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Feasibility study
By Paul Flynn For Dell Computers

Paul Flynn

14.8.07

7874b

MM1

1. Executive summary:
This feasibility report aims to outline issues associated with feasibility regarding the proposed re branding of dell computers and the initiation of future designs. This involves questions such as whether the firm can afford to implement the system, whether the costs out way the benefits, and whether the proposal will fulfill the criteria of the proposal. The report will also contain a needs analysis that will outline the purpose of the intended re brand.

Paul Flynn

14.8.07

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MM1

2. Table of contents
1. Executive summary:.........................................................................................................2 2. Table of contents..............................................................................................................3 3. Project description:..........................................................................................................4 4. Background Information:.................................................................................................4 4.1 Company info: ..........................................................................................................4 4.2 Project info:................................................................................................................4 5. Possible Solutions:...........................................................................................................5 5.1 Evaluations of solutions:............................................................................................5 5.1.1 Re Design Of the logo:.......................................................................................5 5.1.2 Re design of overall image:................................................................................6 6. Most Feasible Solution:...................................................................................................6 6.1 Colour schemes: .......................................................................................................6 6.2 text, fonts and logo ....................................................................................................7 7. Conclusion:......................................................................................................................7 8. References: ......................................................................................................................7

Paul Flynn

14.8.07

7874b

MM1

3. Project description:
The project consists of a re branding proposal for dell computers. This is intended to keep Dell competitive in an ever changing and expanding market and evidently increase their market share. Design ideas have been discussed in the form of a proposal report these include marketing design as well as branding. Visual aspects of the logo and image have also been outlined these include fonts, colour schemes, Graphics and phrasing.

4. Background Information:

4.1 Company info: Dell computers are the leading computer hardware company in the world. Dell sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and other technology-related products.(1) 4.2 Project info: The project consists of a proposed re brand for dell computers. Rebranding involves subtle changes to the brand's logo, brand name, image, marketing strategy, and advertising themes.

Paul Flynn

14.8.07

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MM1

5. Possible Solutions:
Re design of the logo Re design of the overall image These include • Colour scheme • Fonts • Style

5.1 Evaluations of solutions:
5.1.1 Re Design Of the logo:

The re design of the logo would include aspects of colors and style as well as typesetting and style. The following aspects would have to be considered For the design for the logo. 1.Colour Schemes a.Greens – eco Friendly b.Reds and oranges – performance class c.Black – sophistication and style d.White – minimalist and clean look. 2.Fonts a.Keeps fonts the same for brand recognition b.Stylize font c.Make font 3D 3.Images and Graphics a.Spherical design – international recognition b.3D design – modern look c.Stylized design – trendy look
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5.1.2 Re design of overall image:

This would include aspects such as marketing and advertising as well as revolutionizing the sales pitch. Issues such as: • • • • Colour Font Style Colour schemes

6. Most Feasible Solution:
The most feasible solution with the highest estimated success rate and profit return is the re design of the image. By choosing this dell would expand their market by appealing to new target markets. 6.1 Colour schemes: Using new colour schemes such as brighter colours would appeal to a wider range of people. This would especially appeal to the younger generations and would explore an un tapped market for dell. The
Paul Flynn 14.8.07

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implantation of colours such as green would gain association with eco friendliness and appeal to people concerned about the current plight. Dells association with large business would be maintained through careful selection of font and un altered packaging and image for business related products. By doing this dell would not affect their current target market and maintain the recognition it currently has. 6.2 text, fonts and logo The logo and text would also be changed minimally to suit the proposed re brand. Fonts, Layout and style would all be considered for dell in giving it a modern and fresh look. The proposed changes would take dell into the new generation and sustain dells place as the leading computer manufacturer.

7. Conclusion:
The major hurdle in the proposed re brand for dell computers would come in the risk of decreasing sales and not being able to fund the extensive commitments and production costs that the company has. This is a risk that would have to be taken into consideration. The design team would factor this in and make all the changes in image minimal as to not affect the current clients and customers.

8. References:

(1) http://en.wikipedia.org/wiki/Dell Accessed 13.8.07

Paul Flynn

14.8.07

7874b

MM1

Paul Flynn

14.8.07

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