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Laura Harrison

+1 916.337.8787
lauraharri37@gmail.com
www.lauradharrison.wordpress.com

EDUCATION
Brigham Young University

April 2015

Bachelor of Public Relations in the College of Fine Arts


and Communication. Major GPA: 3.48

EXPERIENCE
Brigham Young University Math Department, Event
Head- Utah Secondary Education State Math
Competition
Provo, Utah June 2014-Present
Served as liaison between Math Department and
450+ secondary schools.
Prepared travel and food accommodations for
3,000+ visitors to BYU campus.
Created marketing emails promoting event to send
to every secondary school in the state.
Supervised and managed creation of event website
and registration.
Recruited 20 senior high school students to apply to
BYU and enroll in a mathematics affiliated major.
Managed 30+ employees in proctoring tests,
tutoring students and working as campus guides.
The Shops at Riverwoods, Event Marketing & Social
Media Management
Provo, Utah August 2014-Present
Developed and managed online marketing
campaigns for four fall events, effectively driving
event awareness, engagement and traffic to social
media pages.
Assessed social media marketing strategies to
identify trends and tap into new channels to
optimize exposure. Acquired skills to segment
publics and appeal to their self-interests.
Assisted in design work for holiday spreads and
event promotions. Developed design work with
InDesign.
Served as main contact between stores and
management.
Developed email-marketing campaign to increase
circulation of mall events and promotions.
Behrman Communications, Account Intern

New York, New York June 2014-August 2014


Monitored daily press coverage for six cosmetic
brands including: EOS, Milani, Mineral Fusion,
Paul&Joe, Hello and Bremmen Clincial.
Drafted and edited pitches for long-lead and shortlead editors. Gained valuable skills for writing
attention-grabbing pitches that appealed to a
publications interest.
Assisted staff with corporate events such as brand
launches, media meetings and press conferences.

Complied media kits for long-lead and short-lead


editors. Increased brand awareness through media
kits and achieved the title of number one chap stick
in America for EOS.
Catalogued print and broadcast clippings for five
cosmetic brands.
Feed the World, Account Coordinator
Provo, Utah January 2014-April 2014
Conducted research on self-sufficient agriculture.
Followed the Strategic Planning Matrix in creating
tactics to reach donors. Developed skills necessary to
campaigns for non-profit organizations.
Served as liaison between Feed the World President
and team members and managed disputes.
Vivint, Research Analyst
Provo, Utah January 2014-April 2014
Conducted and organized focus groups on behalf of
Vivint and acquired knowledge on effective research
methods.
Created surveys with Qualtrics and distributed to 350
targeted Vivint customers.
Developed five new research-based solutions for
Vivints customer service ratings.
Created focus groups to gauge customers
satisfaction with Vivint customer service. Gained
insight on creating effective and efficient focus
groups.

SKILLS

Experience in event planning including: The Utah


Secondary Education State Mathematics
Competition, Chalk the Block, Behrman Beauty Bar,
EOS x Rachael Roy Product Launch and The
Riverwoods Pumpkin Parade.
Proficient in Excel data entry, PowerPoint creation,
InDesign and editing in Word.
Avid consumer of Twitter, Facebook, Instagram and
Pinterest.

CONNECT
@ldhedh

in/lauradharrison

Laura
Harrison

@lauradharrison