A STUDY ON THE "EFFECIVENESS OF DISTRIBUTIN CHANNEL

WITH REFERENCE TO ARYA VAIDYA PHARMACY LTD

COIMPATORE, KANJIKOD PALAKAD
Submitted to

MAHATMA GANDHI UNIVERSITY, KOTTAYAM
I n partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2012-2014)

By
ABY MATHEW
Reg. No.4177
Under the supervision of
Mr. SEBASTIN JOY
ASST. PROFESSOR


MARIAN ACADEMY OF MANAGEMENT STUDIES,
PUTHUPPADY, KOTHAMANGALAM, ERNAKULAM DIST, KERALA
(Affiliated to Mahatma Gandhi University, Kottayam & Approved by AICTE, New Delhi)
JULY- AUGUST 2014



ABY MATHEW
MARIAN ACADEMY OF MANAGEMENT STUDIES
PUTHUPPADY
KOTHAMANGALAM

Date: .

DECLARATION


This is to declare that the Project Report entitled Effeciveness Of Distributin
Channel With Reference To Arya Vaidya Pharmacy Ltd Coimpatore, Kanjikod
Palakad is a record of the bonafide research work done by me in the firm and prepared
under the guidance of Mr. SEBASTIN JOY, Asst. Professor, Marian Academy of
Management Studies, Puthuppady, Kothamagalam submitted to Mahatma Gandhi
University, Kottayam in partial fulfilment of the requirement for the award of the degree of
Master Of Business Administration. This report is not previously formed the basis for the
award of any Degree, Diploma, Associateship, Fellowship or other similar title.

ABY MATHEW
MBA Student




MARIAN ACADEMY OF MANAGEMENT STUDIES,
PUTHUPPADY, KOTHAMANGALAM

Date: ...

CERTIFICATE

This is to certify that the project report submitted in partial fulfilment of the
requirement for the award of the degree of Master of Business Administration to Mahatma
Gandhi University is a bonafide record of project study undergone by MR. ABY MATHEW
at, ARYA VAIDYA PHARMACY Coimpatore, Kanjikod Palakad prepared under my
guidance and that no part of this project report has been submitted earlier for the award of
any degree or diploma and that this report has not been published in any magazine or journal.

Puthuppady Mr SEBASTIN JOY
Kothamangalam Asst. Professor
(Faculty guide)
FORWARDED
Dr. (Prof.) A. V. Velayudhan nair
Principal
Marian Academy of Management Studies
Kothamangalam



ACKNOWLEDGEMENT

First of all, I thank ALMIGHTY GOD for his mercy and love, which kept me in
good health and sound mind and helped me to complete the internship program successfully.
I express my sincere thanks to our beloved Principal Dr. Prof. A.V
VELAYUDHAN NAIR, The Principal Marian Academy of Management Studies
Kothamangalam for extending all the help for doing the study. I express my thanks to faculty
guide for the Mr. SEBASTIN JOY, Assistant Professor, Marian Academy of Management
Studies Kothamangalam for the encouragement, cooperation and guidance. I hereby
acknowledge the help rendered by other members of teaching staffs who shared their views
and valuable suggestions.
I wish to express my gratitude to Mr. P.R KRISHNAKUMAR, the MANAGING
DIRECTOR of AVP, for granting permission and rendering wholehearted support throughout
the project. Also I express my thanks to, Mr. GOPAN S, HR MANAGER of AVP, guiding
me throughout my project periods.

I sincerely thank my parents, relatives and friends for their encouragement and
support during the project. Last, but not the least I express my gratitude to everyone who
directly and indirectly helped for completing the project in time and thereby making my
venture a grand success.


Aby Mathew