©

© 2010
2010 Cisco
Cisco and/or
and/or its
its affiliates.
affiliates. All
All rights
rights reserved.
reserved.

Cisco Confidential

1

• This document describes Cisco’s

Unified Conferencing Strategy.
• Many of the capabilities

described herein remain in
varying stages of development
and will be offered on a whenand-if-available basis.
• This strategy is subject to change

at the sole discretion of Cisco,
and Cisco will have no liability for
failure to deliver any of the
capabilities set forth in this
document.
• Our architecture is “product

agnostic” but we will leverage
current platforms for investment
protection.
© 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Cisco Confidential 3 .• Unified Collaboration Infrastructure Unified Collaboration Infrastructure Vision Delivering on the strategy: what’s new to date in 2012 • Unified Conferencing Unified Conferencing Vision Unified Conferencing Architecture Delivering on the strategy: new milestones in 2012 • New Features and Benefits Cisco TelePresence Conductor Cisco TelePresence Server Cisco TelePresence Multipoint Switch © 2011 Cisco and/or its affiliates. All rights reserved.

All rights reserved.Unified User Experience Unified Collaboration Infrastructure Call Control Conferencing Management Deployment Network Medianet © 2011 Cisco and/or its affiliates. Cisco Confidential 4 .

Cisco Confidential 6 . All rights reserved.Improved User Experience Maximized Reliability Infinite Scale Any-to-Any Collaboration Highest Return on Investment © 2011 Cisco and/or its affiliates.

lowest latency and high quality audio Drives User Adoption and Productivity © 2011 Cisco and/or its affiliates. Cisco Confidential 7 .• Life-like and dynamic experience with Cisco ActivePresence™ • Available on any standards-based device from any vendor • Simple meeting initiation and self service for all devices • Highest resolution. All rights reserved.

Cisco Confidential 8 . All rights reserved.Cisco TelePresence Conductor Cluster • Always available conferences by pooling resources in a resilient architecture • Automatic re- establishment in event of any downtime • Adapts to network conditions Conferencing Resource Pool For Business Critical Communications © 2011 Cisco and/or its affiliates.

Call Control Geographically Distributed TelePresence Conductor Clusters • Start small and grow at your own pace • Unlimited number of participants with Cisco ActiveCascade™ • Intelligent resource assignment across geographies Conferencing Resource Pool Facilitates Business Growth © 2011 Cisco and/or its affiliates. Cisco Confidential 9 . All rights reserved.

All rights reserved.• Extend your solution from any starting point • Future proof and backwards compatible • Supports all standards based technologies 3rd Party StandardsBased From the Boardroom to the Desktop and Beyond © 2011 Cisco and/or its affiliates. Cisco Confidential 10 .

• Reduce capex costs through virtualisation • Minimize operational costs through automation • Maximize efficient use of conferencing resources and bandwidth • Protected investment with no requirement for fork lift upgrade Drives Overall Profitability © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 .

Transcoded Multipoint Conferencing Lowest possible bandwidth consumption • Maximizing interoperability • Webex Conferencing • • Cloud or on-prem Global reach Cisco TelePresence Conductor Switched Multipoint Conferencing • • © 2011 Cisco and/or its affiliates. All rights reserved. Lowest possible latency Highest interactivity Cisco Confidential 12 .

All rights reserved. Zero Downtime Infinite Scale Unlimited Conference Size. Intelligent Resource Usage Any-to-Any Collaboration Interoperable.Improved User Experience Simple to Use. Believe You’re Really There Maximized Reliability Always Available. Cisco Confidential 13 . No Forklift Upgrades © 2011 Cisco and/or its affiliates. Standards-Based Highest Return on Investment Minimal Operational Costs.

Strategic Direction  Any to Any Collaboration  Improved User Experience  Improved ROI Innovative Developments  Extending conferencing to mobility with TelePresence Server: CIUS. Cisco Confidential 14 . All rights reserved. iPad…  Geographic Cascading and improved adhoc conferencing enabled by Conductor  IP Phone support and virtualization for CTMS © 2011 Cisco and/or its affiliates.

• Cisco TelePresence Conductor • Improved conferencing efficiencies • Cisco TelePresence Server • Enhanced conferencing mobility • Cisco TelePresence Multipoint Switch • Extending your investment © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 .

All rights reserved. Cisco Confidential 16 . simplified mobile conferencing • Intelligently minimized WAN bandwidth between geographically dispersed teams • Simplified and improved administration © 2011 Cisco and/or its affiliates.New Features • Support for MultiWay escalated calls for Expressway registered devices • Geographically cascaded conferences • Administrator usability enhancements Availability • Target GA Q2 CY2012 Customer Benefits • Access to enhanced.

All rights reserved.3-way call established on an MCU intelligently selected by TelePresence Conductor Two way call in progress An incoming call from a third person Activate MultiWay A better MCU-based Original call on hold experience for mobile workers © 2011 Cisco and/or its affiliates. Cisco Confidential 17 .

Cisco TelePresence Conductor Appliance Cluster 1 x HD • Brings dispersed teams together • Delivers bandwidth optimization • Scales your conferencing deployment © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 .

Cisco Confidential 19 . at lower cost • Predictable. All rights reserved.New Features • New screen layouts optimized for mobility • Increased scale – up to 96 screens in a conference • Low cost entry point TS7010 Customer Benefits • High-quality. regardless of location. easy-to-view video for mobile conferencing users • Increased scale and reach. high quality conferencing experience Availability • Target GA Q3 CY2012 © 2011 Cisco and/or its affiliates.

New views optimized for mobile workers © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 .

HD 720p scale . All rights reserved.more for less HD 720p price per port decreased by 44% 16 HD Screens per Blade 24 64 HD Screens per Conference 96 144 216HD HDScreens Screensper perMSE8000 MSE8000Chassis Chassis © 2011 Cisco and/or its affiliates. Cisco Confidential 21 .

Cisco Confidential 22 . scheduled or ad-hoc Customer Benefits • Greater return on investment for multipoint conferencing using standard desktop IP Phones • Increased flexible. resilient and reliability implementations with virtualization • Scale to 100+ TelePresence endpoints in a meeting © 2011 Cisco and/or its affiliates.New Features • IP Phone Support:   Availability • Target GA Q2 CY2012 Cisco IP Phone 9900 supported with 360p video Audio only for Cisco IP Phone 7900 series or voice only outside callers • Virtualization enhancements including multi-app support • Network Multipoint allowing for large scale meetings. All rights reserved.

All rights reserved.• Flexibility • Resilience • Reliability © 2011 Cisco and/or its affiliates. Cisco Confidential 23 .

Cisco Confidential 24 .Increased ROI © 2011 Cisco and/or its affiliates. All rights reserved.

. © 2011 Cisco and/or its affiliates. Cisco Confidential 25 .•What is SVC? SVC is an alternative method for decoding and encoding video •Some companies are proposing conferencing approaches that utilize traditional SVC technology •Three benefits are often cited in the telepresence and conferencing world in relation to SVC: •Superior resilience of video to packet loss •Ability to support large scale multipoint conferencing •Decreased infrastructure costs •Cisco’s Unified Conferencing Strategy supports all this and more. All rights reserved..

cloud. switching. All rights reserved.resilience without losing interoperability Scalability SVC does address some aspects of scale Cisco architecture provides a level of scale that goes beyond current SVC deployments Any-to-any Interoperability at high quality requires transcoding gateways Broadest interoperability in the industry for better connectivity and investment protection Cost Efficiency Can use low-cost infrastructure in homogenous deployments Optimize infrastructure /BW costs with intelligent switching/transcoding User Experience Reliability and Predictability © 2011 Cisco and/or its affiliates. nor provide a consistent user experience Focus on an improved user experience across transcoding. on-prem Good mechanisms for error resilience Same mechanisms in standards based video .Customer Challenge SVC Cisco Unified Conferencing Does not simplify use. Cisco Confidential 26 .