion.We will promote our college to form 4 & form 5 students by giving a speech about a
benefits when joining us.

Market Positioning.