COMPLETE SUPPORT AND ADVICE FOR THE

DEVELOPMENT OF RADIO BROADCASTING

PROPOSAL OF ASSISTANCE

Introduction

After the passing of Real Decreto 964/2006, 1 September, approving the National Technical Plan for
Radio Broadcasting in frequency modulation, the autonomous regions are in the process of
granting commercial FM radio broadcasting licences. The Generalitat Valenciana plans to make
an invitation to tender imminently in the next week.

DIEZ & ROMEO has wide experience in radio broadcasting which has given it a leading position in
Spain and, thanks to this, it has won for its clients more than 125 DTT licences and 35 radio

licences of the 6 projects carried out in the Balearic Islands (the only region which has
issued the new FM radio licences).

DIEZ & ROMEO offers its general knowledge of the radio market with which to advise its clients
and provide support in the drawing up of all bids it is decided to present, and, after having
obtained the corresponding licence, DIEZ & ROMEO will offer full management services for the
start up of the new licensed operator.

INDEX

1.- The Diez & Romeo Group

2.- The Microspecialization
3.- Our Successes
4.- Our Advice and Assistance
5.- Differential Advantages of D & R

THE DIEZ & ROMEO GROUP

1. THE DIEZ & ROMEO GROUP

THE DIEZ & ROMEO GROUP

STRUCTURE

DIEZ & ROMEO possesses an extensive and

confirmed experience in the area of
Telecommunications and Media Law, from where
it has contributed to a new approach for the
audio-visual market , based on differential values,
business innovation and freedom of enterprise.
Especially to radio stations and television..
D & R Audiovisuais is a subsidiary that operates
entirely in the media Galician sector, giving legal
and technical advice to producers and operators
of radio stations and local televisions.
D & R Desarrollos Tecnolgicos, is a company
of Engineering telecommunication, which offers to
his clients a wide range of services related to the
telecommunications, the computer science, the
electronics and the contents multimedia.

THE DIEZ & ROMEO GROUP

SUPPORT

Our association with IBA and UAE: we have the support of the best professionals worldwide

Member of:
International Bar Association

Member of:
Unin de abogados Europeos

Offices in en Madrid, Santiago de Compostela.

Collaborations with internacional firms
Unattainable results for others firms
More than 75 licenses of de Radio stations and DTT in 4 years
70,2% Ratio of success

THE MICROSPECIALIZATION

2. THE MICROSPECIALIZATION

THE MICROSPECIALIZATION
VERTICAL ADVISE

MICROSPECIALIZATION
Important assets that our clients value with satisfaction .
Quality
Experience
Peak Performance
Successes

He avoids the
frustration that a not
microspecializing
professional
transmits

MORE THAN 15 % OF SUCCESS THAT

OUR COMPETITORS

OUR SUCCESSES

3. OUR SUCCESSES

OUR SUCCESSES
Licenses obtained of Radio & DTT in Spain

RATIO 83,3%

More than 150 RADIO and DTT

LICENCES obtained since 2005

7
6
5

Request

Obtained

3
2
1
0
Request

Obtained

Ratio 83,3%

OUR ADVICE AND ASSISTANCE

4. OUR ADVICE AND ASSISTANCE

Scope of the assistance

Phases of the proposal

The client will have support and advice in all and each one of the phases of the licensing process, from completion of
the administrative and commercial documentation, drawing up of bids, follow-up on the procedure, up to the
obtaining of the licence. Prior to everything else ,steps will taken to adapt the bidder to the regulations and analyse
possible objectives for gaining a licence.
In addition to this, 1
in those areas in which the client wins a licence, Dez & Romeo will provide full management
services for the start up of the FM radio broadcasting project.
Phase 1

Strategy

Phase II
Introduction

Complete drawing up
of radio broadcasting
project

Support in the
formatting of the
documentation to be
Challenges
Forward
presented
by the
client to the regional
government

History
Phase III

Support in the preparation of

administrative and
commercial documentation

GRANTING OF LICENCES

Strategic analysis

PHASE I: Strategic analysis(I)

ACTIVITIES
Phase I

Identification of clients priority frequencies (analysis of

market, competitors, public, etc.)

Strategic Analysis

Me

gs
etin

INFORMATION REQUIREMENTS

In priority tendering procedures, laying down of a strategy

for providing elements of value to the regional
government and identification of requirements for
administrative, technical and economic information to be
provided by bidders.
Bidd
er

infor
mati
on

BIDDER INFORMATION NECESSARY FOR PREPARING THE

OFFER
EDC
Digital Broadcasting for Catalonia

Audience firm
(1)

Aerials plan
(1)

Multiplex management Assistant

(4)
(1)

General channel
City TV

Vida theme
channel

Manager
(1)
Assistant
(1)

Marketing Dept Production Dept Programming

(1)
(1)
(3)

Technical team
(19)

Continuity
and traffic (7)

Parc theme
channel

Black theme
channel

Co-ordinator
(1)

Co-ordinator
(1)

Co-ordinator
or
(1)

Assistant (1)

Assistant (1)

Assistant (1)

PHASE II: Strategic analysis (II)

STRATEGIC FOCUS FOR THE PREPARATION OF

Organizational sizing

OFFERS

CLIENTS STRATEGY AND

OBJECTIVES

E3G will need approximately XX full time equivalent

employees to ensure CP4: manage corporate customers
CP4

M a n age corp or ate

cu s tom er s

Tasks

Sales
management

Capacity

Channel management

Definitions of strategy and operations and standards

Planning and controlli ng of targets and budget
Resource allocation

Customer
acquisition &
management

Customer acquisit ion and management

acquisit ion and management
Applicat ion support
Development of t echnological concepts for new products

Sales support

Int er nal applicat ion support

Sales support

AUDIOVISUAL PROJECT
Back office support (mailing, contact support)
Corporate customer Hotli ne (VIP only)
Contract, mast er data administrat ion
Providing information

Sales reporting, customer satisfaction surve ys

Total
A.T. Kearney 35/ .... /TZ

CO
MM
ER

M an ag e c orpo rate
cus tom er s

Tasks

S ales
m anagem ent

C ust om er acquis it ion and m anagem ent

ST

RA
TE
GY

SS

OB
JE
CT
IV
ES

Capacity

VALENCIA RADIO
MARKET
Cust om er
acquisitio n &
m anagem ent

BU
SI
NE

CURRNT
MARKET

Organizati onal si zing

E3G will n eed approxim ately XX fu ll time equivalent

employees to ensure CP4: manage corporate customers
CP4

CI
AL

14

Channel m anagem ent

D efini tions of st rategy and oper ations a nd st andar ds

P lanni ng and controll in g of t ar gets and bu dget

Analysis

R esource al location

acquisition and m ana gem ent

COMPETITORS

Application support

D evelop ment of t echno logical concepts for new products

I nternal app licat io n support

S al es support

Sales support
B ack o ff ice support (m ail ing, cont act suppor t)

OBJECTIVE:
MAXIMUM POINTS FOR THE OFFER

C orporate custom er Ho tline (VIP only)

C ontract, m ast er d ata adm i nist rat i on
P roviding inf or matio n
S ales rep or ting, cust om er sati sf act ion sur veys
Total
A.T. Kearney 35 / .... /TZ

ST

14

Types of programming

L
UA
VIS
O
I
UD
EA
T H T RY
Y
EN US
LIT
T H IND
RA
G
U
N
PL
RE

Network technical viability

G
RE

E
AT
UL

GOVERNMENT STRATEGY
AND OBJECTIVES
M an age corp or ate
cu s tom er s

Sal es
management

Tasks

Capacity

Channel management

Definitions of strategy and operations and standards

Planning and controlling of targets and budget
Resource allocation

Customer
acquisit ion &
management

Cust omer acquisit ion and management

acquisit ion and management

Applicat ion support

Development of t echnological concepts for new products

Sales support

Int er nal application support

Sales support
Back office support (mailing, contact support)
Corporate customer Hotli ne (VIP only)
Contract, mast er data administrat ion
Providing information
Sales reporting, customer satisfaction surve ys
Total
A.T. Kearney 35/ .... /TZ

Economic and financial viability

Stress on local characteristics

Organizational sizing

E3G will need approximately XX full time equivalent

employees to ensure CP4: manage corporate customers
CP4

Customer Service strategy

14

PHASE II: Support in the drawing up

of radio broadcasting projects (I)

ACTIVITIES
Phase II

Complete drawing up of the

radio broadcasting project

Preparation of the technical, economic and

programming offer:
Technical proposal.
Economic proposal: Description of the bidder,
business plan and commercial strategy
Programming proposal: Grid, organisation, content
production.

Ill

e
tiv PHASE
ra
t
1STPHASE
us
nd

2 PHASE

TECHNICAL PROPOSAL

rd

3 PHASE
th

4 PHASE

Ill

e
tiv
ra
t
us

YEAR
1
2
3
4
5
6
7
8

N OF NEW
CENTRES

0
1
3
0
34
0
33
0

INHABITANTS
COVERED

0
4.106.289
5.252.692
5.252.692
6.004.116
6.004.116
6.070.984
6.070.984

COVERAGE
PERCENTAGE

0%
66.81%
85,47%
85,47%
97.69%
97.69%
98.78%
98.78%

I l us
tra
t

ive

PHASE II: Support in the drawing

up of radio broadcasting projects (II)

EDC
Digital Broadcasting for Catalonia

e
tiv
tra
s
u
Ill

Phase II

Audience firm
(1)

Aerials plan
(1)

Multiplex management
(4)

Assistant
(1)

General channel
City tv

Vida theme channel

Manager
(1)

Complete drawing up of
the radio broadcasting
project

Parc theme channel

Co-ordinator
(1)

Co-ordinator
(1)

Black theme channel

Illu
s

Cash flow

Co-ordinator
(1)

tra
tive

3.000.000
Assistant
(1)

Assistant (1)

Assistant (1)

Assistant (1)
2.500.000

Marketing Dept
(1)

Production Dept
(1)

Programming
(3)

Continuity
and traffic (7)

2.000.000

1.500.000
Technical team
(19)

1.000.000

500.000

0
Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

-500.000

Ill

Economic cash flow

e
tiv
ra
t
us

ECONOMIC PROPOSAL

600.000

494.949
500.000

293.046
400.000

245.033
202.601

300.000

168.307

202.482
157.629

157.020

160.322

200.000

108.658
100.000

0
Ao 1

Ao 2

Ao

Ao

Investment

100%
80%
60%
40%
20%
0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Penetracin TV Analgica

Penetracin TDT

Ao 5

Ao

Significant costs

Ao

Ao

Ao

Ao

10

BAIT

Year 9

Year 10

PHASE II: Support in the drawing up of radio

broadcasting projects (III)

Phase II
Complete drawing up
of the radio broadcasting
project

PROGRAMS PROPOSAL

u
Ill

e
tiv
ra
t
s

PHASE III: Support in the preparation of administrative

and commercial documentation

ACTIVITIES
Phase III

Support in the preparation of

administrative and commercial
documentation

Support
in
deciding
on
documentation to be included

administrative

Inclusion in the offer of the documentation provided

by the client
Possible collateral security in addition to the final
collateral contained in the bid specifications
Formatting and presentation of the offer to the
regional government
iLL
US
TR
AT
IV E

DIFFERENTIAL ADVANTAGES

5. DIFFERENTIAL ADVANTAGES OF
D&R

DIFFERENTIAL ADVANTAGES
Preparation of radio projects
Content of FM radio projects

LEGAL CONTEXT

European Community law

National law
Regional law
Local regulations

TECHNICAL CONTEXT
Broadcasting network
BF equipment
HW and SW receiver equipment
Information systems

ECONOMIC CONTEXT
Investments
Operating costs
Revenue
Financing

SOCIOLOGICAL CONTEXT

Demographic analysis
Cultural analysis
Supply estimate analysis
Demand estimate analysis

DIFFERENTIAL ADVANTAGES
Profile of the firm

DIEZ & ROMEO was created in 1995 with independent capital. Its founder members and professionals have wide
tried and tested experience in the area of telecommunications and information technology (IT), which provide the
focus and differential values necessary in the market.

Profile of the professionals

Dez & Romeo carries out an active, constant and effective
selection and management of human resources which is reflected
in a high degree of loyalty of its consultants.
Madrid
Santiago de
Compostela

Value chain of the telecom sector.

Dez & Romeo is made up of more than 60 highly qualified

professionals with wide and tried and tested knowledge both
of the telecommunications and IT sectors and of their
operators, services, technology platforms, applications and
businesses.
ECONOMISTS / MBA
10%

LEGAL ADVISERS
15%

Regulators

Service providers,
telecom operators
and service
integrators

Final
Custom
ers

Infrastructure
suppliers

Content and application suppliers

Diez & Romeo forms part of the

value
chain
of
the
telecommunications
market,
advising all of its operators on
the adoption and adaptation of
technology
platforms
and
telecommunications services to
their businesses.

LAWYERS / MBA
55%
TELECOMUNICATIONS
ENGINEERS
20%

www.diezromeo.com
General Pardias, 15 1
28001 Madrid
info@diezromeo.com
Tel.: 91 7992924
Fax: 91 7992925

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