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Short overview about Traditional kacha bazaar and super

store

Bangladesh has an agrarian economy. Jute and rice are the main cash crops. Other crops are
tea, sugarcane, oilseeds, fruits, spices, vegetables, wheat, potatoes, tobacco and cotton. The
major industries are jute processing, cotton, and garments, steel and pharmaceutical.

In our country we have found two type shopping are where the consumer purchase their
kitchen items and grocery items.
Super store means a departmental store where consumer can take product easily without any
hassle and price bargaining, all the items of households and grocery with reliability and
We have found the super stores are

Agora
80, Rifles Square Road -2, Dhanmondi Dhaka – 1205

Family Needs Ltd.


Plot #7, Road # 15, Rabindra sarani, Sector # 3, Uttara Dhaka

Meena Bazar
Meena House, 719/A Satmosjid Road, Dhanmondi Dhaka – 1205

3S Shopping Mall
House # 2, Road # 9, Sector # 1, Uttara, Dhaka – 1230

Aqib Departmental Store


24 Shamoly Biponi Bitan, Mirpur Road, Dhaka – 1207

Almas General Stores


Road # 5, Dhanmondi, Mirpur Road, Dhaka – 1205

Prince Dept. Store


Bishal Center, 216, Circular Road Moghbazar, Dhaka

PQS Super Centers


PQS Hosue, Plot # 11, Road # 3, Sector # 3, Uttara, Dhaka

Rahimafrooz Super Stores Ltd.


Azed Chamber, 13, Mohakhali C/A, Dhaka

Mona Departmental Store


Eastern Trade Centre, 56, Inner Circualr VIP Raod, (7th floor), Room # 7, Dhaka - 1000

Maga
4, Kamal Ataturk Avenue, North Avenue, Gulshan, Dhaka – 1212

Nahar Departmental Store


26, Sonargaon Road, Hatirpool, Nahar Plaza, Dhaka – 1000

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Jamen Varieties Store
G-23, DMC North Market, Gulshan-2, Dhaka

M/S. Mona Departmental Store


Eastern Trade Centre, 56, Inner Circular, Dhaka

Satarupa Departmental Store


122, Kakrail, Subarna Plaza, Dhaka

Shameem Traders
108, Aulad Hosen Market, Airport Road Tejgaon, Dhaka

Sheetal Departmental Store


181, Elephant Road, Hatirpool , Dhaka – 1205

Suman Fashion Plaza Ltd.


9/A, Motijheel C/A, Dhaka – 1205

Family World (Pvt.) Ltd.


2/6, Mirpur Road, Asadgate, Mohammadpur, Dhaka – 1207

Mutual Depertmental Store


105/106, Motijheel C/A, Dhaka – 1000

Nayeem Enterprise
1F/4, (1st floor), Super Market, Dhaka

Eastern Trade Centre


56, Inner Circular, Dhaka

We have found the Traditional Kacha bazaar locations are

Karwan bazaar
Green Road
Kalabagan Govt. staff quarter
Sukradad bazar

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The survey finds the demographic part based on Gender, Age, occupation, Income level,
Family member, and Education. It has taken 30 samples where 16 are male and 14 are
female.

Gender
Gender No.
Male 16
Female 14
Total 30
Table shows the no. of male and female.
Age No. of customer Total
Male Female
0-20 0 0 0
20-30 5 6 11
30-40 7 8 15
40-above 4 0 4
Total 16 14 30
16
15.5
15
14.5
Male
14
13.5 Fem ale
13
No. of
custom er

Age:

3
Income No. of customer Total Percentages
Male Female
0-10000 5 0 5 16%
10000-20000 1 3 4 14%
20000-30000 2 3 5 16%
30000-40000 4 8 12 40%
40000-above 4 0 4 14%
Total 16 14 30 100

9
8
7
6
5 Male
4 Femal
3
2
1
0
0-20 20-30 30-40 40-above

Income level

House Wife, 14% Student, 10%

Business, 16%

Services, 60%

Occupation:

4
1% 50%

40%

30%

20%

10%

0% 0%
0-10000 10000-20000 20000-30000 30000-40000 40000-above

Family member

Family member No. of customer


2 8
3 9
4 9
5 4
Total 30

Occupation No. of customer Total Percentages


Male Female
Service 9 9 18 60%
Business 5 0 5 16%
House wife 2 2 4 14%
Student 0 3 3 10%
Total 16 14 30 100

5
16
14
12
4
10
9
8
9
6
8
4
2
0
Fam ily
mem bers

Education
Education level No. of customer
Undergraduate 3
Graduate 23
H.S.C 4
Total 30
30
25
20
15
H. S. C
10 Undergraduate
5 Graduate

0
customer
No. of

Earning member

Earning member No. of customer


1 16
2 14
Total 30

6
Earning Member in cusmers family

20

15
Earning
10 Earning
Members
Mem ber
5
No.of
0 custom er
No. of customer

Findings:
From our report we have found that
 60% customer purchases their house hold and grocery items in once a
week, another 40% customer purchases 2 or 3 times in a week.

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 55% customer wants to purchase as freshness of their house hold and
grocery items, another 45% customer purchases on price basis.
 65% customer assumes super store purchase is fresher comparatively
traditional kacha bazar.
 40% customers are wanted to bargain about the price.
 45% customers assume the price is affordable at super store.
 40% customer wants customer service in shopping time, which they
got in super store.
 70% customers assume super shop save their time, where traditional
kacha bazaar takes more time.

Recommendation

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From the report it is visible that social classes are strongly work. Those
are upper classes in society their consumption level or purchasing
behavior are different.

Conclusion
The important thing is for today’s marketer that is “sales determine the
profit and consumer action determines the sales”. Consumer select their
purchase decision after evaluating several criteria that marketer always
should have to aware about consumers need and wants.
In Bangladesh people are socially divided into six classes that is upper-
upper, lower-upper, upper-middle, lower-middle, upper-lower,
lower-lower. These are based on several factors like income, education
etc. their consumption level or purchasing behavior are different.
Lastly we can say in Dhaka city all classes’ people are live by considering
these factors Traditional kacha bazaar and super shop those are
important but as a marketing people we can say super shop business
are more profitable comparatively traditional kacha bazaar because
changing consumer demand.