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siddha

group
RECREATING
REALITY

siddha
group
CSR ACTIVITIES

LIVE IN
THROUGH
VISUALS

OTHER
endeavours
@ SIDDHA

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WORD OF

MOUTH

At SIDDHA
Quality is the
key towards
recreating
reality

2014

compromise. This conviction was validated

priced at Rs.15 lakh in 2009 has now appre-

by the CNBC Awaaz Real Estate Award 2013

ciated to more than Rs. 32 lakh in a weak

which awarded Siddha Town the best 100%

economy!
Q. A number of industry

observers

are talking of a
boom in the middle
income realty segment.
A: One can describe this
as the liberalisation dividend. Over the last couple of decades, there has
been a large growth in the
number of middle-income

Explains Sanjay Jain, MD, Siddha Group

JUNE

families. A new India has


emerged and the result is

How does one define a

disparity. Siddha was one of the first Kolk-

middle-income group?

ata realtors to reposition itself: apartments,

A: Over the years, our experience

which were designed around 1,700 square

has indicated that the middle-income seg-

feet (average price), were reconfigured to

ment of Kolkata largely consists of salaried

around 1,000 square feet and re-priced

individuals/professionals, marked by double

at Rs.1,450 per square foot. The building

incomes (husband and wife) and a month-

height was moderated from G+11 to G+4

ly household revenue that ranges from

levels. The success of Siddha Town (Rajar-

Rs.1 lakh to Rs. 2.5 lakh. Contrary to what a

hat) did a number of things: it strength-

number of people may like to believe, this in-

ened Siddhas focus on affordable housing

come segment has some precise needs and

and inspired us to create a product for the

aspirations, which is something that the Sid-

Rs.1 lakh to 2.5 lakh per month income

dha Group has begun to capture in the form

bracket.

of a specific realty portfolio.

Q. The perception is that afford-

Q. How?

able housing apartments have

A: Prior to the 2008 recession, there was

qualitative limitations.

hardly any research conducted in Kolkatas

A: This is an important point. At Siddha,

real estate sector. People responded by

we recognised that irrespective of the price

their gut feel. When it came to afford-

range, quality would have to be the num-

able housing, the general inference was

ber one focus. Each buyer would need to

the unrealistically sized apartments. As a

feel that the product was first-rate in terms

Complete Residential Project under the affordable segment in Kolkata and again the
Bengal Realty Awards 2014 which awarded
Siddha Town was awarded the Credai Bengal
Real Estate Award 2014 for the best Budget
Housing Project. If there is one reason why
this project generated the kind of success
and appreciation that it did was the fact that
Siddha delivered amenities rarely seen in Rs
15 lakh apartments back then. The result is

result, there emerged a demand-supply

of finish, conveniences and price-value. No

evident in the price appreciation: what was

a new market for affordable apartments. Siddha


was among the first realty brands to identify this
opportunity, reflected in
a widening portfolio of
such projects - Siddha
Town (Rajarhat), Siddha
Town

(Madhyamgram)

and Siddha Pines (Rajarhat).

Siddha Town was


awarded the
Credai Bengal
Real Estate Award
2014 for the best
Budget Housing
Project.

JUNE

2014
INTERVIEW

dential apartments (Aashray), a first-of-itskind duplex apartment building in 1992.

SIDDHA
CREATED A
CENTRAL IDEA
AROUND ITS
TAGLINE OF
RECREATING
REALITY.

Then, when we built a first-of-its-kind

A conversation with Sanjay Jain,


MD, Siddha Group

York-style studio apartments. Over time,

The tagline of the Siddha

commercial complex in Jaipur (Jaipur Towers), which is still a landmark on MI Road


in that city. Or when we created a 141 acre
township in Pratapnagar (Jaipur) called Raj
Aangan in collaboration with the Rajasthan
Housing Board comprising 303 deluxe bungalows, which was a concept that people
had not heard of and is now known as the
NRI Township. Our Siddha Pines (Rajarhat
Main Road) redefined residential standards.
Our innovative Xanadu offered 324 New
Siddha has emerged as one of the most
respected brands in Kolkata and Jaipur.

Q: How is Siddha expecting to drive

Group is Recreating reali-

Q. How do you expect to enrich

ty. What does it signify?

Recreating reality?

growth from 2015 onwards?

A: The most effective enrichment of this


tagline will be achieved by continuing to
build exclusive apartments for the aspiring
middle-income group. The idea is to stay
true and consistent. This is a relevant positioning; the growing population will increase apartment requirements for the common man who needs something more than
just an ordinary apartment. This is where we
step in, by providing the best-value apartments within an affordable price range.

A: At Siddha, we have not only been devel-

A: The tagline Recreating Reality indicates that Siddha transforms dreams into
reality. When we launched Siddha Town at

INTERVIEW

Siddha Town, Rajarhat

Rs 15 lakh, it was only a dream that when


you would be buying into an apartment, you
were also going to be provided with such
amenities like swimming pool, health club,
gymnasium and landscaped green areas.
The reality is that Siddha actually delivered.
Gradually, a perception began to emerge
that Siddha made impossible things happen
the amenities generally associated with
luxury homes for an affordable price. That

oping a robust landbank but also creating


a pipeline of attractive projects over the
foreseeable future. When you consider that
each happy family has, on an average, five
individuals (including support staff), the result would be the progressive creation of a
community of 100,000 people.
Q: How does Siddha intend to manage its brand during the next six
years, leading to the actualisation of this challenging target?
A: At Siddha, we acknowledge the fact

SIDDHAS
OPERATING
PHILOSOPHY IS
SIMPLE:
UNDERPROMISE AND
OVERDELIVER.

that our brand needs to stand for warmth,

Siddha is one of the fastest

sage that we wish to send out is that we

growing real estate com-

expect our brand positioning and customer

panies in Kolkata.

focus to translate into higher sales, not the

A: It is because we selected to specialise in a


specific segment affordable homes for the
middle-class. This is a large and burgeoning

perspective was captured in the tagline.

segment; we are growing our share in it. The

Q. So is this a new tagline?

2,000 homes a year until 2012; we expect

A. Yes and no. Yes because it was a ta-

to raise this average to 20,000 in a couple

gline created in line with its affordable

of years from now. The result is that we had

homes positioning. No because we have

about 200 happy families till now living in

in some way or the other been associated

homes delivered by us, and we expect to have

with this philosophy - when we built resi-

about 20,000 happy families by 2020.

Siddha Pines

result is that we were completing an average

friendliness, accessibility and affordability.


We recognise an inherent sense of compatibility between these attributes and our
target audience (the middle-income group).
We intend to invest in our brand to reflect
these attributes and expect to emerge as one
of the best-loved companies in India in the
future.
Q:
How

does

Siddha

expect

to

strengthen its customer focus?


A: This is an important point. The one mes-

other way around. We are fortunate that the


entire organisation sees eye to eye on this
and we encourage Team Siddha to go out
and delight customers; we encourage our
employees to place the customer first; we
invest in initiatives that will help us deliver
better homes at lower costs. Siddhas operating philosophy is simple: underpromise
and overdeliver!

iddha Group, started almost three decades ago,


has transformed into a
leading realty house. The Group
has conceived, designed and created a range of residential and
commercial complexes and townships at prime locations in Kolkata
and Jaipur. Some of these have
become landmarks that tower
over their urban landscapes - a
testament to the entrepreneurial spirit of an organisation with
values deeply rooted in tradition
and trust.
Over the years, Siddha has extended beyond its business front
to engage with the public at large,
across a range of developmental
activities. For instance, Siddha engaged in a forward-looking initiative called Siddha Mission Earth
to implement innovative social
development activities by planting trees and making education,
health and training accessible for
the benefit of the underprivileged
society.
Mr Sanjay Jain, Managing Director, has been awarded for his excellence in the feld of Real Estate
Development by ABID (Association of Architects, Builders, Interiors, Designers & Allied Business)
in 2014 and Better City Better Life
(BCBL) Award 2014 by Public Relations Society of India.

JUNE

2014

DECODING VAASTU

tone of yellow
White

Green

blue
blue
tone of brown

IMPORTANT VAASTU TIPS


1

The main entrance is the mouth of a house which


brings in the main energy.Normally doors facing

lours in accordance with planetary directions in order to reap a rich

keeping in view traditional

outcome in the form of good health, wealth, peace, progress and

vaastu norms. The problemat-

harmony.
Directions

Colours

East

White

West

Blue

elements and materials like

North

Green

Rather

than

timber, marble, limestone, and

South

Pink/Coral red

Dont construct an over-head tank in the north-east

metals (Gold, Silver and Cop-

North East

Shades of green, yellow and blue

corner. Ensure that your entrance or house front

per) which are known to gen-

South West

Tones of brown

door is not blocked by any wire, pole, pit or other

erate positive energy.

South East

Silvery white

Conversely, a perfect vaastu

North West

White

The owner must stay in the southwest corner room

layout does not ensure strong


energy flow which is essential
to sustain growth with harmo-

Always sleep with your head towards the East or

Tints of pink are ideal for the bedroom, while the childrens room
can be brushed with green to facilitate their concentration.

The drawing or living room can have yellow, green, beige, or blue.

ranges, from mental to physi-

Tones of brown or white are ideal for the kitchen.

cal, before passing the verdict

The dining room goes best with blue, green and pink. These colours

to check the presence of strong

Place crystals in salt water and change it every

energy flow covering all the

surroundings.

on the suitability of a property.

Doors and windows should open inside the rooms.

colour for rooms


1

ny. In every case, it is essential

morning. This absorbs all the negative energy of the

personality and life approach. Vaastu tells us how to choose wall co-

sign of a building

taking recourse to the natural

South, as it will help you stay in good health.


5

The colours we choose bear a special responsibility as they reflect our

wrong in the de-

breaking down walls but by

Keep the North direction positive and energetic because it is the center of the God of wealth and helps

or else he/she could gradually lose control.


4

silver White

any things can go

energetically.

materials.
3

pink
coral red

White

VAASTU colour norms

to nullify the negative effects

sustain forces that increase wealth.


White

ic areas need to be identified

East, North, North East are said to be good doors.


2

Green

stimulate the mind and moderate aggression.

A FEW TIPS ON the LEGAL DUE DILIGENCE


BEFORE PURCHASING A FLAT
1

Access and photocopy ownership documents of the


land on which the apartment is being built along with

current title deed(s), preceding link deed(s), record of


rights (parcha), government tax receipts, Municipal/
Corporation mutation certificates and up-to-date tax
payment receipts.
2

Any apartment built by a developer follows a specific


scheme which is present in a development agreement
signed by landowner and developer. Access and photocopy these agreements for perusal.

Generally, a development agreement is backed by a


notarised/registered power of attorney wherein the
owner authorises the developer for obtaining permissions from regulatory authorities and sell fully
furnished flats. Under the prevailing law, a power of
attorney with an authority to sale has to be registered.
Access and photocopy these documents for perusal.

Before signing any contract for purchasing the flat,


appoint a professional for conducting searches at
concerned registration offices, court, land reforms office and land acquisition department to ensure that
the property is not encumbered in any manner.

Ensure the developer is registered under the Companies Act and is sanctioned by the Registrar of Companies. Access Memorandum and Articles of Association, incorporation certificate and Form 32.

JUNE

2014
INTERVIEW

Siddha has embarked


on a series of
environment and
cultural activities to
make Kolkata a better
place to live in.

tree along with their newborn. Siddha is also


promoting median beautification projects
through the planting of medium-sized trees
and shrubs. We are happy to state that the
planting of 20,000 such species at Rajarhat
is in the pipeline. Siddha also adopted a heritage park at 4 Loudon Street (Nature Study
Park), upgrading its influence through a reduction in soil erosion, water purification,
removal of dying plants and planting new
ones. A fountain was installed to enhance
beauty of the water body.
To increase awareness, Siddha Mission
Earth organised events like Environment
Day, World Water Day, Anti-Drugs Day, Aranya Soptaha, Fire Safety Rally, Environment
Rally and a Fundraising Rally for Uttarakhand
victims, among others.

A conversation with Anindita Ray, Senior Manager, Corporate Social Responsibility

Q: One finds it curious that Siddha


phi-

There is another initiative that Siddha is as-

As a responsible member of society, Siddha

losophy when it comes

sociated with. Siddha works with Future

is also providing knowhow in the areas of

to

Hope Foundation, imparting education (pri-

sanitation, child immunisation, nutrition,

mary and secondary) to 150 orphans and

HIV/AIDS and drug abuse among migrant la-

street children. Following the completion

bourers. The Company also organised a free

of their studies, these students are linked

health check-up facility for its staff.

What

is

Siddhas

corporate

social

responsibility?

A: At Siddha, we focus on delivering superior value to our customers. Over the years,
Siddha has extended beyond its business
to engage with the public at large, across
a range of developmental activities. For instance, Siddha engaged in a forward-looking initiative called Siddha Mission Earth
to implement innovative social development
activities by making accessible education,
health and training for the benefit of the under-privileged society. This is in line with our
conviction that the more we invest in those

with vocational training opportunities. What

there is a general despondency. Over the last


few years, there has been a rethink about what
once used to be dismissed as a hopeless issue.

a better place from an environ-

have been turned into correctional homes;

cility (largely for girls), which has been spon-

ment perspective?

cultural therapy has been identified as an

sored by Siddha. We are also happy that

A: Siddha intends to make Kolkata greener

effective catalyst. Siddha Group took the ini-

Future Hope Foundation promotes a range

by planting 50,000 trees by 2015. Siddha

tiative to showcase a different side of these in-

of sporting activities like cricket and chess,

has been engaged with NGOs like Concern

mates through a show called Begum Samroo

facilitating intel-

for Calcutta, Weav-

(in association with Directorates of Correction-

lectual and social

ers

Inner

al Services, West Bengal) last year at ICCR. The

development.

Wheel

and

show was a resounding success. Interestingly,

Centre for Contem-

Siddha also recognised that there are individu-

porary Communica-

als who suffer because their relatives are inside

tion to implement

correctional homes. Siddha Mission Earth

its afforestation ini-

embarked on an initiative to take these chil-

tiative. In the last

dren out so they too could have a good time

18 months, Siddha

during the festive season.

tion that we have

the level of water for the benefit of all. Over

been engaged in

the years, Siddha has embarked on a series

is Shri Gandhi

of environmentally and culturally beneficial

Vidyalaya,

activities to make Kolkata a better place to

NGO-run

live in.

tution

A: Take education, for instance. Siddha assist-

When someone hears of prison inmates,

Hope Foundation also runs a residential fa-

nation we create. We are also trying to raise

gaged in?

A: This is a subject close to Siddhas heart.

Legal reforms now advocate rectification; jails

The third institu-

that the Siddha Group has been en-

correctional homes.

Q: How is Siddha making the world

makes this initiative distinctive is that Future

at the bottom of the pyramid, the stronger

Q: What are the various activities

also works with the inmates of

an
insti-

Siddha planted no
less than 16,500
trees, largely in
rural areas

working

Studio,
Club

planted no less than

with girl dropout cases. This institution on

16,500 trees, largely in rural areas (in col-

CIT Road (with centres at Topsia, Tangra and

laboration with BDO offices). In 2013-14,

Dhapa) focuses on comprehensive child de-

Siddha engaged with 14 Kolkata schools to

velopment.

plant 165 trees in their premises with a commitment that the respective Nature Clubs of

Q: One of the most visible things


that Siddha has been associated
with is the Live in music series.
A: Live In is a concept that aspires to bring
back the concept of live music. It has many

ed the creation of Neev, an evening school at

Q: What is Siddha doing in the area

Shri Jain Vidyalaya in Foreshore Road (How-

of health?

rah) which is being run by Chhatrachhaya, a

A: Over the years, Siddha has recognised what

Kolkata-based NGO. This evening school pro-

has thus far been a largely unmet health care

vides education to slum children up to class IV,

need. Siddha organised a number of eye-

following which they are mainstreamed into

check up camps in association with Sankara

government schools. We are happy to state

Nethralaya, benefiting more than 1,000 indi-

that this evening initiative has been able to ad-

viduals (below poverty level). Free spectacles

Siddha also conceptualised Plant a tree for

children, for self-help groups as well as the

dress a substantial number of students - first

were distributed to more than 500 patients.

your newborn scheme in collaboration with

Those diagnosed with cataract were subse-

wives of convicts.

generation learners - belonging to the families

the Kolkata Municipal Corporation and few

of rickshaw pullers, street hawkers, vegetable

quently operated at Sankara Nethrayala Hos-

hospitals. Under this unique scheme, new

vendors and labourers from local factories.

pital (Mukundapur).

parents would get foster parenthood of a

these schools would nurture the trees. Siddha helped create a mini-forest beside the
RCGC Club (Maidan) and we are happy to
state that the Indian Army (Maidan camp)
has provided permission to plant more than
1,000 trees in the coming year.

sub-verticals for e.g. Live In School, Live in


Dignity, Live in Park and Live In Concert
amongst others. Live in School promotes musical talent among students; Live in Dignity
touches people shunned by their families and
society. Live in Dignity has been organised in
old age homes, homes for specially-challenged

JUNE

2014
Road Safety Week

OUR CSR

Siddha Group, in association with Bidhannagar City Police, organised a Road Safety Week from 7th-15th February
2014 at Chinar Park, Rajarhat, to raise awareness on traffic

ACTIVITIES

safety.
On 7th February 2014, the programme was inaugurated
by Shri Madan Mitra - Honble Transport Minister of West
Bengal, Shri Nilanjan Biswas - IPS, ADCP, Bidhannagar
Commissionerate, Shri N. S. Uttamrao - IPS, ADCP, Airport, Smt. Agnimitra Paul - fashion designer, Shri Sanjay
Jain - Managing Director, Siddha Group, and other dig-

Transport Minister Shri Madan Mitra raises awareness

nitaries. During the road safety event, IEC (Information


Education and Communication) materials on traffic safety were circulated to drivers and pedestrians. A sensitisation workshop for the auto drivers was organised on
14th February 2014 to educate them on traffic rules. On
15th February 2014, a free eye check-up camp was organised for public vehicle drivers with the support of Disha Eye
Hospital, where 77 drivers were checked for their vision.
Students from Prafulla Kanan Deshapriya Vidyamandir
served as volunteers to promote awareness on road safety.
Siddha Group also painted a zebra crossing at Chinar Park
for the benefit of the public and vehicles.

Shri Nilanjan Biswas ADCP, Bidhannagar at the auto drivers sensitisation workshop

Dignitaries present at the Road Safety Week event

EYE CAMP
On 14th and 15th December 2013, Siddha Group
organised a camp at Raigachi, Rajarhat, for eye check-up
and detecting cataract problems among the under-privileged. The medical infrastructural support for this camp
was provided by Sankara Nethralaya.
In two days, 316 villagers, mostly below poverty level
were checked. Patients ranging from 15 - 90 years were
assessed using the latest ophthalmic equipment. Around
227 patients received spectacles on the spot. In this camp,
42 geriatric patients were detected with cataract problems. On 3rd March 2014, they were operated at Sankara
Nethralaya Hospital and restored to clear sight.
Free eye check-up for people below poverty line by Sankara Nethralaya, Rajarhat

Finance Minister, Shri Amit Mitra visiting our eye check-up camp, Madhyamgram

FOUNTAIN INAUGURATION
To restore the beauty of Nature Study Park, Siddha Group
is continuously working under the guidance of Kolkata
Municipal Corporation. Nature Study Park is located at
4 Loudon Street, Kolkata.
On 19th November 2013, Shri Debasish Kumar MMIC,
Parks & Squares, Kolkata Municipal Corporation and Smt
Susmita Bhattacharya Chairperson, Borough VII & Councilor, Ward 63, inaugurated a floating fountain installed by
us on the water-body of the park.

Shri Debashis Kumar, (KMC) inaugurating a fountain at Nature Study Park

Beautification of the Nature Study Park by Siddha

JUNE

2014

LIVE IN

THROUGH

VISUALS
2

1. Inauguration of Live In Series logo at Saturday Club on 15th May by Mr. Sanjay Jain, Managing Director,
alongwith maestro Mr. Bickram Ghosh, Mr. Avik Saha, Advocate and Managing Partner at
Saha and Ray, film-maker Mr. Aniruddha Roy Chowdhury and playback singer and composer
Mr. Rupam Islam. 2. Ashman group lead Anushree Gupta enthralling the crowd with her remarkable performance. 3. Denis Azabagic during the Calcutta International Guitar Festival.

Siddha Live In Series


The Siddha Live In Series is a platform bringing together people of different age groups and backgrounds and
recreating the concept of live music. This musical extravaganza will entertain and completely redefine the experience for the discerning musicophiliacs of the city, said
film director, Mr. Aniruddha Roychoudhury. Music has
the power to touch every heart. It does not matter how
different we are, music always seems to bring us together.
The aesthetic quality of music has reverberated throughout the ages. With the Siddha Live In Series resuming, the
citys music lovers will get to experience new soundscapes
every week, said music director and percussionist, maestro Bickram Ghosh.

LIVE IN
VERTICALS

The Siddha Group, in its attempt to bring a sea change in


the cultural landscape of the city, started the Siddha Live
In Series in 2011. The Siddha Live In Series 3 has diverse
verticals: Siddha Live in Park (musical programmes organised in various public parks with the support of KMC), Siddha Live in School (live music interactive sessions in various schools), Siddha Live in Dignity (musical programmes
organised in old age homes, schools for the visually-impaired), Siddha Live in Complex (musical evenings organised in various housing complexes in and around the city),
and a few others.

LIVE IN
INDIA

LIVE IN
SCHOOL

LIVE IN
YOUTH

LIVE IN
LAKES

LIVE IN
ART

LIVE IN
COMPLEX

LIVE IN
CONVERSATION

LIVE IN
CONCERT

LIVE IN
PARK

LIVE IN
GANGES

LIVE IN
CINEMA

LIVE IN
CAFE

LIVE IN
DIGNITY

LIVE IN
NIGHT CLUB

JUNE

2014
1

Recently launched

1. S
 iddha Weston
2. Siddha Waterfront

4
Upcoming
project

3. Siddha Happyville

ACHIEVEMENTS

New PROJECTS

@ SIDDHA

4. Siddha Nirvana

OTHER UPCOMING PROJECTS

Siddha Eden Lakeville at Bonhooghly, Opposite Indian Statistical Institute


Siddha Sky near Salt Lake Stadium
Siddha Nation near City
Centre
Siddha Greens at Baruipur
Siddha Point at Jaipur

ABID AWARD 2014 AND BETTER


CITY BETTER LIFE AWARD 2014

CREDAI BENGAL REAL


ESTATE AWARD 2014
AND CNBC REAL
ESTATE Award 2013

Mr Sanjay Jain, Managing Director, Siddha Group, receiving the


award for excellence in the field of real estate development from
the President of ABID.
Mr Sanjay Jain was
awarded by the Public

After the recent CNBC Awaaz Real


Estate Award 2013 for the best 100%
complete Residential Affordable Segment, Siddha Town bags the Credai
Bengal Real Estate Award 2014 for the
best Budget Housing Project.

Relation Society of India Kolkata Chapter


the Better City Better
Life Award for his Innovation and leadership
towards growth of the
real estate industry.

Abid Award 2014

01

02

1. The Siddha team on receiving the Credai Bengal Real Estate Award.

Better City Better Life Award 2014

2.Our Joint Managing Director Mr. Siddharth Sethia and Director Mr. Aayushman Jain receiving the CNBC Awaaz Real
Estate Award from Girija Vyas, Honble
Minister of Housing & Urban Poverty Alleviation.

JUNE

2014
TREASURE HUNT
Siddha co-sponsored the biggest annual car event of the
country -SBI Kolkata on Wheels Car Treasure Hunt. The
event aimed at increasing awareness of safe driving among
motorists. Around 175 cars participated in an exciting chase
across the various corners of Kolkata, chasing clues, discovering history and spreading the message of safe driving.

The cars gearing up for the hunt

Head of Corporate Affairs, Ashish Ganeriwala flagging off the event

COMMENCEMENT OF THE BONHOOGHLY TENEMENT LIG


REDEVELOPMENT PROJECT
The commencement of the much-awaited Bonhooghly Tenement Project, a unique Public Private Partnership
initiative taken up by the Refugee Relief & Rehabilitation
Department, Government of West Bengal, Siddha Group
and Eden Realty took place. Shri Manjul Krishna Thakur,
Honble Minister in Charge, Refugee Relief & Rehabilitation Department, Government of West Bengal, Shri Sougata Roy, Honble Member of Parliament, Shri Madan Mitra,
Honble Minister of Transport & Sports, Shri Tapash Roy,
Honble Member of Legislative Assembly, Baranagar, Shri
Kashinath Behera, Principal Secretary, Refugee Relief & Rehabilitation Department, Smt Aparna Moulick, Chairperson, Baranagar Municipality and Shri Ram Krishna Pal, Vice
Chairman, Baranagar Municipality were present during the
occasion.

The Refugee Relief & Rehabilitation Department, Government of West Bengal initiated the plan of building houses
for the lower income group (LIG) population of West Bengal in Bonhooghly in 2006.
Real estate majors, Siddha Group and Eden Realty joined
hands with Refugee Relief & Rehabilitation Department to
build houses for this LIG redevelopment project which will
rehabilitate about 800 families living in Bonhooghly.
This project will be an integrated mass-housing project
which will not only have a modern look and feel but will
also be environment-friendly. Each block will be a G+3
floor structure.

Bioscope Bajimath

This area is presently marked by poor infrastructure and sanitisation facilities. This project, once completed, will give the
people a better housing facility that was promised long ago.

where Tollywood stars competed amongst themselves for

Managing Director Sanjay Jain giving away gifts to Rachana Banerjee

Bioscope Bajimath was a quiz show based on filmy


funda held by Ananda Bazar Patrika at RCGC on 6th March
questions related to films. Siddha sponsored the gifts for
the event.

Shri. Madan Mitra, felicitated by our Joint Managing Director Siddharth Sethia

OTHER
endeavours

@ SIDDHA

www.siddhagroup.com

The foundation stone being inaugurated during the launch of EWS Housing Project

The dignitaries present at the launch of EWS Housing Project

JEWELLERY EXHIBITION
Siddha was the title sponsor of the Kolkata Jewellery &
Gem Fair 1st edition, held at the Milan Mela Exhibition
Complex, Kolkata on 11th, 12th and 13th January, 2014. This
was Eastern Indias biggest international B2B jewellery fair.
The fair was organised by UBM in association with Calcutta
Gem & Jewellery Welfare Association.

Kolkata
Siddha Park | 99A Park Street | Kolkata 700016 | India
Phone : +91 33 4007 1515
Fax : +91 33 2227 4111
Email : info@siddhagroup.com

Our Joint MD welcoming Shri Amit. Mitra, MIC, Finance and Excise, at ITC Sonar

JAIPUR
Siddha House | 68 Gopal Bari | Jaipur 302001 | India
Phone : +91 141 237 7777
Fax : +91 141 237 4490
Email : jaipur@siddhagroup.com