CARAT MEDIA WEEKLY NEWSLETTER

No. 760

 Media Report
2014 CCS

Tea Leaf Nation(2013/01/25)

2014
2014 12 77.66%
2012 25.91%2014

47.27%

FIND1,33012

58.7%25.4%
LINE15001700

77.66%

62.19%

58.7

47.27%

1,500
25.4

1,700

2014 22 12
FIND: 2014(2014/07/21)12

44

44%

14%

26%
Nielsen, CCS 2014

201232%
201473%2

2.58

2012 4.5 5.3

0.92

2.5

2014

()

2012

2.4
1.7

1.9

2.0

2.1

0.9

0.9

0.8

1.8

1.9

0.9

1.0

1.9

1.4
1.4

1.5

1.0
0.7

15-24

25-34

35-44

0.3

0.2

45-54

55-64

CCS 2012, 2014

0.0

2014

2012

31.1%

201212.2

19.9%

2014
15

4.9%

6.9%

24

()
()

54

2014CCS

27.0%

24.2%

12.8%

56

54

48

44

42
45

43

33

39

33

35

55

38
35

35

1524
1.89

2.14

2.16

2.31

38

1.81
1.38

2.38
1.60

CCS 2012, 2014

54

15-24 25-34 35-44 45-54 55-64 15-24 25-34 35-44 45-54 55-64

52

TV

39

1524

39.2%

1.62

1.84

1.94

0.88

0.96

1.98

1.67
1.29

1.26

1.18

1.14

1.20

15-24 25-34 35-44 45-54 55-64 15-24 25-34 35-44 45-54 55-64

63%/

201452%

""

2014

2012

28

39

36

CCS 2012, 2014

53

39
42

15%

45%

30%

61%

43
40

/
48
48

/
63

45

- OPEN

2012Chok! Chok! Chok!

()
App

2013
OPENOPENopener(
)

OPEN

Chok! Chok! Chok!

App
OPEN
Campaign China(2013/07/12)

9App
App

momo(16)APPLive

App

appszoom(2014/10/16)

QR-code

(2014/09/03)(2014/09/02)

56
49
35

34

15

AIDMA(Attention, Interest, Desire, Memory, Action)AISAS(Attention, Interest, Search,

Action, Share)

CCS 2014

(CCS)

(Consumer Connection System, CCS)

3090

CCS

CCS

201415-64
3,245

Image courtesy of chanpipat / FreeDigitalPhotos.net

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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