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TELL

ROTARY’S
STORY
Voice and Visual
Identity Guidelines
for Rotarians

“ THE GREATEST OF ALL
ACHIEVEMENTS...ARE THE
RESULT OF THE COMBINED
EFFORT OF HEART AND HEAD
AND HAND WORKING IN
PERFECT COORDINATION.”
PAUL P. HARRIS, FOUNDER

Contents

INTRODUCTION

4 Background
Why we’re strengthening
our image
What we’ve done
What we need to do

9 Visual toolkit overview
10 Logos
Configurations
Color variations,
masterbrand
Color variations,
mark of excellence
Using the mark of
excellence
Clear space and minimum
sizes for print and
digital
Signature system for
clubs, districts,
and zones
Best practices
18 Color palette
Overview
Formula codes
Best practices
21 Typography
Primary, secondary,
and alternate type
Best practices
23 Imagery
Style overview and
subject matter
24 Icons and information
graphics
Overview
Areas of Focus icons

WHO WE ARE
5 How we got here
6 Our values and our essence
7 Our voice

OUR LOOK

BRINGING THE PIECES
TOGETHER
26 Design inspiration
Brochure covers
Interior spreads
Posters, vertical
Posters, horizontal
Pamphlets
Billboards
Digital
E-newsletters

CONTACT INFORMATION

35 graphics@rotary.org
rilicensingservices
@rotary.org

COMING UP
Tools and templates will be
available online in the coming
months. These resources will
make it easy to apply our
new look to your brochures,
PowerPoints, and other print
and digital communications.

Background

INTRODUCTION

Why we’re
strengthening our image
For more than 100 years, Rotary has united
leaders committed to applying their expertise to
better their communities. Despite over a century of
impact in communities around the world, Rotary
does not get the recognition it deserves. We
need to rethink how we tell our story so people
everywhere understand what Rotary stands for,
how we’re different, and why it matters.
In 2011, Rotary embarked on a multiyear initiative
of unprecedented scale to strengthen our image.
In addition to expanding public understanding of
what Rotary does, we want to motivate, engage,
and inspire current and prospective members,
donors, partners, and staff.

Voice and Visual
Rotary Guidelines

21 August 2013

What we’ve done

What we need to do

To tell our story better, we first need to define it.
Based on extensive global research, we:

Bringing our story to life is our next charge —
and one that requires champions across levels,
groups, and functions.

Defined our essence
to identify how Rotary is different
from other organizations
Brought our values to life
to ensure our actions support
our words
Established our voice
to reflect our distinct character
Clarified how we present
our offerings so people
understand what we do and
how they can engage
Refreshed our visual identity
to energize our look and feel
while celebrating our heritage

4

We are Rotary, and we have a great story to tell.

It’s up to all of us to protect,
promote, and deliver on that story
in all our interactions.
This guide will help you apply our new look and
voice. More resources will be available online
in the coming months. Look for new tools and
templates that will help you apply our new look to
your brochures, PowerPoints, and other print and
digital communications.
Through a unified Rotary image and message,
we’re not just enhancing our reputation, we’re
elevating the entire Rotary experience.

How We
Got Here

WHO WE ARE

Voice and Visual
Rotary Guidelines

21 August 2013

AN UNPRECEDENTED EVALUATION OF OUR IMAGE

FRAMING OUR STRENGTHS FOR CLARITY AND IMPACT

Our global research revealed three insights.

Our research insights define who we are (responsible leaders),
what we do (connect), and why it matters (community impact).
Validation research revealed how to articulate these strengths in
a compelling way.

Rotarians are responsible
leaders — both socially
and ethically
Connecting has and
always will be the driving
force behind Rotary
I t’s not just about
global impact —
we impact communities
on a global scale



5

Define leadership by
mindset and approach,
not labels or titles
Highlight connections
and communities,
not the individual
Clarify the type of impact
Rotary makes (i.e., community
impact scaled globally;
lasting change)

Our Values and
Our Essence

What are “values?”
Values drive our behavior. They
represent our beliefs, what we do,
and how we act.

WHO WE ARE

OUR VALUES

How did we define
our values?

Fellowship and
Global Understanding

Our values are rooted in guiding
principles that have always
defined Rotary. Now, we want to
bring our values to life by showing
how we demonstrate them in
communities around the world.

Ethics and Integrity

What do we mean
by “essence”?
Our essence defines what we do:
Unite leaders from all continents,
cultures, and occupations

Voice and Visual
Rotary Guidelines

Diversity

Exchange ideas
Take action to improve our
communities around the world

Vocational Expertise,
Service, and Leadership

21 August 2013

HOW WE LIVE OUR VALUES




We build lifelong
relationships
We honor our
commitments
We connect diverse
perspectives
We apply our leadership
and expertise to solve
social issues

6

Our Voice

What is our voice?
Our voice is the unique tone and
style in which we communicate.
Why is a distinctive voice
important for Rotary?
There is no organization quite
like Rotary. To ensure our
communications capture our
distinct character — and how
people experience Rotary —
we need to use a unified voice
in all of our interactions. By
speaking, writing, and designing
in one voice, our communications
will look, feel, and sound
unmistakably like Rotary.

WHO WE ARE

21 August 2013

OUR VOICE IS...

THIS MEANS...

OUR COMMUNICATIONS ARE...

Smart

We look at problems from different angles and
apply our expertise to address social issues in ways
others cannot. We are insightful and discerning.

Knowledgeable
Perceptive
Confident

Compassionate

Tackling the world’s toughest challenges requires
empathy. We champion real people and stories
that are relatable and universal.

Thoughtful
Sincere
Engaging

Persevering

We find lasting solutions to systemic problems
at home and abroad. We speak with clarity and
conviction.

Bold
Purposeful
Courageous

Inspiring

Motivated by the enduring connections and
positive change we bring to communities and
the world, we encourage others to take action.
We convey hope, enthusiasm, and passion.

Upbeat
Hopeful
Visionary

How should we use
our voice?
Our voice attributes serve as a
guide for how we speak, write,
and design. Use them as criteria
to evaluate your communications.
A variety of visual and verbal
tools (e.g., copy, imagery,
information graphics, etc.) can
help us infuse our voice into all of
our communications. For details
about how to apply visual identity
elements, see pages 9-25.

Voice and Visual
Rotary Guidelines

7

Our Voice
Examples

Here are a couple of examples
to demonstrate how our voice
strengthens our message:

WHO WE ARE

Voice and Visual
Rotary Guidelines

EXAMPLES

BEFORE (without Rotary’s voice)

Invitation to
prospective members
to visit a local club

Rotary is ordinary people around the
world working together to clean
the environment, end polio, improve
our communities, and accomplish
other extraordinary things.

Learn more at rotary.org.

21 August 2013

AFTER (in Rotary’s voice)

WHY IT’S EFFECTIVE

It’s amazing what we can
accomplish when hearts and
minds work together. See
how leaders from countries,
cultures, and occupations
around the world are taking
action — to enhance health,
empower youth, promote
peace, and advance
community.

• Is active, inspiring,
and inviting
• Balances compassion (hearts)
and intelligence (minds)
• Defines leadership by mindset
(diverse perspectives) and action
• Clarifies our impact
• Includes a clear call-to-action

Join leaders at a
Rotary club near you.

Excerpt from
Rotary.org

Rotary’s Anniversary
Rotary’s 108th anniversary marks
a year of both achievements in the
fight to eradicate polio and
a stepped-up commitment to finish
the job. You can help by learning
how to use advocacy to encourage
governments to fund the vital work
of polio eradication.

Another year, another chance • Headline is inspiring versus
descriptive
to make history
• Highlights Rotary’s

We’re closer than ever to
persevering spirit
eradicating polio. But even as
• Is more compassionate
we celebrate our 108th year
and human (i.e., uses the
of community impact, we’re
collective “we”)
reminded that there is much
• Has a clear call-to-action
to do. Become an effective
advocate so together we can
finish the job.

8

Visual Toolkit
Overview

OUR LOOK

Voice and Visual
Rotary Guidelines

Focused, purposeful, inspiring,
with a touch of gold.

Colors p. 18-20

Typography p. 21-22

Our visual toolkit contains the basic
elements in our visual system.

Rotary Leadership Colors

Primary

FRUTIGER BLACK 
CONDENSED 
ALL CAPS FOR 
HEADLINES
AND MAIN N 
AV

It includes our logos, color palette,
typography, iconography, and
information graphic styles, along with
photography style and suggested
subject matter.
Each element is designed to
work in harmony with the others
while providing flexibility within a
framework. When combined, they
clearly convey our active leadership,
our persevering spirit, and
our compassion.

Secondary

Pastels

Neutrals

21 August 2013

Secondary
Frutiger 
for subheads,
secondary nav,
info graphics,
and lockups
Light Italic
Roman Italic
Bold Italic
Black Italic
Ultra Black

Sentinel
for body text,
secondary heads,
captions,
and callouts
Light Italic
Book Italic
Medium Italic
Semibold Italic
Bold Italic

Logos p. 10-17
Masterbrand Signature

Mark of Excellence

Imagery p. 23
Rotarians Uniting and Exchanging Ideas

Iconography Style p. 24

Rotarians Taking Action for Community

Information Graphics p. 24

72 %

25 % 50 % 75 %

9

Metaphorical

Logos
Configurations

Our logo has recently evolved to
include our wordmark, which is the
word “Rotary,” and our emblem, the
Rotary wheel.

OUR LOOK

Voice and Visual
Rotary Guidelines

Masterbrand Signature

Mark of Excellence

The word “Rotary” always appears
before our emblem in all of our
signatures.
This official logo is our masterbrand
signature, which should be used
wherever possible. Our mark of
excellence should not appear alone,
but can be used in proximity to the
masterbrand signature and should be
scaled up to make greater impact.
It is crucial to maintain the
consistency of our signatures.
Positioning and proportional
relationships of all components
within the signature are
fixed and should never be altered.

Rotary Wordmark

Rotary Emblem

21 August 2013

10

Logos
Color Variations,
Masterbrand

The full-color Rotary signature is our
official, preferred version. Always
use it in digital environments and
whenever printing with at least two
colors. Our emblem must always
appear in Rotary Gold, unless twocolor printing is not possible.

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

Positive (for light or white backgrounds only)
Full color

Do not alter or switch any signature
component colors.
One-color variations of the Rotary
signatures are supplied in black,
Rotary Azure, and white for reverse
type. These can be applied for onecolor printing or on very complex
backgrounds that may hinder legibility
or appearance of colors.

One color
100% black
Rotary Royal Blue

Rotary Gold

Use the appropriate color version
to maintain the best contrast and
legibility: positive for light or white
backgrounds and reversed for dark
backgrounds.
Comparable metallic versions of
Rotary colors shown on this page may
also be used for special circumstances.
For more details regarding our color
palette, see pages 18-20.

Reversed (for dark backgrounds only)
Full color

One color (100% white)

100% Rotary Azure

11

Logos
Color Variations,
Mark of Excellence

OUR LOOK

Voice and Visual
Rotary Guidelines

Our mark of excellence should always
appear in Rotary Gold, unless twocolor printing is not possible.

Full Color
Dark image

One-color variations of the mark
of excellence are supplied in black,
Rotary Azure, and white for reverse
type. These can be applied only for
one-color printing.

Light image

Acceptable solid background colors

100% Rotary Azure

100% white (reversed)

Comparable metallic versions of
Rotary Gold may also be used for
special circumstances. For more
details regarding our color palette,
see pages 18-20.
One Color
Rotary Gold

100% black

21 August 2013

12

Logos
Using the
Mark of Excellence

Always BIG
Our mark of excellence is a symbol of
our leadership. It should appear large
on high-impact communications to
make a bold statement and promote a
sense of urgency.

OUR LOOK

Voice and Visual
Rotary Guidelines

Size

Opacity

Size relationship of mark of excellence and masterbrand signature

100% opaque on solids

Always near masterbrand
signature
The mark of excellence should always
appear with one of our signatures, and
never appear alone.
Do not overuse
Reserve for covers or single-page
marketing materials such as posters
or advertising, if appropriate. Refrain
from repeating it too many times
within any communication or using it in
subordinate situations such as interior
spreads or secondary web pages.

x

4x minimum

For color options, refer to page 12.
Examples (mark of excellence always in proximity to masterbrand signature)
Single-page communications

Multipage (front/back)

21 August 2013

13

Logos
Clear Space
and Minimum
Sizes for Print

LOGO

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

14

MINIMUM SIZE FOR PRINT

Masterbrand signature
Minimum size is
13 mm / 0.5"

13mm
0.5"

No restriction
on maximum height

Mark of excellence
Minimum size is 4x height
of the emblem in the nearby
masterbrand signature
No restriction
on maximum height

Minimum Ratio:
52mm / 2" when paired with the
masterbrand signature

CLEAR SPACE

Clear space — that is,
the space surrounding the
masterbrand signature —
is equal to the height of the
capital “R” in the Rotary
wordmark.

Logos
Clear Space
and Minimum
Sizes for Digital

LOGO

OUR LOOK

Voice and Visual
Rotary Guidelines

MINIMUM SIZE FOR DESKTOP/LAPTOP

21 August 2013

15

MINIMUM SIZE FOR MOBILE/TABLET

Masterbrand signature
Minimum size is
60px

60px

80px

No restriction
on maximum height

Mark of excellence
Minimum size is 4x height
of the emblem in the nearby
masterbrand signature
No restriction
on maximum height

Minimum ratio:

Minimum ratio:

240px when paired with the
masterbrand signature

320px when paired with the
masterbrand signature

120px when paired with the
simplified signature

160px when paired with the
simplified signature

30px

40px

Simplified signature
For digital small use and
confined spaces
Maximum height is under
60px for desktop/laptop
80px for mobile/tablet
Minimum size is
30px for desktop/laptop
40px for mobile/tablet

CLEAR SPACE

Clear space for masterbrand
signature is equal to the
height of the lowercase “o”
in the Rotary wordmark.

Logos
Signature
System for
Clubs, Districts,
and Zones
We have created special signature
systems that allow you to identify
your club, district, or zone on all your
communications materials. In the coming
months, we will provide a tool for every
club to create its own signature. Rotary
vendors will also be able to feature these
signatures on Rotary merchandise.
Rotary Clubs
The Rotary club signature consists of
the masterbrand signature plus the club
name and should be used instead of
the masterbrand signature on club-level
communications.

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

16

ROTARY CLUBS
Preferred

Acceptable alternates
0.5" / 13mm

[Location] Club [of/at]
Club [of/at] [Location]

[Location]
0.25" / 6.4mm
0.22" / 5.6mm

Club
Copy above and below:
Frutiger LT STD 45 Light,12pt,
Rotary Royal Blue
right aligned to Rotary wordmark

The preferred configuration is Rotary
Club [of/at] [Location], with the word
Rotary coming first.
Two acceptable alternatives have been
provided to cover variations of club
names.

DISTRICTS AND ZONES
Districts

Zones

The positioning and size relationship
between the Rotary wordmark and the
emblem are fixed and should never be
altered.

DistrictDistrict
1239 1239
District
District
12391239

Districts and Zones
District and zone signatures consist
of the masterbrand signature plus the
district or zone number and should
replace the masterbrand signature on
district and zone communications.
When creating, use the same
specifications as the club signatures
above.

Zone 33
Zone 33ZoneZone
33 33

Zones Zones
24 & 3224
Zones
& 32
Zones
24 &24
32& 32

Zones Zones
21b-2721b-27
Zones
Zones
21b-27
21b-

Logos
Best Practices

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

Masterbrand signature

Use the masterbrand signature on a
background that has sufficient contrast.

Use a two-color masterbrand signature when
printing in full color.

Keep the masterbrand signature clear of
outlines, special effects, or other graphic
elements.

Keep the masterbrand signature free of a
holding shape and use the correct typeface
and ® symbol.

Keep all elements undistorted and in the
right order.

Use Rotary colors specified on page 12 for the
mark of excellence.

Size the mark of excellence correctly when
using it with the logo, as shown on page 13.

Make sure the mark of excellence is
completely legible.

Place the mark of excellence away from
the logo.

Mark of excellence

Keep the mark of excellence whole — never
cropped.

17

Color Palette
Overview

We are smart, compassionate,
persevering, and inspiring, and we’ve
chosen a set of colors to express those
attributes.

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

18

Rotary Leadership Colors
Rotary Azure

Rotary Sky Blue

Rotary Royal Blue

Rotary Gold

A few shades of BLUE and a touch of
GOLD are our predominant colors. To
create a unified look and feel, these
leadership colors should be used more
often than other colors in our palette.
Use Rotary Azure most often, and
reserve Rotary Sky Blue and Rotary
Royal Blue to complement and highlight.
Rotary Gold should be used as the
“jewel” on a page.
Use secondary colors sparingly to create
occasional emphasis or differentiation
within a series, if applicable.
Pastels and neutrals provide the
necessary flexibility when working with
backgrounds, layouts, and hierarchy of
information, without being overbearing.
All colors have been carefully chosen
to complement one another in most
situations. They should be used in their
pure format, never screened.
Comparable metallic versions of
these colors may be used for special
circumstances, such as signage or pins
or when using foils for awards and
certificates.

Secondary Colors

Pastels

Neutrals

Cranberry

Turquoise

Slate

Mist

Lavender

Charcoal

Pewter

Smoke

Silver

Black

Violet

Orange

Powder Blue

Moss

Taupe

Storm

Ash

Platinum

Cloud

White

Color Palette
Formula Codes

When using our color palette, be
sure to apply the appropriate
formulations listed on this page.

OUR LOOK

Voice and Visual
Rotary Guidelines

Rotary Leadership Colors

Secondary Colors

Pastels

21 August 2013

19

Neutrals

Our colors should never be
screened or adjusted.
Coated and uncoated formulas are
shown here for the following:
Pantone™ colors
CMYK for 4-color process
RGB for digital
Hexadecimal for web

Azure
PMS 2175C
C99 M47 Y0 K0
PMS 2175U
C99 M53 Y0 K0
Hex #005daa
R0 G93 B170

Sky Blue
PMS 2202C
C96 M0 Y6 K0
PMS 2202U
C94 M0 Y6 K0
Hex #01b4e7
R1 G180 B231

Cranberry
PMS 214C
C0 M100 Y22 K0
Rubine RedU
C0 M100 Y22 K0
Hex #d91b5c
R217 G27 B92

Turquoise
PMS 7466C
C90 M0 Y38 K0
PMS 7466U
C88 M0 Y27 K0
Hex #009999
R0 G153 B153

Slate
PMS 2165C
C68 M43 Y30 K9
PMS 2166U
C68 M46 Y30 K13
Hex #687d90
R104 G125 B144

Mist
PMS 2162C
C40 M23 Y18 K1
PMS 2162U
C42 M26 Y18 K4
Hex #9ea6b4
R158 G166 B180

Charcoal
Cool Gray 11C
C48 M22 Y24 K66
Cool Gray 11U
C15 M0 Y0 K60
Hex #58585a
R88 G88 B90

Pewter
Cool Gray 8C
C23 M11 Y13 K41
Cool Gray 8U
C10 M0 Y0 K50
Hex #919295
R145 G146 B149

Smoke
Cool Gray 5C
C0 M0 Y0 K33
Cool Gray 5U
C0 M0 Y0 K33
Hex #bcbdc0
R188 G189 B192

Silver
Cool Gray 2C
C14 M10 Y13 K0
Cool Gray 2U
C14 M10 Y16 K0
Hex #e7e7e8
R231 G231 B232

Royal Blue
PMS 286C
C100 M80 Y9 K2
PMS 286U
C100 M92 Y9 K2
Hex #00246c
R0 G36 B108

Gold
PMS 130C
C0 M26 Y100 K0
PMS 129U
C0 M20 Y100 K0
Hex #febd11
R254 G189 B17

Violet
PMS 2070C
C57 M91 Y0 K0
PMS 2070U
C54 M99 Y0 K0
Hex #872175
R135 G33 B117

Orange
PMS 2018C
C0 M68 Y95 K0
PMS 2018U
C0 M58 Y95 K0
Hex #ff7600
R255 G118 B0

Lavender
PMS 665C
C17 M20 Y0 K8
PMS 665U
C17 M20 Y0 K8
Hex #c6bcd0
R198 G188 B208

Powder Blue
PMS 290C
C25 M4 Y5 K0
PMS 545U
C28 M4 Y0 K0
Hex #c9dee9
R201 G222 B233

Storm
Warm Gray 10C
C51 M46 Y55 K19
Warm Gray 10U
C51 M46 Y45 K19
Hex #675d58
R103 G93 B88

Ash
Warm Gray 7C
C41 M34 Y44 K4
Warm Gray 7U
C41 M38 Y37 K8
Hex #958d85
R149 G141 B133

Platinum
Warm Gray 3C
C25 M22 Y32 K0
Warm Gray 3U
C25 M22 Y28 K2
Hex #c5c1bb
R197 G193 B187

Cloud
Warm Gray 1C
C15 M12 Y17 K0
Warm Gray 1U
C15 M12 Y17 K0
Hex #e6e5d8
R230 G229 B216

Moss
PMS 7537C
C36 M23 Y34 K0
PMS 7537U
C36 M23 Y30 K0
Hex #a7aca2
R167 G172 B162

Taupe
PMS 7501C
C13 M16 Y35 K0
PMS 7501U
C13 M16 Y35 K0
Hex #d9c89e
R217 G200 B158

Black
C0 M0 Y0 K100
Hex #000000
R0 G0 B0

White
C0 M0 Y0 K0
Hex #ffffff
R255 G255 B255

To obain ASE files for latest
palette swatches, please contact
graphics@rotary.org.

Color Palette
Best Practices

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

20

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WHO WE ARE

WHAT WE DO

GET INVOLVED

NEWS & MEDIA

JOIN THE
FIGHT TO

END
POLIO

WHO WE ARE

JOIN THE
FIGHT TO

Join leaders, exchange ideas, and
take action for community.
OUR FOUNDATION

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WITH YOUR
JOIN LEADERS

EXCHANGE IDEAS
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TAKE ACTION
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GET INVOLVED

JJOIN
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OUR SHARED PURPOSE

COMMUNITY.
STAY
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THE
HE

NEWS & MEDIA

END
POLIO

LEAD
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GET INVOLVED

JOIN THE
FIGHT TO

END
POLIO

Join leaders, exchange ideas, and
take action for community.

WHAT WE DO

ASK THE EXPERT

HEAD,

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HEART

DISTRICT CORNER

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All it takes is two drops

AND

After more than 25 years, Rotary and its
partners are “this close” to making history
with the eradication of polio. With this
achievement, polio will only be the second
human disease in history—after
smallpox—to be eradicated worldwide.

JOIN LEADERS

THE FUTURE IS NOW

HANDS.

Only three countries
remaining:

YOUR ROTARY

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Learn more about the fight and how you
can help at:

EXCHANGE IDEAS
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et.

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TAKE ACTION
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GET INVOLVED

www.endpolio.org

WORLD.

Where social meets change.
JOIN LEADERS: www.rotary.o
org

Nigeria

Afghanistan

Where social meets change.

WHAT WE’RE DOING

Reserve Rotary Gold for “pops” of color.

OUR SHARED PURPOSE

Pakistan

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Highlight headings, subheads, icons, and
buttons with colors from our palette.

Use the blues in our leadership colors as the
predominant palette.

Use the secondary colors to highlight
elements, but never as a dominant color.

magni dolores eos qui ratione et tatem sequi nescint ne que
quisquam et su dolorem et magni dolores eos qui ratione et tatem sequi
nesciunt. Neque estre simtoq porro quisquam et su dolorem etre.

Use neutrals and white space to achieve
balance and clarity.
WHAT WE’RE DOING

INTERESTED?

Find a club near you.
magni dolores eos qui ratione et tatem sequi
nesciunt. Neque porro quisquam et su
dolorem et. magni dolores eos qui ratione et
tatem sequi nesciunt.
enter postal code|
SEARCH

OUR FOUNDATION

INTERESTED?

Lorem ipsum dolorem
su in vulputate velit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.

Non perum fuga. Et restior est
eseque dolores reperia.

ASK THE EXPERT

Ediatem qui sit dis volor molos
um que ipiendande venintin.

DISTRICT CORNER

Corem consequi que postiostis
aute cumquatur, vestre desist
idendebit quam.

72%
Typi non habent claritatem
insitam; est usus legentis

Join leaders from all
continents and cultures
to take action in
our communities and
around the world.

LEAD

WITH YOUR

Use colors
offer IS
sufficient
THEthat
FUTURE
NOW contrast for
Lored molorita sitaspeliquo et
readability.
ullam venis debit fugit et.

YOUR ROTARY

Tem fugitat emoditas as si
nostre saerib usaes conquaters
destist om maxes imilluptis.

EFFECT

HEAD,

OUR FOUNDATION

Non perum fuga. Et restior est
eseque dolores reperia.

Find a club near you.

OUR FOUNDATION

Non perum fuga. Et restior est
eseque dolores reperia.
iPad

JOIN LEADERS

ASK THE EXPERT

ASK THE EXPERT

magni dolores eos qui ratione et
tatem sequi nesciunt. Neque
porro quisquam et su dolorem et.

Ediatem qui sit dis volor molos
um que ipiendande venintin.

HEART

DISTRIT CORNER

DISTRIT CORNER

HANDS.

THE FUTURE IS NOW

THE FUTURE IS NOW

YOUR ROTARY

YOUR ROTARY

Corem consequi que postiostis
aute cumquatur, vestre desist
idendebit quam.

AND

Lored molorita sitaspeliquo et
ullam venis debit fugit et.

tatem sequi nesciunt. Neque
porro quisquam et su dolorem et.

SEARCH
OUR SHARED
PURPOSE

Where social meets change.

magni dolores eos qui ratione et tatem sequi nescint ne que
Corem consequi que postiostisquisquam
et su dolorem et magni dolores eos qui ratione et tatem sequi
aute cumquatur, vestre desist nesciunt. Neque estre simtoq porro quisquam et su dolorem etre.
idendebit quam.

Lored molorita sitaspeliquo et
ullam venis debit fugit et.
INTERESTED?

Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legun.

Tem fugitat emoditas as si
nostre saerib usaes conquaters
destist om maxes imilluptis.

Claritas est etiam processus dynamicus, qui sequitur
mutationem consuetudium lectorum. Mirum est
notare quam littera gothica, quam nunc putamus
parum claram, anteposuerit litterarum formas
humanitatis per seacula quarta decima et quinta
decima. Eodem modo typi, qui nunc nobis videntur
parum clari, fiant sollemne.

Use colors that complement one another;
use leadership colors for large areas.

8:35 PM

enter postal code|

WHAT WE’RE DOING

Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod mazim
placerat facer possim.

Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.

magni dolores eos qui ratione et tatem sequi
nesciunt. Neque porro quisquam et su
dolorem et. magni dolores eos qui ratione et
EXCHANGE IDEAS
TAKE ACTION
tatem
sequi nesciunt.
magni dolores eos qui ratione et

magni dolores eos qui ratione et
tatem sequi nesciunt. Neque
porro quisquam et su dolorem et.
GET INVOLVED

Ediatem qui sit dis volor molos
um que ipiendande venintin.

Lorem ipsum dolor sit amet.

Use colors in our palette.

THE
ROTARY

Tem fugitat emoditas as si
nostre saerib usaes conquaters
destist om maxes imilluptis.

Find a club near you.
magni dolores eos qui ratione et tatem sequi
nesciunt. Neque porro quisquam et su
dolorem et. magni dolores eos qui ratione et
tatem sequi nesciunt.
enter postal code|
SEARCH

Join leaders from all continents and
cultures to take action in our
communities and around the world.
TAKE ACTION:

www.rotary.org

Keep the background the same color rather
than creating gradients.

Use fully saturated rather than tints or
screened colors in our palette.

Typography
Primary, Secondary,
and Alternate Type

OUR LOOK

Primary Typeface

Secondary Typeface

Alternate Typefaces To be used when the primary and secondary typefaces are not available

Primary*, use ALL CAPS condensed
style for headlines and main navigation.
Use regular style for secondary
headlines, secondary navigation, info
graphics, lockups, identifiers, or dense
body copy.

Secondary*, use for body text,
secondary headlines, captions, callouts,
or identifiers.

Alternate, for digital (web) applications or
when Frutiger LT STD is not available

FRUTIGER
LT STD
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890
47 Light Condensed
57 Condensed
67 Bold Condensed
77 Black Condensed
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890
45 Light
46 Light Italic
55 Roman
56 Italic
65 Bold
66 Bold Italic
75 Black
76 Black Italic
95 Ultra Black

Sentinel

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890
Light
Light Italic
Book
Book Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Black
Black Italic

Voice and Visual
Rotary Guidelines

Alternate, for Microsoft Office
applications or when Open Sans
Condensed is not available

OPEN SANS ARIAL
CONDENSED NARROW
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890

Condensed Light
Condensed Light Italic
Condensed Bold

Regular
Italic
Bold
Bold Italic

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890
Light
Light Italic
Regular
Italic
Semibold
Semibold Italic
Bold
Bold Italic
Extra Bold
Extra Bold Italic

21 August 2013

Alternate, for digital (web) applications
and Microsoft Office applications,
or when Sentinel is not available

Georgia

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstu
vwxyz1234567890
Regular
Italic
Bold
Bold Italic

or information to purchase
* Fthese
typefaces, please contact
graphics@rotary.org.

21

dolorem
e velit.

tetuer adipiscing elit,
incidunt ut laoreet
t. Ut wisi enim ad
ation ullamcorper
commodo

%

Typography
Best Practices

OUR LOOK

Voice and Visual
Rotary Guidelines

All it takes is two drops

After more than 25 years, Rotary and its
partners are “this close” to making history
with the eradication of polio. With this
achievement, polio will only be the second
human disease in history—after
smallpox—to be eradicated worldwide.

21 August 2013

22

Only three countries
remaining:

Learn more about the fight and how you
can help at:
www.endpolio.org

Nigeria

THE
ROTARY

USE FRUTIGER
CONDENSED
BOLD, BLACK OR
EXTRA BLACK

ALL
CAPS
FOR HEADLINES
HIGHLIGHT

ONE OR TWO WORDS
WITH LARGER TYPE

EFFECT

Rotary
Food Drive

ALL CAPS
CONDENSED
HEADLINE
WITH
ITALICS
ALL SAME
POINT SIZE

For emphasis, highlight one or two words
using a larger type size or light-weight italic.
When using italic, use a light weight
and set all type to one size. Keep leading
and kerning consistent.

All residents can give by
placing non-perishable food at
their doors.

7%

Pakistan

Lorem ipsum dolorem
su in vulputate velit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.

Lorem Ipsum Dolor Sit.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam nonummy nibh
euismod tincidunt ut laoreet
dolore magna aliquam erat
volutpat. Ut wisi enim ad
minim veniam, quis nostrud
exerci tation ullamcorper
suscipit lobortis nisl ut aliquip
ex ea commodo consequat.

Pick-up begins at 10:00 a.m.
Saturday, October 6th.
Pre-packaged bags of items
are available at the local IGA
in varying dollar amounts.

30%

Use Sentinel for subheads and body copy.

63%

Volunteers will check every
front door in your town.

LEAD

Join leaders from all
continents and culturesRotary WITH YOUR
Food Drive
No one into
ourtake action in
COMMUNITY
should goour communities and
HUNGRY
. the world.
around
with our help

HEAD,

Pick-up begins at 10:00 a.m.
Saturday, October 6th.

HEART

Pre-packaged bags of items
are available at the local IGA in
varying dollar amounts.
Volunteers will check every
front door in your town.

AND

Use Frutiger in large point sizes for callouts
and data visualization.

Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod mazim
placerat facer possim.
Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legun.

Watch your leading and kerning so that it
doesn't look overly open, too tight, or uneven.
Keep letterforms proportionate.

Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod mazim
placerat facer possim.

Use Frutiger styles for documents with dense
body copy.

Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legun.

Lorem ipsum dolorem
su in vulputateCLUB
velit.CLINIC
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.

Join leaders from all
continents and cultures
to take action in
our communities
and
A three-step
around the world.

WHERE

THE
SOCIAL
MEETS
ROTARY72%

plan to get
social media
on your side.

Claritas est etiam processus dynamicus, qui sequitur
mutationem consuetudium lectorum. Mirum est
notare quam littera gothica, quam nunc putamus
parum claram, anteposuerit litterarum formas
FOR
CLUBS
humanitatis per seacula quarta decima et
quinta
decima. Eodem modo typi, qui nunc nobis videntur
parum clari, fiant sollemne.

THE
ROTARY

EFFECT Deadlines

Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet.

CHANGE.
EFFECT

Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
luptatum zril delenit augue duis dolore te
feugait nulla facilisi. Nam liber tempor
cum soluta nobis eleifend option congue
nihil imperdiet doming id quod mazim
placerat facer possim.

15
November

magni dolores eos qui
ratione et tatem sequi
et nesciunt.

Join leaders from all continents and
cultures to take action in our
communities and around the world.

Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Lorem ipsum dolor sit amet.

Use lighter weights for body copy.

30
September
magni dolores eos qui
ratione et tatem sequi
et nesciunt.

fruhumanitatis per seacula quarta decima
et quinta decima. Eodem modo typi, qui
nunc nobis videntur parum clari, fiant
sollemne.

Use Frutiger rather than Sentinel for headline
text.

02
September
magni dolores eos qui
ratione et tatem sequi
et nesciunt.

Typi non habent claritatem
insitam; est usus legentis

TAKE ACTION: www.rotary.org

Use uppercase typography in headlines or
subheads.

72%

Use bold or italic for emphasis only.

HANDS.
Club of Seattle

Join leaders from all
continents and cultures
to take action in
our communities and
around the world.

Typi non habent claritatem
insitam; est usus legentis

Join leaders from all continents and
cultures to take action in our
communities and around the world.

All residents can give by
placing non-perishable food at
their doors.

NO ONE WILL.

Through Rotary,
I’m leading
my community
forward.

Afghanistan

TAKE ACTION:

01
December

magni dolores eos qui
ratione et tatem sequi
et nesciunt.

Use colored type that has sufficient contrast.

www.rotary.org

Other Notices

magni dolores eos qui ratione et tatem sequi
nesciunt. Neque porro quisquam est, qui
doloreipsum quia dolor rem adipisci voluptat
Neque porro quisquam est, qui dolorem.

Imagery
Style Overview and
Subject Matter

Our photography focuses on connections
and community.
Whenever possible, try to use shots
depicting multiple Rotarians of diverse
ethnicities and age ranges. Refrain from
focusing on an individual, unless he or
she is profiled or featured in a story.

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

23

Rotarians Uniting and Exchanging Ideas
Single Rotarian

Small groups

Large groups

If shot indoors, keep backgrounds blurry
or nondescript so unattractive objects
like drop-ceilings, dated chandeliers, exit
signs, etc., are rendered less visible.
When beneficiaries are depicted, they
should appear actively engaged with
Rotarians or like active participants in
a scene, not incidental observers in the
background.
When choosing or shooting new
photography, aim for the following:
- editorial or reportage style
(fly-on-the-wall)
- candid poses or natural portraits
- real, natural, sincere, endearing
expressions
- demonstrations of active leadership
and impact
- special moments of camaraderie,
friendship, warmth, and celebration
- movement and momentum
- rich full color, or black and white
- short depth of field with
selective focus (people shot
through crowds)
- wide angles
- natural backgrounds and real context
(not solid portraiture backdrops or
studio photography)

Rotarians Taking Action for Community
Single Rotarian

Small groups

Metaphorical/Conceptual

Large groups

With beneficiaries

Without Rotarians

Icons and
Information
Graphics
Overview
When choosing or creating iconography
and information graphics, look for styles
that are simple, modern, and informative.
When housing icons in shapes, use
circles to reinforce the shape of the
Rotary emblem.

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

24

Iconography Style
Examples

Organizing principles
Join Leaders

Use icons and information graphics to
illustrate facts or aid in navigation, but
do not apply them as logos.

Information Graphics

72 %

25 % 50 % 75 %

Exchange Ideas

Take Action

Icons and
Information
Graphics
Areas of
Focus Icons

OUR LOOK

Voice and Visual
Rotary Guidelines

21 August 2013

25

AREAS OF FOCUS
Rotary has identified six areas of focus
that reflect critical humanitarian issues
and needs that Rotarians are addressing
worldwide. Each icon to the right
represents one facet of Rotary’s
six areas of focus:

Horizontal configuration

0.5"
13mm

0.125"
3mm

Vertical configuration
Single icon highlighted
using any Rotary leadership
or secondary color

0.125"
3mm

1 Peace and conflict
prevention/resolution
2 Disease prevention and treatment
3 Water and sanitation
4 Maternal and child health
5 Basic education and literacy
6 Economic and community
development

Stacked configuration

Neutral color

Always show all six icons together
uniformly in one Rotary neutral color.
When discussing one specific area of
focus, highlight that icon using any
Rotary leadership or secondary color.
All other icons should remain neutral.
When all areas are being discussed
simultaneously, highlight all six icons
using a single Rotary leadership or
secondary color.
Always use the same color to highlight
the icons within a single document or
communication.

Minimum sizes
Print

Digital – for desktop/laptop

Digital – for mobile/table

13mm
0.5"
60px
80px

Do not color code the six areas of focus,
and do not alter proportions or the
shape of the circle housing the symbols.
Enclose the icons in circles only. Use one Rotary color
as background in the circles and another Rotary
color to highlight the appropriate icons, as shown at
the top of the page.

Design
Inspiration
Brochure Covers

BRINGING THE PIECES TOGETHER

GET MORE

OUT OF MEMBERSHIP.

CONNECT
FOR GOOD.

JOIN LEADERS | EXCHANGE IDEAS | TAKE ACTION www.rotary.org

Voice and Visual
Rotary Guidelines

21 August 2013

MAKE

HISTORY
TODAY

###-EN—(713)
944-EN—(713)

TAKE ACTION: rotary.org/contribute

26

Design
Inspiration
Interior Spreads

BRINGING THE PIECES TOGETHER

CONNECTING
FOR COMMUNITy

Rotary’s 1.2 million members combine their resources and
connect across the world to move communities forward with
clean water, health initiatives, education, and more.

The top two reasons people join Rotary are to give back to
their communities and to connect with like-minded leaders
and friends. Our members stay with Rotary year after year
for the same reasons. What motivated you to join Rotary?
What have you set out to accomplish with your club and as
a Rotarian?

Economic and community
development global grant
supported a grant recipient’s
plans to expand Jhoole, the
nonprofit clothing business she
started to help impoverished
women weavers in India.

OUR COLLECTIVE
IMPACT
Rotary brings together people like you — leaders from all
cultures and occupations who want to use their distinct
expertise for good. People whose sense of responsibility
inspires them to give back to their communities. Who step
forward to tackle the toughest challenges — and persevere
to create lasting change in communities around the world.
Together, we empower youth, improve health, promote peace,
and advance our communities in all corners of the globe.
With 1.2 million members worldwide, our global community’s
impact has never been greater — and it continues to grow.

Sponsors:
Rotary Club of Crystal Palace
& Norwood, Greater London,
England, and District 6420
(Illinois, USA)

Water and sanitation global
grant provided new toilets
and clean water facilities and
encouraged good hygiene and
disease prevention for 2,500
students in four schools in
Adana, Turkey.
Sponsors:
Rotary clubs of Adana-Cukurova,
Turkey, and Frutal, Brazil

When Rotarians come together and commit to a cause, like
our PolioPlus initiative, the magnitude of our impact is clear.
And with the ongoing support of Rotarians like you, we will
continue the fight to End Polio Now.

Adopt-a-Village global grant renovated a schoolroom and provided books,
computers, and furniture; installed a water harvesting system; supported
a vocational training team focusing on health issues; and formed and
trained 25 microcredit groups in Nkondo, Uganda.

You joined Rotary because you want to make a difference.
Because you believe in our motto: Service Above Self.
Because you’re committed to integrity and making change
happen, and because the areas that we focus on are
important to you.

Sponsors:
Rotary Club of Kampala-North, Uganda, and District 5340 (California, USA)

Share stories about your
club’s connections at
blog.rotary.org.

Voice and Visual
Rotary Guidelines

MAKE
YOUR MONEY
WORK

3 TIMES
AS HARD

Rotary and the Bill & Melinda Gates
Foundation are extending their partnership
during the critical endgame phase of
the Global Polio Eradication Initiative.
Find out how your donation can triple
your impact!

LEARN
ENDPOLIONOW.ORG

DONATE

ROTARY.ORG/CONTRIBUTE

THE FOUR-WAy TEST
Of the things we think, say or do:

1

Is it the TRUTH?

3

Will it build GOODWILL and
BETTER FRIENDSHIPS?

2

Is it FAIR to all
concerned?

4

Will it be BENEFICIAL to
all concerned?

Peace and conflict
prevention/resolution

Disease prevention
and treatment

Water and
sanitation

Maternal and
child health

Basic education
and literacy

Economic and community
development

“ROTARY
CONTINUES TO
BE THE HEART AND
SOUL OF POLIO
ERADICATION.”
— Bill Gates, Cochair,
Bill & Melinda Gates
Foundation

“FAILURE TO
ERADICATE POLIO
IS UNFORGIVABLE,
FOREVER.”
— Margaret Chan,
Director-General,
World Health
Organization

“WE’RE WORKING
TO ENSURE THAT
THE POLIOVIRUS
WILL BE FOUND
ONLY IN HISTORY
BOOKS AND NOT
IN CHILDREN.”
— Robert S. Scott, Chair,
International PolioPlus
Committee, Rotary
International

21 August 2013

THE PROMISE
From 2013 to 2018, every us$1 Rotary commits to WHO
and UNICEF in direct support for polio immunization will
be matched 2 to 1 (up to us$35 million per year) by the
Bill & Melinda Gates Foundation.

“POLIO ANY WHERE
IN THE WORLD IS A
RISK EVERY WHERE
IN THE WORLD.”
— Thomas Frieden,
Director, U.S. Centers
for Disease Control and
Prevention

WE’RE
THIS
CLOSE
Only three countries are
polio-endemic:
AFGHANISTAN

YOUR
DONATION

BILL & MELINDA
GATES FOUNDATION

25

50

US$

US$

NIGERIA

PAKISTAN

TOTAL CONTRIBUTION

75

US$

“WE HAVE THE
ABILITY TO
PROTECT EVERY
LAST PERSON,
ESPECIALLY
CHILDREN, FROM
THIS ENTIRELY
PREVENTABLE
DISEASE.”
— Anthony Lake,
Executive Director,
UNICEF

27

OR

OR

150 75 600
VESTS FOR
VOLUNTEERS

VACCINE
CARRIERS

PURPLE FINGER
MARKERS

Bright yellow vests
help those seeking
vaccination to
recognize health
workers and
volunteers easily.

Oral polio vaccine
must be kept
cool to remain
effective.

Children’s pinky
fingers are marked
with purple ink to
show they’ve been
immunized.

THE REMAINING

1%

of polio cases are the most
difficult to prevent because the
virus persists in the hardest-toreach areas.

YOU CAN HELP NOW

Design
Inspiration
Posters, Vertical

BRINGING THE PIECES TOGETHER

Voice and Visual
Rotary Guidelines

CELEBRATE DIVERSE

21 August 2013

PERSPECTIVES.
DISCOVER SHARED
INTERESTS.

LISBOA
2013

NO ONE IN OUR

COMMUNITY
SHOULD GO

HUNGRY
.
WITH OUR HELP,

NO ONE WILL.
TAKE ACTION: www.rotary.org
Club [of/at] [Location]

Rotary
Food Drive
All residents can give by
placing non-perishable food at
their doors.

Pre-packaged bags of items
are available at the local IGA
in varying dollar amounts.

Pick-up begins at 10:00 a.m.
Saturday, October 6th.

Volunteers will check every
front door in your town.

Lisbon
2013
Ea commodo consequat
duis autem vel eum irire
dolor in hendrerit in
vulpue velit esse molestie
consequat, vel illum doe
eu feugiat nulla facilisise
te feugait nulla facilisi.

eum iriure dolor in hrerit
in vulputate velit esses
molestie consequat, velo
illum dolore eu feugiat
augue duis dolore te estre
feugait nulla facilisi.

EXCHANGE IDEAS: www.rotary.org

28

Design
Inspiration
Posters, Horizontal

BRINGING THE PIECES TOGETHER

Voice and Visual
Rotary Guidelines

Rotary
Food Drive

NO ONE IN OUR

COMMUNITY
SHOULD GO

HUNGRY
.
WITH OUR HELP,

All residents can give by
placing non-perishable food at
their doors.
Pick-up begins at 10:00 a.m.
Saturday, October 6th.
Pre-packaged bags of items
are available at the local IGA in
varying dollar amounts.
Volunteers will check every
front door in your town.

Rotary
Food Drive

NO ONE IN OUR

COMMUNITY
SHOULD GO

HUNGRY
.
WITH OUR HELP,

TAKE ACTION: www.rotary.org

Pick-up begins at 10:00 a.m.
Saturday, October 6th.
Pre-packaged bags of items
are available at the local IGA in
varying dollar amounts.
Volunteers will check every
front door in your town.

TAKE ACTION: www.rotary.org
Club [of/at] [Location]

Club [of/at] [Location]

Rotary
Coat Drive

Rotary
Coat Drive

All residents can give by
placing coats at their doors.

All residents can give by
placing coats at their doors.

Pick-up begins at 10:00 a.m.
Saturday, October 6th.

Pick-up begins at 10:00 a.m.
Saturday, October 6th.

Volunteers will check every
front door in your town.

COMMUNITY

NO ONE IN OUR

Volunteers will check every
front door in your town.

COMMUNITY

SHOULD BE COLD

SHOULD BE COLD

THIS WINTER.

THIS WINTER.

WITH OUR HELP,

WITH OUR HELP,

NO ONE WILL.

NO ONE WILL.

TAKE ACTION: www.rotary.org
Club [of/at] [Location]

All residents can give by
placing non-perishable food at
their doors.

NO ONE WILL.

NO ONE WILL.

NO ONE IN OUR

21 August 2013

TAKE ACTION: www.rotary.org
Club [of/at] [Location]

29

Design
Inspiration
Pamphlets

THE
ROTARY

BRINGING THE PIECES TOGETHER

Lorem ipsum dolorem
su in vulputate velit.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo
consequat.

EFFECT

Voice and Visual
Rotary Guidelines

Join leaders from all
continents and cultures
to take action in
our communities and
around the world.

21 August 2013

Rotary International
One Rotary Center
1560 Sherman Ave.
Evanston, IL 60201-3698, USA
Tel: +1 866-976-8279 (toll-free)
Tel: +1 847-866-3000
Fax: +1 847-328-4101

THE
ROTARY

EFFECT

72%
Typi non habent claritatem
insitam; est usus legentis

Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent
luptatum zril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod mazim
placerat facer possim.
Typi non habent claritatem insitam; est usus legentis
in iis qui facit eorum claritatem. Investigationes
demonstraverunt lectores legere me lius quod ii legun.

Join leaders from all continents and
cultures to take action in our
communities and around the world.

Claritas est etiam processus dynamicus, qui sequitur
mutationem consuetudium lectorum. Mirum est
notare quam littera gothica, quam nunc putamus
parum claram, anteposuerit litterarum formas
humanitatis per seacula quarta decima et quinta
decima. Eodem modo typi, qui nunc nobis videntur
parum clari, fiant sollemne.
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet.

Join leaders from all continents and
cultures to take action in our
communities and around the world.
TAKE ACTION:
www.rotary.org

30

Design
Inspiration
Billboards

BRINGING THE PIECES TOGETHER

Voice and Visual
Rotary Guidelines

2013
21 August 2013

31

Design
Inspiration
Digital

BRINGING THE PIECES TOGETHER

Voice and Visual
Rotary Guidelines

21 August 2013

32

Design
Inspiration 
E-Newsletter
Cover

BRINGING THE PIECES TOGETHER

Voice and Visual
Rotary Guidelines

21 August 2013

DISTRICT CORNER

Check this action plan to get
ready for the new grants

OUR FOUNDATION

Evaluate long-term impact to
create sustainable projects

ASK THE EXPERT

How to select a vocational
training team

FUTURE IS NOW

Learn to listen: tips from a
microcredit expert

CLUB CLINIC

Make a smooth transition to
global grants

Rotarian Jorge Aufranc and his club, the Rotary
Club of Guatemala Sur, work with people like
Mirna Perez, principal of Proximos Pasos, and
use global grants to help rural schools in
Guatemala. Read more at rotary.org.

33

Design
Inspiration 
E-Newsletter
Page

BRINGING THE PIECES TOGETHER

HOW TO...

July 2013 — Volume 4, Issue 1

IF YOUR CLUB OR DISTRICT IS STRUGGLING TO
FIND A PARTNER FOR AN INTERNATIONAL SERVICE
PROJECT, CONSIDER THE FOLLOWING TIPS:

Rotary Leader, an electronic publication for Rotary club and district officers,
is offered in eight languages: English, French, German, Italian, Japanese,
Korean, Portuguese, and Spanish. Rotary Leader is published by
Rotary International, One Rotary Center, 1560 Sherman Avenue, Evanston,
IL 60201-3698 USA.

Be social.

Web www.rotary.org Fax 847-866-9732 Phone 847-866-3000

Join RI’s LinkedIn group, which helps Rotarians
share ideas and publicize project needs. You can
also publicize your quest for a grant partner on your
personal or club Facebook pages.

Talk to your district governor-elect.

The International Assembly is a great opportunity
to share project proposals.

Attend an RI Convention.

“Our club was looking for a Foundation project,
as we had funds to use,” says Stein Schierenbeck,
a member of the Rotary Club of Skanderborg,
Denmark. “Being a club in the pilot district for the
new global grants, we looked for areas of need
within another pilot district.” Once the clubs
connected, they obtained a Rotary Foundation
global grant to complete the project. School
officials and the contractor agreed to maintain the
new facilities, meeting the grant’s sustainability
requirement.

21 August 2013

ABOUT ROTARY LEADER

FIND A GRANT
PARTNER

Rotarians in Maputo, Mozambique, needed an
international partner to help finance a US$55,100
project to upgrade a sanitation system and install a
water tank at a school. They turned to their district
contacts and soon learned of a Danish club seeking
a host partner.

Voice and Visual
Rotary Guidelines

Ask convention goers from your district to bring
a list of projects to share with potential partners.
The RI Convention is the ideal place to start
collaborating.

Visit a project fair.

These annual regional events are hosted by Rotary
districts worldwide to encourage international
friendship and collaboration on service projects.
For information about upcoming project fairs,
contact rotary.service@rotary.org.

Search the Web.

Most districts have their own websites that help
bring clubs and districts together on joint projects.

Visit Rotary’s new website.

Scheduled to launch soon, Rotary’s new site will
have tools to help you find and connect with partner
clubs and obtain resources for your projects.
Contact rotary.service@rotary.org for more
information.

Subscribe to Rotary Leader at www.rotary.org/rotaryleader.
There is no charge to subscribe.
Submit to Rotary Leader at rotary.leader@rotary.org. Article ideas about club
and district successes, including fundraisers, publicity efforts, service projects,
and membership drives, are welcome. Please include descriptions, photos, and
contact information in your email. Due to the high volume of submissions, we
cannot promise to feature your story.
Editor Janis Young
Managing Editor Janice S. Chambers
Graphic Designer William Moran
Writers Daniela Garcia, Vanessa Glavinskas, Arnold Grahl, Dan Nixon,
Antoinette Toscano
Photographers Alyce Henson, Monika Lozinska
Copy Editors Heather Antti, Beth Duncan
Proofreaders Kelly Doherty, Susan Hyland
Copyright © 2013 by Rotary International.

34

CONTACT
INFORMATION
Inquiries
For general questions or questions about purchasing/downloading PantoneTM
color swatches or purchasing recommended typefaces:
graphics@rotary.org
Licensing inquiries 
For manufacturer/distributor interested in selling or distributing Rotary emblem merchandise
and Rotary clubs wishing to sell Rotary emblem merchandise for fundraising purposes:
rilicensingservices@rotary.org

547A-EN—(813)

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