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Brian Graham, MS

Director of Product Development

Orlando, FL 32819
Phone: 407-756-8566
Online Profile at:
Summary: Skilled professional with experience in managing portfolio of products in excess of $2 Billion in
revenue. Proven ability to transform and build high performing teams, by hiring the right culture and
experience and holding myself fully accountable to the teams outcomes.
Electronic Arts, Orlando FL
05/2008 Present
Director of Product Development EA Sports Portfolio Management
Increased combined milestone date accuracy 41% in 2 years, by leading product development
initiatives and next generation transition development for the studio
Coached and developed team of over 150 employees in successfully implementing Agile Scrum
methodology and Facilitates learning as Hansoft Project Manager Certified Trainer
Brought in to save and ship 2 major AAA titles on time and oversee portfolio of $2 Billion in annual
Facilitate and track studio Green-light process for new concepts and implemented and trained 5
large teams (>300) in Agile/SCRUM
Owned resource management function for the SPORTS Label and introduced and maintains common
process frameworks, standardized tools, and languages
Direct and develop game development operational strategies, project plans, and methodologies for all
Studio SKUs (Madden, Tiger Woods PGA, NCAA, and MMA franchises)
Electronic Arts, Orlando FL
Sr. Development Director | Development Director | Development Manager Madden NFL Franchise
Developed Madden NFL Franchise (Madden NFL 06 to Madden NFL 09) grossing over $1Billion in
Managed staff of over 100 indirect, 10 direct, and 50 matrixed employees. Oversaw team health and
Created schedules and project plans for each franchise iteration
Created development strategy at onset of Generation 3 consoles setting the foundation for future
Increased quality (Metacritic) annually; increasing franchise from 8 points in three years
Executed and refined project management strategies, performed code review process and
implemented annual process improvements, decreasing overtime by 40% in 2009

Embroitique, LLC, Orlando, FL

05/2006 Present
SVP Product Development
Procured, and implemented base eCommerce technology foundation based in PHP, MySql, API and
replicated Sql Server instances
Developed and executed product marketing and strategy, grew company from 50 to over 25,000
customers and growing and increased average revenue per user by 37%
Achieved average sustainable company growth of 36% annually for the past 5 years
Designed and implemented all tracking analytics for the eCommerce site and designed and developed
UX (User Experience)
Implemented data warehousing and ad-hoc analytics tracking customer usage and buying patterns
Designed and developed processes and automation tools to reduce maintenance manpower needed to
run the site. Decreased R&D by 30%, while maintaining static operating margins
Motorola, Arlington Heights, IL
Project Manager | Senior Software Engineer
Led successful integration of two major global SaaS applications (XML, ASP, COM+, Oracle,
Ensured substantial cost savings (> $250K) and increased customer satisfaction by 26%
Developed, managed, and deployed global extranet content management and deployment system
Integrated within call center operations (Clarify), eLearning systems (Docent), and software
downloads, saving over $250,000
Established a web based contract management tool (ASP, JavaScript, Oracle), enabling the company
to maintain customer contact (Status, costs and quote) information in a centralized location
Implemented contract management tool across regions and business units
MS in Management Information Systems
Northern Illinois University, DeKalb, IL
BS in Marketing
Northern Illinois University, DeKalb, IL



Hansoft Certified Trainer
Scrum Alliance Certified Scrum Master
Scrum Alliance Certified Scrum Product Owner
Over 18 large scale interactive C++, Java and Objective C software applications across operating
systems (SaaS, PC, Windows, OSX, IOS, Android, Xbox One, PS4, PS3, XBOX 360, PS2, Xbox)
Agile / Scrum Certified, Certified Scrum Master, Certified Product Owner
Built an online eCommerce SaaS platform, growing revenue 30% YoY customer base by 30% YoY
Directed 5 years of critically acclaimed, MADDEN NFL software titles and spearheaded most recent
rebooting of NBA LIVE Product franchise
P&L Responsibility w/Avg Budget ~40million (Team Sizes ~180 People)
PHP, MYSQL, Sql Server, PERL, Visual Basic


Madden NFL 2006 PSP
NCAA 2010 X360, PS3, PS2, PSP
Madden NFL 2006 XBOX360
NCAA 2010 X360, PS3, PS2
Madden NFL 2007 XBOX360
NCAA 2011 X360, PS3, PS2
Madden NFL 2008 XBOX360, PS3
NCAA 2012 X360, PS3
Madden NFL 2009 XBOX360, PS3, PS2, XBOX
Tiger Woods PGA Tour 2010 X360, PS3, Wii
Madden NFL 2011 X360, PS3, PS2, PSP, Wii
Tiger Woods PGA Tour 2011 X360, PS3, Wii
Madden NFL 2012 X360, PS3, PS2, PSP, Wii
Tiger Woods PGA Tour 2012 X360, PS3, Wii
Madden NFL 2010 X360, PS3, PS2, PSP, Wii
Tiger Woods Online
EA Sports MMA X360, PS3
Madden NFL 2006 XBOX, PS2, Gamecube