WELCOME TO

ITALY

Submitted To: Prof. Nina Muncherji

Submitted By: Ankita Jain 084104

COURSE : PERSONALITY DEVELOPMENT AND BUSINESS ETIQUETTES

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Introduction to ITALY
Officially called the Republic of Italy, Italy is located in southern Europe, and has a population of roughly 58.2 million. Italy has much to offer its citizens and visitors. Surrounded by the four seas of the Mediterranean, Italy is famous for its coastline activities. Italy also has a mountain range with elevations over 13,500 feet for the skiing and hiking enthusiast. Italy has no official religion, though the majority of Italy's citizens are Roman Catholic.

Italy - Language, Culture, Customs and Etiquette Fun Fact
Italy is currently the home of three active volcanoes; Stromboli, Vesuvius, and Etna.The Vatican City, the home of the Pope and the Roman Catholic Church, is located within the city of Rome and is considered a separate state completely. The Vatican has its own currency, flag, and stamps, although Italian money can be used.

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Facts and Statistics
Location: Southern Europe, bordering Austria 430 km, France 488 km, Holy See (Vatican City) 3.2 km, San Marino 39 km, Slovenia 232 km, Switzerland 740 km Capital: Rome Climate: Predominantly Mediterranean; Alpine in far north; hot, dry in south Population: 58,057,477 (July 2004 est.) Dialling Code - The international dialling code for Italy is +39. Time - Italy is +1 hours GMT. Ethnic Make-up: Italian (includes small clusters of German-, French-, and Slovene-Italians in the north and Albanian-Italians and Greek-Italians in the south) Religions: Predominately Roman Catholic with mature Protestant and Jewish communities and a growing Muslim immigrant community Government: Republic Religion in Italy

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The Italian Language
Italian is the official language of Italy, and 93% of population are native Italian speakers. Around 50% of population speak a regional dialect as mother tongue. Many dialects are mutually unintelligible and thus considered by linguists as separate languages, but are not officially recognised. Friulian, one of these dialects, is spoken by 600,000 people in the north east of Italy, which is 1% of the entire population. Other northern minority languages include Ladin, Slovene, German, which enjoys equal recognition with Italian in the province of AltoAdige, and French, which is legally recognised in the Alpine region of the Val d'Aosta. As one of the Italo-Romance languages, Italian is most closely related to Sardinian, Corsican and the other dialects of the peninsula. It has approximately 63,000,000 speakers. Italian is the official language of Italy, the Vatican City and San Marino, and one of the official languages of Switzerland, where it is used in the cantons of Ticino and Graubünden. It's also spoken by home speakers in Malta, Monaco, Slovenia and Croatia. Although modern standard Italian is used all over Italy, it is very few Italians' first language. Most speak one of the 15 regional dialects as their first language. In a fine display of the power of the pen over the sword, the Tuscan dialect established dominance not because Tuscany was a greater military or financial power than other

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Italian regions, but because the 3 great writers of the Middle Ages, Dante, Boccaccio and Petrarch, wrote in the Tuscan dialect. Albanian is spoken by 0.2% of the population, mainly in the southern part of Italy, as too are Croatian and Greek. Catalan is spoken in one city, Alghero, on the island of Sardinia, by around 0.07% of the population. On the rest of the island, Sardinian is spoken by over 1m, which comes to 1.7% of the Italian population.

Italian Society & Culture

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Italian Family Values

The family is the centre of the social structure and provides a influence for its members.

stabilizing

In the north, generally only the nuclear family lives together; while in the south, the extended family often resides together in one house. The family provides both emotional and financial support to its members.

Italian Style
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• Appearances matter in Italy.

The way you dress can indicate your social status, your family's background, and your education level. First impressions are lasting impressions in Italy. The concept of 'bella figura' or good image is important to Italians. They unconsciously assess another person's age and social standing in the first few seconds of meeting them, often before any words are exchanged. Clothes are important to Italians. They are extremely fashion conscious and judge people on their appearance. You will be judged on your clothes, shoes, accessories and the way you carry yourself. confidence, style, demeanour, etc.

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• Bella figura is more than dressing well. It extends to the aura your project too - i.e.

Catholicism
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The primary religion in Italy is Roman Catholic. There are more Catholic churches per capita in Italy than in any other country. Although church attendance is relatively low, the influence of the church is still high. Many office buildings will have a cross or a religious statue in the lobby. Each day of the year has at least one patron saint associated with it. Children are named for a particular saint and celebrate their saint's day as if it were their own birthday.

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Each trade and profession has a patron saint. The church promulgates hierarchy, which can be seen in all Italian relationships. business success, and those who come from well-connected families

• They respect and defer to those who are older, those who have achieved a level of

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Etiquette & Customs in Italy

Meeting Etiquette
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Greetings are enthusiastic yet rather formal. The usual handshake with direct eye contact and a smile suffices between strangers. Once a relationship develops, air-kissing on both cheeks, starting with the left is often added as well as a pat on the back between men.

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Wait until invited to move to a first name basis. Italians are guided by first impressions, so it is important that you demonstrate propriety and respect when greeting people, especially when meeting them for the first time. Many Italians use calling cards in social situations. These are slightly larger than traditional business cards and include the person's name, address, title or academic honours, and their telephone number.

• If you are staying in Italy for an extended period of time, it is a good idea to have calling cards made. Never give your business card in lieu of a calling card in a social situation.

Gift Giving Etiquette
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Do not give chrysanthemums as they are used at funerals. Do not give red flowers as they indicate secrecy. Do not give yellow flowers as they indicate jealousy If you bring wine, make sure it is a good vintage. Quality, rather than quantity, is important. Do not wrap gifts in black, as is traditionally a mourning colour. Do not wrap gifts in purple, as it is a symbol of bad luck.

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• Gifts are usually opened when received.

Dining Etiquette
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If invited to an Italian house: If an invitation says the dress is informal, wear stylish clothes that are still rather formal, i.e., jacket and tie for men and an elegant dress for women.

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Punctuality is not mandatory. You may arrive between 15 minutes late if invited to dinner and up to 30 minutes late if invited to a party. If you are invited to a meal, bring gift-wrapped such as wine or chocolates.

• If you are invited for dinner and want to send flowers, have them delivered that day.

Table manners
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Remain standing until invited to sit down. You may be shown to a particular seat. Table manners are Continental -- the fork is held in the left hand and the knife in the right while eating. Follow the lead of the hostess - she sits at the table first, starts eating first, and is the first to get up at the end of the meal. The host gives the first toast. An honoured guest should return the toast later in the meal. Always take a small amount at first so you can be cajoled into accepting a second helping. Do not keep your hands in your lap during the meal; however, do not rest your elbows on the table either. It is acceptable to leave a small amount of food on your plate. Pick up cheese with your knife rather than your fingers.

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• Women may offer a toast.

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• If you do not want more wine, leave your wineglass nearly full.

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Business Etiquette and Protocol in Italy

Relationships & Communication
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Italians prefer to do business with people they know and trust. A third party introduction will go a long way in providing an initial platform from which to work. Italians much prefer face-to-face contact, so it is important to spend time in Italy developing the relationship. Your business colleagues will be eager to know something about you as a person before conducting business with you. Demeanour is important as Italians judge people on appearances and the first impression you make will be a lasting one. Italians are intuitive. Therefore, make an effort to ensure that your Italians colleagues like and trust you. Networking can be an almost full-time occupation in Italy. Personal contacts allow people to get ahead. Take the time to ask questions about your business colleagues family and personal interests, as this helps build the relationship.

• Italians are extremely expressive communicators. They tend to be wordy, eloquent, emotional, and demonstrative, often using facial and hand gestures to prove their point.

Behavior
• Italian history has played a crucial role in the modern business world. • Some of their contributions include banking, insurance, and double-entry bookkeeping. • "Time is money" is not a common phrase in Italy. • Foreign businessmen/women should be punctual for business appointments, although the Italian executive may not be. • Handshakes are common for both sexes, and may include grasping the arm with the other hand.
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• Do not expect quick decisions or actions to take place, as the Italian bureaucracy and legal systems are rather slow. • Italian companies often have a rigid hierarchy, with little visible association between the ranks. • It is common for everyone to speak simultaneously at Italian gatherings. This applies to business meetings as well as social events. • Do not exchange business cards at social occasions; but it is the norm at business functions and meetings. • Italians often have two different business cards, one with business credentials for formal relationships, and another with personal information for less formal relationships. • Italian cards are often plain white with black print. • When entering a business function, the most senior or eldest person present should always be given special treatment.

When invited to someone's home, bring gift-wrapped chocolates, pastries, or flowers. Flowers must be given in even numbers, except for a dozen (12) or half-dozen (6), especially if roses.

• If you bring wine as a gift, make sure that it is of excellent vintage, as many Italians are wine connoisseurs. • Avoid giving anything in a quantity of 17, as 17 is considered to be bad luck, or a doomed number.

Business Meeting Etiquette

Appointments are mandatory and should be made in writing (in Italian) 2 to 3 weeks in advance. Reconfirm the meeting by telephone or fax (again in Italian).

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Many companies are closed in August, and if they are open many Italians take vacations at this time, so it is best not to try to schedule meetings then. In the north, punctuality is viewed as a virtue and your business associates will most likely be on time. The goal of the initial meeting is to develop a sense of respect and trust with your Italian business colleagues. Have all your printed material available in both English and Italian. Hire an interpreter if you are not fluent in Italian. It is common to be interrupted while speaking or for several people to speak at once. People often raise their voice to be heard over other speakers, not because they are angry. Although written agendas are frequently provided, they may not be followed. They serve as a jumping off point for further discussions.

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• Decisions are not reached in meetings. Meetings are meant for a free flow of ideas and to let everyone have their say.

Business Negotiation

In the north, people are direct, see time as money, and get down to business after only a brief period of social talk. In the south, people take a more leisurely approach to life and want to get to know the people with whom they do business. Allow your Italian business colleagues to set the pace for your negotiations. Follow their lead as to when it is appropriate to move from social to business discussions. Italians prefer to do business with high-ranking people. Hierarchy is the cornerstone of Italian business. Italians respect power and age. Negotiations are often protracted. Never use high-pressure sales tactics.

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Always adhere to your verbal agreements. Failing to follow through on a commitment will destroy a business relationship. Heated debates and arguments often erupt in meetings. This is simply a function of the free-flow of ideas. Haggling over price and delivery date is common. concrete business objectives.

• Decisions are often based more on how you are viewed by the other party than on

Dress Etiquette
• Fashions and fashion design are trademarks of Italy. Therefore, in the business world, good clothes are a signature of success. • Men should wear fashionable, high quality suits. • Shirts may be colored or pin-striped, and they should be paired with an Italian designer tie. • Women dress in quiet, expensive elegance. • Slacks are generally not worn by either sex. • Quality accessories such as shoes and leather goods will make a good impression with the Italians.

Business Cards
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Business cards are exchanged after the formal introduction. To demonstrate proper respect for the other person, look closely at their business card before putting it in your card holder. It is a good idea to have one side of your business card translated into Italian.

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If you have a graduate degree, include it on your business card. organization.

• Make sure your title is on your card. Italians like knowing how you fit within your

Greetings
Hello: Buongiornio Goodbye: Arrivederci. Ciao. (inf) Yes: Si No: No Please: Per favour Thank you: Grazie That's fine/: Prego You're welcome Excuse me: Mi scusi Sorry (forgive me): Mi perdoni

Small talk
What's your name: Come si chiama? My name is .: Mi chiamo .
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Where are you from?: Di dov' è? I'm from .: Sono di . I (don't) like: (Non) Mi piace . Just a minute: Un momento

Paperwork
Name: nome Nationality: nazionalità D.O.B: data di nascita Place of birth: luogo di nascita Sex (gender): sesso Passport: passaporto Visa: visto Getting around What time does arrive/leave? .: A che ora parte/arrive .? The aeroplane: l'aereo The boat: la barca The (city) bus: l'autobus
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The (intercity) bus: il pullma / la corriera The train: il treno

Public Holidays
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1 January - New Year's Day 6 January - Epiphany (variable) - Easter Sunday (variable) - Easter Monday 25 April - Liberation Day 1 May - International Labour Day 2 June - Anniversary of the Republic 15 August - Ferragosto or Assumption of Mary 1 November - All Saints' Day 8 December - Immaculate Conception 25 December - Christmas Day 26 December - Saint Stephen

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The Busseto Carnival
Busseto is a small town in the Parma surroundings. It has been home of the famous Italian Composer Giuseppe Verdi. Every year, Busseto has a big Carnival with parades in the town center. Lots of people and kids in the streets. Here are some pictures taken at the Carnival 2009

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Best of Italy

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Portofino and Tigullio Gulf
Portofino and the Tigullio Gulf are emblems representing Italy throughout the world. The coast is a serie of fashionable resorts with their marinas, colorful houses, first-rate sports facilities and the attractive atmosphere of the Dolce Vita. But perhaps the most spectacular thing for the traveller is the beauty of the seascapes, with some of the most celebrated views in Italy, suspended between the intense blue of the sea and the green mountains.

Café Florian
Caffè Florian is a coffee house situated in the Procuratie Nuove of Piazza San Marco, Venice. It was founded in 1720, and is a adversary for the title of the oldest coffee house in continuous operation. It is home to the Venice Biennale, an exhibition of contemporary art that has been running since 1893.

Palazzo Te
Palazzo Te or Palazzo del Te is a palace in the suburbs of Mantua, Italy. It is a fine sample of the mannerist style of architecture, the recognised masterpiece of Giulio Romano.

Trattoria Corrieri
Tuck into the world-famous culinary masterpieces of immaculate Parma - emphasis on five
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kinds of prosciutto and real parmesan cheese - at the memorable, but not overpriced, Trattoria Corrieri.

Galleria dell'Accademia
The Florence's Galleria dell'Accademia is a Italian museum, founded in 1784, hosts a collection of sculptures and paintings. This museum owes its own popularity due to the presence of David by Michelangelo (completed around 1504), which was moved there in 1873.

Assisi
Assisi in Italy extends out on the hills of the Monte Subasio, above the plain where the Topino and Chiascio rivers flow. Although this city can boast Roman origins, its presentday aspect, because of the buildings and also the urban structure, is surely due to the city's development during the Middle Ages. In Assisi, attend one of the fairly frequent concerts in the Upper Church of the Basilica di San Francesco, a space so beautiful and uplifting the music truly takes on celestial dimensions.

Abruzzi
Abruzzo or Abruzzi is a town picturesque in its scenery. Many old villages were abandoned and continue largely complete and the country side is rich with historic sites. It is often said that Abruzzo has as many castles as it does sheep. Most of this sleepy region has remained lock in medieval times making Abruzzo the first stop for those seeking to take a glance at the past or a chance to see nature as it was hundreds of years ago, unspoiled and perfect.

Da Michele
This famous place was described by experts and journalists as "The sacred temple of pizza". Michele opened his first pizzaria in 1906, since then, five generations of master pizza
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makers have carried on the work of the founder, respecting the tradition and being loyal to Michele's instructions, there are only two types of Neapolitan Pizza, the "Marinara" and the "Margherita"; and no "junk" should be used in making the pizza that could alter its world famous genuineness and taste.

Monte Solaro
From Piazza della Vittoria a chairlift takes you up Mount Solaro to the highest point of the island (1932 feet). You should take the scenic chairlift ride up to the top of Monte Solaro, the highest point on the island of Capri, for stupendous views of the entire Bay of Naples.

Mount Etna
Mount Etna or Mongibeddu in Sicilian and Mongibello in Italian, it is an active volcano on the east coast of Sicily, close to Messina and Catania. It is the highest mountain in Italy south of the alps and Europe, currently standing about 3,326 m (10,910 ft) high, though it should be noted that this varies with summit eruptions.

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