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Advertising in business[clarification needed] is a form of marketing

communication used to encourage, persuade, or manipulate an


audience (viewers, readers or listeners; sometimes a specific group)
to take or continue to take some action. Most commonly, the desired
result is to drive consumer behavior with respect to a commercial
offering, although political and ideological advertising is also
common. This type of work belongs to a category called affective
labor.
In Latin, ad vertere means "to turn toward".[1] The purpose of
advertising may also be to reassure employees or shareholders that
a company is viable or successful. Advertising messages are usually
paid for by sponsors and viewed via various old media; including
mass media such as newspaper, magazines, television
advertisement, radio advertisement, outdoor advertising or direct
mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased
consumption of their products or services through "branding", which
involves associating a product name or image with certain qualities in
the minds of consumers. Non-commercial advertisers who spend
money to advertise items other than a consumer product or service
include political parties, interest groups, religious organizations and
governmental agencies. Nonprofit organizations may rely on free
modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative techniques
introduced with tobacco advertising in the 1920s, most significantly
with the campaigns of Edward Bernays, which is often considered the
founder of modern, Madison Avenue advertising.[2][3][4]
In 2010, spending on advertising was estimated at $143 billion in the
United States and $467 billion worldwide[5]
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Advertising is a business of making money by


introducing and encouraging people to buy new
products or use services. Whether it is good or bad
depends on the aims of manufacturers.
In the first place, advertising is good because it

tells us about new products. I cannot go shopping


everyday so I watch television, read newspaper to
have information about new products. In this case,
advertising is helpful because both buyers and
sellers have benefits. Buyers can enjoy the products
and sellers have money.
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5.

Moreover, advertising is interesting. It attracts not


only adults but also children. For example, in the
advertisement of milk, there are both imagines and
music. The imagine of milking cows singing the song
so happy together impresses many people. Children
have fun and insist their parents to buy this kind of
milk. So why dont we think advertising is one kind of
entertainment?

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In the second place, some people find they are being


cheated when advertising urges them to buy things
they really do not need. With modern technique,
there are many counterfeit products and bad
products. For example, the advertising of soft drink
urges us to buy it. But when we drink, contrary to
the advertisement, it have no effect or may harm
our health. So before buying a product we should
consider whether it is good or bad.

8.
9.

To sum up, advertising has both advantages and


disadvantages. But I am sure that it is growing very
fast in contemporary society. Advertising proimotes

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a product or service . Also it encourages economy to


develop. We could say it is a necessary liar in our
lives.
269words
I would appreciate if someone help me to check my
essay and score it.
Last edited by san2612; 19-Aug2009 at 13:23.

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29-Jul-2009, 07:37 #2 sarat_106


Key Member
Member Info
Join Date Mar 2008 Posts 2,129 Post Thanks / Like

Re: Is advertising good or bad?


san2612

Originally Posted by

Topic: Some people say that advertising


encourages us to buy things we really do not need. Others say
that advertisements tell us about new products that may
improve our lives. Which viewpoint do you agree with? Use
specific reasons and examples to support your answer.

16.
17.

Advertising is a business of making money by


introducing and encouraging people to buy new
products or use services. Whether it is good or bad
depends on its content and influence which can have
a positive or harmful effect on the society (the aims
of manufacturers).

18.
19.

In the first place, advertising is good because it


tells us about new products. I cannot go shopping
everyday so I watch television, read newspaper to
have information about new products and their
comparative merits over similar existing products in
the market. . In this case, advertising is helpful

because both buyers and sellers are (have)


benefited. Buyers can have a choice to buy better
(enjoy the) products and deserving
sellers/manufacturersincrease their sales (have
money).
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21.

Moreover, advertising can be (is) interesting and


inovative. So it attracts not only adults but also
children. For example, in the advertisement of milk,
there are both imagination and music. The screen
shot (imagine) of milking cows singing the song so
happy together impresses many people. Children
have fun and insist their parents to buy this kind of
milk. So can't (why dont) we think advertising as (is)
one kind of entertainment?

22.
23.

24.

In the second place, some people feel that(find)


they are being cheated when persuasive advertising
urges them to buy things they really do not need.
With the use of advanced (modern) technique, there
are many unnecessary and bad but attractive
(counterfeit products) products available. For
example, the advertising of soft drink urges us to
buy it. But when we drink, contrary to the
advertisement, it has no effect but on the other
hand it can (or) may harm our health. So before
buying a product we should consider whether it is
good or bad.

25.

To sum up, advertising has both advantages and


disadvantages. But I am sure that it is growing very
fast in contemporary society. Advertising promotes
a product or service . Also it encourages economy to
develop. We could say it is a necessary evil and a
part and parcel of (liar in) our lives.

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269words
I would appreciate if someone help me to check my
essay and score it. Delete words in brackets. I would
rate this as good.

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31.

29-Jul-2009, 08:13 #3
Raymott
VIP Member
Member Info
Join Date Jun 2008 Posts 19,871 Post Thanks / Like

Re: Is advertising good or bad?


san2612

Originally Posted by

Topic: Some people say that advertising


encourages us to buy things we really do not need. Others say
that advertisements tell us about new products that may
improve our lives. Which viewpoint do you agree with? Use
specific reasons and examples to support your answer.
32.
33.

34.
35.

Advertising is a business of making money by


introducing and encouraging people to buy new
products or use services. Whether it is good or bad
depends on the aims of manufacturers.
On one hand, advertising is good because it tells us
about new products. I cannot go shopping everyday

so I watch television, read newspaper to have


information about new products. In this case,
advertising is helpful because both buyers and
sellers have benefits. Buyers can enjoy the products
and sellers have money.
36.
37.

Moreover, advertising is interesting. It attracts not


only adults but also children. For example, in the
advertisement of milk, there are both images and
music. The image of milking cows singing the song so
happy together impresses many people. Children
have fun and insist that their parents to buy this
kind of milk. So why dont we think advertising is one
kind of entertainment?

38.
39.

In the second place,

On the other hand some people


find they are being cheated when advertising urges
them to buy things they really do not need. With
modern techniques, there are many counterfeit
products and bad products. For example, the
advertising of soft drink urges us to buy it. But
when we drink, contrary to the advertisement, it has
no effect or may harm our health. So before buying
a product we should consider whether it is good or
bad.

40.
41.

To sum up, advertising has both advantages and


disadvantages. But I am sure that it is growing very
fast in contemporary society. Advertising promotes

a product or service . Also it encourages economy to


develop. We could say it is a necessary evil liar in our
lives.
42.
43.
44.
45.

46.

269words
I would appreciate if someone help me to check my
essay and score it. Probably not your best so far. You
have really only expanded a bit on what the topic already
says. Your grammar is pretty good though - only a few
mistakes that really need fixing.
It's difficult to write a strong essay on something like
advertising if you don't really care one way or the other
about it.

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48.

You only use 'Firstly ...", "Secondly ..." and similar phrases
if you are putting one side of an argument. You can't say
"Firstly, it's good because .... Secondly, the disadvantages
are ....

49.

18-Aug-2009, 16:26 #4 san2612


Member Info

50.

Join Date Jun 2009 Posts 256 Post Thanks / Like

51.

After reading some books about advertising, I have finished


rewriting my essay. Please help me to correct it:

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Member

Re: Is advertising good or bad? Thanks very much,

----------------------------Topic: Some people say that advertising encourages us to


buy things we really do not need. Others say that
advertisements tell us about new products that may
improve our lives. Which viewpoint do you agree with? Use
specific reasons and examples to support your answer.
------------------------In today's society, we are surrounded by advertising: on
the street, television and almost everywhere. Although it

does not always promote the needed products, I believe


that advertising tells us about new ones that may improve
our lives.
59.
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64.

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66.

First of all, advertising is necessary because customers get


all information about the quality, features and uses of
different products. Therefore, they can write a shopping list
and work out the money they will bring before going to the
market. In fact, it is difficult for busy people to keep track
of the information of every item because they cannot go
shopping everyday. The solution to this is to see
advertisements in daily newspaper and television. There are
now a lot of women buying newspaper only in order to plan
their weekly shopping.
Secondly, advertising helps us get some discount or sales
promotion. Thanks to the advertisements for a beauty
product with 20% discount, I went to the supermarket and
buy it cheaper than usual. Also I felt satisfied with the
products that are available cheaper rate .
Last but not the least, advertising helps to raise the
standard of living of people. Instead exchanging old things,
more and more manufacturers find ways to make new
goods and compete with each others. And the customers
get benefits from this, they can use latest items available in
the market that may improve their status in the society.
Advertising is growing very fast in contemporary society.
Nobody can deny its advantage of helping us to know about
new products. It has become a bridge between buyers and
manufacturers. We could say it is a necessary evil.

67.
68.

272 words

69.

19-Aug-2009, 06:50 #5 sarat_106


Key Member
Member Info
Join Date Mar 2008 Posts 2,129 Post Thanks / Like

70.

Re: Is advertising good or bad?


san2612

71.

Thanks very much,

Originally Posted by

After reading some books about advertising, I have finished

rewriting my essay. Please help me to correct it:


72.
73.
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84.

----------------------------Topic: Some people say that advertising encourages us to buy


things we really do not need. Others say that advertisements tell us
about new products that may improve our lives. Which viewpoint do
you agree with? Use specific reasons and examples to support your
answer.
------------------------In today's society, we are surrounded by advertising: on
the street, television and almost everywhere. Although it
does not always promote the needed products, I believe
(that) advertising at times does make an impression on
(tells) us about new ones that may improve our lives.
First of all, advertising is necessary because customers get
all information about the quality, features and uses of
different products. Therefore, they can maintain (write) a
shopping list and calculate (work out) the money they need
to (will) bring before going to the market. In fact, it is
difficult for busy people to keep track of the information of
every item because they cannot go shopping everyday. The
problem can be solved by looking at (solution to this is to
see) advertisements in daily newspaper and television.
There are now a lot of women buying newspaper only in
order to plan their weekly shopping.
Secondly, advertising helps us get some discount (or) as
apart of sales promotion. Thanks to the advertisements for
a beauty product with 20% discount, I went to the
supermarket the other day and bought (buy) it cheaper
than the usual price. Also I felt satisfied with the products
that are available at cheaper rate .
Last but not the least, advertising helps to raise the
standard of living of people. Instead exchanging old things,
more and more manufacturers prefer (find ways) to make
new products (goods) and thereby compete with each
others. And in the process customers get benefits (from

this), as they can switch over to the (use) latest items


available in the market that may improve their status in the
society.
85.
86.

87.
88.
89.

Advertising is growing very fast in contemporary society.


Nobody can deny its advantage of helping us to know about
new products. It has become a bridge between buyers and
manufacturers. We could say it is a necessary evil.
272 words Delete words in brackets.
SKP