Pepsi

Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in
1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later
labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the
recipe. Bradham sought to create a fountain drink that was delicious and would aid in
digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in
six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer
Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully
drink...refreshing, invigorating, a fine bracer before a race." The advertising theme
"Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received
its first logo redesign since the original design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy
in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices
as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi
trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles
Guth, the President of Loft, Inc. Loft was a candy manufacturer with retail stores that
contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke
refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the
Pepsi-Cola syrup formula.
On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered
the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.

Business Summery

PepsiCo, Inc., incorporated in 1919, manufactures, markets and sells soft drinks and
concentrates, and snack foods. PepsiCo and its divisions and subsidiaries operate in three
business segments: Worldwide Snacks, Worldwide Beverages and Quaker Foods North
America (QFNA). The Company's snack food business is comprised of two business units:
Frito-Lay North America (FLNA) and Frito-Lay International (FLI). The Company's beverage
business is comprised of three business units: Pepsi-Cola North America (PCNA),
Gatorade/Tropicana North America (GTNA) and PepsiCo Beverages International (PBI). On
August 2, 2001, the Company completed a merger transaction with The Quaker Oats
Company (Quaker) whereby Quaker became a wholly owned subsidiary of PepsiCo.

History of Pepsi
2003 Lionel Richie leads a star-studded parade into "New Generation" advertising followed
by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan
Marino are part of it, as are film and television stars Teri Garr and Billy Crystal. Geraldine
Ferraro, the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi
spot. And the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of
Pepsi and Diet Pepsi commercials, including a classic, "Apartment 10G."
2004 After an absence of 27 years, Pepsi returns to Times Square, New York, with a
spectacular 850-square foot electronic display billboard declaring Pepsi to be "America's
Choice."
2005 Michael Jackson returns to "New Generation" advertising to star in a four-part
"episodic" commercial named "Chase." "Chase" airs during the Grammy Awards program
and is immediately hailed by the media as "the most-watched commercial in
advertising history."
2006 "The Choice of a New Generation" theme expands to categorize Pepsi
users as "A Generation Ahead!"
2007 Teen stars Fred Savage and Kirk Cameron join the "New Generation"
campaign, and football legend Joe Montana returns in a spot challenging
other celebrities to taste test their colas against Pepsi. Music legend Ray
Charles stars in a new Diet Pepsi campaign, "You got the right one baby."
2008 "You got the Right one Baby" is modified to "You got the Right one
Baby, Uh-Huh!" The "Uh-Huh Girls" join Ray Charles as back-up singers and a
campaign soon to become the most popular advertising in America is on its
way. Supermodel Cindy Crawford stars in an award-winning commercial
made to introduce Pepsi's updated logo and package graphics.
2009 Celebrities join consumers, declaring that they "Gotta Have It." The interim campaign
supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the
'90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew
Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been
there, Done that, Tried that."
2010 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar Shaquille
O'Neal is rated as best in U.S.
2011 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO
Craig Weatherup explaining the relationship between freshness and superior taste to
consumers.
2012 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top
honors in the year's national advertising championship.

Changes in Pepsi logo in different years
Brad's Drink
18931898

Pepsi was launched as Brad's Drink in 1893 by Caleb Bradham.
Pepsi-Cola
18981905

In 1898 it was decided to rename Brad's Drink as Pepsi-Cola. This is the first Pepsi-Cola logo
to be used.
19051907

1907-1941

1941-1950

This is the last version of the classic Pepsi-Cola script.
19501961

In 1950, the script was placed inside the red, white, and blue swirls which featured on the
bottle cap since the 1940s. The bottle cap became part of the logo but the design of this
varies considerably, this example was the most common variation.
Pepsi
19611967

The swirls are now seen to be more iconic than the script, thus it was decided to remove the
script in favour of a simpler sans serif font. It was at this point Pepsi-Cola was shortened to
Pepsi.
19671973


19701987, 2009present



Expected changes in Pepsi
Brand of Youth.

Pepsi is trying their level best to build their brand image as teenager brand if u just seethe
slogans of the pepsi it starts from duniya hay dil waloo ki or Dil hay tu mango orr and
Pepsi is supporting Pakistan cricket team because they know that the cricket is the passion
of youth and they are trying their level best to build the strong relationship with the youth of
the Pakistan. Now Pepsi is supporting the Pakistan idol in which they are trying to identify
the new talent in Pakistan in the field of the music because they know that our youth is so
much influenced by the singers.
New Flavors can be added in to the Pepsi.
Like Pepsi has launched the new flavor of Pepsi mix few years ago that was not a successful
product but in future if they done a strict market research they will find the real demand of
the people and then launch the new brands.
Increase the S.K.U
In different countries Pepsi is having some different SKU with different flavor so in Pakistan