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walking the talk

the power of joined up communications

TM

where brands are crafted

a bit about me

Open Doors

St Richards Playgroup, Hanworth

The Childrens Society

Christian Aid

International Citizen Service

LICC

London City Mission

Catherine Prescott, copywriter

Restored Relationships

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

where brands are crafted

a bit about this session

a bit about this session

whats
the point?

1. To help you think about how and where


you communicate.
2. To show you the power of communicating
from one uniting idea.
3. To give you some tools to help find the idea.

All church examples are copyright of The Smithy Creative except


for St Kea, Truro by ArthurSteenHorneAdamson

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

where brands are crafted

walking the talk

what do
you say?
Where do
you say it?

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Website
Emails
Weekly news sheet
Event flyers
Social media

where brands are crafted

walking the talk

what do
you say?
Where do
you say it?

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Website
Emails
Weekly news sheet
Event flyers
Social media

Church building
Your congregation
(What are they saying?)
Your welcome
Style of service
Worship band
Childrens clubs
Home groups

where brands are crafted

walking the talk

what do
you say?
Where do
you say it?

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Website
Emails
Weekly news sheet
Event flyers
Social media

Church building
Your congregation
(What are they saying?)
Your welcome
Style of service
Worship band
Childrens clubs
Home groups
Quality of the coffee

where brands are crafted

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

where brands are crafted

walking the talk

one big
idea

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Corporations spend a lot of money on


their branding, communicating who they
are and what they stand for to who they
want to hear it.

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where brands are crafted

walking the talk

one big
idea

Winning
To bring inspiration and innovation to every
athlete* in the world.
*If you have a body, you are an athlete.

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the smithy creative 2014

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where brands are crafted

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the smithy creative 2014

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where brands are crafted

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the smithy creative 2014

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where brands are crafted

st luke s reigate

walking the talk

st lukes
church

To serve those in the community.


Christians looking for a church
People open to spirituality
Parents of school children
Baptisms, weddings and funerals
Great links with schools
Lots of families
Relational challenges
One parent families
Medium incomes
I want to feel accepted for who I am
I want to feel wanted
I want to be useful

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the smithy creative 2014

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where brands are crafted

walking the talk

st lukes
church

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Describe the church...


welcoming
accepting
open
belonging
love
care
concern
compassion
bible based
living out faith

in community
connection
worship
God
friendly
informal
every member
ministry
worshipping
welcoming

spirit-filled
compassionate
growing
prayerful
Christ-centred
living
engaging
serving

Accepting

Practical

Fun

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where brands are crafted

walking the talk

st lukes
church

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Life Matters
Everyone is important to God.

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where brands are crafted

st kea truro

finding your uniting idea

walking the talk

joined up
thinking

Vision

where you are headed

Purpose what you exist to do


Values the beliefs that drive
your behaviours
Behaviour what you do to live out your values
Big idea the uniting thought that holds
this all together

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the smithy creative 2014

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where brands are crafted

walking the talk

joined up thinking example


Vision
Where were headed

Purpose
What we exist to do

Values
The beliefs that drive
our behaviour

Behaviours
What well do to live
up to our values

Our community transformed by knowing they are loved, valued and empowered by God.
We are active and dedicated followers of Jesus who love working together
to transform peoples lives in our community.

Inclusive

Relational

Generous

We are a family

We are fun

We are giving

We choose to do life together.


We are down-to-earth, honest and
real as we dedicate ourselves to
following Jesus.

We love getting to know people.


We are relevant and engaging
every time we listen and
communciate.

We love and value each other.


We give the best of ourselves, our
passions and gifts while empowering
others to do the same.

Our approach

From the centre

The big idea behind it all

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the smithy creative 2014

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where brands are crafted

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the smithy creative 2014

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where brands are crafted

walking the talk

joined up
thinking

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Looking back
1. Why are you looking at how your church
communicates now?
2. What do you want this project to achieve?

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where brands are crafted

walking the talk

joined up
thinking

Who are you?


For your leadership team
1. What do you perceive as being your churchs
overall purpose?
2. Who are you serving? Age, location, work etc
3. In your eyes, what makes you different to
other local churches?
4. If your church closed, what would you like it
to be remembered for?

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

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where brands are crafted

walking the talk

joined up
thinking

Who are you?


For your congregation
1. What single image or word captures what
your church means to you individually?
2. What is it about being at your church that
inspires you personally?
3. What hinders this experience for you?
4. What would your church never
compromise on?

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

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where brands are crafted

walking the talk

joined up
thinking

How do you want people to see you?


For the community
1. What three words would you use to describe
the church?
2. Explain in a simple statement, in no more
than 10 words, what the church means
to you.

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

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where brands are crafted

walking the talk

joined up
thinking

THESMITHYCREATIVE.CO.UK
the smithy creative 2014

Looking forward
1. What does success look like for you?
2. What activities will you be involved with?
3. How long will it take?

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where brands are crafted

questions

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the smithy creative 2014

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where brands are crafted

thank you
TM

where brands are crafted

First Floor, 110 Ashridge Way Sunbury-on-Thames, Middlesex TW16 7RR


+44 (0)7906 260305 stuart@thesmithyway.co.uk www.thesmithycreative.co.uk Twitter: @Smithy_Creative
2014 The Smithy Creative Limited. The Smithy Creative Limited is a company registered in England and Wales with company number 8004740.
The Smithy shield logo is a trademark of The Smithy Creative Limited.