Master of Bioentrepreneurship – Entrepreneurship in Life Science

SCIENTIFIC POSTER PROPOSAL – WINDA PASADENA
Intrapreneurship

All companies have unexploited resources and assets that will provide the company with growth and
profitability. One approach to fully reach the potential of such resources is to embrace the concept of
intrapreneurship.
Intrapreneurship is short for intracorporate entrepreneurship. It is a process where a person or team, who
called intrapreneur, within a large organization takes direct responsibility for the development of an idea
into a profitable product or service through risk-taking and innovation. It is also instrumental to involve
both the entire organization and exploitation of existing resources and assets in business development in
order to achieve organic growth.
Intrapreneurship has been around since 3M developed Post-It notes back in 1977 and is even more popular
today as companies encourage their employees to innovate and stay competitive in the marketplace.
Intrapreneurship is not a job title, it doesn’t matter whether you’re the lowest in the pyramid or you’re some
levels up. Intrapreneurship is neither a task nor a technical skill, it’s a mindset and an attitude which in fact,
are easy to learn. Intrapreneurs like to push the envelope of the status quo and always put their
entrepreneurial instincts to work within the business environment they are employed in.
In this topic, my focus is whether the pharmaceutical company in Indonesia has become an intrapreneurial
organization or not. The main reason I am interested in this specific research question is most of
pharmaceutical companies in Indonesia are multinational company which the parent company mostly
located in Europe or US. This group company doesn’t has their own research department nor the operation
system because they have to follow the request or comply the rules of the parent company. So, it might be
very little chance the company could apply intrapreneurship culture. If the research shows negative result,
I would like to know what alternative ways to solve the challenges that the group company may be facing
to be more intrapreneurial.
My first step in the actual work is doing more research about the intrapreneurship itself, include the benefit
of intrapreneurship, how to be an intrapreneur or intrapreneurial organization, what are the challenges and
how to solve it. In the meantime, I will do some interview to my friends, focusing on 1 or 2 multinational
pharmaceutical company in Indonesia. I will using the Entrepreneurial Audit - Self Assessment from
surveygizmo website as my tool. It is a 10 questions survey that enables you to rate your company on
specific activities that support and encourage intrapreneurship. After that, I will ask more about what they
think about intrapreneurship and its component in their company.