Business Scope

Business Scope describes “The Business we are / want to be in” through the eyes of the
customers. It defines the areas of operation for the organization. It encompasses the following

Specific Region
Regions = where?

TCS network is spread over 350 cities in Pakistan, From Karachi to Khyber and up to northern
areas of Pakistan, TCS is available to serve its customers .This vast network has been divided
into three regions, South Region , North Region and Central Region .
South Region .


Central Region .
1. Lahore
2. Faisalabad
3. Multan
North Region
1. Rawalpindi / Islamabad
2. Gujranwala
3. Peshawar .

Functions / applications
Functions / applications = what needs?

A promise to deliver your time defined and sensitive documents safely. Users / Application Domesticcourier services International courier service Overland shipping Gift delivery . its efficient services. Superior Quality of TCS business.TCS TCS is catering to the basic need of “delivery” of promises. allows the consumer to enjoy total promised quality based services.  Added value TCS thrives to provide its customers with not just “superior quality services” but also with some added value. - Bringing new services for new segments (domestic) - To maintain the leading position in the local market.  Customers Whose needs? “Businesses and individuals” – They are catering to the needs of other businesses in different areas of Pakistan – B to B and B to C as well.  Boundaries and future scope - Matching production with increasing demands in the future. as the main market for TCS happens to be the businesses.

TNT UPS TCS sentiments OCS gift items Leopard OCS Distribution Channels Direct distribution PAST GROWTH (VOLUME IN MT) MARKET GROWTH 2006 2007 2008 2009 SEGMENT P.A Domestic International Sentiments PAST GROWTH (VALUE IN MLN) MARKET SEGMENT 2006 2007 2008 2009 GROWTH .TCS TCS door to door through bikes Leopard DHL TCS express vans & bikes FedEx OCS TCS on fleet of air craft.

A Domestic International Sentiments FUTURE GROWTH (VOLUME IN MT) MARKET SEGMENT GROWTH 2010 2011 2012 2013 P.A 2012 2013 GROWTH Domestic International Sentiments FUTURE GROWTH BY REVENUE MLN MARKET 2010 2011 .TCS P.

5 which mean the market size is increasing and that would eventually increase the courier market.A Domestic International Sentiments Assumptions for growth  The population of Pakistan is increasing at 2. PRODUCT LIFE CYCLE STAGES .  Many countries using it’s services as an intermediary.TCS SEGMENT P.  New laws are being passed related to the documents/soft copies but even then the demand of courier services cannot be declined and there will always be the demand for logistics and courier.

TCS SEGMENTS INTRODUCTION GROWTH MATURITY Domestic courier DECLINE X International courier X Overland shipping X Gift delivery X Represents TCS Represents Courier industry STRENGTHS     Highly experienced people in organization Local trained Global exposure Tried and tested routes WEAKNESSES   Personnel expense Being mega organization have their own expense OPPORTUNITIES   Industrial growth Institutional growth and only TCS is the one that can cope up with their requirements THREATS  Political instability .

A competitor providing services on reduced prices but the trust that the TCS has developed in their customer forces them to utilize TCS’ services.TCS INDUSTRY DRIVING FORCES Bargaining Power of Customers As increase in the competition of courier industry directly leads to giving the consumers a great amount of choice and making more difficult to persuade and put off the customers from brand switching. Trend Potential Impact TCS globalization Scarce resources Economic recession Emphasis on small businesses Due to scarce resources they are not able to exist in the international market. though the market is going through recession period and that would result companies to shrink. LEOPARD OCS TNT . Recession Since the TCS are not into the ordinary quality business but they emphasize on the provision of premium quality. But somehow the lower prices offered by their competitors have declined their courier services. They are very much diversified .

TCS Growing preferences for the differentiated services opportunities Price consciousness Little affect but no compromise on quality Customer’s needs and wants are changing Customer might switch to other services Less profit margins Creating entry barrier Technological Trends Increase in cost Focousing the rural areas Increase the sale and reveneue Focusing in new segments Increase the competation and revenue They avail the opportunity and give the differentiate d services. Provide different discounts to different types of customer. Capturing more and more market share They are not focusing . They fully satisfied their customers according to their needs and wants.

TCS Market Share(Revenue)(2007-2008) Domestic Courier (Express) TCS Leopard OCS TNT OTHERS 60% 16% 14% 6% 4% Domestic Overland Business Segment (2007-2008) TCS Cargo Line PTN OCS Others 51% 22% 11% 9% 7% International Courier (Express) Segment (2007-2008) DHL FedEx TCS UPS TNT Others 65% 18% 7% 5% 3% 2% .

International Courier 4. offering Total Logistics Solutions in Warehousing & Distribution. Roadtransport services are available in Pakistan. Canada and Pakistan for deliveries Worldwide.500 destinations worldwide.500 Professional people. Over & Above Sentiments Express has developed a brand image based on high levels of service and reliability. & B2C. is the market leader in the gifts delivery business. B2B. It offers personalized. 280 plus state of the art express centers. Sentiments: Sentiments Express.TCS Market Segment 1. is the logistics service provider. TCS services available through its major hub offices in Dubai/UAE. 3. Domestic Overland  Trucking Service TCS Road Transport (Pvt. 180 fully equipped modern ground vehicles. delivering over 4 million parcels and documents a month to over 3. door to door Trucking Services (TCS Overland Express) & Fleet Management Services to an extensive customer base in Pakistan. 2. Canada. Sentiments Express services are available for delivery in Dubai/UAE. 6 dedicated chartered aircrafts. since 1989. UK. local mithai (sweetmeats). using its own & third party partner depots. and 3500 couriers. Individuals to leading National and Multinational companies.) Ltd. floral bouquets. to various corporate gifts & giveaways delivered with a personalized greeting card. high valued gift delivery service comprising of a wide array of gifts ranging from gourmet cakes. all subscribe to Sentiments Express. TCS Provides express & logistics services to C2C. hubs and consolidating centers. UK and Pakistan . Sentiments Express has developed its worldwide network. UK & Canada. Domestic Courier(Express & Logistics)  Motor Bikes  Trucks  Air crafts TCS is an Express & Logistics company. TCS operates with strength of more than 7. recognized for its Quality service and unique multi-product offering. introducing a wide range of gift items in UAE.

fair delling Deling with the of the documents.flexible payment .satisfaction.TCS THE CUSTOMER: BASIS OF OUR BUSINESS Customers wants time delivery.branch es of tcs exist on different places. premium price. How do we Score Our competitors Score 80 Action Plan   Innovation and quality is our major strength Weak distribution network They have a specialized team which conduct market servey for the further improvement .spped. Yes Brand image.strong image.on time e.

March . Regional marketing manager .    With the help of marketing Department and top level Management Collaboration for improving distribution system.  By 2011. By doing promotional activities and door to door information.   Increase distribution network in lower areas. Alliance with local people in local areas.TCS How Who When What Capture market share in lower areas of the country.

sec urity of the documents.TCS Customers wants time delivery. How do we score Vast infrastructure and own air fleet is the key strength.fair delling Deling with the coustomer.flexib le payment . branches of tcs exist on different places.strong image.spped.on time delivery.assurance (trust). yes Brand image. reliability.minimum price. and ?????weakness How do we score They have a specialized team which conduct market servey for the further improvement .

TCS Relative Importance of Factors Absolutely Critical Factors Time delivery Speed Fair dealing with the coustomer reliablity Strong image Assurance(trust) minimmum price Flexible Payment 5 Very Quite Important Important 4 3 Nice to Have Not significant Don’t Want it 2 1 0 .