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Celina Firdauz

MBA 1st Sem (B)

Asstt. Prof. (HR)

Partha Pratim Mahanta

Bharti Airtel Limited

IRTEL is an Indian telecommunications company that operates in 19 countries across South

Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G
or 3G services depending upon the country of operation. Airtel is the fifth largest telecom

operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is
the largest cellular service provider in India, with over 169.18 million subscribers as of June 2011. Airtel is
the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.
Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in
India, and is also a provider of broadband and subscription television services. It offers its telecom services
under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service
provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet
rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco.
The company also provides land-line telephone services and broadband Internet access (DSL) in over 96
cities in India. It also acts as a carrier for national and international long distance communication services.
The company has a submarine cable landing station at Chennai, which connects the submarine cable
connecting Chennai and Singapore.
It is known for being the first mobile phone company in the world to outsource everything except
marketing and sales and finance. Its network (base stations, microwave links, etc.) are maintained by
Ericsson, Nokia Siemens Network and Huawei, business support by IBM and transmission towers by
another company (Bharti Infratel Ltd. in India). Ericsson agreed for the first time, to be paid by the minute
for installation and maintenance of their equipment rather than being paid up front. This enabled the
company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down
much further. During the last financial year [2009-10], Bharti has roped in a strategic partner Alcatel-Lucent
to manage the network infrastructure for the Telemedia Business.

The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and
Digital TV. The mobile business offers services in 18 countries across the Indian Subcontinent and Africa.
The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital
TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-toend telecom solutions to corporate customers and national and international long distance services to telcos.

SUNIL BHARTI MITTAL (born 23 October 1957) is an Indian telecom
mogul, philanthropist and the founder, Chairman and managing director
of Bharti enterprises. The us $7.2 billion turnover company runs India's
largest GSM based mobile phone service. He is the son of Sat Paul
(former MP) and Lalita. In 2007, he was awarded the PADMA
BHUSHAN, India's third highest civilian honor.


Bharti Airtel Limited.


July 07, 1995, as a Public Limited Company

Chairman and Managing


Mr. Sunil Bharti Mittal

CEO (India and South Asia) :

Mr. Sanjay Kapoor

Vision & Promise

By 2010 Airtel will be the most admired brand in India,

loved by more customers, targeted by top talent and
benchmarked by more business.


Company will meet the mobile communication needs of his

customer through error-free service delivery, innovative
products and services, cost efficiency and unified messaging

Business Description

Provides GSM mobile services in all the 22 telecom circles in India, Srilanka, Bangladesh and now
in 16 countries of Africa.

Provides tele media services (fixed line and broadband services through DSL) in 87 cities in India.

Provides an integrated suite of Enterprise solutions, in addition to providing long distance

connectivity both nationally and internationally.

They also offer DTH and IPTV Services.



SUNIL BHARTI MITTAL: Founder, Chairman and Group CEO of Bharti Enterprises.

SANJAY KAPOOR: Chief Executive Officer Bharti Airtel Ltd. (India & South Asia).

MANOJ KOHLI: CEO (International) & Joint MD Bharti Airtel Ltd.

SHAMINI RAMALINGAM: Director internal assurance of Bharti Airtel limited.

S. ASOKAN: Executive director - supply chain
SRIKANTH BALACHANDER: Chief financial officer
ATUL BINDAL: President mobile services
JYOTI PAWAR: Director legal and regulatory of Bharti Airtel limited
JOACHIM HORN: Executive director network services group
KRISHNAMURTHY SHANKAR: Director Human Resources


Economic Times Telecom Awards 2011
Innovative Product Value Added Service
Customer Experience Enhancement
Frost & Sullivan 2011 Asia Pacific ICT Awards
Enterprise Telecom Service Provider of the Year
Wholesale Data Service Provider of the year
Mobile VAS Provider of the Year
Telecom Operator award 2011 - Won in 5 categories.
Most Admired company
Best National Mobile operator
Operator with Rural performance
Best VAS provider
Best Enterprise services
DSCI Excellence Award 2011 for Security in Telecom- Security Leader of the Year'
Indias Most Innovative company - Wall Street Journal
Bharti Airtel rated as Indias Best Enterprise Connectivity Provider- Users choice award Instituted
by PC Quest
Sunil Bharti Mittal : Global Game changer at Economic Times Telecom Awards 2011

Global Telecom Leader - Voice & Data magazine

Akhil Gupta, Deputy Group CEO and MD - CFO India Hall of Fame by CFO India

Manoj Kohli, CEO( International) & Joint MD - Telecom Man of the year -
Business world FICCI SEDF Corporate Social Responsibility Awards 2009-10

Recruitment is the process concerned with the identification of sources from where the personnel can
be employed and motivating them to offer themselves for employment. Recruitment is the process of
searching for prospective employees and stimulating them to apply them for jobs in the organization. When
more persons apply for jobs then there will be a scope for recruiting better persons. The job-seekers too, on
the other hand, are in search of organizations offering them employment. Recruitment is a linkage activity
bringing together those with jobs and those seeking jobs.
According to Flippo, Recruitment is the process of searching for prospective employees and
stimulating and encouraging them to apply for jobs in an organization.
Werther and Davis have defined this as follows; Recruitment is the process of finding and attracting
capable applicants for employment. The Process begins when new recruits are sought and ends when their
applicants are submitted. The result is of applicants from which new employees are selected.
Lord has defined, Recruitment is a form of competition. Just as corporations compete to develop,
manufacture, and market the best product or service, so they must also compete to identify, attract and hire
the most qualified people. Recruitment is a business, and it is big business.
Thus, recruitment process is concerned with the identification of possible sources of human resource
supply and tapping that source. It is the process which prompts people to offer for selection in an
organization. This involves locating sources of manpower to meet job recruitments.

To attract highly qualified individuals.
To provide an equal opportunity for potential candidates to apply for vacancies.

Selection can be conceptualized in terms of either choosing the fit candidates, or rejecting the unfit
candidates, or a combination of both. Selection involves both because it picks up the fits and rejects unfits.
In fact, in Indian context, there are more candidates who are rejected than those who are selected in most of
the selected processes. Therefore, sometimes, it is called a negative process in contrast to positive program
of recruitment.
Stone has given a formal definition; Selection is the process of differentiating between applicants in
order to identify (and hire) those with a greater likelihood of success in a job.
According to dale Yoder, Selection is the process in which candidates for employment are divided into two
classes-those who are to be offered employment and those who are not.
Thus, the selection process is a tool in the hands of management to differentiate between the
qualified and unqualified applicants by applying various techniques such as interviews, tests etc. In this
sense, it is a negative process of employment in which only a few who qualify for job are offered
employment and others are denied the opportunities. A sound selection policy ensures the selection of
suitable candidates.

To systematically collect information about to meet the requirements of the advertised position.
To select a candidate that will be successful in performing the tasks and meeting the responsibilities
of the position.
To engage in hiring activities that will result in eliminating the under utilization of women and
minorities in particular departments.
To emphasize active recruitment of traditionally under-represented groups, i.e. individuals with
disabilities, minority group members, women, and veterans.


The objective of Recruitment is to ensure precisely channeled selection of resources, to enable
achievement of the companys business goals. The recruitment processes of Bharti Airtel are discussed

In Bharti Airtel once the Manpower budgeting is prepared by the CEO, GM-HR & HODs at the end
of financial year.

The concerned manager of a vacant position requests for manpower through Manpower Requisition
Form (MRF). GM-HR approves the form. If the manpower requirement is approved it is forwarded
to recruitment manager.

Then the sourcing of CVs is done, through various methods. Then the initial screening, if the
candidate is selected then he is supposed to fill JAF, and then get the JAF form and mark the date of
functional Interview .
Short listing of CVs as per requirement and then the candidates are called for the interviews. Then
the candidates initial screening is done i.e. qualification of candidate is matched with the requirement. JAF
is made to fill by the candidate. Then comes the functional interview round which is taken by the functional
manager. If he qualifies functional interview round then the candidate goes for the salary negotiation, which
is done by the HR. At last the offer letter is issued to the selected candidate.


An organization can fill up its vacancies either through promotion of people available in the
organization or through the selection of people from outside. Thus, there can be two sources of manpower
external and internal. For all recruitment, a preliminary question of policy considers the extent to which it
will emphasize external and internal sources. Bharti Airtel at Guwahati used both external and internal
sources for recruitment.
Vacancies through internal sources can be filled up either through promotion or transfer; recruiters
tend to focus their attention on outside sources. Therefore, the first problem is to identify outside sources.
Normally, following outside sources are utilized for different positions.


Advertisement is the most effective means to search potential employees from

outside the organization. Employment advertisement in journals, newspaper, bulletins, etc, is quite
common in our country. An advertisement contains brief statement of the nature of jobs, the type of
people required, and procedure for applying for these jobs.

Employment Agencies:

Many organizations get the information about the prospective

candidates through employment agencies. In our country, two types of agencies are operating: public
employment agencies and private employment agencies.
-Public Employment Agencies: There are employment exchanges run by the government almost in
all districts. The employment seekers get themselves registered with these agencies. Normally, such
exchanges provide candidates for lower position like semi-skilled and skilled workers, and lowerlevel operations like clerks, junior supervisors, etc.
-Private Employment Agencies: There are many consultancy and employment agencies like ABC
consultants, Personnel and productivity services, etc., which provide employment services
particularly for selecting higher level and middle level executives. These agencies also undertake
total functions personnel on behalf of various organizations. They charge fees for this purpose. Most
of the recruitment has done through these private employment agencies in Bharti Airtel.

On campus Recruitment:

Bharti Airtel, conduct preliminary search of prospective employees by

conducting interviews at the campuses of various institutes, universities and colleges. This source is
quite useful for selecting people to the posts of management trainees, technical supervisor, scientist,
and technicians. The organizations hold preliminary interviews on the campus on the predetermined
date and candidates found suitable are called for further interviews at specified.

Employee recommendations:

Employee recommendation can be considered to the lower

levels. The idea behind employee recommendations as a source of potential applicants is that the
present employees may have specific knowledge of the individuals who may be their friends,
relatives, or acquaintances. If the present employees are reasonably satisfied with their jobs, they
communicate these feelings to many persons in their communities.
E Hiring:

Bharti Airtel, conduct preliminary search of prospective employees through the

internet service. There are many job portals available on internet like, etc.
Candidates register their CVS on the different job portals which are searched by the recruiters who
are looking for the candidates. The candidates whose profiles match with the recruiters requirement
are contacted through email or by telephone for further interview process.



A selection process at Bharti Airtel involves a number of steps. The basic idea is to solicit maximum
possible information about the candidates to ascertain their suitability for employment. Since the type of
information required for various positions may vary, it is possible that selection process may have different
steps for various positions. For example, more information is required for the selection of managerial
personnel as compared to workers. A standard selection process of Bharti Airtel has the following steps:

Screening of Applications: Prospective employees have to fill up some sort of application forms.
These forms have variety of information about the applicants like their personal bio-data,
achievements, experience, etc. Such information is used to screen the applicants who are found to be
qualified for the consideration of employment. Based on the screening of applications, only those
candidates are called for further process of selection that is found to be meeting the job standards of
the organization.

Selection Tests:

Bharti Airtel hold different kinds of selection tests to know more about the

candidates or to reject the candidates who cannot be called for interview, etc. Selection tests
normally supplement the information provided in the application forms. Such forms may contain
factual information about candidates. Selection tests may give information about their aptitude,
interest, personality, etc., which cannot be known by application forms. Types of selection tests are
as follows: Achievement test, Intelligence test, Personality test, Aptitude test, Interest test.


Selection tests are normally followed by personnel interview of the candidates. The

basic idea here is to find out overall suitability of candidates for the jobs. It also provides opportunity
to give relevant information about the organization to the candidates. In many cases, interview of
preliminary nature can be conducted before the selection the selection tests. For example, in the case
of campus selection, preliminary interview is held for short listing the candidates process of

Checking of References:

Bharti Airtel, sometimes, ask the candidate to provide the names from

whom more information about the candidates can be solicited. Such information may be related to
character, working, etc. The usual referees may be previous employers, persons associated with the
educational institutions from where the candidates have received education, or other persons of
prominence who may be aware of the candidates behavior and ability.

Physical Examination:

Physical examination is carried out to ascertain the physical standards

and fitness of prospective employees. The practice of physical examination varies a great deal both
in terms of coverage and timings. Bharti Airtel sometimes only takes general check up of applicants
to find out the major physical problems which may come in the way of effective discharge of duties.
In the context of timings also, and then sometimes, locate the physical examination near the end of
the selection process, others place it relatively early in the process. This latter course is generally
followed when there is high demand for physical fitness.

Approval by appropriate Authority:

On the basis of the above steps, suitable candidates are

recommended for selection by the selection committee or personnel department. Bharti Airtels
designate the various authorities for approval of final selection of candidates for different categories
of candidates, Thus, for top level managers, Board of directors may be approving authority; for lower
levels, even functional heads concerned may be approving authority. When the approval is received,
the candidates are informed about their selection and asked to report for duty to specified persons.


After all the formalities are completed, the candidates are placed on their jobs initially

on probation period may range from three months to two years. During this period, they are observed
keenly, and when they complete this period successfully, they become the permanent employees of
the organization.

In conclusion we would like to say that, in Bharti Airtel the management process works smoothly.
HR department of Airtel achieves the apex point, while fulfilling their objectives. As a result of which, there
is less employee turnover in Bharti Airtel, which led Bharti Airtel to the great success in the corporate
world. Some of the Human Resource Management functions of Bharti Airtel are as follows:
- Analyses jobs and skills needed in the organization.
- Assesses, develops and implements policies, procedures and systems.
- Recruits and selects workers
- Appraises performance.
- Rewards workers through the implementation of compensation systems. Designs and delivers training,
development and educational programs for employees to provide the organization with the skilled resources
it needs.