Research Methods

PAK HERO

INTRODUCTION

Pakistan is one of those countries of the world where Auto Rickshaws are extensively used as a public transport. Till 1996,Italian made Rickshaws were used in Pakistan having 90% market share. In 1996, a young Pakistani businessman and industrialist, Mr. Muhammad Javed Iqbal introduced “PAK HERO RICKSHAW” in Pakistani market. Produced within the limited resources this Rickshaw was a masterpiece of quality and performance, which brought about a revolution in the auto industry. It gained extensive popularity and in a very short period of time, “PAK HERO” became a known name all over Pakistan. PAK HERO auto rickshaw having similar functions, shape and use as that of Italian made rickshaw, proved to be a very close substitute for it. It is amazing that Pak Hero became the market leder in a period of only three year and its demand has been on the rise ever since. PAK HERO is a private limited company, its board of Directors comprise the following members

Mr. Muhammad Javed Iqbal

Mr. Muhammad Sabir

Mr. Javed Iqbal (Chairman/CEO) Mr. Abdul Hameed (Director Marketing & Sales) Mr. Sabir Sharif (General Manager Production) Mr. Syed Shahid Mustafa (General Manager Finance)

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Although PAK HERO has entered into automobile market only a few years ago, even then it has snatched the major market share from its competitors. PAK Hero is now considered to be one of the major automobile industries because it has built a good reputation in quality and performance. PAK HERO manufactures its products in accordance with customer needs. Its product range includes

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PAK HERO established itself by manufacturing the high quality products. PAK HERO has a separate quality control department for a check at every stage of the production, from receiving raw material to completion of final product. To have a complete control over quality PAK HERO is following the international quality standards as per requirements of ISO 9000 to fulfil the needs of its valuable customers. PAK Hero’s trained workforce and experienced engineers devote their energies for the improvement of its products. Experts within the country and abroad are also consulted to assure the quality. Therefore its quality is, beyond doubt, the best.

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PAK HERO is a private limited company. Its factory is located at 10 km Raiwind Road, Lahore. Some of the important industrial units of Pakistan lie in this region, being declared as “Industrial Zone”. Factory of PAK HERO is spread over four and a half acres of land . The other unit of “PAK HERO is its warehouse and lies adjacent to the factory.

FACTORY CAPACITY
Factory has a capacity to produce

3.

1. 12,000 auto rickshaws, 2. 45,000 motor cycles 5,000 scooters per annum.

Basically, factory is divided into eight individual units, Detailed information about each unit are stated below.

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Gas Welding Unit: Die Casting Unit: Machining Unit: Besides manufacturing the A Hundreds types of parts of It is the most important unit in chassis this unit plays an complex nature are used in automobile industry. Majority of important role in preparing the PAK HERO products. These the deceased parts are body of Rickshaw. Welding unit parts are produced within the machined to bring them into Denting Unit: joins the body with chassis. factory in Die preparesunit body of allandproducts withinas per exact its standard size the PAK HERO Casting the Machinery used in this unit is accordingand denting unit has a key technical specifications. to the standardized factory role in manufacturing the imported from abroad. quality. The importance of bodies of PAK HERO products. High technology based machinery used in die casting machinery is used for this purpose. unit is admitted all over the Pakistan. Body Fabrication Unit: Die making unit manufactures all the dies used in Die Casting unit. In die making unit, dies of different sizes and shapes are produced according to requirement.

Electrical Spot Welding Unit: All the parts of automobiles manufactured in different departments are brought in this unit. These parts are assembled and shaped into a finished product.

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PAK HERO Engine Assembling Unit: Engine assembling unit has same role in factory as engine in the vehicle. Engines of all products of PAK HERO are assembled in this unit. Some of its parts are prepared in factory in die casting unit and some are imported from abroad. After assembling the engine it is sent to engine testing unit where its performance is checked. Engine Testing Unit: In this unit engines manufactured are observed keenly. Engine is run at a specific speed for a particular time period and if it satisfies the predetermined standards, it is sent to the assembling line unit.

Fitting Assembly Line: Final Inspection & Quality When all the parts have been Control: brought into fitting condition When an automobile has been then these are brought to manufactured and assembled assembly conveyor line where then it is brought to quality all the determined parts are control and final inspection fitted together to form a shape units where the quality of an automobile product, checkups are carried on, on whether it is a motorcycle or an the latest testing and auto rickshaw. inspection instruments to maintain the quality of PakHero automobile products.

Paint Shop Unit: When body is manufactured & fabricated completely it is sent into paint shop unit where automobiles are painted in different colors. High quality paints are used which are not affected by change of season, sunlight and rain.

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To assure the availability of its products, PAK HERO has established effective network of registered dealers. In each city of Pakistan, well-reputed businessmen are awarded dealership for selling PAK HERO automobiles.

LIST OF DEALERS:
KARACHI
ADNAN CORPORATION (KARACHI) A. M. 20-AKBAR ROAD, OPPOSITE RIZVI CHAMBER, KARACHI Ph. 021-7760039 HASSAN AUTOS SHOP NO.43, BLOCK-5 AKBAR ROAD, K.M.C MARKET, KARACHI. NEW NAFEES AUTOS 7-AKBAR ROAD, SADDAR, KARACHI.

KASUR
SHEHROZ HASAN AUTOS NEAR KASUR GARDEN, LAHORE ROAD, KASUR-PUNJAB. CONTACT PERSON: QUDRATULLAH

LAHORE
PAK HERO INDUSTRIES (PVT) LTD., LAHORE PAKISTAN. ALI AUTOS 110-ALLAMA IQBAL ROAD, GARHI SHAHU, LAHORE.
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ALI TRADERS 516-PECO ROAD, KOT LAKHPAT, LAHORE. AMIN AUTOS 642-TOWNSHIP, LAHORE. CHAUDHRY AUTOS SHALIMAR LINKROAD CHUNGI No.3 MUGHAL PURA, NEAR RAILWAY CROSSING, LAHORE. HERO AUTOS 105-LITTON ROAD, LAHORE. IRFAN AUTOS 106-LITTON ROAD, LAHORE. NEWGHOUSIA AUTO 100/B, LITTON ROAD, LAHORE. MUKHTAR CORP. 24-JINAH PARK, SULTAN PURA NEAR ALLAH MALIK BUILDING, LAHORE. NEW QAISER SHAUKAT AUTO 65-LITTON ROAD, LAHORE SHAHAB CORP. CHAN MIRAN ROAD. LAHORE. SHERAZ AUTOS SHOP No. 2/1 LAHORE ROAD, SADDER BAZAR, CANTT-LAHORE. UMAIR IRSHAD CORP. E-21/13 MAIN WALTON ROAD, LAHORE. UMER AUTOS SHOP NO. 1 PRINCE CINEMA, 30 ABBOT ROAD, LAHORE. SADIQ TRADERS LITTON ROAD, LAHORE.

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MADNI AUTOS 106-LITTON ROAD, LAHORE. HASSAN AUTOS 103-LITTON ROAD, LAHORE. YOUSAF AUTOS 111-LITTON ROAD, LAHORE. SAJJAD AUTOS DANA NATH NO. 66-47 KM, MULTAN ROAD, LAHORE. IMRAN AUTOS 89 MCLEOD ROAD, LAHORE. WATTAN AGENNCIES 67-MCLEOD ROAD, LAHORE. BALUCH AUTOS HALEEM CENTER, 67-LITTON ROAD, LAHORE. SALEEM TRADERS SHOP NO. 9,GROUND FLOOR SHAN HOTEL, LINK MCLEOD ROAD, LAHORE. AUTO CITY 13-NICHOLSON ROAD, NEAR BILAL CENTER, LAHORE. 786 AUTOS 10-NICHOLSON ROAD, KASHMIR CENTER, LAHORE. ISHTIAQ AUTOS 108-LITTON ROAD, LAHORE. ASHER AUTOS 71-MCLEOD ROAD, LAHORE. ATIF AUTOS 26-MCLEOD ROAD, SURJEET BUILDING, LAHORE. REX AUTOS 78-MCLEOD ROAD, LAHORE.

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M. RMAZAN H. NO. 19, NASIR ST. NO. 29, SANDHA KALAN, LAHORE. CHAUDHRY CORPORATION SHOP NO. 33, GROUND FLOOR, LAHORE HOTEL, LAHORE. GHARIB NAWAZ AUTOS 35-MAIN ROAD, MORE SAMNABAD, LAHORE. CH. M. SALEEM 384-E, CANAL VIEW SOCIETY, MULTAN ROAD, LAHORE. ARY AUTOS 78-FLEMING ROAD, LAHORE. RANA TRADERS SHOP NO. 3,BHATTI COMPLEX, FEROZPUR ROAD, MUST IQBAL ROAD, LAHORE. DANISH AUTOS SHOP NO. 5, BEGURN ROAD, NEAR MOZANG ADDA, LAHORE. HS ENTERPRISES 3RD FLOOR, 112-Y COMMERCIAL AREA, D.H.A. DEFENCE, LAHORE. MUSHTARQA AUTOS 679-SHAD BAGH, LAHORE. NAWAZ BUTT AUTOS 157-G.T ROAD, NEAR LAHORE COLLEGE OF COMMERCE SINGPURA, LAHORE. KHURRAM AUTOS NASEER SHAN PLAZA SHOP NO.2, GUJJAR PURA CHOWK, GHORAY SHAH, LAHORE. IQBAL TRADERS SHOP NO.6, GULBERG-111, GUROMANGAT ROAD, LAHORE.
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MAJEED TRADER ENGINE SHED MARKET, MUGALPURA LAHORE. SHAHAB CORPORATION HOUSE NO.1 STREET NO.21/S HAJI YAHYA COLONY, GOREY SHAH ROAD, LAHORE. NEW QAISER AUTOS 87-LITTON ROAD, LAHORE. PH: 7237919

MULTAN
NADEEM CORPORATION DERA ADDA, AZMAT WASTE ROAD, NEAR CAPRI CINEMA, MULTAN. IRSHAD CORPORATION SHOP NO.11, PURANA KHANEWAL ADDA, WATER WORKS ROAD, OPP. KHAYAM CINEMA, MULTAN.

SARGODHA
HAMDANI MOTORS RAILWAY ROAD, SARGODHA

OKARA
ALI AUTOS OPPOSITE GOVT. SATLUJ G/H/S, OKARA.

CHINIOT
FAHAD CENTER JHANG CHINIOT.

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SAHIWAL
HAJHI TRADERS KHOKHA BAZAR, SAHIWAL.

SAILKOT
HERO AUTOS OPP. PARVAZ MAHAL CINIMA, AUGUKE ROAD,SAILKOT.

GUJRANWALA
KASHMIR TRADERS OPPT. DIN PLAZA, G.T. ROAD, GUJRANWALA. MANJ TRADERS FAROOQ-E-AZAM ROAD, FATTO MAND, GUJRANWALA. MEER TRADERS AUTO MARKET SAILKOT ROAD, GUJRANWALA.

HARIS TRADER NER DIN PLAZA, G.T. ROAD, GUJRANAWLA. FRIENDS AUTO NEAR DIN PLAZA, G.T. ROAD, GUJRANWALA SHAHID AUTOS SHEIKUPURA ROAD, GUJRNWALA. PAKISTAN AUTOS NEAR DIN PLAZA, GHALLA MANDI, G.T. ROAD, GUJRANAWLA.

NAROWAL
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M. SALEEM TRADERS PASRUR ROAD, NEAR SHELL PETROL PUMP, NAROWAL. TARIQ AUTOS RAILWAY ROAD, NAROWAL

WAZIRABAD
MASTER TRADERS SAILKOT ROAD, NEAR A.C. COURT, WAZIRABAD

KAMOKE
MEER TRADERS ALI ARCADE, G.T. ROAD, KAMOKE.

VEHARI
MUSA TRADERS 18- CLUB ROAD, VEHARI.

BUREWALA
SHEIKH & CO. 110- D ARBI, ISLAMIA ROAD, BUREWALA.

BAHAWALNAGAR
KHAN TRADERS 2- KHAN BABA ROAD, BAHAWALNAGAR.

HYDERABAD
FARHAN CORPORATION SADAF COMPLEX, SHOP # NO.4, OPPT. PRESS CLUB, HYDERABAD.
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FAIZAN AUTOS SHOP # F-578, KHOKHAR MOHALLAH, HYDERABAD MEHRAN AUTOS SHOP#578 KHOKHAR MOHALLAH, HYDERABAD.

GUJRAT
SANDHU AUTOS ZAIB PALAZA, REHMAN SHAHEED ROAD, GUJRAT.

SHEIKHUPURA
TARIQ TRADERS SARGODHA ROAD, SHEIKHUPURA. BHATTI AUTOS SARGODHA ROAD, SHEIKHUPURA.

RAWALPINDI
AHMER AUTOS SHOP#4,NASEER PALAZA KOHATI BAZAR, RAWALPINDI. BUTT KASHMIR MOTORS SHOP#2, SHAH ALLAH DITTA ROAD, RAWALPINDI.

FAISALABAD
HAMDANI MOTORS NAR WALA ROAD, GOBANDPURA FAISALABAD.
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MUNSHI ENTERPRISES P-15 ALLAMA IQBAL ROAD, DIGLUSPURA, FAISALABAD. CHAUDHRY TRADERS 901-B SHOP #4 MAIN ROAD, PEOPLE COLONY,FAISALABAD.

DASKA
MUGHEES TRADERS KATCHERY ROAD, DASKA.

MANDI BAHAUDDIN
SHAHID TRADERS CHUNGI #9 PHALIA ROAD, MANDI BAHAUDDIN.

HAFIZABAD
MUDDUSSAR AUTOS GUJRANWALA ROAD, NEAR PETROL PUMP,HAFIZABAD. ALI AUTOS GHALL MANDI SHARQI, GUJRANWALA ROAD, HAFIZABAD.

MIRPUR KHAS
PAKISTAN BIKE CITY STATION ROAD, MIRPUR KHAS.

PAKPATTAN
MIAN AUTOS OPP. MOSQUE TEHSILDAR WALLI, SAHIWALL ROAD, PAKPATTAN.
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ORGANIZATIONAL STRUCTURE
Chairman (CEO) BOARD OF DIRECTORS

ADMIN DEPARTMENT FINANCE & A/C DEPARTMENT PRODUCTION DEPARTMENT

MARKETING DEPARTMENT

DEVELOPMENT CENTER QUALITY CONTROL PURCHASE DEPARTMENT

SALES DEPARTMENT FINANCE DEPARTMENT ACCOUNTS DEPARTMENT Q.C FOR MATERIAL Q.C FINISHED GOODS

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VARIOUS PRODUCTION DEPARTMENT

INVENTORY PRECRUMENT

VENDOR DEPARTMENT

SUPPLIERS

COMPANY'S OBJECTIVES
i) ii) Provide best value for money to the customers. Earn serve foreign exchange through exports / imports substitution for country.

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iii)

Provide facilitate

a

healthy

work

environment of

and all

the

personal

development

employees. iv) Develop indigenous design capabilities.

COMPANY INFORMATION
BANKERS Muslim Commercial Bank Ltd. Allied Bank of Pakistan Ltd. United Bank Ltd. Standard Chartered Bank

REGISTERED OFFICE Litton road, Lahore PLANT 10 Km, Raiwind road, District Lahore

BOARD OF DIRECTORS
> JAVED IQBAL (Chairman & Chief Executive)
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EMPLOYEES GROUP
> > > Abdul hameed (G.M marketing and sales) Shabir sharif (G.M production) syed shahid Mustafa (G.M finance)

MAJOR MANAGERIAL POLICIES PRACTICES & STYLES
The company maintained its policy of induction of professionally qualified executives are strictly selected on merit. The company's excellent reputation helped to attract competent executives from other industries to strengthen executive’s team.

A. PERSONNEL SECTION
Personnel section in one part of heart of company i.e.; Administration department. Senior Manager (A&P) deals all matters of personnel create in organization and finally to General Manager. GENERAL FUNCTION OF SUB-SECTION There are 7-sub sections in personnel section, which perform, 1. efficiently in better conduct of daily work in organization. These are explain as: Personnel record sub-section

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It is responsible for maintenance of personnel files of employees. Which submits monthly report through Senior Manager (Admin.) to G.M and C.E of Company. Further a register is maintained which contains all activities of employees. One page is reserved each employee in loose ledger form. Those who leaves the service, removal of his card from ledger. 2. TA&DA Sub-section This section maintains record of TA, DA leave, allowances, increments, and promotions etc. of employees of company.

3.

Attendance of Employees Sub-section The attendance of department is reported by each head of

department to the admin: to keep track of leaves and grant attendance allowances. 4. Over Time Sub-section This section maintains the record of over time slips of employees in various sections in company. The slips are prepared in 5. respective section of working. The Admin. Prepares consolidated overtime to Account Department for payment. Identity Card Sub-section This records the residential in section or changes of all employees working in factory.
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6.

Hiring & Firing Sub-section This section is part of selection committee formed by C.E of

Company for hiring of employees and retiring employees. 7. Social Security Sub-section This records social security for employees and Account in this respect.

B. ADMINISTRATION
Company endeavoring to attract talents from various disciplines in order to make management skillful. But also to trained them within country and abroad, for improving their skill. The Senior Manager (Admin.) is dealing with all administrative matter and countable to G.M. Admin. Is also responsible of peace and order in factory. It is prime functions of department. Admin. has sub-section which is detail as follows: 1. Canteen The canteen provides tea and food to the employees at subsidized rates. a) Service The canteen in charge has tokens as number of employees working in Pak Hero. Any body going to canteen obtain token either cash payment or on accounts. On cash issued token or on other side account sales write down name of employees in register. b) Credit Sales
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After the close of servicing of meals, the clerk posts entry in the personnel account. It is further separate account of employee. On accounting total dishes during month and calculate the A/P. So for as collection is done through incharge by each worker. c) Cash Sales The canteen supervisor keeps note of total token issues in credit and cash sales. Cash sales are made for visitors and new employees, for charging normal and subsidized rates. The total cash in submitted to cash account department..

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d)

Raw Ingredients Purchase Procedure Major items like sugar, chilies, ghee, atta, salt etc. are

purchased through supplies department. The perishable items are purchased by canteen incharge. Possible efforts are made through contractors for regular supplies. The canteen incharge gets cash Rs.20,000 per current purchase and responsible to submit bill to A.M (Admin). e) Stock Registers The canteen incharge maintain the register of items entered before issued. f) Monthly Consumption Reports The canteen incharge prepares and sends a monthly report to Dye. Manager (Admin). It covers only major items of consumption. g. Accounting Treatment Separate Account under Admin. Debited the canteen of outlays. Also the canteen sale is credited in this account. At the end of year show net figure of subsidized by company. h. Transport Section The incharge of transport ensures that vehicles for company purposes. All requisitions for transport shall be in same form. The transport allot vehicle and fill in. i) Log Books The logbook is maintained for each of the vehicle and requisitions are filled in logbook. Immediately after the vehicle

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reaches the company premises after performing the necessary services.

ii)

Petrol Bills The transport executive receives all petrol invoices in the

first instant in duplicate. The transport executive verifies from the petrol slips issued by him and forward to Finance Department through Manager (Admin.) for payment of bill. This is followed strictly. iii) Repairs and Maintenance Register The transport incharge is also insures that a complete and transport repairs for maintain register. n) Improvements Working condition both in office and plant were further improved which bearing an efficiency of the company is employees. As in company's employees. As in matter of canteen for providing more conductive and whole some atmosphere to the workers. q) 1. 2. 3. 6. Gate Pass Following different type of gate passes shall be in use: For sale of motorcycle For sale of rickshaw General (Admin. issue) For sale of scraps.
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C. PURCHASE SECTION
Purchase section is most important portion of the organization. When emergency create inside company and at that time there is no back up of goods and materials. Then this helps for needed purchases for it and is sent to Procu. Manager, which is responsible to G.M of department. HIERARCHY
┌----------------------┐ │Procu.MANAGER │ └----------┬-----------┘ ┌-----------------------┴-----------┐ ┌-----┴------┐ ┌------┴------┐ │Inch.Imports│ │Inch.Purchase│ └-----┬------┘ └------┬------┘ │ ┌------┴------┐ ├-J.E. (Import) │J.E. Purchase│ │ └------┬------┘ └-J.E. (Import) │ ┌------┴------┐ │J.E. Purchase│ └-------------┘

MARKETING OF PAK HERO (Pvt.) LIMITED
Like the other organization PAK HERO (Pvt.) Limited also has separate Marketing Division. In this division customer satisfaction takes the most important place. PAK Hero’s Marketing Division
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has established few objectives and all the departments of Marketing Division are putting in joint efforts to achieve them. First of all we would like to state these objectives to have an idea about the line of work. This particular organization has following objectives.

MARKETING OBJECTIVES 1. 2. 3. 5. To accelerate the pace of transport in the country by marketing a wide range of bikes at a reasonable rate. To serve the customers efficiently. To guide customers how to increase per liter mileage of the bike by advanced technology. Providing efficient after sale service to the customers. HIERARCHY OF MARKETING
┌------------------┐ │ G.M MARKETING │ └--------┬---------┘ ┌--------┴---------┐ │Manager Marketing │ └--------┬---------┘ ┌--------------------┬┴-----------------┐ incharge(Service) incharge(Parts) incharge Sales

B. DISTRIBUTION
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It deals with physical distribution. It is again sub-divided into three sections. 1. Booking Section The booking of vehicle is most important function of PAK HERO. So they are booked in this section. The customer can book the bike, rickshaw and scooter either by the section or through dealers. However largely done through dealers in this way the customer can get delivery at home district. So two type of booking. 1. 2. Cash Booking Credit Booking

The PAK HERO books on first come first served base. Now it is through telephone getting the booking number at the time. The conditions are: 1. 2. 3. 4. The booking is on 100% advance basis. The booking number is issued at the time of booking. The customer has to pay the prices prevailing at deliver time. Booking can be cancelled at customer’s sweet will. In case of cash booking the customer has to deposit the total price at booking time. 2. Delivery Section This section deals with delivery. As soon as the delivery date of the customers. a) Area Commission

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The area of commission is given to those dealer in which customer buys vehicle at that area. Now the vehicle is booked by the dealer or directly at Pak hero booking department. The aim is services of dealer in his area.

b)

Booking Commission When a vehicle is booked the commission becomes

payable. It is policy of company not to give commission if the dealer does not book vehicle. Now its policy in change as area commission. c) Delivery Commission This commission is given when vehicle are delivered to customer through dealer. After delivery of commission section make report of whose dealer's commission in it and amount. So this report is sent to finance department for payment. All records are computerized of booking and delivery. So time and cost decrease with increase in efficiency.

C. SERVICE
This section of PAK HERO providing after sale service to the customers at their doorstep. This aims at customer’s satisfaction on important goal to be achieved in marketing field. it provide free service to different district of position. 2. Claim Section
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Its establishment is a step to streak a long-term good will of the company in the eyes of PAK Hero’s customers. Every customer of PAK HERO is entitled to claim against the company if any mechanical or technical fault exists in the implements, in vehicle sold by PAK HERO. The customer comes to the claim section makes a claim on the company, the trained and expert mechanics evaluate and judge the causes of the faults. If the faults in the parts are due to any mechanical or technical defects then the claim of the person is considered to be legitimate and the person is supplied with a new part. However, if the defect is caused by some accident or some other reasons the claim is not accepted and the person is advised very provisionally to replace the parts from his own pocket. PRICING POLICIES STRATEGIES The major policy is that their price would be less as compared to competitors. Generally our prices are affected by following factors: > > > Company's Policies Local Vendors Competitors No doubt Pak hero is becoming the market leader but they want to create the brand loyalty amount the customer

PROBLEM INTRODUCTION
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In introducing the problem, consider the following three elements. a) b) c) a) Problem Definition/ problem statement. Statement of objectives. Problem significance. Problem Definition / Problem Statement "How we can increase the sales of Pak hero PH-125 in Honda CG-125 capturing areas."

b)

Statement of Objective Following are the objectives of this study.

i) ii) iii)

Which social class is the main user of PAK HERO PH-125? What are the buying preferences of the persons using bike? How the people are perceiving the price, quality and durable parts consumption of the PH-125 bikes.

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iv)

What is the current market position of PH-125 bike and who are its major competitors?

v)

Why people are using PH-125 bikes or not.

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c)

Problem Significance Pak hero PH-125 is a product, which is used by upper

middle class. It provides power and reliability to the customers. Pak Hero introduces a new product in the market named as "PH-125 bikes" which has not fulfilled the expectations (expected high sales) of the company. So, one important factor in this research is that on what grounds a consumer accept or rejects the PH-125 bike. Since the main objective is to find out relationship between price, awareness and acceptance or rejection of PH-125 bikes, so the significance lies in finding out measures to increase the acceptance i.e. sales of PH-125 and consumer satisfaction.

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LITERATURE SURVEY
PRICE Price may be defined as: 1) 2) Price is "what is charged for something" Price is the amount of money and/or other items with utility needed to acquire a product. Price has been a major factor on the buying occasions. A seller usually is pricing a combination of, i) The specific good or service that is the object of the transaction. ii) iii) Several supplementary services (such as warranty) The want satisfying benefits provided by the product.

Importance of Price Price is significant in our economy, to an individual, firm, and the consumer's mind. Let's consider each situation. In the Economy A product's price influence the amounts paid for the factors of production, land, labor, capital and organization.

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In the Company Price affects a firm's competitive situation and its market share. As a result price has considerable bearing on a company's revenues and net profits. In Consumer's mind Consumer's perceptions of product quality vary directly with price. Value is the ratio of perceived benefits to price and any other incurred cost. Pricing Objectives Following are the pricing objectives. i) ii) iii) iv) To get profit To achieve a target return on its sales or on its investment. To increase market share To increase sales volume by discounting or by some other aggressive pricing strategy. v) To maintain the customers by offering good quality within the price limits.

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AWARENESS FOR ADVERTISING Awareness comes from advertising. Advertising may be define as: * * * * * It is a paid form of communication. It is non-personal. It uses identified sponsor. It uses mass media. It influences individuals and groups. So, advertising is a paid, non-personal communication from an identified sponsor by using mass media to influence individuals and groups. Objectives of Advertising The main objective of advertising is to sell something a good, service, idea or any other thing. An advertising manager is given one or more objectives with budget constraint, these may be one or more of the followings: i) Aid in the introduction of new products to specific target markets.

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ii) iii) iv) v)

Provide ongoing contact with target customers. Help to obtain desirable outlets. Get immediate buying action. Help buyers to confirm their purchasing decisions.

To measure the effectiveness of advertisement For this purpose three common recall tests are used. Recognition Showing people the ad asking if they have seen it before. Aided Recall Asking people, if they can recall seeing any ads for a particular brand. Unaided Recall Asking people if they can remember seeing any ads within an identified product category. For broadcast media, this kind of testing can be conducted by using a telephone survey, calling people at home within a few hours after an ad is completed.

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QUOTA SAMPLING A quota sample is a type of judgment sample. It is a sample, usually of human being, in which the information is collected purposively from the segments of a population (the quotas), e.g. the quotas of men and women; urban and rural; upper, middle and lower income groups; etc. These factors are termed quota controls. They are intended to make the sample as

representative as possible and to reduce sampling bias that creeps in because the selection of respondents within the quotas depends on the personal choice of the interviewers. Interviewers being human are likely to look for persons who either share similar opinions or are personally known to them or are conveniently located. Quota sampling may be considered as stratified sampling in which the selection of units within strata is non-random. The advantages of quota sampling are that it is cheaper, it is easy administratively and it is a very quick form of investigations.

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Quota sampling is widely used in public opinion polls and market research surveys.

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THEORETICAL FRAMEWORK
The dependent variable, sales of PH-125 bike depend upon two independent variables, which are price and awareness. Most of the people in Pakistan belong to middle class and they prefer to buy products of low price with good quality. So high price of PH-125 bike affects its sale. We know that awareness of any product plays an important role to increase or decrease the sales of the product. So, unawareness of the customers about PH-125 bike can be the major reason for the failure of the PH-125 bikes. The price of PH-125 bike is comparatively high as compared to its competitors and close substitutes like Shorab 125. Similarly the awareness of the PH-125 is low because of less impressive advertisement. So, it is clear that the sale of Ph-125 bike is low because of high price and unawareness.

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HYPOTHESIS DEVELOPMENT
INDEPENDENT VARIABLE * Better engine performance * Competitive prices * Advertisement * Durable parts * Availability of spare parts * Sales of PH-125 MODERATING VARIABLE * Income INTERVENING VARIABLE * Satisfaction DEPENDENT VARIABLE * Sales of PH-125
┌-------------┐ │Better Engine│ │performance │ └-------------┘ _ ┌-----------┐ ┌---------------┐ │Competitive│ │Sales of MF-260│ │Prices │ │ │ └-----------┘ └---------------┘ _ Dependent Variable ┌-------------┐ _ │Advertisement│ │ └-------------┘ │ _ ┌------┴-----┐ ┌-------------┐ │Satisfaction│ │Durable parts│ └------┬-----┘ └-------------┘ Intervening _ Variable ┌---------------┐ │ │Availability of│ │ │spare parts ├------------------------------┘ └---------------┘ _ ┌----┴---┐ │ Income │ └--------┘ Moderating Variable

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For this study, we have the following hypothesis: NULL HYPOTHESIS: Ho There is no relationship among engine performance, prices, advertisement, availability of parts and sales of PH-125. OR Above independent variables does not effect the sales of PH-125 as compared to Honda CG-125 . ALTERNATIVE HYPOTHESIS: H1 There is relationship among Better engine performance, Competitive prices, Advertisement, parts, Availability of spare parts and Sales of PH-125.

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OPERATIONALIZATION
SALES In this we will measure the sales of PH-125 bike whether the customers are buying it or not and why. PRICE We have price as an independent variable and we will measure price offered by the company for PH-125 bike and the price offered by the main competitors. AWARENESS Awareness is also an independent variable and we will measure it by the following indicators. i) By asking the people whether they are aware of PH-125 bike or not. ii) If yes, then from which media vehicle they became aware of it. e.g. Newspapers, Magazines, T.V, Radio, Bill boards, word of mouth etc.

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METHODOLOGY
To perform this task, research was conducted in such a way that reflected the awareness towards PH-125 bike because of its price. The primary source of data collection was used and the instrument for data collection was personally administered "Questionnaire". This questionnaire was administered personally due to sampling information, administrative control, and helping the respondents in answering technical questions. The population of the research consists of ultimate consumers. Therefore "Quota Sampling" technique was used.

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RESEARCH DESIGN
The purpose of this research was to establish the

relationship between independent variables i.e. high price & unawareness and the dependent variable i.e. less sales of PH-125 bike. This is a field study because it examined the relationship between the variables. For this purpose survey was conducted and questionnaire was developed to get response of the people. Neither the variables were controlled nor artificial setting was created for the study. The unit of analysis for this study is an individual and tool of data collection is questionnaire. For data collection we have used quota-sampling technique. We have made following quotas on the basis of users of PH-125 bike. Quotas Lower class Middle class Upper class Total Frequency 5 33 22 60 %age 8.33 55.00 36.67 100.00

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FIELD WORK
We had 60 sample sizes. We went to the commercial and business areas to fill this questionnaire. The areas consisted of Litton Road and McLeod Road. During our field work, we suffered a few problems like negative responses from the respondents. Some of the persons hesitated & refused to fill questionnaire. But we faced all problems boldly as good researchers.

LIMITATIONS
Our research has following limitations i) ii) iii) iv) Lack of time Cost for collecting data. Sample size is small. Most of our respondents did not know the language of English so we had to translate it in Urdu even in Punjabi.

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ANALYSIS AND INTERPRETATION OF DATA
Table No.1

CATOGERIES
GROUP Consumer Dealer Frequency 51 9 %age 85.00 15.00

Total

60

100.00

In the table, out of 60 respondents 51 were consumers, which contribute 85.00 percent and remaining 9 were dealers, which were 15.00% of the total percentage.

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Table No.2

Age Group
Age group Years Below 20 21 - 30 31 - 40 41 - 50 Above 50 Frequency 2 11 22 19 6 %age 3.33 18.33 36.67 31.67 10.00

Total

60

100.00

The table shows that out of 60 respondents, 22 were between 31-40 years, which is the major portion of samples. Then percentage is 36.67 which is the maximum. Then another percentages of age groups are 31.67% for 41-51 (years), 18.33% for 21-30 years 10.00% for above 50 years & 3.33% for below 20 years old.

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Table No.3

Income Group
Income group (Rs.) Below 5000 5000 - 9999 10000 - 14999 15000 - 20000 Above 20000 Frequency 2 4 14 19 21 %age 3.33 6.67 23.33 31.67 35.00

Total

60

100.00

The table shows that most of our respondents, have above 20,000 Rs. income groups, its percentage is 35.00. And other respondents belong to these income groups, 15000-20000 Rs. are 31.67% for 10000-14999 Rs. are 23.33% and for 5000-9999 Rs. are 6.67% and below 5000 Rs. are 3.33%.

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Table No.4

Educational level
Educational level Under Metric Metric Intermediate Graduate Post-Graduate Any other Total Frequency 3 16 11 18 6 6 60 %age 5.00 26.67 18.33 30.00 10.00 10.00 100.00

Table shows that most of our respondents are Graduates, which are 30%, then other percentages for Metric 26.67% for Intermediate 18.33%, for another 10.00% for postgraduates are 10.00% for under Metric 5.00%.

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Table No.5

Occupation
Occupation Average level businessman Govt. Employees Private employ Any other Frequency 22 16 17 5 %age 36.67 26.67 28.33 8.33

Total

60

100.00

Most of our respondents are average level businessman, which are 36.67%. And for other occupations like Govt.

Employees, or Private employee and any other field we got results, which are 26.67%, 28.33%, and 8.33% respectively.

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Table No.6 Monthly Range of consumption of Petrol Range (Petrol Liters) Below 10 10 - 24 24 - 30 30 - 40 40 - 65 65 - 90 90 - 120 120 or above Frequency 1 3 6 7 11 14 8 10 %age 1.67 5.00 10.00 11.67 18.33 23.33 13.33 16.67

Total

60

100.00

Table shows that highest percentage of respondents 23.33% lies in the monthly range 65-90 (Petrol in Liters). Having low ranges of monthly bills from it, respondents are also very few. But for range of 90-120. Respondents are 13.33% and for 120 & above are 16.67%.

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Table No.7

Is Petrol consumption high?
Response Yes No Frequency 56 4 %age 93.33 6.67

Total

60

100.00

Mostly our respondents think that their petrol consumption are high. They are 93.33% but 6.67% respondents consider it satisfactory.

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Table No.8

Bike model mostly used

Models PH-125 CD-70 Sohrab Js-70 CG-125 Chinese Brands

Frequency 8 31 1 15 5

%age 13.33 51.67 1.67 25.00 8.34

Total

60

100.00

From table, 13.33% of our respondents use Ph-125Bikes. Most of the respondents were using CD-70 Bike because many other reasons.

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Table No.9

Reasons for selecting the particular Bikes

Reasons Work Low consumption Low price Availability Any other

Frequency 6 13 33 5 3

%age 10.00 21.67 55.00 8.34 5.00

Total

60

100.00

55.00% respondents select that particular model of bike due to low price 21.67% respondents select due to low consumption 10.00% respondents due to work, 8.34% & 5.00 due to availability and any other reason.

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Table No.10

Awareness of PH-125 Bikes

Awareness Yes No

Frequency 26 34

%age 43.34 56.66

Total

60

100.00

Most of our respondents, which are 56.66%, are not aware of PH-125. Awareness level is very low. Only 43.34% respondents are well award about it.

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Table No.11

Media of Awareness

Media Newspapers Magazines T.V/Satellite Channel Billboards Word of mouth Any other Total

Frequency 3 5 6 2 9 1 26

%age 11.54 19.23 23.08 7.69 34.62 3.850 100.00

Most of our respondents become aware of PH-125 by word of mouth, which are 34.62%. From magazines, 19.23%, from T.V/Satellite Channel are 23.08% from billboard are 7.69, newspapers are 11.54 and from any other source, only 3.85 respondents.

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Table No.12

Rank most likely features
Features Less Consumption Design Affordability Availability Kind of Bike Guarantee Excellent Very Good Fair good 7 12 2 2 -7 5 15 4 13 4 10 4 6 4 12 6 13 18 1 5 5 13 3 Poor Total

--19 2 15 1

34 34 34 34 34 34

The table shows that most of the respondent’s don’t like the "less consumption" feature of PH-125 very much. Then most of the people like its design. Most of the respondents say that its affordability is poor. PH-125 has very good availability. Its PH-125 is not liked by most of the respondents. According to most of the respondents, its guarantee feature is good.

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Table No.13

Availability of PH-125

Response Buy any other bike You search for it Postpone the purchase

Frequency 16 8 7

%age 51.61 25.81 22.58

Total

31

100.00

This table shows that 51.61% of our respondents buy another bike. 22.58% of our respondents postpone their purchase decision. But only 25.81% are those customers who search for it.

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Table No.14

Type of BIKE mostly preferred

Type PH-125 CG-125

Frequency 12 19

%age 38.71 61.30

Total

31

100.00

Our 61.30% respondents like CG-125 and only 38.71% respondents prefer PH-125.

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Table No.15

Satisfaction with the features of PH-125

Response Yes No

Frequency 12 19

%age 38.70 61.30

Total

31

100.00

Most of our respondents i.e. 61.30% are not satisfied with the features & work of PH-125. But only 38.70% are satisfied from it.

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Table No.16

Satisfaction with the availability of PH-125 bike

Response Yes No

Frequency 25 6

%age 80.65 19.35

Total

31

100.00

The table shows that 80.65% of respondents are satisfied with the availability of PH-125. And 19.35% are not satisfied with its availability.

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Table No.17

Reasons for the preference of PH-125

Response Quality Guarantee Availability Price Diesel consumption Advertisement Brand Name

Frequency 8 6 4 0 6 1 6

%age 25.81 19.35 12.90 0 19.35 3.23 19.36

Total

31

100.00

The table shows that most of the respondents prefer MF260 tractors because of its quality, and their percentage is 25.81% then 19.35% and prefer it because of its guarantee and diesel consumption respectively. All of the respondents dislike its price which is high.

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Table No.18

Reason for not using PH-125

Response Awareness Price is high Not availability Don't liking the bike Claim made by the Company are vague Any other Total

Frequency 7 11 1 4 2 4 29

%age 24.14 37.93 3.45 13.79 6.90 13.79 100

The table shows that 23.14% of respondents do not use PH125 because they are not aware of it. And 37.93% do not use it because its price is high. So price and awareness are main reasons for its low sales.

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GENERAL FINDINGS
During our analysis at Pak Hero we have felt certain observations and made weak points of organization. So in response of weak point give suggestions according to our little knowledge. As under:

WEAK POINTS
1. We found that there is a lack of computerization and as well as atomization. 2. The staff is not very well educated so they are incapable of doing highly profiled jobs 3. There is lack of communication between the management and staff 4. Slow implementation of plans

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GENERAL OBSERVATIONS AND SUGGESTIONS
During our research in Pak hero we have made few observations. We felt very uneasy to write and it is very difficult to provide suggestions and observations as the organization is running its affairs for more than 5 years. But the importance of these made us to write for the C.E.O of Pak hero. These are as: 1. As per our observations the competitors in the last year has followed the policy of reducing the price of competitive brand and maintained the same level of quality. This causes reduction in many potential customers of PAK HERO. There is a strong need to overcome to solved this problem by reducing price and improve the quality. 2. Another factor, which needs a little consideration, is the attitude of the dealers. We have observed that the dealers mostly do not put any effort to increase the sales of bikes. They only depend upon the efforts of the sales force and advertisement campaign. They only worry about the commission they receive from Pak hero. As a matter of policy Pak hero provides two types of commission i.e., booking and area commission to the dealer whether the bikes is booked by the dealer or directly at the Pak hero's office. The policy needs a little adjustment so as to make the dealer work hard for his commission.
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3.

The dealer’s network of Pak hero is not very wide. There is a strong need of widing and strengthen the dealers network throughout the country,

4.

The competition is very intense in the domestic market and the market is almost already saturated. The Pak hero has constructed a new project with production capacity almost twice than that of existing plant. So company should search for new foreign markets and start exporting their products to these markets. It will not only help them by increasing their sales, but will also help the country's economy. Now with these recommendations, we close our report and wish that after overcoming these weaknesses, which we have pointed out the company, will get the track of full success.

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CONCLUSION
Just as every system has its drawbacks and merits, so does Pak hero. Despite the fact that Pak hero has one of the most elaborate systems of Departments and Sub departments it does lack in a few places. At present Pak hero is the only project of its kind that is in the field of Manufacturing of bikes, rickshaw and its parts. With its new project of a car with a foreign country's collaboration it will actually become to enjoy an almost Monopoly, with having the expertise of manufacturing vehicles. With the increase in brand reliability the graph of Pak hero is going to grow up and up. As an overall study, Pak hero is going places. It has all the right ingredients, a good company needs to flourish and develop. With changing times, new technology and the globalization of the world economy it will have to face and tackle on areas such as the ISO-9000 series and quality control in both its products and management infrastructure. This we think it will pass through with success. We have made a deep study of the system of Pak hero right from the formation of the very preliminary documents. In all other respects it is matter of pride for us to present a report on an organization as big as this. It was truly a learning experience for me. We hope that our report on the said subject will help to evaluate and understand all that is there about Pak hero.

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RECOMMENDATIONS FOR IMPROVEMENT OF PH-125 SALES
Following recommendations should be followed if the company wants to increase the sale of PH-125. * The price of PH-125 should be decrease, so that it can become affordable to those who are not using it just because of high price. * The PH-125 should be advertised heavily so that people become aware of it. And they take first step to buy it. * The company should convince the customers in such a way that they admire the credibility of company's claim. * The company should create diversification of sales and move towards exports of value added finished products. This will contributed in achieving favorable financial results. * The company should increase working capacity of PH-125, which will result in increased demand for this model.

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BIBLIOGRAPHY
During the research process, besides our practical research we also have consulted some books about our practical research for completion of project in effective manner. A list of all references which has been consulted and the data has been derived from, are given as under: * * Booklets / pamphlets provided by all concerned organizations. Field surveys through which data has been collected from different types of Questionnaires and from different areas of Lahore, by using Quota sampling. * * * * * * * * * * * Main Library of University of the Punjab. Library of Hailey College of Commerce. Library of Sociology Department, University of the Punjab. Class Notes by Professor SAJID JAVED AKBAR sahib, during our class lectures. Special instructions and guideline by Professor SAJID JAVED AKBAR sahib. Research Method by Uma Sekaran. Business Research by ZIKMUND. Help and data from WEB SITE of PAK HERO. Help and data from Several Brochures of PAK HERO. Detailed discussion with PAK HERO staff. Personal group research and analysis.

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GLOSSARY
Alternate Hypothesis An educated conjecture that sets parameters that one expects to find. The alternate hypothesis is tested to see whether or not the null is to be rejected. Closed Questions Questions with the clearly delineated set of alternative that confine the respondents' choice to one of them. Controlled Variable Exogenous or extraneous variable that could contaminate the cause and effect relationship, but the effect of which can control through the process either of matching or randomization. Independent Variable A variable that influences the dependent or criterion variable and accounts for (or explain) its variance. Judgment Sampling A purposive, non-probability sampling design in which the sample subject is chosen on the bases of the individual's ability to provide the type of special information needed by the researcher.

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Open-ended Questions Questions that the respondents can answer in a free flowing format without restricting the range of choices to a set of specific alternatives suggested by the researcher. Primary Data Data collected first hand, for subsequent analysis to find solutions to the problem being researched. Questionnaires A pre-formulated written set of questions to which the respondent records the answers, usually within rather closely delineated alternatives. Quota Sampling A form or purposive sampling in which a predetermined proportions of people from different sub-groups is sampled. Respondent A person or a set of persons who gives answers and their replies against the question asked to them. Research An organized, systematic, data based critical scientific inquiries or investigations into specific problem, undertaken with the objective of finding answers or solutions thereto. Samples A subset or sub-group of population.

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ANNEXURE QUESTIONNAIRE
Q.1 Name (Optional)? _______________________________ Q.2 Category? Distributors Q.3 Your age group? Below 20 _____ 31-40 _____ above 50 _____ Q.4 Your income group? Below 5000 10000-14999 Above 20000 Under Metric Intermediate Post-Graduate _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Metric Graduate Any other _____ _____ _____ 5000-9999 15000-20000 _____ _____ 21-30 41-50 _____ _____ _____ consumer _____

Q.5 What is your educational level?

Q.6 What is your occupation? Avg. level businessman Govt. Employees Private Employee Any other

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Q.7 What BIKE in your use? CG-125 CD-70 PH-125 SOHRAB 125 HERO 125 YAMAHA Any other month (liters)? Below 10 24-30 40-65 90-120 Yes Low price Availability Less consumption Any other _____ _____ _____ _____ _____ _____ _____ _____ ____ 10-24 30-40 65-90 120 or above No _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

Q.8 What is the range of your Petrol consumption in a

Q.9 Do you think your petrol bill is high? Q.10 What reason for using this source of bike?

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Q.11

What

reasons _____ _____ _____ _____ _____ _____

for

selecting

the

particular

Model/capacity of bike? Light weight consumption Low price Availability Any other Yes aware of it? Newspapers Billboards Any other _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Magazines _____ Word of mouth _____ _____ T.V/Satellite Channel

Q.12 Are you aware of PH-125 ? No _____ Q.13 If yes, then from which media vehicle you become

Q.14 If yes, then rank the features you like the most? Less consumption Design Affordability Availability Guarantee You search for it Buy any other source of work

Q.15 If PH-125 is not available at one store then,

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Postpone the purchase Consumption Durability Yes Yes Quality Availability Diesel consumption Brand name for not using it? Awareness Price is high Not availability _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

_____ Shape of bike Price No No Guarantee Price Advertisement _____ _____ _____ _____ _____ _____ _____

Q.16 What reason for preferring this type?

Q.17 Are you satisfied with the features of PH-125? Q.18 Are you satisfied with the availability of PH-125? Q.19 Why do you prefer other brand?

Q.20 If you are not using PH-125 then what is the reason

Don't liking the working Any other _____

Claim made by the company are vogue

_____

75

PREFACE
The need to, to acquire knowledge and new skill has become every day aspect of an individual. One of the significant features of working life today is that whatever training is achieved at the start becomes redundant during the practical life. Business Research is an intensive practical researcher in; Business organizations contribute a lot towards specific job's skill. In fact, Research methodology is primarily oriented towards studies, skill and linked with practical exposure in the form of Research, which cope the student with managerial skills and decision-making skills. The Research report, which is in your hand, is the collection of our observation and experience. The source of information for the preparation of report includes the written notes extracts from company's literature, verbal

discussion with company officials. We hope that this report will be equally important both for commerce students and persons making future in Business Organizations.

LIST OF TABLES / FIGURES
PARTICULARS Gender Age group Income group Educational level Occupation Use of Bikes Monthly range of consumption of Patrol Is diesel consumption high? Source of tractor use in land Reason for using this source of tractors Type of diesel mostly liked Tractor model mostly used Reasons for selecting the particular tractors Awareness of MF-260 tractors Media of awareness Use of MF-260 tractors in land If yes, then rank most likely features Availability of MF-260 tractors Type of tractors mostly preferred Reason for preferring this type Power of MF-260 mostly preferred Reason for selecting particular model of tractor No. of tractors used in land Satisfaction with the availability of MF-260 Reasons for the preference of MF-260 Use of MF-260 tractors PAGE #

TABLE OF CONTENTS
PARTICULARS Organizational Structure Introduction Major managerial policies Marketing of MTL Problem Introduction Problem Definition / Problem Statement Statement of Objectives Problem Significance Literature Survey Quota Sampling Theoretical Framework Hypothesis Development Independent Variables Moderating Variable Intervening Variable Dependent Variable Null Hypothesis PAGE #

Alternative Hypothesis Operationalization Methodology Research Design Field Work Limitations Analysis and Interpretations of Data with Graphical Representations General Findings General Observations and Suggestions Conclusion Recommendations for improvement of MF-260 Tractor Sales Bibliography Glossary Questionnaire

LIST OF DEALERS:
KARACHI
ADNAN CORPORATION (KARACHI) A. M. 20-AKBAR ROAD, OPPOSITE RIZVI CHAMBER, KARACHI Ph. 021-7760039 HASSAN AUTOS SHOP NO.43, BLOCK-5 AKBAR ROAD, K.M.C MARKET, KARACHI. NEW NAFEES AUTOS 7-AKBAR ROAD, SADDAR, KARACHI.

KASUR
SHEHROZ HASAN AUTOS NEAR KASUR GARDEN, LAHORE ROAD, KASUR-PUNJAB. CONTACT PERSON: QUDRATULLAH

LAHORE
PAK HERO INDUSTRIES (PVT) LTD., LAHORE PAKISTAN. ALI AUTOS 110-ALLAMA IQBAL ROAD, GARHI SHAHU, LAHORE. ALI TRADERS 516-PECO ROAD, KOT LAKHPAT, LAHORE. AMIN AUTOS 642-TOWNSHIP, LAHORE.

CHAUDHRY AUTOS SHALIMAR LINKROAD CHUNGI No.3 MUGHAL PURA, NEAR RAILWAY CROSSING, LAHORE. HERO AUTOS 105-LITTON ROAD, LAHORE. IRFAN AUTOS 106-LITTON ROAD, LAHORE. NEWGHOUSIA AUTO 100/B, LITTON ROAD, LAHORE. MUKHTAR CORP. 24-JINAH PARK, SULTAN PURA NEAR ALLAH MALIK BUILDING, LAHORE. NEW QAISER SHAUKAT AUTO 65-LITTON ROAD, LAHORE SHAHAB CORP. CHAN MIRAN ROAD. LAHORE. SHERAZ AUTOS SHOP No. 2/1 LAHORE ROAD, SADDER BAZAR, CANTT-LAHORE. UMAIR IRSHAD CORP. E-21/13 MAIN WALTON ROAD, LAHORE. UMER AUTOS SHOP NO. 1 PRINCE CINEMA, 30 ABBOT ROAD, LAHORE. SADIQ TRADERS LITTON ROAD, LAHORE. MADNI AUTOS 106-LITTON ROAD, LAHORE. HASSAN AUTOS 103-LITTON ROAD, LAHORE.

YOUSAF AUTOS 111-LITTON ROAD, LAHORE. SAJJAD AUTOS DANA NATH NO. 66-47 KM, MULTAN ROAD, LAHORE. IMRAN AUTOS 89 MCLEOD ROAD, LAHORE. WATTAN AGENNCIES 67-MCLEOD ROAD, LAHORE. BALUCH AUTOS HALEEM CENTER, 67-LITTON ROAD, LAHORE. SALEEM TRADERS SHOP NO. 9,GROUND FLOOR SHAN HOTEL, LINK MCLEOD ROAD, LAHORE. AUTO CITY 13-NICHOLSON ROAD, NEAR BILAL CENTER, LAHORE. 786 AUTOS 10-NICHOLSON ROAD, KASHMIR CENTER, LAHORE. ISHTIAQ AUTOS 108-LITTON ROAD, LAHORE. ASHER AUTOS 71-MCLEOD ROAD, LAHORE. ATIF AUTOS 26-MCLEOD ROAD, SURJEET BUILDING, LAHORE. REX AUTOS 78-MCLEOD ROAD, LAHORE. M. RMAZAN H. NO. 19, NASIR ST. NO. 29, SANDHA KALAN, LAHORE. CHAUDHRY CORPORATION SHOP NO. 33, GROUND FLOOR, LAHORE HOTEL, LAHORE.

GHARIB NAWAZ AUTOS 35-MAIN ROAD, MORE SAMNABAD, LAHORE. CH. M. SALEEM 384-E, CANAL VIEW SOCIETY, MULTAN ROAD, LAHORE. ARY AUTOS 78-FLEMING ROAD, LAHORE. RANA TRADERS SHOP NO. 3,BHATTI COMPLEX, FEROZPUR ROAD, MUST IQBAL ROAD, LAHORE. DANISH AUTOS SHOP NO. 5, BEGURN ROAD, NEAR MOZANG ADDA, LAHORE. 3
RD

HS ENTERPRISES FLOOR, 112-Y COMMERCIAL AREA, D.H.A. DEFENCE, LAHORE. MUSHTARQA AUTOS 679-SHAD BAGH, LAHORE.

NAWAZ BUTT AUTOS 157-G.T ROAD, NEAR LAHORE COLLEGE OF COMMERCE SINGPURA, LAHORE. KHURRAM AUTOS NASEER SHAN PLAZA SHOP NO.2, GUJJAR PURA CHOWK, GHORAY SHAH, LAHORE. IQBAL TRADERS SHOP NO.6, GULBERG-111, GUROMANGAT ROAD, LAHORE. MAJEED TRADER ENGINE SHED MARKET, MUGALPURA LAHORE. SHAHAB CORPORATION HOUSE NO.1 STREET NO.21/S HAJI YAHYA COLONY, GOREY SHAH ROAD, LAHORE.

NEW QAISER AUTOS 87-LITTON ROAD, LAHORE. PH: 7237919

MULTAN
NADEEM CORPORATION DERA ADDA, AZMAT WASTE ROAD, NEAR CAPRI CINEMA, MULTAN. IRSHAD CORPORATION SHOP NO.11, PURANA KHANEWAL ADDA, WATER WORKS ROAD, OPP. KHAYAM CINEMA, MULTAN.

SARGODHA
HAMDANI MOTORS RAILWAY ROAD, SARGODHA

OKARA
ALI AUTOS OPPOSITE GOVT. SATLUJ G/H/S, OKARA.

CHINIOT
FAHAD CENTER JHANG CHINIOT.

SAHIWAL
HAJHI TRADERS KHOKHA BAZAR, SAHIWAL.

SAILKOT
HERO AUTOS OPP. PARVAZ MAHAL CINIMA, AUGUKE ROAD,SAILKOT.

GUJRANWALA
KASHMIR TRADERS OPPT. DIN PLAZA, G.T. ROAD, GUJRANWALA. MANJ TRADERS FAROOQ-E-AZAM ROAD, FATTO MAND, GUJRANWALA. MEER TRADERS AUTO MARKET SAILKOT ROAD, GUJRANWALA. HARIS TRADER NER DIN PLAZA, G.T. ROAD, GUJRANAWLA. FRIENDS AUTO NEAR DIN PLAZA, G.T. ROAD, GUJRANWALA SHAHID AUTOS SHEIKUPURA ROAD, GUJRNWALA. PAKISTAN AUTOS NEAR DIN PLAZA, GHALLA MANDI, G.T. ROAD, GUJRANAWLA.

NAROWAL
M. SALEEM TRADERS PASRUR ROAD, NEAR SHELL PETROL PUMP, NAROWAL. TARIQ AUTOS RAILWAY ROAD, NAROWAL

WAZIRABAD
MASTER TRADERS SAILKOT ROAD, NEAR A.C. COURT, WAZIRABAD

KAMOKE
MEER TRADERS ALI ARCADE, G.T. ROAD, KAMOKE.

VEHARI
MUSA TRADERS 18- CLUB ROAD, VEHARI.

BUREWALA
SHEIKH & CO. 110- D ARBI, ISLAMIA ROAD, BUREWALA.

BAHAWALNAGAR
KHAN TRADERS 2- KHAN BABA ROAD, BAHAWALNAGAR.

HYDERABAD
FARHAN CORPORATION SADAF COMPLEX, SHOP # NO.4, OPPT. PRESS CLUB, HYDERABAD. FAIZAN AUTOS SHOP # F-578, KHOKHAR MOHALLAH, HYDERABAD

MEHRAN AUTOS SHOP#578 KHOKHAR MOHALLAH, HYDERABAD.

GUJRAT
SANDHU AUTOS ZAIB PALAZA, REHMAN SHAHEED ROAD, GUJRAT.

SHEIKHUPURA
TARIQ TRADERS SARGODHA ROAD, SHEIKHUPURA. BHATTI AUTOS SARGODHA ROAD, SHEIKHUPURA.

RAWALPINDI
AHMER AUTOS SHOP#4,NASEER PALAZA KOHATI BAZAR, RAWALPINDI. BUTT KASHMIR MOTORS SHOP#2, SHAH ALLAH DITTA ROAD, RAWALPINDI.

FAISALABAD
HAMDANI MOTORS NAR WALA ROAD, GOBANDPURA FAISALABAD. MUNSHI ENTERPRISES P-15 ALLAMA IQBAL ROAD, DIGLUSPURA, FAISALABAD. CHAUDHRY TRADERS 901-B SHOP #4 MAIN ROAD,

PEOPLE COLONY,FAISALABAD.

DASKA
MUGHEES TRADERS KATCHERY ROAD, DASKA.

MANDI BAHAUDDIN
SHAHID TRADERS CHUNGI #9 PHALIA ROAD, MANDI BAHAUDDIN.

HAFIZABAD
MUDDUSSAR AUTOS GUJRANWALA ROAD, NEAR PETROL PUMP,HAFIZABAD. ALI AUTOS GHALL MANDI SHARQI, GUJRANWALA ROAD, HAFIZABAD.

MIRPUR KHAS
PAKISTAN BIKE CITY STATION ROAD, MIRPUR KHAS.

PAKPATTAN
MIAN AUTOS OPP. MOSQUE TEHSILDAR WALLI, SAHIWALL ROAD, PAKPATTAN.

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