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Business Communication Today, 12e (Bovee/Thill

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Chapter 13 Finding, Evaluating, and Processing Information
1) At the beginning of a research project, you need to
A) develop a formal outline that you plan to stick to throughout your researching and writing.
B) familiarize yourself with the subject.
C) just jump in by finding resources on the Internet and taking notes from them.
D) develop the conclusion you want to reach and start looking for evidence that supports that
conclusion.
Answer: B
Explanation: B) As you begin a research project, the most important thing to do is to familiarize
yourself with the subject. Read general, rather than specialized sources to get a broad, nondetailed view of the subject and identify critical gaps in your knowledge.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages
2) A problem statement
A) outlines all the potential drawbacks of your research.
B) defines the purpose of your research.
C) is an unsupportable claim or assertion.
D) should be long and complex.
Answer: B
Explanation: B) A problem statement expresses the main idea that your research is pursuing.
You may find it convenient to express your problem statement as a question, such as, "How
likely is it that nuclear fusion will be an important energy source in the future?"
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages

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3) Sources of secondary information include
A) first-hand observation.
B) in-person interviews.
C) newspapers and periodicals.
D) experiments.
Answer: C
Explanation: C) Secondary research uses already existing sources of data and evidence and
compiles them to draw conclusions. An example of a secondary research source is a published
research paper that measures the effectiveness of a new drug for migraine headaches.
Diff: 2
Skill: Concept
Objective: 2
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages
4) Primary research refers to
A) new research done specifically for your current project.
B) the evidence that stands out in your report.
C) the research you conduct first.
D) research that is fairly easy to conduct.
Answer: A
Explanation: A) Primary research is research that is done specifically for the project you are
working on. For example, primary research for a childhood obesity project might collect data on
how often kids eat and watch TV at the same time.
Diff: 2
Skill: Concept
Objective: 3
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages
5) Which of these documents would not qualify as primary research?
A) A recent survey of your company's top clients
B) The most recent issue of a trade magazine in your industry
C) Notes from a conversation you recently had with a local government official
D) Your company's latest balance sheet
Answer: B
Explanation: B) If a data source is published it does not qualify as primary research. Primary
research involves data that you or people working on your project collect themselves. Data from
published sources is secondary research.
Diff: 2
Skill: Application
Objective: 3
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages

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6) In evaluating material you have gathered for a report, you should
A) assume that those who've written the material are credible.
B) shun information with any hint of bias because such information is inherently unethical.
C) check to make sure you're using the most current information available.
D) avoid using government documents.
Answer: C
Explanation: C) The data you have found might be relevant and convincing, but it might not be
the latest data out there. Before completing your report, make sure you're using the most current
information available.
Diff: 2
Skill: Concept
Objective: 2
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages
7) Regarding the five-step research process, the planning step includes all of the following
elements except
A) developing a problem statement.
B) prioritizing research needs.
C) documenting your sources.
D) maintaining standards of ethics and etiquette.
Answer: C
Explanation: C) Step one, planning, includes maintaining research ethics and etiquette, getting
familiar with the subject and developing a problem statement, identifying information gaps, and
prioritizing research needs.
Diff: 2
Skill: Concept
Objective: 2
AACSB: Communication Abilities
Learning Outcome: Find and evaluate data to support business messages
8) Which of the following is not true of conventional search engines?
A) They travel the web automatically, identifying new websites.
B) They access the deep Internet or hidden Internet.
C) They return to previously identified websites to look for changes.
D) Not all search engines operate in the same way.
Answer: B
Explanation: B) Search engines don't have access to all webpages on the Internet. The most
obscure pages in the "deep" Internet cannot be accessed by conventional search engines.
Diff: 2
Skill: Concept
Objective: 2
AACSB: Use of IT
Learning Outcome: Find and evaluate data to support business messages

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9) A web directory differs from a search engine in that A) it doesn't include Usenet newsgroups. metacrawlers aggregate results from multiple search engines and rank their websites. B) They offer access to many materials that are not accessible through standard search engines. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 11) Which of the following is not a characteristic of online databases? A) They often categorize information by subject area. D) it usually locates more sites than a search engine. B) it doesn't provide as precise results as a search engine. Web directories have human editors who find and evaluate useful websites. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 4 . Answer: D Explanation: D) To account for the particular biases of search engines. B) a search engine that examines only newsgroup messages. C) a type of aggregator that offers subscribers all-day information on their desktops. C) Using them requires knowledge of basic search techniques. D) a special type of engine that searches several search engines at once. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 10) A metacrawler is A) a highly specialized directory that focuses on a specific subject matter area. The result is a search that is not biased by any one particular method of ranking and evaluating webpages. D) Most of them are available free of charge. Answer: D Explanation: D) Many online databases require a subscription or feature limited access that is restricted to members of various societies and organizations. Answer: C Explanation: C) Search engines get results from computer algorithms that rank webpages. C) human editors find and index the websites to include.

Ethical Understanding and Reasoning Abilities Learning Outcome: Find and evaluate data to support business messages 5 . Answer: C Explanation: C) Uses of online monitoring tools include subscribing to newsfeeds from blogs and websites. following people on microblogs. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities. and enables your readers to pursue their own research goals. B) often provide access to various parts of the hidden Internet. setting up alerts on search engines and online databases. C) entering key terms into general-purpose search engines. and using specialized monitors to track tweets. D) setting up alerts on search engines and online databases. online databases A) can be accessed only from a library. Answer: B Explanation: B) If you suspect that standard search engines are missing sources because they are part of the hidden Internet. Use of IT Learning Outcome: Find and evaluate data to support business messages 14) Documenting the sources that you use in your writing A) properly and ethically credits the person who created the original material. B) following people on Twitter and other microblogs.12) Unlike Internet search engines. Diff: 2 Skill: Critical Thinking Objective: 2 AACSB: Communication Abilities. builds your credibility. D) do not require a subscription. use an online database to conduct searches. Answer: D Explanation: D) Proper documentation of your sources fulfills your ethical responsibility. D) all of the above. B) shows the audience that you have sufficient support for your message. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 13) Possible uses of online monitoring tools include all of the following except A) subscribing to newsfeeds from blogs and websites. C) are rarely up to date. C) helps readers explore your topic in more detail.

C) creating a knowledge manipulation system to categorize your research.15) After you've developed a problem statement to define the problem or purpose of your research. your next step will involve A) evaluating sources of information. For example. Answer: D Explanation: D) Once you've developed a problem statement. Diff: 3 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 17) You would not need to cite a source if you have A) used a direct quotation of under 250 words from a book titled Modern Economics. if you search for a research paper on toxic waste. D) find webpages and also the documents webpages that are linked to those sites. D) provided general knowledge about your topic. Analytical Skills Learning Outcome: Plan and prepare business messages 16) Innovations in research technology allow you to A) completely avoid unreliable information on the web. C) access all online databases free of charge. D) discovering the specific information gaps that your research must fill. B) rely exclusively on standard search engines. then it will find all webpages and documents that are linked to your site. Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 6 . regardless of your needs. focus your research by identifying the most important gaps in your information. For example. Answer: D Explanation: D) The search engine Yolink specializes in finding links. a plan for organizing production lines. stating that the nuclear meltdown in Japan in 2011 was caused by a tsunami is something you would not need to reference. in your own words. B) analyzing numerical data and textual information. which appeared in a professional journal. the engine will give you all other sources that are referenced by that paper as well as those that reference the paper itself. C) described. You would assume that your readers would accept this fact as a given. B) used a table from the 1985 Farmer's Almanac. Yolink will conduct a normal search. Diff: 2 Skill: Concept/Application Objective: 2 AACSB: Communication Abilities. Answer: D Explanation: D) General knowledge need not be cited.

D) you can use other people's work only if you don't prevent them from benefiting as a result. you are preventing the cartoonist from benefiting— since the cartoonist could have sold the rights to the cartoon in each instance that it was picked up.18) According to the fair use doctrine A) plagiarism is not an issue in the business world—it is a problem only in schools and academic circles. it no longer belongs to the author. and information. ask ________ to elicit yes or no answers. open-ended questions C) open-ended questions. D) all of the above. Answer: D Explanation: D) The answers you receive in an interview are influenced by the types of questions you ask. Closed questions elicit specific answers. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Communication Abilities. insights. C) once material is made public. A) indirect questions. Answer: D Explanation: D) For example. closed questions D) reflective questions. Multicultural and Diversity Understanding Learning Outcome: Find and evaluate data to support business messages 20) Ask ________ to solicit opinions. B) crediting sources is all that is necessary to avoid legal problems. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 7 . and by each subject's cultural and language background. descriptive questions Answer: C Explanation: C) Open-ended questions solicit opinions. by the way you ask them. such as yes or no. direct questions B) closed questions. C) his or her cultural and language background. Diff: 2 Skill: Concept Objective: 2 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Find and evaluate data to support business messages 19) The answers you receive from a person you're interviewing will be influenced by A) the types of questions you ask. insights. if you publish a cartoon without attribution that gets widely picked up by newspapers and other sources. and information. B) the way you ask your questions.

the most critical task is getting a representative sample of the population in question. One of her first assignments involved drafting an online questionnaire for a local apparel store. Answer: B Explanation: B) Leading questions are framed so that they evoke a specific response from the individual being questioned. After reviewing the questions she had written. Inc. D) It is a closed-loop question. C) It is an ambiguous question. be sure to get a ________ of the population you want to survey. "Do you prefer that we extend our weekend hours for the convenience of customers?" Why did Ronnie's manager want her to revise that question? A) It is an open-ended question.. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. her manager told her to revise a question that read. A) stratified sample B) representative sample C) cross-sectional sample D) small sample Answer: B Explanation: B) When selecting people to participate in a survey. Diff: 3 Skill: Critical Thinking Objective: 3 AACSB: Reflective Thinking skills Learning Outcome: Find and evaluate data to support business messages 8 . B) It is a leading question. a provider of online surveys for retailers.21) When you're selecting people to participate in a survey. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 22) Ronnie has just started an internship with Finedum & Sellum.

Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 25) You create a survey and administer it five times under identical conditions. it is deemed reliable. you should conclude that this survey is A) not valid. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Communication Abilities. If the survey yields consistent results in different trials. Answer: B Explanation: B) The reliability of a survey measures how reproducible it is. A survey that yields inconsistent results is judged to be unreliable. B) not reliable. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 24) The two most common primary research methods in the social sciences are A) not appropriate for test marketing. C) surveys and interviews. C) valid. B) experiments and observations. which might not be a representative sample of the population. Because it yielded completely different results each time. A) sampling bias B) backchannel static C) circular reasoning D) transactional dysfunction Answer: A Explanation: A) An online survey is susceptible to sampling bias because it captures only the opinions of those who visit the site and choose to participate. Surveys and interviews in which you query people with respect to their views on a topic are the most common forms of primary research. D) reliable. D) test panels. Answer: C Explanation: C) Primary research involves collecting your own data. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 9 .23) An online survey is vulnerable to ________ because it captures only the opinions of those who visit the site and choose to complete the survey.

Rather than ask a vague question. D) lacks secondary evidence to supplement it. (b) once a month. B) you allow them plenty of time to research their answers. C) the questions are open ended. so questionnaires should be limited to taking up 10 or 15 minutes of time. Answer: B Explanation: B) Vague questions yield vague and ambiguous results. C) fails to measure what it is intended to measure. For example. D) all of the above are the case. it would be better to quantify the results by asking: Do you shop at the mall: (a) once a week or more. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 10 . (d) not at all? The data from this question could be compiled and displayed in graphical form. D) too personal and will offend most audiences. Answer: A Explanation: A) The completion of a questionnaire is typically a disruption in people's lives. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 28) Questions such as. Few busy people are willing to spend more than a few minutes completing a questionnaire. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 27) People are more likely to respond to a questionnaire if A) they can complete it within a short time. (c) less than once a month.26) A survey is not valid if it A) does not include at least 50 responses. if a survey is intended to measure attitudes about the economy and it ends up reflecting people's views on immigration. you would judge that survey as not valid. "Do you shop at the mall often?" are A) perfect for most surveys. Answer: C Explanation: C) Validity is a measure of whether or not a survey measures what it is intended to measure. C) likely to offend your respondents. B) is more than one year old. B) too ambiguous to yield useful information.

Answers to this question might include gardening. Answer: A Explanation: A) An interview format allows the researcher to probe a respondent's views in depth. C) diminish the interviewer's control over the interview. Too many closed questions put too narrow of a limit on how respondents can respond. and any number of other responses. B) an open-ended question. allowing a wide range of responses that truly reflect the attitudes and beliefs of the respondents. bowling. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 11 . Diff: 3 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 31) A disadvantage of using too many closed questions in an interview is that they A) do not take full advantage of the interview format. C) a restatement question. Answer: B Explanation: B) An open-ended question allows the respondent to fill in the blanks.29) "How do you spend your leisure time on the weekends?" is an example of A) a closed-ended question. D) none of the above. D) an inappropriate question. sleeping. B) prevent any important information from being revealed. Here. Adding more open-ended questions takes advantage of the interview format. playing poker. hiking. Diff: 3 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 30) Which of the following is a closed-ended question? A) Would you rate the proposed expansion plan as likely to succeed or unlikely to succeed? B) What do you see as the primary benefit of the proposed expansion plan for your family? C) What corporate goals does the expansion help achieve? D) How will the expansion affect day-to-day operations? Answer: A Explanation: A) A closed-ended question gives the respondent only a few answer choices to select from. the correct answer has only two answer choices: likely to succeed or unlikely to succeed. providing a wide range of answers.

Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 12 . B) stick to using just one type of question. then write your impression and interpretation of what you heard in your own words. since you don't want the subject to think ahead about answers. condensed form. look for ________ to identify patterns that tend to repeat over time. Diff: 1 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 33) Researchers. D) is never acceptable in business documents. who are analyzing numeric data. To paraphrase you read or listen to the original. B) presents the gist of the original material in fewer words by eliminating some of the original words. To summarize you simply rewrite the original in a much shorter. Answer: A Explanation: A) Paraphrasing is much more of an interpretation than summarizing. Answer: A Explanation: A) The more you know about your interview subject. the better your interview will be. C) does not require complete documentation of sources. A) trends B) causations C) correlations D) cross-differentiations Answer: A Explanation: A) Trends represent growth.32) When conducting an information interview. C) save the most important questions for last. decline. So take time to learn about your subject and develop interview questions that take advantage of what you learn. and cyclical patterns that take place over time. a paraphrase A) restates the original material in your own words and with your own sentence structures. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities. it is a good idea to A) learn about the person you are interviewing ahead of time. D) avoid making an appointment. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 34) Unlike a summary.

$1200. C) make sure your version is the same length as or longer than the original. or mean value is calculated by dividing the sum of the values by the number of values there are. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 13 . For a utility bill you would divide the total amount you paid in utilities over the year by 12 since there are 12 months in the year. A) mean B) median C) mode D) highest Answer: A Explanation: A) An average. Answer: B Explanation: B) When paraphrasing it is possible that you will begin to substitute your own ideas for those of the original speaker.43 D) $1700 Answer: B Explanation: B) The median value in a set of data is the value that has an equal number of data points that are greater than itself and less than itself. $2000. $1500. there are three values greater than $1500 and three values that are less than $1500. D) do all of the above. $1300. B) check your version against the original to make sure that you didn't alter the meaning. In this set. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 36) What would be the median for the following set of monthly salaries: $1200. To make sure that you aren't distorting the speaker's original ideas. Diff: 3 Skill: Application Objective: 4 AACSB: Communication Abilities.35) To paraphrase effectively A) avoid using any business language or jargon. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 37) To find out your company's average monthly utility bill over the last year. $2800? A) $1200 B) $1500 C) $1671. $1700. check your paraphrased version of the text against the original text. Diff: 2 Skill: Application Objective: 4 AACSB: Communication Abilities. you would need to calculate the ________ of the last twelve bills.

Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 14 . drawing conclusions. 8. C) drawing conclusions based on your results. Diff: 2 Skill: Synthesis Objective: 5 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 40) A ________ is an unbiased condensation of the information uncovered in your research. A) problem statement B) research summary C) cause and effect analysis D) primary collation Answer: B Explanation: B) A research summary is an unbiased condensation of the information uncovered in your research. 29. and making recommendations. B) making recommendations. the value 29 appears three times. so it is the mode. Diff: 3 Skill: Application Objective: 4 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 39) Applying the findings of your research can involve all of the following except A) summarizing your results. 29. 29. Here. Answer: D Explanation: D) Applying the findings of your research can involve summarizing the results. D) developing a problem statement that defines your research.38) The number 29 is the ________ in this set of figures: 25. 34. A) mean B) median C) mode D) correlation Answer: C Explanation: C) The value in a set of data that appears most frequently is termed the mode. more than any other value. 42.

Diff: 2 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 43) When drawing conclusions for a report. A) recommendation. Diff: 2 Skill: Concept/Application Objective: 5 AACSB: Communication Abilities. relevant. B) avoid getting input from other members of your research team. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Revise. and based on evidence that you gathered in your research. a recommendation is a suggested course of action. C) ignore information in the report that doesn't support your point of view. complete. D) interpret your research results logically. synthesis Answer: C Explanation: C) A conclusion is a logical interpretation of the facts and information in a report. policies. recommendation D) trend analysis.41) A ________ is a logical interpretation of the facts and information in a report. Also. Don't introduce any new information. yet don't ignore information in your report. Answer: D Explanation: D) Your conclusions must be logical. after examining the evidence. you should A) introduce new information that wasn't discussed in the report. a ________ is a suggested course of action. don't expect all team members to reach the same conclusion. and distribute business messages 42) A ________ is a set of technologies. A) process superstructure B) desktop search protocol C) cross-departmental interchange D) knowledge management system Answer: D Explanation: D) Knowledge management systems help organizations share research results and other valuable information and insights. summary C) conclusion. and procedures that can allow a company to capture and share information throughout the organization. Analytical Skills Learning Outcome: Compose and shape business messages 15 . based strictly on the information in your report. conclusion B) problem statement. just because it doesn't support your conclusion.

Diff: 2 Skill: Concept Objective: 5 AACSB: Analytical Skills Learning Outcome: Compose and shape business messages 45) The recommendations you make in a report should A) interpret the results of your research." a much better recommendation would say. D) adequately describe the steps that come next. a clear problem statement might be. specifies a course of action. based on your data. Answer: TRUE Explanation: A problem statement boils down the purpose of your research into a single statement or question. A recommendation. Answer: D Explanation: D) Don't leave readers wondering what they need to do in order to act on your recommendation. C) are always acceptable to readers.44) Unlike conclusions. on the other hand. recommendations A) suggest a clear course of action. A conclusion does not specify a course of action. "Are Apple laptop computers worth the extra cost to consumers?" Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 16 . For example. D) always come at the end of the report. you should develop a problem statement that defines the problem or purpose of your research." Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 46) To help guide your research. usually based on conclusions drawn from the research. C) tell audience members what they want to hear. B) interpret evidence. "Buy 100 shares of Stock A if the price drops below $10 per share. rather than saying. B) not be limited by the report's conclusion. Answer: A Explanation: A) A conclusion is an evaluation that you make. For example. "Buy Stock A if the price drops.

47) The difference between primary sources and secondary sources is that primary sources are those you create specifically for your project. your only option is to go to the appropriate government office in your city. and well known sources. you can be reasonably sure that any information you find will be accurate. however. Answer: FALSE Explanation: The vast majority of government documents that are not classified are available online. Answer: TRUE Explanation: Secondary sources typically are published data sources (professional journals. as well as blogs and other websites. periodicals. If you can find it only. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 48) When you need to consult government documents. Primary sources involve you collecting data to answer specific research questions for your project. Diff: 1 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 17 . you can locate official sources. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 49) When using the Internet to conduct research.S. Answer: FALSE Explanation: When using the Internet. With care. that you can rely on. Department of Labor. your basic assumption should be that the information you find is not particularly reliable. for example. such as the U. newspapers) that already exist and can be accessed. such as The Wall Street Journal. The key is to cross reference any fact that seems dubious—if you can find it in a variety of reliable sources it is likely to be credible. in a single blog it is likely not to be credible.

Directories are organized and set up by human editors. In both types of search. An example of a web directory is the Open Directory Project. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 18 . Answer: TRUE Explanation: Human editors set up web directories based on specialized interests. go to a public library. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 51) Some of the most useful and up-to-date resources available at libraries are online databases. a web directory yields results that have been screened by human editors. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 53) Unlike most search engines. so if you find a need to use them. you use key words to find what you are looking for. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 52) Search engines and directories use different approaches to find and index websites. The only practical way to access the hidden Internet is through specialized databases. Answer: TRUE Explanation: Some databases require a subscription.50) The best general purpose search engines are capable of reaching information on the hidden Internet. Answer: TRUE Explanation: Search engines use computer algorithms to find websites. Answer: FALSE Explanation: General purpose search engines such as Google cannot access the hidden Internet.

a metacrawler searches the results of different search engines and compiles them into a single listing. you can use other people's work only as long as you do not unfairly prevent them from benefiting as a result. The NOT operator (NOT cute) will eliminate all sites that include the term cute. the operator AND (cute AND puppy) will include sites that include both cute and puppy.54) A metacrawler enables you to use multiple search engines simultaneously. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 55) Boolean operators include terms such as AND. as in -cute. Answer: TRUE Explanation: Rather than simply search for websites. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 57) According to the fair use doctrine. and NOT. Answer: FALSE Explanation: Copyright protection is granted as soon as an author puts the copyright symbol onto the text or item. OR. while the OR operator (cute OR puppy) will include sites that feature just one or both of the terms. Answer: TRUE Explanation: Given search terms cute and puppy. Diff: 2 Skill: Concept Objective: 2 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Find and evaluate data to support business messages 19 . Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 56) A work is not considered copyrighted until it is legally registered. A metacrawler gives you the ranked results from various search engines such as Google and Bing. Note that you can replace NOT with a minus sign. Answer: TRUE Explanation: The fair use doctrine would go into effect if you reproduced someone's copyrighted material and were subsequently asked to appear on radio and TV talk shows to discuss the material. The author of the material could claim that she was denied the opportunity of benefiting from her work because she was not the one invited to make media appearances.

If the results are consistent in different situations at different times. and experiments are all primary information sources if you conducted them as part of your ongoing research project. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 60) A survey is valid if it produces identical results when repeated. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 61) "Do you watch sports and news shows on TV?" is a compound question. Diff: 3 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 20 .58) Observations. surveys. Answer: TRUE Explanation: The respondent may watch sports shows but not news shows—or the respondent may watch news and not sports shows. surveys. and experiments are all considered secondary sources of information. This compound question fails to differentiate between the two choices. the study can be labeled as reliable. For example. Answer: FALSE Explanation: Validity is a measure of whether a study measures what its author intended it to measure. Answer: FALSE Explanation: Observations. a study that was intended to measure health insurance coverage that ends up measuring poverty levels instead would be labeled not valid. Answer: FALSE Explanation: Reliability is defined as how reproducible a study is. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 59) A survey is considered reliable if it measures what it is intended to measure.

Diff: 2 Skill: Concept Objective: 4 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Compose and shape business messages 21 . Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 64) It is always preferable for interviews to take place in person rather than to conduct them via email.62) "Do you think the styling of the new Mini Cooper is a departure from previous styling?" is an example of an open-ended question. online an interview subject gets to think about a response for as long as he or she likes and edit the response if it does not accurately reflect the person's feelings about a topic. it is a bad idea to provide him or her with a list of questions a day or two ahead of time. For example. your interview may turn out to be more spontaneous if your subject is hearing the questions for the first time when you ask them. or no it is not a departure. Answer: FALSE Explanation: The question is closed because it has only two possible responses: yes. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 63) If you plan to quote your interview subject in writing. Answer: FALSE Explanation: There are distinct advantages to electronic interviews. there is nothing wrong with providing questions ahead of time. the styling is a departure. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 65) Paraphrases do not require documentation of sources. when you paraphrase a source. That said. Answer: FALSE Explanation: As with quotations or summaries. that source must be identified. Answer: FALSE Explanation: Unless you plan on using hostile "ambush" questions to catch your subject being untruthful or inconsistent.

$20. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. not $21. you can conclude that such programs do indeed cause increased productivity. Diff: 2 Skill: Concept/Application Objective: 5 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 22 .66) If the price of a baseball cap in six different stores was $22. comes to $20. However. stating that the stress programs caused an increase in productivity is wrong. $20. Any number of other factors could be causing the increase in productivity. such as personnel changes. scheduling changes. Diff: 2 Skill: Concept/Application Objective: 4 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 67) The median value of a group is the sum of all the values in a series divided by the number of values in that group. there is no cause and effect relationship that has been proven here. Analytical Skills Learning Outcome: Find and evaluate data to support business messages 68) If you find a strong correlation between employee use of company stress-reduction programs and increased worker productivity. a correlation between stress programs and productivity has been found. and $21. Answer: FALSE Explanation: The mean price. $19. without considering any other variables. computed by dividing the sum of the prices by the number of items. and so on. Answer: FALSE Explanation: The median is the central value in the group that has as many values greater than itself as it has values that are less than itself. the mean price would be $21. new equipment. $18. policy changes. Answer: FALSE Explanation: In this situation. Until these factors can be ruled out as the cause of the productivity increase.

now is a good time to invest in precious metals. then put the money into bonds. and websites are all examples of ________ sources. "You should invest at least 20 percent of your portfolio in gold or silver. still have an element of subjectivity to them. newspapers. Diff: 1 Skill: Concept/Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 23 . Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 72) Books." Answer: FALSE Explanation: The statement is a conclusion. Answer: secondary Explanation: Secondary sources of data are published sources or sources that you didn't specifically compile or collect for your research project. Answer: problem statement Explanation: A problem statement can be a statement or a question.69) You should assume that everyone who examines the evidence you present in your report will arrive at the same conclusion. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 70) An example of a recommendation would be "Given the state of the economy. such as. not a recommendation. A problem statement should express what you aim to find with your research. periodicals. no matter how rigorously arrived at. So do not be surprised if other people look at your data and draw different conclusions. keep it for six months. Answer: FALSE Explanation: You should aim to make your conclusions "bullet proof"—that is. However." Diff: 3 Skill: Concept/Application Objective: 5 AACSB: Analytical Skills Learning Outcome: Compose and shape business messages 71) A(n) ________ ________ defines the purpose of your research. most conclusions. so well-reasoned that no one could argue with them. A recommendation would specify a course of action.

and other resources often unavailable through general purpose search engines. the operator AND (chocolate AND cake) will include sites that include both chocolate and cake. electronic books. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 24 . Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 75) You can narrow or broaden an Internet search by using ________ operators such as AND. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 74) Online ________ provide access to journals. Answer: AND Explanation: An AND operator searches for only those sites that contain both search terms. Answer: Boolean Explanation: Given search terms chocolate and cake. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 76) A Boolean ________ operator placed between restaurant and Louie's will find all sites that include both the word restaurant and Louie's. OR. Answer: search engines Explanation: Well-known search engines include Google and Bing. The NOT operator (NOT chocolate) will eliminate all sites that include the term chocolate.73) Online ________ ________ identify individual webpages that contain a specific word or phrase you've asked for. Answer: databases Explanation: Unlike search engines. which are entirely automated. and NOT. while the OR operator (chocolate OR cake) will include sites that feature just one or both of the terms. databases are often compiled and organized by human editors.

Diff: 3 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 78) ________ law covers printed materials. and even answering-machine messages. and phrases. you use ________ questions to get the interviewee to offer an opinion and not just a yes-or-no answer. valid Explanation: Reliability measures reproducibility. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 79) A survey is considered ________ if it produces identical results when repeated. maps. A survey is considered ________ if it measures what it's intended to measure. Answer: Copyright Explanation: Note that once the author affixes the copyright symbol on an item. that item is protected from being copied. are not protected by copyright. Answer: open-ended Explanation: Open-ended questions give the person being interviewed the freedom to respond in any way he or she likes. mailing lists. "Which dog breed is the most popular one in the United States?" and get reliable answers. such as slogans. names. many forms of artistic expression. Validity measures how well the study measures what it was intended to measure. Note also that some things. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 25 . Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 80) When conducting an interview. everyday English. computer programs. Answer: natural language Explanation: Natural language searches allow users to ask questions such as. audiovisual material.77) A(n) ________ ________ search lets you ask questions in normal. Answer: reliable.

Diff: 3 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 84) A(n) ________ is a logical interpretation of the facts in your report. you can still conclude that your data failed to reveal any meaningful relationships. such as growth and decline. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 82) When analyzing data. Answer: summary Explanation: A summary is a condensed version of the original. correlations. Answer: correlation Explanation: A correlation shows that two trends seem to coincide in time. if it rains every time you forget your umbrella that does not mean that forgetting your umbrella caused the rain. A summary should contain all of the key ideas in the text using the same phrasing as the author. Correlation does not indicate cause and effect. a(n) ________ presents the gist of the material in fewer words than the original. That in itself can be viewed a meaningful fact. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 26 .81) Unlike a paraphrase. Answer: conclusion Explanation: The aim of your report is to draw conclusions based on your data. For example. may express ideas using phrasing that is very different from that used by the author. which are definite patterns taking place over time. Answer: trends Explanation: A common way to spot trends is to represent data on a graph and look for visual patterns of upward and downward change. on the other hand. If your data show no definite trends. or cause and effect relationships. A paraphrase. Diff: 2 Skill: Concept Objective: 4 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 83) A(n) ________ is a simultaneous change in two variables that you're measuring. look for ________.

(6) Don't misrepresent who you are or what you plan to do with the research results. Answer: Prioritizing your research needs is important because you won't have the time or money to answer every question you might have. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Compose and shape business messages 86) List three guidelines to follow in order to avoid ethical lapses when conducting research. (4) Respect the intellectual property and digital rights of your sources. (5) Don't extract more from your sources than they actually provide. not a recommendation. Write a problem statement for the report that you will produce. If a statement does not specify an action.) (1) Don't force a specific outcome by skewing your research. Answer: "How can we decrease Company A's expenses on employee health and dental benefits?" (Answers may vary. you'll need to limit the number of questions you ask to respect participants' time.) Diff: 2 Skill: Critical Thinking Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 88) Explain why it is important to prioritize your research needs early in the process of conducting business research. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 27 . (3) Document sources and give appropriate credit. (2) Respect the privacy of your research participants.85) A(n) ________ suggests what ought to be done in response to the information you have presented in your report. Answer: recommendation Explanation: Recommendations are specific suggestions to take action. it is a conclusion. Moreover. Diff: 2 Skill: Concept Objective: 1 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Find and evaluate data to support business messages 87) You have been asked to help a company find ways to reduce the amount it spends on employee health and dental benefits. if you'll be using interviews or surveys. Answer: (Answers may include any three of the following.

Secondary research involves consulting sources such as magazines. offer research-oriented articles from researchers and educators. Diff: 2 Skill: Synthesis Objective: 2. In reality. on the other hand. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 92) Briefly explain the main difference between an Internet search engine and a web directory. 3 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 90) Briefly explain the difference between trade journals and academic journals.89) Briefly explain the difference between primary research and secondary research. Answer: Trade journals provide information about specific professions and industries. public websites. Answer: Whereas Internet search engines use no human editors to evaluate the quality of the content they yield. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 91) What illusion should you resist when using search engines to find information on the Internet? Answer: The neatly organized results you get from a search engine can create the illusion that the Internet is a neatly organized warehouse of all the information in the universe. Academic journals. books. newspapers. and other reports. web directories use human editors to categorize and evaluate websites and other media. Diff: 2 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 28 . unorganized hodge-podge of millions of independent websites with information that ranges in value from priceless to utter rubbish. Answer: Primary research is new research conducted specifically for your current project. the Internet is an incomplete.

"We should invest in a more efficient climate control system" is a recommendation on the same topic. (3) processing data and information. "Do you support digital rights management?" is a closed question on the same topic. and then give an example of a closed question on the same topic. (2) locating information and data. A valid survey measures what it's intended to measure. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 94) Provide an example of an open-ended question. and then give an example of a recommendation on the same topic. (4) applying your findings. (Answers will vary.) Diff: 2 Skill: Application Objective: 5 AACSB: Analytical Skills Learning Outcome: Compose and shape business messages 96) List in order each part of the five-step research process that will help you gather and use information efficiently. Answer: "What do you see as the future of digital rights management (DRM)?" is an openended question.) Diff: 2 Skill: Application Objective: 3 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 95) Provide an example of a conclusion. (Answers will vary. Answer: "Our company's last 12 utility bills clearly indicate a spike in energy use during the winter months" is a conclusion. Answer: (1) Planning.93) What is the difference between a reliable survey and a valid survey? Answer: A reliable survey produces identical results when repeated. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 29 . and (5) managing information.

Another is the online database. Finally. Another important issue is whether or not you can verify the material independently. metacrawlers or metasearch engines address the third shortcoming by automatically formatting your search request for the specific requirements of multiple search engines and telling you how many hits each engine was able to find for you. it is important to see how well the sources claims stand up to scrutiny.97) What are some criteria you can use in evaluating the credibility of an information source? Answer: In evaluating the credibility of sources. which offers access to the newspapers. it is important to determine whether the source has a reputation for honesty and reliability. (2) various engines use different search techniques so one engine might miss a site or page that another finds. then. You should also find out whether the author is credible and where he or she got the information included in the source. Knowing the purpose of the source can help you decide whether it is appropriate for your project. Diff: 3 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Find and evaluate data to support business messages 30 . You should also be sensitive to any potential bias in the source. Finally. Answer: The three disadvantages of Internet search engines are (1) no human editor screens and evaluates the content of the websites they list. which uses human editors to categorize and evaluate website content. briefly describe other electronic research tools that overcome those shortcomings. and that all claims are supported with evidence. One other type of electronic research tool that helps to overcome these drawbacks is the web directory. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 98) List the three major disadvantages of Internet search engines. and journals you can't access via search engines. You should also check to make sure that the material is current and complete. magazines. and (3) search engines can't reach all of the content on many websites.

Leading questions (which will bias the results of your survey) should be avoided. and respondents should be able to complete the survey quickly and easily. Answer: To produce valid and reliable surveys. avoid ambiguous questions such as.99) Describe six strategies for producing surveys that are both valid and reliable. are easier to analyze than opinions. it is important to design questions to provide answers that will be easy for you to analyze. Whenever possible. but email interviews are becoming more common. email interviews might be the only way you will be able to access some experts. Likewise. numbers. provide clear instructions so that respondents know exactly how to fill out your questionnaire. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Find and evaluate data to support business messages 100) Explain important considerations to keep in mind when deciding whether to conduct an interview face-to-face or via email. You should also keep the entire survey short and easy to answer—all questions should be relevant. for example. "Do you shop at the mall often?" Ask only one thing at a time rather than using compound questions. Answer: Face-to-face interviews give you the opportunity to gauge the reaction to your questions and observe the nonverbal signals that accompany the answers. and adapt the question sequence based on audience responses. partly because they give subjects a chance to think through their responses thoroughly rather than rushing to fit the time constraints of a face-to-face interview. Also. Diff: 3 Skill: Concept Objective: 3 AACSB: Analytical Skills Learning Outcome: Find and evaluate data to support business messages 31 .