10/28/2014

Marketing Test 2 - Practice Questions flashcards | Quizlet

Marketing Test 2 - Practice Questions

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An economic buyer is a person who
A. logically compares choices to get the greatest satisfaction from spending time and money.
B. makes buying decisions based only on price.
C. will not pay extra for convenience.
D. always buys products at the lowest price possible.
E. is averse to spending time and money.
A. logically compares choices to get the greatest satisfaction from spending time and money.



Which of the following is NOT an economic need?
A. Dependability in use
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10/28/2014

Marketing Test 2 - Practice Questions flashcards | Quizlet

B. Connection to family
C. Economy of use
D. Convenience
E. Efficiency in use
B. Connection to family



The text discusses a four-level hierarchy of needs. Which of the following is NOT included in
that model?
A. Social needs.
B. Psychological needs.
C. Safety needs.
D. Physiological needs.
E. Personal needs.
B. Psychological needs.



______ needs are concerned with things that involve a person's interaction with others.
A. Physiological
B. Safety
C. Biological
D. Personal
E. Social
E. Social



Psychological theories of motivation and needs suggest that:
A. connecting with others is an example of a personal need.
B. a particular good or service might satisfy different levels of needs at the same time.
C. all consumers satisfy needs in the same order.
D. the desire for a better world is an example of a social need.
E. All of the above are true statements.
B. a particular good or service might satisfy different levels of needs at the same time.



Which of the following is not a selective process used in gathering and interpreting
information from the world around us?
A. Selective exposure
B. Selective perception
C. Selective retention
D. Selective attention
D. Selective attention



______ refers to processes that screen out or modify ideas, messages, and information that
conflict with previously learned attitudes and beliefs.
A. Selective exposure
B. Selective learning
C. Selective retention
D. Selective attention
E. Selective perception
E. Selective perception

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social. previous experiences. A. and opinions. a salesperson. culture.  Which of the following is NOT a social influence in consumer buying? A. using a cue to encourage a particular response to the hunger drive. C. income. A preference D. and occupation. All of the above could be true. occupation. E. or an idea. an advertisement. and personal needs. D. Culture B. B. safety. interests. activities. beliefs. Reference groups E. interests. income. encouraging selective retention. hoping to encourage extensive problem solving by the audience. B. C. B. B. appealing to the social needs of the audience. A belief C. actions. social class in the U. and education. An attitude  Consumers' attitudes can be learned from: A. E. C. E. and housing arrangements. All of the above could be true. promotion which is directed toward them. E. Beliefs C. appealing to the economic needs of the audience. and opinions. using a cue to encourage a particular response to the hunger drive. http://quizlet. D. Family D. Beliefs  According to the text. exposure to the attitudes of others. activities. D. Social class B. is usually measured in terms of: A. An impression E.  _____ is a person's point of view towards a product.com/10773749/marketing-test-2-practice-questions-flash-cards/ 3/25 . education.  Psychographics is the analysis of a person's day-to-day pattern of living as expressed in that person's A. C. An attitude B.10/28/2014 Marketing Test 2 . None of the above. it is: A. C.S. occupation. and attitudes. a firm. interests. A cue A. psychological and physiological needs. D.Practice Questions flashcards | Quizlet  When Taco Bell shows a large close-up of a chicken taco in a television ad.

com/10773749/marketing-test-2-practice-questions-flash-cards/ 4/25 . influence is equally strong for all products and brands. when consumers put much effort into deciding how to satisfy a need. education. C. E. The store where she stops doesn't have regular pencils--but it does sell Scripto mechanical pencils priced at $2. culture. C. C. members may not even know the people who influence their values and attitudes. for purchases that have little importance or relevance for the customer. This case illustrates the effect of: A. E. and religion. religion. B. income. Limited problem solving E. A. B. personal environment.10/28/2014 Marketing Test 2 . all four are discussed. Extensive problem solving D. opinion D. occupation. influence is greatest for older people. C.Practice Questions flashcards | Quizlet D. B.  In the Jockey underwear ads using young people on the beach and the slogan. B. D.e. dissonance. reference  A college student on her way to take an exam remembers that she doesn't have a pencil with an eraser--which the instructor asked everyone to bring. members may not even know the people who influence their values and attitudes. Dissonance problem solving  Limited problem solving is used A. Routinized response behavior C. purchase situation. when consumers regularly select a particular way of satisfying a need when it occurs. D. i. reference E. and housing arrangements. E. None of the above. cultural B. social D. influence is so strong that a person normally has only one reference group. Both B and C are true. That is what she buys. purchase situation. "Let 'em know you're Jockey". family C. race. occupation. D. the company is hoping to use __________ groups to influence consumer behavior. by consumers when some effort is required in deciding the best way to satisfy a need.  Which of the following is NOT one of the levels of consumer problem solving discussed in the text? A. and occupation.  Reference group A. D. Dissonance problem solving B. A. learned set. http://quizlet.95.

A sporting goods retailer buying skis. is less likely to occur when a consumer has repeatedly purchased the same product. is likely in a new purchase situation. B. None of the above. Intermediary. is less likely to occur when a consumer has repeatedly purchased the same product. C.com/10773749/marketing-test-2-practice-questions-flash-cards/ 5/25 .  Bank of Omaha is an example of what type of organizational customer? A. increases the time required to make a purchase decision. Intermediary. C. is most likely when past purchases of similar products have not satisfied the consumer's needs. Intermediary E. Nonprofit. None of the above are organizational buyers. C. mostly for impulse purchases. B. A law office buying a background music service. is most common for purchases where the consumer has much experience in how to meet a need.Practice Questions flashcards | Quizlet E. D. D. C. B. C. The Red Cross buying office supplies. E. Nonprofit C.  Which of the following is NOT an organizational buyer? A. B. D.  Routinized response behavior A. Producer. is more likely when previous behavior has not yet been reinforced. is more likely to occur with low involvement products. B. the purchasing of organizational buyers: A.  Dissonance A. is most common for purchases where the consumer has much experience in how to meet a need. D. http://quizlet. E. Producer D. discourages a consumer from considering further information once a purchase has been made. C. C. D.10/28/2014 Marketing Test 2 . E. Government B. is likely to result in a consumer buying the same product next time. All of the above are organizational buyers. by consumers when some effort is required in deciding the best way to satisfy a need. E. Government. occurs in the adoption process after a consumer becomes interested in a product.  In comparison to the buying of final consumers. All of the above are organizational buyers. Producer  Macy's is considered which type of organizational customer? A. is strictly economic and not at all emotional.

must authorize any sales rep who wants to talk to a Grecian Glass employee. which of the following is an example of a gatekeeper? A. Both A and C are true statements. D. in order to determine which suppliers to put on an approved list of suppliers for specific products. Teresa has responsibility for working with suppliers and arranging the terms of the sale. C. D. a research assistant. from the manufacturing floor. gathers and distributes information about alternatives.  Buying specialists for organizations are commonly called: A. Charlotte. a decider.  During the purchase of janitorial services for a new building. D. consumer buyers. director of procurement at Grecian Glass Company must approve every purchase order. and Anthony Markatos. C. quality.com/10773749/marketing-test-2-practice-questions-flash-cards/ 6/25 . Andre. service advice. B. D. product quality. B. E. D. C. D. a buyer. supplies information for evaluating alternatives. vendor agents. purchasing manager. respectively. Teresa appears to be acting as A. B. Andre. a user. gatekeeper and influencer D. will use the new tooling. buyer and decider E. a purchasing manager. E. supply agents. a gatekeeper. arranges the terms of the sale. is always based on competitive bids from multiple suppliers. user and gatekeeper A. C. Sara. purchasing managers. a buyer. is even less predictable. leans basically toward economy. value analysts. quality. C. In this role. E. E.Practice Questions flashcards | Quizlet B. from R&D.  During the purchase of new tooling at Acme Tool and Die. purchasing managers. decider and gatekeeper  When a company creates a rating form for its suppliers and rates their on-time delivery. and dependability. an influencer. gathers and distributes information about alternatives. leans basically toward economy. decider and gatekeeper B. this process is called a(n): http://quizlet. Natalie and Anthony are acting as _____ and _____.10/28/2014 Marketing Test 2 .  Natalie Simopoulos. Rita. and so forth. C. influencer and user C. a research assistant. A. has the power to select or approve suppliers. Ross. in manufacturing. and dependability.

D. E. B. vendor analysis. Straight rebuy. modified buy.  When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before. C. Straight rebuy buying. involves no review of suppliers.S. JIT buy. C. http://quizlet. C. D. Multiple task buying. ISO 9000 buy.  Which of the following is NOT one of the organizational buying processes discussed in the text? A. firms from paying bribes to foreign officials. C. New-task buy.Practice Questions flashcards | Quizlet A. D. all are buying processes. new-task buy.  The Foreign Corrupt Practices Act: A. D. JIT rating. modified rebuy. straight rebuy. buying center analysis. B. C.  A purchase having some multiple influence and requiring some information would fit the description of a A. New-task buying. E. Modified rebuy. is a routine repurchase that may have been made many times before. i. this buying situation is called a(n): A. New-task buy. modified rebuy. A. B. B.e. ISO 9000 certification.10/28/2014 Marketing Test 2 . None of the above. Multiple task buying. simplified buying. E.com/10773749/marketing-test-2-practice-questions-flash-cards/ 7/25 .  New-task buying A. D. B. B. resident buyer analysis. Modified rebuy buying. prohibits U. is an in-between process where some review of the buying situation is done. E. E. B. occurs when an organization has a new need and the customer wants a great deal of information. occurs when an organization has a new need and the customer wants a great deal of information. D. C. occurs when an organization has a routine need and the customer wants only minimal information. vendor analysis..

E. "We don't use computers. marketing research department E. must be a joint effort between the researcher and the manager. All of the above are true. All of the above are true. marketing information system  A complete marketing information system should: A. marketing information system B. but with some decrease in quality. E. None of the above is true. None of the above is true.com/10773749/marketing-test-2-practice-questions-flash-cards/ 8/25 . B.Practice Questions flashcards | Quizlet B. E.  Marketing research: A. D. E. C. All of the above. levies stiff penalties against people who pay bribes. E. D.  A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. B. B. and analyze data from intracompany sources.S. D. C. and from market research studies. marketing research project D. while marketing research handles all external sources. marketing logistics system A. E.  Which of the following statements BEST reflects the point of view of the text with respect to marketing research? A.10/28/2014 Marketing Test 2 . was amended to allow small grease money payments if they are customary in that country." http://quizlet. marketing information systems gather. most firms have gone "too far" trying to apply modern decision-making techniques. C. access. provide answers to specific questions. All of the above are true. E. surveys and the like because marketing's information needs are usually not that precise anyway. marketing model C. D. applies to foreign firms or individuals who accept payments while in the U. None of the above is true. marketing information systems tend to increase the quantity of information available for decision making. A. D. provide a good overall view on many types of problems. may be handled by outside specialists or by people within the firm. All of the above. provides new information for use in decision-making. C. continually gather data from internal and external sources. allows marketing managers to get needed information while they are actually making decisions. All of the above are true.  Regarding "marketing research" and "marketing information systems": A. both tend to focus on nonrecurring information needs.

" E. B. C. Both A and B are correct. D. B. theories. B. "Our company is very small. Writing the proposal  Often the most difficult step in the marketing research process is: A. B. C. D. Interpreting the data E. I feel that the marketing researchers should be left alone to do their research--since they often come up with interesting suggestions. Writing the proposal B." D. C. D. we expect them to take the time to really understand the problem we are trying to solve.  Educated guesses about the relationships between things or about what will happen in the future are: A. "When we work with outside marketing research specialists. None of the above. E. develops hypotheses and then tests them. hypotheses. analyzing the situation.com/10773749/marketing-test-2-practice-questions-flash-cards/ 9/25 . Analyzing the situation C.  Which of the following is NOT part of the five-step marketing research process discussed in the text? A. E.Practice Questions flashcards | Quizlet B."  The scientific method is important in marketing research because it: A. E. getting problem-specific data. thereby reducing the need to rely on intuition." B. interpreting the data.  When a marketing manager scans a firm's MIS to try to obtain information about why the http://quizlet. hypotheses. I should know the marketing manager's position in advance. D. defining the problem.10/28/2014 Marketing Test 2 . All of the above are correct. Defining the problem A. but we should have our own marketing research department anyway--to get the information we need to make good decisions. "As marketing manager. we expect them to take the time to really understand the problem we are trying to solve. All of the above. defining the problem. Solving the problem D." D. "As marketing research director. "When we work with outside marketing research specialists. "facts. so we can prove it is correct if possible. Both A and B are correct." C. laws. specifies a marketing strategy which is almost bound to succeed. forces the researcher to follow certain procedures.

E. None of the above are correct. Secondary data may be available much faster than primary data. ease of interpretation. D. Secondary data usually takes longer to obtain than primary data. E. C. situation analysis. situation analysis. B. Secondary data is obtained only from sources outside of the firm. A. B.10/28/2014 Marketing Test 2 .  A consumer products manufacturer wants consumer reaction to its existing products. D. B. The firm should use: A. Secondary data may be available much faster than primary data. E. C. Secondary data was originally collected for some other purpose.com/10773749/marketing-test-2-practice-questions-flash-cards/ 10/25 . C. None of the above. C. quantitative interviews. the observation method. Secondary data is usually more expensive to obtain than primary data. C. C. Company files D. data warehouse. experiment.  Which of the following statements about secondary data is correct? A. D. E. All of the above are correct. Secondary data was originally collected for some other purpose. B. this is an example of a(n): A. D. the analysis can be handled on a personal computer. Library D. Interaction is considered important to stimulate thinking. hypothesis testing. telephone interviews. B.Practice Questions flashcards | Quizlet firm's product sales are down. Results of "old" surveys are not secondary data. E. D. the in-depth responses it provides. A marketing information system C. E.  Which of the following statements concerning secondary data is correct? A. Observation  The big advantage of qualitative research in marketing is: A. All of the above are true. focus group interviews. Cost data B. Secondary data is only available within the firm.  ____ is an example of a primary data source. it provides a good basis for statistical analysis. Observation E. C. intranet. the in-depth responses it provides. the GSR (galvanic skin response) method. http://quizlet. B.

 From a marketing perspective. a brand name. offers the most features. E. The Rockport shoes have mid-level quality. All of the above. D. which of the following is an accurate statement? A. It is harder to get in-depth answers. "product": A. The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. C.  Saxon Shoes is a large independent shoe store. E. C. instructions. includes all the elements of a marketing mix. priced at $125. All of the above. E.  Which of the following is a disadvantage of quantitative research (compared to qualitative research)? A. It is harder to get in-depth answers. has the longest warranty. In the men's department. The results are harder to summarize. A. The conclusions are likely to vary more from analyst to analyst. the store offers three different brands of slip-on tassel loafers for men: Bass. does a good job satisfying a customer's requirements or needs. and Allen Edmonds. priced at $75.  According to the text. a service which does not include a physical good at all. means a physical good. B. None of the above is true. B. D. means the need-satisfying offering of a firm. some physical item and its related features. priced at $250.Practice Questions flashcards | Quizlet B. is produced with the best materials. refers to goods but not services. E.com/10773749/marketing-test-2-practice-questions-flash-cards/ 11/25 . The quality of the three brands depends on the degree to which they meet the needs of the consumers in the target market. D. B. A. C. C. The Allen-Edmonds shoes have the highest quality. All of the above.10/28/2014 Marketing Test 2 . C. All of the above. The Bass shoes have the lowest quality. does a good job satisfying a customer's requirements or needs. a high quality copy machine is one that: A. Rockport. a package. E. E. is designed and manufactured to last the longest. D. In terms of product quality. C. D. D. It is not as fast for respondents. means the need-satisfying offering of a firm. B. B. focus group interviews. and a warranty.  A "product" might include: A. http://quizlet.

is handled by manufacturers. and then produced. individual products. D. E.com/10773749/marketing-test-2-practice-questions-flash-cards/ 12/25 . dishwasher detergent. shampoo. D. E.S.  Branding is good for some CONSUMERS because it: A. product line. C. product assortment. All of the above. E. may lower promotion costs. B. D. C. product classes. B. All of the above. provides dependable guides to product quality. Are usually sold first. B. but not intermediaries. marketing mix. None of the above. can improve the company's image. and then produced. is especially helpful with a low quality product. and facial tissues. All of the above. Are usually sold first. Snow skis. E. disposable diapers. Disposable diapers. D. but it is bad for the firm because it increases expenses. E. C. Are usually produced and consumed in different time frames. D. helps consumers.  Branding can help BRANDERS because it: A. product assortment. helps assure regular satisfaction.  Branding: A. None of the above. E. Coffees.Practice Questions flashcards | Quizlet  Services. C. shortening. B. B. may develop customer loyalty. encourages repeat buying. All of the above. D. Ski boots. B. B. E.10/28/2014 Marketing Test 2 . firm produces potato chips. May be stored for later use. B. All of the above. makes shopping easier. C. Never require the presence of the consumer in order to be performed. as opposed to physical products: A. is more likely to be successful if demand for the general product class is strong enough to http://quizlet. These are the firm's A. laundry detergent.  Which of the following could be an example of a firm's product line? A. C.  A large U. D. All of the above.

D.  Characteristics of a good brand name include all of the following except: A. C. E. brand nonrecognition D. Brand nonrecognition. B. A. brand recognition E. D. brand familiarity C. brand preference. C. brand positioning A. brand rejection  If members of the target market for an Apple iPad do not initially recognize the brand name. Brand preference. None of the above is true. Brand nonexistence.Practice Questions flashcards | Quizlet allow a profitable price. D. Brand insistence. Demand is strong so the price can be high enough to be profitable C. E. brand rejection. Be easy to spell and pronounce. Match the brand's packaging.  Which of the following conditions would not be favorable to branding? A. E. Brand rejection. B. E.com/10773749/marketing-test-2-practice-questions-flash-cards/ 13/25 . Product easy to identify by brand or trademark E.10/28/2014 Marketing Test 2 . Be trendy and fashionable. brand recognition. brand insistence. B. Economies of scale in production C. Fluctuations in product quality due to inevitable variations in raw materials D. Dependable and widespread availability is possible B. we say the Apple iPad has achieved: A. Be trendy and fashionable. brand recognition. D. http://quizlet. Describe the product and key benefits. Brand nonexistence. E. brand nonrecognition. his attitude toward this brand is called _____. A. is more likely to be successful if demand for the general product class is strong enough to allow a profitable price. Fluctuations in product quality due to inevitable variations in raw materials  Which of the following is NOT a level of brand familiarity? A. brand rejection B. C. but compelling advertising results in more members remembering the brand. Be legally available for use by the firm. B.  Ross Wrigley refuses to buy Billy Goat brand of beer.

how the product is to be used. E.com/10773749/marketing-test-2-practice-questions-flash-cards/ 14/25 . how the product is produced. how the product is to be used C. it becomes a common descriptive word for the product. D. A package should satisfy not only the needs of final consumers but also those of intermediaries. Manufacturer brand.Practice Questions flashcards | Quizlet  A trademark or brand name can become public property if: A. E. Licensed brand. can serve as a useful enhancement tool. can increase costs to the consumer. In this case. Private brand. Specialty products B. the price for the product B. B. how the product is sold E.  Consumer product classes are based on ______________.  Boatwright College gives manufacturers of clothing and gift items permission to place the college's name and emblem on a wide variety of merchandise. how consumers shop for the product. how the product is to be used  Which of the following is NOT one of the consumer product classes discussed in the text? A. the quality of the product D. E. Individual brand. D. C.  Packaging A. C. B. how consumers shop for the product. how the product is sold. the owner doesn't register it under the Lanham Act. Dealer brand. All of the above are true. the Boatwright name and logo is a: A. B. the price of the product. In return.  E. All of the above are true. it is sold in international markets. E. is concerned with protecting the product in shipping and on the shelf. can serve as a useful promotional tool. B. A. D. C. while business product classes are based on ______________. it becomes a common descriptive word for the product. Convenience products E. Shopping products D. All of the above are true. B. Boatwright is paid a fee for granting this permission. All of the above. how the product is produced B. Licensed brand. Unsought products B. Imitation products C. the owner doesn't renew the registration each year. D.10/28/2014 Marketing Test 2 . Imitation products  http://quizlet.

urgency to get the need satisfied.  Lisa Campos was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. E. D. a new unsought product is to a regularly unsought product E. E. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. toward which consumer attitudes may be negative. this product is: A. a specialty product is to a homogeneous shopping product B. a homogeneous shopping product. interest in the brand name. C.  Regarding consumer product classes. willingness to shop around for a lower price. comparison products. a consumer needs but is not willing to spend much time or effort shopping for. B.10/28/2014 Marketing Test 2 . D. a staple product.  Compared to other consumer products. D." B. a consumer needs but is not willing to spend much time or effort shopping for. homogeneous shopping products. C. A. which consumers are aware of but not interested in. E. a casual product. a shopping product is to a heterogeneous shopping product  Consumer products which customers see as basically the same and want to buy at the lowest price are called: A. heterogeneous shopping products. a routine product. C. B.com/10773749/marketing-test-2-practice-questions-flash-cards/ 15/25 . B. D. a convenience product is to an emergency product as A. desire to negotiate for a "deal. homogeneous shopping products.Practice Questions flashcards | Quizlet Convenience products are products A. a specialty product. she compared prices on coffee pots and chose the cheapest. convenience products. a staple is to an emergency product B. that consumers want because they are easy to use or consume. B. E. At the local discount store. D. meant for use in producing other products. C. B.  If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important). willingness to shop and compare. For Lisa. the major distinguishing characteristic of emergency products is the customer's: A. the coffee pot was http://quizlet. unsought products. urgency to get the need satisfied. an unsought product is to a specialty product D. a shopping product is to a heterogeneous shopping product C. a staple product.

consumers are willing to search for because they really want them. a firm should change its target market--but not its marketing mix. E. but the cassette player was a convenience product. D. E. a homogeneous shopping product. but the cassette player was a specialty product. but the cassette player was a staple. most potential customers are quite anxious to try out the new-product concept. funds are being invested in marketing with the expectation of future profits. E. C." B. a heterogeneous shopping product. C. but the cassette player was a heterogeneous shopping product.Practice Questions flashcards | Quizlet A. B.com/10773749/marketing-test-2-practice-questions-flash-cards/ 16/25 . E. B. considerable money is spent on promotion while place development is left until later stages. All of the above are true. D. Which of the following is not one of these? A. Market introduction B. Sales decline D. have elastic demand. D. D. All of the above. E. http://quizlet. industry profits keep increasing along with industry sales. Economic competition  As a product moves through its product life cycle: A.  Specialty products are consumer products which: A. C. a homogeneous shopping product. B. D.  Which of the following is an "unsought product"? A.  The product life cycle has four stages. B. a specialty product. a convenience product. All of the above. small company.  During the market introduction stage of the product life cycle: A. customers' needs and attitudes may change. product and promotion are more important than place and price. Life insurance aimed at college students. but the cassette player was a heterogeneous shopping product. Gravestones aimed at "senior citizens. customers' needs and attitudes may change. Economic competition E. but the cassette player was a heterogeneous shopping product. very few customers want or can afford to buy. products usually show large profits if marketers have successfully carved out new markets. D. consumers are willing to search for because they really want them. an impulse product. D. C. Market growth C. are relatively expensive and purchased only rarely. C. Encyclopedias aimed at new parents.10/28/2014 Marketing Test 2 . Market maturity D. E. the competitive situation moves toward monopoly. E. All of the above. A new type of "health food" produced by a new.

Market maturity C. promotion that reminds http://quizlet. A given firm may introduce or drop a specific product during any stage of the product life cycle.Practice Questions flashcards | Quizlet D. A. A. Sales decline  Which of the following observations concerning the product life cycle is NOT TRUE? A. market introduction C. market maturity B. But Midway still has much demand for its product from a small group of loyal customers.com/10773749/marketing-test-2-practice-questions-flash-cards/ 17/25 . market growth  Health Care Products Company has noticed that in one of its product-markets industry sales have leveled off and competition has been getting tougher. _____ helps develop loyal customers early and keeps competitors out. market development D. market growth D.  Total industry profits reach their maximum during the __________ stage of the product life cycle. The sales and profits of an individual brand follow the life-cycle pattern. Market growth E. This product-market appears to be in the ____ stage of the product life cycle. promotion that builds selective demand D. This product-market is in which product life cycle stage? A. Market introduction B. market maturity  Midway. E.  In the market introduction stage of a fast product life cycle. B. market introduction E. intensive distribution C. Inc. market decline A. D. Market development D. A product idea may be in a different life-cycle stage in different markets. a low initial penetration price B. B. Product life cycles describe industry sales and profits for a product idea within a particular product-market. sales decline E. The sales and profits of an individual brand follow the life-cycle pattern. C. market growth E. has seen most of its competitors drop out of its product-market due to declining industry sales and profits. funds are being invested in marketing with the expectation of future profits. Product life cycles should be related to specific markets. A. Sales decline E. sales decline C.10/28/2014 Marketing Test 2 . market maturity B.

Heading toward pure competition. C. Competitive situation . Marketing Research.meet competition. An existing product that has been modified in some way. All of the above. D. Place . D. E. Competitors' products.Practice Questions flashcards | Quizlet E. a market skimming price A. All of the above. Product . E. Idea generation. must have achieved brand insistence. D. Commercialization. Screening. which of the following is an example of a "new product"? A. E.  The Consumer Product Safety Commission can: A. must be no more than two months old. C. C. None of the above is a correct answer. Promotion . for a producer to call a product "new.build selective demand. D. Lead-users of the product. B. None of the above.  Which of the following is NOT a separate stage of the new-product development process? A. An existing product being offered to new markets. D. Idea evaluation. a low initial penetration price  Which of the following is LESS LIKELY to happen as a product moves through the later stages of the product life cycle? A. A. B. Marketing Research.move toward selective distribution.com/10773749/marketing-test-2-practice-questions-flash-cards/ 18/25 .  According to the FTC. B. All of the above. C.  According to your text. order costly repairs of "unsafe products. B. Price . Products found in overseas markets. Place . Customer complaints. E.move toward selective distribution. C. must be entirely new or changed in a functionally significant or substantial respect. D. C. E. B. must have been changed in some way during the last year." http://quizlet." the product: A. All of the above.  Which of the following is an effective source of ideas at the idea generation stage of the newproduct development process? A.10/28/2014 Marketing Test 2 . D. An existing product for which new uses have been found in other product-markets. must be entirely new or changed in a functionally significant or substantial respect.Some drop out. E.

E. D. variability is reduced as more humans are involved in delivery. speeding up in the later stages. Empowerment C. C. E. E. slowing down in the early stages. E. as opposed to products. now about the same length as 100 years ago. which is TRUE? A. B. product life cycles are: A. getting longer. the server is inseparable from the service.Practice Questions flashcards | Quizlet B. D.  According to the text. it requires minimum human interaction. C. services are tangible in nature. All of the above are true. C. Empowerment  Regarding product life cycles. Product life cycles are generally getting shorter and cannot be extended. the marketing manager should: A.  It is difficult to maintain consistent quality in services because A. E. Benchmarking B. D. None of the above is true. http://quizlet. set safety standards for products. Industry sales and profits tend to reach their maximum during the market maturity stage.  _____ means giving employees the authority to correct a problem without first checking with management. Induction E. C. try to build primary demand. D. B. C. Product life cycles describe industry sales and profits within some product-market. All of the above. B.  As a product moves into the market maturity stage of its life cycle. D. back up its orders with fines or jail sentences. Every new brand must pass through all four stages of the product life cycle.com/10773749/marketing-test-2-practice-questions-flash-cards/ 19/25 . D. Product life cycles describe industry sales and profits within some product-market. getting shorter. expect the market to move toward pure competition. expect the market to move toward pure competition. move toward exclusive distribution. Responsibility adjustment B.10/28/2014 Marketing Test 2 . the server is inseparable from the service. Both A and C--but NOT B. All of the above. A. B. services are nonperishable. Training D. C. C. D. getting shorter. B. All of the above are true.

D. Sales decline  Top management of a large company recently approached the dean of a major business school about starting a specialized MBA program for the company's employees. Sales decline D. the dean decided that the program did not fit well with the objectives and resources of the school. B. The Cherokee brand is a(n): http://quizlet. The proposed MBA program was at what stage of the new-product development process when it was shelved? Idea generation A.10/28/2014 Marketing Test 2 .  Kodak announced that it would no longer produce 35 millimeter film cameras. Market growth C. B. Market introduction B. but would manufacture digital cameras exclusively. good marketing managers know that: A. The process should have top management support. The brand provides a low-cost alternative to other men's fashions available at department stores and via catalogs. even among professional photographers. Kodak's decision indicates that 35 mm cameras are probably in the ________ stage of the product life cycle. C.Practice Questions flashcards | Quizlet  Regarding product life cycles. Market maturity C. A. All of the above statements are true. especially if the cycle is expected to move slowly. Development D. product life cycles can be extended through product modifications. Sales of digital cameras have grown steadily and have far outpaced the sale of 35 mm cameras in recent years. D. The best criteria for evaluating new product ideas in the early stages is return on investment (ROI). a product must pass through all the product life cycle stages. a firm should use penetration pricing during market introduction. The process should be informal to encourage innovation. After further discussions. so the program was put on the "back burner" until conditions changed. Idea evaluation  Which of the following statements about new-product development are true? A. Commercialization B. Idea evaluation C. no strategy planning is needed during the sales decline stage.com/10773749/marketing-test-2-practice-questions-flash-cards/ 20/25 . D. The greatest number of product ideas is in the idea evaluation stage. E.  Target's "Cherokee" brand of men's clothing is available only at Target stores. all new brands start off in the market introduction stage. product life cycles can be extended through product modifications. Screening B. C. B. The process should have top management support.

homogeneous shopping product. He went to a local department store. the new shirt was a(n): A. homogeneous shopping product. D. D. national brand. A. service guarantee. B. C. if drive-through customers do not get exactly what they want within two minutes of placing the order. E. dealer brand. no-fault insurance policy. manufacturer brand. He decided to buy the store brand shirt.  McDonald's announced that at select locations. convenience product. A. unit price. situation analysis C. B. protect the product. dealer brand. This new bottle demonstrates how packaging can: A. instead of the top. The bottle uses gravity to help the consumer get every last drop of ketchup out of the bottle.Practice Questions flashcards | Quizlet A. warranty. gathering problem-specific data D. is asked by a client to conduct a study dealing with a completely uNfamiliar research topic.10/28/2014 Marketing Test 2 .  Jack White wanted to purchase a new dress shirt. C. C. B. E. E. enhance product usage.com/10773749/marketing-test-2-practice-questions-flash-cards/ 21/25 . For Jack. C. E. B. D. E.  Heinz has a new ketchup bottle that has the cap on the bottom. generic brand. because it was the cheapest. heterogeneous shopping product. promote product. incorporate UPC codes. Edna is engaged in the _________ stage of the marketing research process. B. and thought all the brands looked about the same. data interpretation http://quizlet. enhance product usage. The cap is also designed to pour cleanly. D. lower distribution costs. a marketing researcher who is an expert in customer satisfaction research. D. licensed brand. toured the men's department. specialty product. This promise by McDonald's is a good example of a(n): A. impulse product. so that dried ketchup does not accumulate around the opening. problem definition B. service guarantee. their next meal will be free. limited warranty. Edna consults secondary data to gain more insight about this unfamiliar area.  Edna Bates.

As a result. Face-to-face interview E. saying. "If the survey isn't relevant to the CEOs. How will they know if the classes are any good?" Another executive added. the sales manager commented. improper statistical analysis. E. poor planning by the researcher and managers C. It provided new and interesting information about brand image. Focus group C. nor does it offer me any suggestions about actions I can take to deal with the situation." The sales manager's complaint suggests that the research suffers from problems with: A. both A and B.com/10773749/marketing-test-2-practice-questions-flash-cards/ 22/25 . situation analysis  A researcher wants to study 1. it will be thrown away and we'll get no data. poor sampling. "CEOs don't attend our classes. E. D. Experiment A.000 consumers and needs information about a lot of personal and sensitive issues.  Consuela Velasquez is a receptionist for a group of seven physicians. and other topics. but it doesn't tell me why our market share is declining among 18 to 34 year old women. "This is all interesting information. As she controls the calendars for the physicians. B. a low response rate. D. one executive objected to the survey plan. C. B. In the buying center. at the outset of the project. validity. Telephone survey D. a low response rate. Consuela would be best described as a: http://quizlet.Practice Questions flashcards | Quizlet E. both A and B. Which of the following would be the best way to gather this information? A. E.  A marketing research firm conducted a telephone survey for a consumer products company. both A and B. Mail survey B. E. the competition. At the end of the research company's results presentation. The firm planned to send mail surveys to CEOs of its client companies to get the needed information. it is very important for sales reps to cultivate a good relationship with her. any sales representatives from pharmaceutical companies wanting to call on the physicians have to go through Consuela.10/28/2014 Marketing Test 2 . However. a lack of action implications for management." It appears that the research design presents problems with: A. relevance of population. response rate. Mail survey  A sales training firm wants feedback on the quality of its classes and training services. solving the problem B.

straight rebuy B. Ahmed arranges the terms of sale. influencer. This change will require Fixem to expend a significant amount of money for hardware. software. decider. A. Inc. However. decider. influencer. buyer. but says that there have been some reliability problems with deliveries. B.000. and training. extensive problem-solving E. E. buyer. modified rebuy C.10/28/2014 Marketing Test 2 . On a purchase order for a higher amount. Fixem seems to be facing a ______________ buying situation. A. straight rebuy B. in the long run. Previously. buyer. In the buying center for a purchase in excess of 100. C. D. new-task D. C. buyer. a sales representative for an industrial supply house. C. The customer has an established relationship with another supplier.com/10773749/marketing-test-2-practice-questions-flash-cards/ 23/25 . influencer. gatekeeper. decides to invest in a new data management system to increase the efficiency of its warehouse operations. but now all transactions will be electronic. B. modified rebuy C. gatekeeper. extensive problem-solving E. He has the authority to execute purchase orders or amounts up to $100. all record-keeping was done via printed documents. D.000. Nikita is encouraged because her customer seems to be in a ___________ situation. D. Nikita seizes the opportunity to describe her company's state-of-the-art logistics and transportation system that provides outstanding delivery reliability at low shipping costs. new-task  http://quizlet. limited problem-solving B. the cost savings should exceed the up-front investment. E user. decider. Ahmed is a _________ and the president is a _________: A. modified rebuy  Auto parts wholesaler Fixem. user. new-task D.  Nikita Jackson. Fixem has arranged for presentations to be made by three different vendors. influencer.  Ahmed Jamison is a purchasing specialist for a large company. calls on a prospective business customer. limited problem-solving C. but the transaction has to be approved by the company president. gatekeeper. buyer.Practice Questions flashcards | Quizlet A. decider.

many in costume. E. every time Pat sees an ad that mentions the quality of Ford's new vehicles all she can think about is the problems she had with her Taurus. Gotcha! has an Internet site that is accessible only by suppliers. the Gotcha! supplier site is an example of: A. reciprocity. selective processes.S. social need. Anime conventions occur frequently and the largest ones draw more than 20. selective perception. has generated significant interest among Generation Y consumers in the U. http://quizlet. safety need. Now. B. psychographics. A. information need.  Anime. D. C. and it provides up-to-the minute point-of-sale information from all of the Gotcha! stores. C. B. information sharing. need-based thinking. This an example of: A. personal need. "Come to Haynes. B. learning.com/10773749/marketing-test-2-practice-questions-flash-cards/ 24/25 . Anime fans. D.10/28/2014 Marketing Test 2 . Suppliers can see how their products are doing at retail during any time of the day or night. negotiated contracts. D. psychological needs. C. In the relationship between Gotcha! and its suppliers. where the fun begins. operational linkages. the cartoon-like Japanese art form.Practice Questions flashcards | Quizlet Gotcha! is a chain of trendy stores catering to the urban contemporary market. selective perception. but traded it for another brand before it was out of warranty because it constantly needed repairs. C. and to simply hang out with people with similar interests. Promotion of these conventions capitalizes mainly on: A. E. B. physiological need. As part of its close relationship with suppliers. information sharing.000 attendees. personal need. C. legal bonds. E. come to these conventions to shop." This is an appeal to the consumer's: A. selective exposure.  Pat purchased a Ford Taurus. selective retention. participate in anime workshops. D.  Ads for Haynes Jeep-Chrysler feature the slogan.

These tactics are part of the dealer's strategy to reduce: A. Your microphone is muted For help fixing this issue. E.  Alice was a bit unsure about her decision after buying a new car. low involvement purchasing. E.Practice Questions flashcards | Quizlet D. reference group influences. The note contained a coupon stating that her first scheduled maintenance on the vehicle would be free. D. reference group influences. D. Her uneasiness was diminished after receiving a congratulatory note from the owner of the dealership. social influences. Having trouble? Click here for help. see our troubleshooting page. dissonance. http://quizlet.10/28/2014 Marketing Test 2 . information search. Your browser needs to be zoomed to a normal size to record audio. B. For more help.com/10773749/marketing-test-2-practice-questions-flash-cards/ 25/25 . routinized response behavior. see this FAQ. Please upgrade Flash or install Chrome to use Voice Recording. dissonance. culture. C.   We can’t access your microphone! Click the icon above to update your browser permissions above and try again Example: Reload the page to try again! Reload Press Cmd-0 to reset your zoom Press Ctrl-0 to reset your zoom It looks like your browser might be zoomed in or out. A. Please allow access to your computer’s microphone to use Voice Recording.