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FASHION FORECASTING IN WINTER 2009-2010
The color forecast for winter 2010 has a look of glamour and an eye catchy selection of largely dark color. The contrast with the muted color of nature during the seam could hardly be greater.
CONTEXT The world of books, writing, manuscripts, calligraphy and coded language. A theme combining the somewhat stuffy elegance of the Oscar Wilde style dandies with a bohemian, more modern, poetic, “artist” spirit. An androgynous silhouette: chic and decadent for a look both outdated yet contemporary. COLOURS A dark, shady range in a variety of inky tones. Touches of color electrify the palette. And to tone it all down: white and taupy or grayed shades. BEAUTY Experimental, audacious make-up borrows from Dadaism, typography and photomontage.Two palettes co-exist: the first explores paper, whiteness and material effects, while the second, darker range is inspired by ink, pencil, charcoal and graphite.
MATERIALS Men’s supple, ultra-fine worsted wools in the spirit of Savile Row tailors Stripes used with subtlety: discreet banker’s stripes, stippled chalk stripes, tuxedo pants emphasized with a band of tone-on-tone satin. A graphic spirit borrowed from the wide stripes of club ties or men’s satin waistcoats Fluid fabrics, heavily drapey silks: crêpe, crêpe georgette, chiffon. Delicate lace and embroidered tulles Jacquards and tapestrystyle weaves are inspired by the elaborate covers of old books. KEY WOMEN’S’ PRODUCTS • • • • Redingote-coats. Short 2-in-1 jackets (jacket + waistcoat). Little men’s waistcoats. Cigarette-legged pants and darted cropped pants. Striped shirts or with plastrons, shirttails, with scarves and lavallières. Cardigans. With tailored collars, belted, Jacquard Oversized jackets. Skintight miniskirts in stretch cotton with rock details: zips, buckles, insets, Lace tops and dresses.
KEY MEN’S PRODUCTS • • • • Tuxedo spirit, fitted cuts, in a sportswear mood Short coats in little English checks, basket weaves, tweed. Duffle-coats Historical military coats: engraved ball buttons and double-breasted Prints: checks and flowers for hunting jackets, waistcoats and tapered pants. Riding jackets, short, buttoned and fitted.
ACCESSORIES Women: lambskin gloves. Textile shoes, decorated pumps, with patent or gimped and perforated toes. Material mixes for bags: skins, crocodile, and natural leather Men: caps inspired by riding hats. Tartan ties. Military and riding boots. Checked Borsalinos.
CONTEXT Inspiration of functional country buildings. Focus on a modern barn spirit.A new take on the pioneer spirit. The good sense of the Shakers, the simplicity of the Amish, a pre-industrial world where gold diggers and hobos jumped trains in search of adventure. A rough, rebellious chic, not lacking in sensuality. COLOURS A range of neutrals evoking the dusty landscapes, from ocher to green and completed by grayed blues and the colors of enamel.
BEAUTY A range of denuded tones, greenish and yellowish neutrals evoking the vegetation of the American prairies, completed by a grayed blue and the pinkish notes of heather. Make-up favors material effects: powdery, used, faded, gradated, and washed-out. Flashes of golden or coppery shine in touches and associated with grayed or greenish neutrals. Hair is very sober in neat, controlled volumes. MATERIALS • • • Raw materials: tweed, thick broadcloths, boiled wool flannels, thick military blanket-style wools Very masculine notes: Prince of Wales checks, Harris Tweed, big checks Soft, slightly used fabrics: washed, brushed, used, emerized cottons Denim: authentic, raw or slightly softened by washing “Handkerchief” checks, tone-on-tone embroideries, flounced trims. Cotton laces, floral poplins, quilt-style motifs KEY WOMEN’S PRODUCTS • • • Little coats and square jackets with rows of buttons Officer-style jackets and coats Carpenter-style cropped pants: multi-pockets, oversized, removable brace Elaborated smocks, blouses and tunics: topstitching, Liberty prints, broderie anglaise. • • • Shirttails and light dresses in “farmer’s daughter” satin and cretonne. Tone-ontone crochet Mini blazers in cotton plain weave or coated tweed, piped in nubuck Silk peasant dresses in a romantic spirit.
KEY MEN’S PRODUCTS • • • • • • • Wide, cropped, darted trousers in big retro checks Short spencer-style jackets. Denim work blousons lined in lambskin or rabbit, or in wadded quilting Boxy leather blousons: perfecto, biker, aviator styles Coated or oiled cotton trousers with yokes, panels and leather reinforcements Short US military officer’s jackets Slim fatigues: less volume, pockets are more discreet.
ACCESSORIES Women: straight drawstring boots, snap-fastened belts, belt-purses, aumônières, carpincho gloves, shearling sandals Men: biker’s boots, slouch bags in aged leather or in grungy checked canvas, retro military caps
CONTEXT Water leaves its trace on architecture and soaks it in poetry. Moving, fluid metamorphoses create the illusion. An intriguing, aquatic universe, conducive to charm, all sorts of metamorphoses or mutations and expressing the deep desire for a poetic, reenchanted everyday. COLOURS A precious range inspired by the brilliance of raw gemstones. Baroque pearls, amethysts, tinted quartz. BEAUTY The gradated palette favors water colored and moiré effects in liquid blue-green tones. Tied-up, crimped, very long and dense, pulled back and worked in complex volumes… hairstyles are spectacular and represent abundant vegetation. MATERIALS • • • • Silky, fluid fabrics: chiffon, crêpe, silk pongee, light satin Heavy-draping panne velvet Shot effects: moiré, metalized, vibrant surfaces Coatings and prints for damp, aqueous aspects
Precious weaves and cloths: damasks, Jacquards, lace or embroidery effects Fringed effects evoking animal hair.
KEY WOMEN’S PRODUCTS • • • • • • Long, supple coats in shearling Wide cotton sateen fatigues, wide multi-dart pants, cropped crinkled linen/polyester pants Soft, loose, enveloping, diaphanous knits. Loose jersey tops. Layers: short jersey knits to wear over ultra-fluid dresses, skirts and pants Ultra-supple lambskin coats and jackets Fishermen’s capes and parkas. Coated, oiled cotton plain weaves
KEY MEN’S PRODUCTS • • • • • Fishermen’s jackets: long, enveloping, with drawstring and belt plays “Anointed” pants: oilskin aspects Zipped blousons in heavy-gauge knits, heavy cables or ribbed knits XXL volume coats, worn oversized Maxi heavy-gauge cardigans: extra-long, cabled, worn as a coat Sinuous knits: new cables and ribs in marled knits
ACCESSORIES Women: pleated gloves, python-printed leggings, insect jewelry, open ankle boots, daywear purses, tied, gathered bags Men: fishermen’s style boots, colored rubber rainboots, rainboots in a Doc Martens spirit, multi-pocket slouch bags in a Barbour spirit.
CONTEXT The city and the urban world are sources of inspiration, with sculptural forms between the raw and the ultra-technical and where color is highly present. An awareness of the world born of the desire to save endangered resources and folklore. A nomad, tribal spirit, also inspired by urban landscapes. A cultural mix where natural instinct is reconciled with technological progress. COLOURS The bright shades of traditional embroideries: flame red, bright pink, turquoise, fuchsia or purple-blue. In contrast are a variety of more neutral beige accents inspired by the steppe and the desert. BEAUTY
A bright range of colors is associated with a second palette composed of pale or dark neutrals, evoking the nomads’ tents. Make-up is happy, colorful, fresh and joyous, almost naïve. MATERIALS • • • • Rustic wools: tweeds, bouclés, floating or ripped-out yarns, granular hands Thick, felted, boiled broadcloths Ornamental or folkloric motifs in the form of Jacquards and damasks Technical, waterproofed fabrics in a windbreaker spirit, occasionally enlivened by handcrafted trims or very soft lining (wool or cotton) Folk trims and appliqués: pom-poms, beads, feathers, passementerie, embroideries WOMEN’S KEY PRODUCTS • • • • • • • Wide oversize pants with dropped crutch Uncluttered jackets and fitted trench coats Miniskirts with gathered panels, either solid or printed Graphic knits with big cowl necks, asymmetric knits Folk blouses and smocks, tunics, ornamented with braids, plastrons, fringes, embroidery Wadded puffer jackets, maxi collars, tonic colors Jodhpurs worn loose in jersey or dyed denim, flashy colors
MEN’S KEY PRODUCTS • • • • • • • A-line volume lumber jacket, mixed skins Multi-pocket overalls Fur-lined parkas and puffer jackets + rib trims Windbreakers in light cotton/nylon Ethnic track pants, embroidered and printed Military jackets: braids, medals, fantasy decorations Undershirts with added value: plastrons, embroideries, prints
ACCESSORIES Women: tabbed, ergonomical sandals, fur collars, zipped platform soles, high pleated boots in stretch patent leather + lacquered heel, long gloves with graphic cuts Men: ankle-high runners with folk-printed fabric, runners and bags with heat-set printed ethnic motifs, caps in big two-tone checks. CONCLUSION: Here we have discussed about the fashion forecasting for winter and summer for 20092010 with the themes such as dandy manifesto, techno folk, gold diggers which consists of context, colours, beauty, materials, womens key products, mens key products and accessories which gives a detail information. REFERENCE: • • www.fashiontrendsetter.com/content/color_trends www.fashion forecasting for 2010.com
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www.lengpeng.com/ - United States www.docstoc.com bkstone1.blogspot.com
“Fashion forecasting”Evelyn L. Brannon - Business & Economics – 2005 “Fashion forecasting”Kathryn McKelvey, Janine Munslow - Business & Economics 2008
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