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ECS EFFECTIVE COMMUNICATION SKILLS

Assignment 1 (15%)
1. Work in pairs.
2. Find an advertisement from various sources (newspapers, magazine, internet, tv).
3. Analse t!e "overt and covert# messages in t!e advertisement.
$. %repare t!e points using powerpoint slides presentation.
&. %resent t!e point for 3' minutes.
Assessment
(!e marks will )e assessed )ased on t!ese components *
a) +essage (&,)
)) -ontent (&,)
c) .anguage (&,)
// %lease refer to t!e module for furt!er details (0nit & * 1nfluence of +edia, pgs 21344).
Universiti Teknikal Malaysia Melaka (UTeM)
ECS EFFECTIVE COMMUNICATION SKILLS
Joun!" #e$"e%tion (1&%)
1. (!e 5ournal is written in 6nglis! (free writing).
2. (!e 5ournal s!ould consists of t!e e7pression of ideas and t!oug!ts pertaining to t!e
topics taug!t ever week (1' topics).
3. (!e 5ournal reflection s!ould )e produced using onl one page.
$. (!e 5ournal s!ould )e su)mitted to our respective lecturer once a fortnig!t.
5. (!e laout of t!e 5ournal is )ased on our own creativit.
'ou( )o*e%t (+&%)
Universiti Teknikal Malaysia Melaka (UTeM)
ECS EFFECTIVE COMMUNICATION SKILLS
)ot$o"io T!s, A (1&%)
1. 1n our respective groups (3 mem)ers), decide on a t!eme in our module as our
pro5ect topic.
2. 8iscuss among group mem)ers on t!e following elements*
a) 1ntroduction
)) 1ssue raised regarding t!e c!osen t!eme
c) 9ustification on "w! do ou c!oose t!e issue#
3. %resent t!e outcomes orall, assisted ) powerpoint presentation in & minutes.
$. (!e pro5ect topic c!osen needs to )e approved ) our lecturer )efore ou proceed
to (ask :.
Assessment
(!e marks will )e assessed )ased on t!ese components *
a) -ontent (&,)
)) .anguage (&,)
'ou( )o*e%t (+&%)
)ot$o"io T!s, - (1&%)
Universiti Teknikal Malaysia Melaka (UTeM)
ECS EFFECTIVE COMMUNICATION SKILLS
1. :ased on our (ask A, ou are to write a detail analsis on t!e c!osen issue.
2. 6nclosed t!e articles (at least 1) used for t!e analsis in t!e report. All articles are to
)e p!otocopied and included in t!e written report.
3. %lease ad!ere to t!e format as stated )elow *
a) 1ntroduction
i. ;eneral 1nformation a)out t!e t!eme
ii. (!e c!osen issue )ased on t!e t!eme
)) :od
i. Analsis of t!e c!osen issue
ii. 9ustification of t!e c!osen issue
c) 6ndings
i. -onclusion
$. (!e lengt! of t!e analsis s!ould not )e more t!an 3 pages (A$) e7cluding t!e -over
%age and <eferences.
&. 1nclude t!e page num)er.
=. >ou are to use (imes ?ew <oman, font size 12 wit! 1.& spacing.
Assessment
(!e marks will )e assessed )ased on t!ese components *
a) -ontent (=,)
)) .anguage (3,)
c) Format (1,)
'ou( )o*e%t (+&%)
)oste (1&%)
1. %repare a poster )ased on t!e c!osen issue.
2. 0se A3 size paper to present t!e poster.
Universiti Teknikal Malaysia Melaka (UTeM)
ECS EFFECTIVE COMMUNICATION SKILLS
3. (!e laout of t!e poster is )ased on our own creativit.
Assessment
(!e marks will )e assessed )ased on t!ese components *
1. .aout (3,)
Font
-olour sc!eme
2. -ontent (&,)
%ull factor (Attention getter)
3. .anguage (2,)
// %lease refer to t!e module for furt!er details (0nit &* 1nfluence of +edia, pgs 21344).
'ou( )o*e%t (+&%)
)esent!tion (.&%)
1. (!e presentation s!ould )e )ased on t!e poster.
2. >ou are given 1' minutes for t!e presentation.
Universiti Teknikal Malaysia Melaka (UTeM)
ECS EFFECTIVE COMMUNICATION SKILLS
T/e (esent!tion out"ine
3. (!e group leader will assign t!e respective sections to t!eir group mem)ers .>our
presentation will )e assessed on individual )asis )ased on t!ese following criteria*
a) -ontent 3 1' marks
)) @rganisation 3 & marks
c) .anguage 3 A marks
d) Bisual Aids 3 2 marks
e) %resentation 3 = marks
(otal C 3' marks
// (!e total marks out of 3' will )e reduced to 2',.
'ou( )o*e%t (+&%)
)ot$o"io T!s, C (1&%)
1. -ompile all t!e followings in a full report *
!) )e$!to0
i. -over page
ii. (a)le of -ontent
1) -o20 o$ #e(ot
i. (ask :
ii. %oster
Universiti Teknikal Malaysia Melaka (UTeM)
Title
Introduction
General Information about the theme
The chosen issue based on the theme
Content
Analysis of the chosen issue
Justifcation of the chosen issue
Overt and covert messa!es in the "oster "resented that hi!hli!htin! on
the chosen issue
Conclusion
#ummary of the analysis
$romotin! the messa!e in the "oster "resented
ECS EFFECTIVE COMMUNICATION SKILLS
%) En2ings
i. <eferences
ii. Appendices
2. (!e lengt! of t!e report s!ould not )e more t!an & pages (A$) e7cluding t!e
%refator and 6ndings.
3. 1nclude t!e page num)er.
$. >ou are to use (imes ?ew <oman, font size 12 wit! 1.& spacing.
Assessment
(!e marks will )e assessed )ased on t!ese components *
%. 8ocumentation (&,)
2. Format (&,)
Universiti Teknikal Malaysia Melaka (UTeM)