Questionnaire about KFC in Sialkot.

1. Age…………

2. Your occupation
…………………………………

10. What do you think about the parking area at KFC? a. Good b. Normal c. Bad (Please, specify your reasons) …………………………………………… …………………….. 11. How does the KFC’s prestige affect your decision a. Very much b. Normal c. Very little

3. When did you know about KFC?...................... 4. Why do you choose KFC instead of other
restaurants for junk food? …………………………………………………… …………………… ………………………………………

5. How do you come to know about KFC? a. Advertisement on newspaper/magazine
b. Internet c. Family/friends/ colleagues d. Banner e. People working for KFC f. Leaflets g. Others……………… 6. Who do you often go with a. Alone b. Family c. Friends/ Colleagues d. Others…………….

12. Does the logo attract you?
Yes…………..No……………. (if yes, please specify your reasons) …………………………………………………… ……………………………………………… 13. How often do you come to KFC a. Every 3 days b. Once a week c. Once a month

d. Other options………………….
14. What do you think about the price here? a. Very expensive b. Expensive but still payable c. Reasonable d. Cheap

7. In terms of location, why do you come to KFC? a. It lies on a main road
b. It lies next to a supermarket c. It looks out of 2 roads

d. Others…………………………….
(You can tick more than 1 option) 8. How does the location, in general, affect your decision of choosing a restaurant or a shop? a. Strongly b. A little c. Not affect

15. The KFC’s package is made by plastic and
paper. What do you think about this? …………………………………………………… ………………………… 16. How do you feel about KFC's food? a. Delicious b. Good c. Normal d. Not Good 17. What are your suggestions for improving KFC's service quality? (If any) ………………………………………………………… ………………………………………………………… …………………………………………………………

9. What factors of location affect your decision?
a. Near your house b. On the way to work or school c. Near shopping centre d. Near the red light so that it’s easy to be recognized

e. Others………………………….

Thank you very much for your cooperation!

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