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    Jhonson Wax Questions Case study questions.

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    Jhonson Wax Questions Case study questions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    48 views1 page

    Johnson Wax Questions

    Uploaded by

    sudheer_dhurjati
    Jhonson Wax Questions Case study questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Questions for discussion in class for Johnson Wax: Enhance (A&B).

    1. What are the roles of Product, Ad copy, Ad budget, and Price, in determining sales volume in the
    market? How well does ASSESSOR measure the impact of each of these elements?

    2. Sherman wants to know "why did I only get about 1/2 the share points I needed?" What would you
    tell him?

    3. Is ASSESSOR an apt research tool to tackle Sherman's situation?

    4. Why does the 2nd ASSESSOR market share projection turn out to be so much higher than:
    a. 1st ASSESSOR projection
    b. Realized market share?

    5. What should Thompson do now?

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