You are on page 1of 4

10 commandments of a successful business

123

comparision of nedds: entreprenuers vs


managers
120

6 major of organizatinal development tasks


107

construction and home improvement

Acquisition

197

appendix

continuity

46

Convenience store

Applying strategic planning problems


143
6

Baby boomer

140

blue-chip franchise

49

128

17

159

Degree of collaboration 198

diclosure documents

88

disclosure document

51

Dual Franchisee 198

46

earning claim

bulk purchasing 39
Business format franchsingg
Business image

139

business structure

87

communication 40
40

162
17

established product or service 33


expansion

142
45

Effective tactical execution

Environmental factors 150

Busnessaid and services 17


Changing marketplace

51

Employment and personel services

Businesss opportunity approach 5

company-owned

council functions

Dual Franchised brand 198

Brand 192

coined trademarks

46

descriptive trademarks 46

193

budding franchisor

19

corporate location

Decline

Absolutely essential 34
Automotive products and services

155

Conversion Franchising 8

Value added 33

Brand equity

122

Convenience goods or services

88

Automotive industry

194

Continuing relationship 4

Additional nonfeanchised brand 198


amount for franchise

Consumer Demand

19

37

External develpment

197

External market

153

failed expectations

35

financial requirement for franchisee

53

financial requirement for franchisor

52

finanical records for the franchisee

87

Gen-yer

141

format 5

giving directives119

Franchiee's perpective 196

good franchise (criteria) 42

franchise broker

Halo effect

117

franchise offering circular( UFOC)


Franchise oportunity

franchise system

32

88

Homogenous shopping goods & services


155

franchisee selection

118

franchisee selection

90

24

Franchisee

Hotel, motel and campgrounds 16


Immigrant

franchising agreement or relationship


franchising disadvantages

33

franchising is a 2-way street

106

franchising your business

41

Franchising

88

158

Internal development 197


152
22

159

investing in franchise

48

joint business relationship


39

Joint council

122

32

127

Labor Shortages

194

Land Shortages 194


laundry and dry cleaning

franchisor-franchisee relationship
Franchisor's perpective 195
franchsing advantages 33
franchsing basics

Intangibility

investigatation 51

franchisor disadvantages

Franchisor

158

Introduction

franchisor development 105

23

Inseparability

International franchising

franchisor advantages 37

Franchisor

140

Internal market

franchisor policies

health and beauty aids 19


Heterogeneous shopping goods or services
156

franchised units 40

Franchisee

193

32

Generic categories of goods & services


155

54

leading 119
legal requirements

87

less operating capital

34

Licensing relationship

Life cycle

158

19

loss of freedom 41

Operational issues

Maintainance and cleaning services


Market direction

18

139

Marketing effectiveness

overdependence

149

Market-focused business strategy

147

162

Marketing issue

139

Marketing mix

138

Marketing mix

155

Marketing strategy objectives

138

Marketing tactics

162

Marketing

138

marketinng to franchisees
master of franchisee

117

Mature Markets

194

Maturity

32

Momprenuer

140

149

158
151

90

199

producst and trade name franchising


Product life cycle

160

Product mix

151

156

Professional woman

140

Promotional-Related issues
provision for taxation

86

Purchasing issues

199

199

quality control standard 34


ratio analysis

86

Real estate services

19

recreation, entertainment and travel

Multiple Brand offering 195


New product development

37

Printing, copying and sing produst and services


17

Product

38

Recruitment of franchisee
161

Ongoing advertisings & grand opening 141


operating franchise

Perishability

Price-Related issues

motivating and communicating 119


motivation

36

Portfolio management of multiple brand


198

159

means of operating

35

performance of other franchisees

Plans of action

Marketing strategy threats & opportunities


149
Marketing strategy

opportunities for growth

organizational development (internal and


external)
89

Market research & intelligence 152


Market strategy making steps

199

35

operation of nounion business 39

recruitment

40

Related issues 199


research and analysis
Restaurant

15

89

139

16

restrictions of freedom of ownership


Retail franchising

12

Retailing nonfood

15

Sell to acquisitor

197

service costs

36

Services

157

set priotities for strategic decisions


Single Brand offering

36

111

195

Single Franchised brand 198


Single Franchisee

198

site( building) selection and training


Speciaty products or services
Squeezing margins

90

156

start-up and feedback 91


Strategic issues 199
Strategic market planning

142

Strategic planning steps

144

Strategy planning

138

struggling franchise system (5 step)

49

suggestive trademarks 45
supervising

119

Target marketing

161

Target markets

150

technical and managerial assistance


termination of agreement
territorial franchise

60

the franchise pert chart 88


uniformity

122

value added

33

37

33

Variability

158