Weekly Flyers

vs.

Online Price
Tracking

Shoppers Have Access To

10X More Sales & Savings
By Shopping Online and
Using Price Tracking Technology

The weekly flyers have typically
the only way that consumers
become aware of what’s
on sale at stores from
week to week.

However, smart shoppers are using
price tracking tools that help them
track products they want and get
alerts when they go on sale.

# Of products that
changed price

Single Weekly Flyer vs.
Price Change & Savings Online

$149,793

$16,146

7,355

242

This graph shows the difference between a single
October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

Total savings
possible

Product

Savings

How many products drop by
how much (price)?

14

232

Under $10

80

492

$10 - $25

41

781

$25 - $50

51

1195

$50 - $100

39

1297

8

$100 - $250

1504

$250 - $500

8

Single Weekly Flyer vs.
Price Change & Savings Online
This graph shows the difference between a single
October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

379

$1000+

Flyer

Total savings
possible

Online

$5,784

$508

431

37

1

$500 - $1000

Average Flyer Savings - $84.00 Average Online Savings - $20.22
# Of products that
changed price

1854

Product

Savings

How many products drop by
how much (price)?

26

3

Under $10

5

6

$10 - $25

4

27

$25 - $50

0

78

$50 - $100

2

84

$100 - $250

0

92

$250 - $500

Average Flyer Savings - $14.12 Average Online Savings - $13.42

0

145

$500 - $1000

Flyer

0

4

$1000+

Online

# Of products that
changed price

Single Weekly Flyer vs.
Price Change & Savings Online

3,725

37

This graph shows the difference between a single
October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

Total savings
possible

$46,758

$350

Product

Savings

How many products drop by
how much (price)?

13

69

Under $10

4

161

$10 - $25

1

262

$25 - $50

1

535

$50 - $100

0

663

0

$100 - $250

747

$250 - $500

0

Single Weekly Flyer vs.
Price Change & Savings Online
This graph shows the difference between a single
October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

76

$1000+

Flyer

Total savings
possible

6,751

185

0

$500 - $1000

Average Flyer Savings - $11.00 Average Online Savings - $14.67
# Of products that
changed price

778

Online
$1,238,051

$51,187

Product

Savings

How many products drop by
how much (price)?

26

155

Under $10

75

2344

$10 - $25

32

5746

$25 - $50

32

7019

$50 - $100

20

9503

$100 - $250

0

11586

0

14834

$250 - $500

$500 - $1000

Average Flyer Savings - $36.49 Average Online Savings - $30.55

Flyer

0

1869

$1000+

Online

# Of products that
changed price

Single Weekly Flyer vs.
Price Change & Savings Online

1,145

86

This graph shows the difference between a single
October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

Total savings
possible

$213,574

$983

Product

Savings

How many products drop by
how much (price)?

14

3

Under $10

38

81

$10 - $25

12

81

$25 - $50

7

125

$50 - $100

10

133

5

$100 - $250

190

0

532

$250 - $500

$500 - $1000

Average Flyer Savings - $52.48 Average Online Savings - $443.10

Flyer

# Of products that
changed price

Product & Price Changes
from Stores Online

0

51

$1000+

Online

$381,785
Total savings
possible

22,094

This graph shows the product & price changes from
the stores online site in a single week based on the
tracking activity of the users on trackif.com
Date: October 2014

Product

Savings

How many products drop by
how much (price)?

1,183

3,822

3,986

4,518

4,650

2,030

1,905

1,221

Under $10

$10 - $25

$25 - $50

$50 - $100

$100 - $250

$250 - $500

$500 - $1000

$1000+

Average Online Savings - $17.85

Online

Doug Berg, founder and chief tracker for TrackIf, is
available for interviews and to provide “how to”
homework tips for smart holiday shopping.
If you’re interested in speaking with Doug this holiday season, please
contact Danielle Pierce at dpierce@tunheim.com or (952) 851-1602.