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Business Communication Today, 12e (Bovee/Thill

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Chapter 16 Developing Oral and Online Presentations
1) Speeches and oral presentations are much like any other messages in that
A) they require similar planning.
B) they require no planning.
C) the interaction between the audience and speaker is similar.
D) they deal with emotional or personal issues to a similar extent.
Answer: A
Explanation: A) For the planning stage, oral presentations are no different than other business
messages. They require analysis of the situation, gathering of information, selecting the right
medium, and organizing the information.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Plan and prepare business messages
2) If you need to design a venue for delivering a presentation to a large audience, ________ will
usually be the best seating arrangement.
A) café style seating
B) conference table seating
C) classroom or theater seating
D) horseshoe or "U" shaped seating
Answer: C
Explanation: C) Classroom or theater seating helps keep attention focused on the speaker and is
usually the best method for accommodating large audiences.
Diff: 2
Skill: Concept/Application
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Discuss techniques for delivering an effective presentation
3) If the audience for your presentation will be interested in but neutral to what you have to say,
A) reward their goodwill by speaking in a relaxed, confident manner.
B) dismiss their concerns and persuade them that they are mistaken for feeling that way.
C) consider the indirect approach to find common ground and diffuse skepticism.
D) build your credibility as you present compelling reasons to accept your message.
Answer: D
Explanation: D) If your audience will be interested but neutral, build your credibility as you
present compelling reasons for them to accept your message.
Diff: 2
Skill: Application
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Discuss techniques for delivering an effective presentation
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4) When you're speaking to an international audience, ________ will enhance the clarity of your
message.
A) keeping the message simple
B) supporting your message with slang and idioms
C) talking fast without pausing
D) avoiding the use of visual aids
Answer: A
Explanation: A) When you're speaking to an international audience, aim for clarity by keeping
your message simple.
Diff: 2
Skill: Concept/Application
Objective: 1
AACSB: Communication Abilities, Multicultural and Diversity Understanding
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse
world
5) You want to prepare a speaking outline for an upcoming presentation. Which one of the
following will help you get off to a good start?
A) Ignore your planning outline and chart a new course based on your personal idiosyncrasies.
B) Find your planning outline and remove anything you don't plan to say directly to your
audience.
C) Keyboard your script onto your presentation slides so you can read each slide word-for-word.
D) Insert additional examples, details, and data into your original planning outline.
Answer: B
Explanation: B) Start with your planning outline and then strip away anything you don't plan to
say directly to your audience.
Diff: 2
Skill: Concept/Application
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Plan and prepare business messages
6) When you prepare a speech or presentation, your first step involves
A) analyzing the situation.
B) choosing the right words.
C) planning the content, length, and style of your speech or presentation.
D) doing all of the above.
Answer: A
Explanation: A) Before you begin to organize or gather information, you need to analyze the
situation by answering questions such as: What is the purpose of the presentation? Who is the
audience for the presentation? What are the important ideas that need to be dealt with in the
presentation? In which medium can these ideas be best expressed?
Diff: 3
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Plan and prepare business messages
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7) The two most common purposes of business presentations are to
A) analyze and synthesize.
B) regulate and validate.
C) inform and persuade.
D) illustrate and entertain.
Answer: C
Explanation: C) By far the most common purposes of presentations are to inform or persuade.
Some presentations are made for collaborative purposes, such as when you are leading a
brainstorming or problem-solving session.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Plan and prepare business messages
8) When you're introducing a presentation, include a ________ to help your audience understand
the structure and content of your message.
A) catalogue of sources
B) preview section
C) bimodal transition
D) contextual pattern
Answer: B
Explanation: B) Use the preview section to help your audience understand the importance,
structure, and content of your message.
Diff: 2
Skill: Concept/Application
Objective: 2
AACSB: Communication Abilities
Learning Outcome: Discuss techniques for delivering an effective presentation
9) One of the steps in analyzing your audience is to
A) determine whether your audience is comfortable listening to the language you speak.
B) remember to keep your speech or oral presentation short.
C) define your purpose.
D) prepare a detailed, informative outline.
Answer: A
Explanation: A) With an audience that is unfamiliar with your language, you may consider
submitting a written version of your work rather than an oral presentation. Most people find
reading an unfamiliar language a lot easier than listening to the same material being presented
orally.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Multicultural and Diversity Understanding
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse
world
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These choices include a live. you can simply refer to your main idea and ask yourself.10) Selecting the right medium for your presentation is A) easy—you're simply giving a speech. Answer: B Explanation: B) While it should be clear that your presentation will be delivered orally. A clear main idea can guide you all the way through the process of developing your content. C) only an issue when addressing audiences from other cultures. D) decide on the delivery style. B) an important decision since technology offers a number of choices. a webcast. D) not something you need to think about early on. you first need to define your main idea—the message that you want the audience to take away from the experience. screencast or some other variation of these oral media. "What am I trying to say here?" Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 4 . webinar. B) define the main idea. there are many choices within the general oral medium. C) write the introduction. Whenever you get confused. your first step is to A) develop an outline. in-person presentation. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 11) When organizing a speech or presentation. Answer: B Explanation: B) In the organization stage of your speech or presentation.

Diff: 2 Skill: Application Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 13) For business presentations. D) every 10 minutes you speak. Keep in mind that time needs to be reserved for introductions. D) not important if you are presenting to your colleagues. The single-sentence main idea works like a slogan to summarize your goals and objectives in a compact form. unlimited time to present your material. For example. Answer: A Explanation: A) In the business world. In most businesses. time constraints are usually A) rigid. B) meaningless—audiences expect presenters to take a little more time than they're allotted. C) every 7 minutes you speak. and other "interruptions." Diff: 3 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Plan and prepare business messages 5 . permitting little or no flexibility. D) allow your audience to gradually figure it out on their own.12) The best way to clarify your main idea in a presentation is to A) provide a lengthy handout for your audience to review during your presentation. Answer: C Explanation: C) A single-sentence main idea is much easier to refer to during the composition of a presentation than a long paragraph. at TechCrunch presentations are limited to six to eight minutes. Do not expect open-ended. closings. B) describe it using jargon and complicated language to emphasize its importance. try to average one slide for A) each minute you speak. C) imposed only on lower-level employees. time is usually tight. figure on about one slide for every 3 to 4 minutes of presentation time. time limits are strictly enforced. If you feel like you are losing your way. simply refer to the single-sentence main idea for direction and focus. Answer: B Explanation: B) As a rule of thumb. B) every 3 minutes you speak. C) develop a single sentence that links your subject and purpose to your audience's frame of reference. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 14) When using conventional structured slides.

B) memos. B) limit yourself to four or five main points. organize your presentation much as you would a brief written message. C) always use the indirect approach to organize your material. A) 5 B) 20 C) 45 D) 60 Answer: B Explanation: B) Studies show that audiences can attend to material for about 20 minutes without their attention flagging. C) letters. Answer: A Explanation: A) If the purpose of the longer report is to inform. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 16) If you have 10 minutes or less to deliver a presentation A) speak as quickly as you possibly can. organize your material around your conclusions and recommendations. D) email messages. Diff: 3 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 17) Longer speeches and presentations are organized like A) reports. keep in mind that audience attention levels and retention rates drop sharply after ________ minutes. Use the direct approach if the subject involves routine information or good news.15) In preparing presentations. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 6 . presentations should always aim to stay well under the 20 minute mark. Use a direct approach for a persuasive presentation only if your audience is clearly receptive to your message. Answer: D Explanation: D) If you have 10 minutes or less to deliver your message. So in general. use a direct approach and structure. If the purpose is to persuade. use the indirect approach if the subject involves negative news or persuasion. D) organize your presentation like a brief written message.

an indirect approach is required. Don't state your conclusions—especially if they are controversial —until you have laid out the groundwork to make them seem plausible. Build your argument gradually. B) use a large room. almost all presentations should be given in a conversational tone. Exceptions arise when you are giving a formal address or political speech of some type. or point out something significant on a visual.to three-word descriptions of what you will say. B) you should keep each item to two. use the indirect approach if your purpose is to ________ and the audience is ________. keep in mind that A) it can include delivery cues. C) you can leave out all transitions. Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 7 . D) this is not the place to include "stage directions. A) entertain. Even in those situations." Answer: A Explanation: A) Most successful speakers like to plant cues in their outline to know when to pause. introduce visuals. receptive C) persuade. resistant D) inform. resistant B) motivate. A) deliver your remarks in a conversational tone. a conversational tone is often the best option. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 20) To reduce the formality of an oral presentation.18) When organizing a speech. receptive Answer: C Explanation: C) When the audience is skeptical or hostile. such as where you plan to pause for emphasis or use visuals. Diff: 3 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 19) When preparing an outline for your speech. D) do all of the above. C) seat the audience in rows. The cues give extra structure to the outline and serve as handy reference points during the delivery of the presentation. Answer: A Explanation: A) In the everyday business world.

speaking into a microphone. D) telling the audience how to take action based on your recommendations. C) preparing the audience for the rest of the presentation. establishes your credibility. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 8 . Answer: D Explanation: D) A good introduction arouses the audience's interest in your topic. you should speak more rapidly. B) unite the audience around a common goal. C) tease the audience by not mentioning specifically what you'll be talking about. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 23) One effective way to arouse interest at the start of a speech is to A) always start things off with a joke. unfamiliar vocabulary. Answer: C Explanation: C) Formal speeches often put the speaker on a level that is above the audience. D) do none of the above. B) formal speeches are always much longer. B) establishing your credibility. and prepares the audience for what will follow. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 22) An effective introduction to a presentation will accomplish all of the following except A) arousing the audience's interest in your topic.21) Formal speeches differ from informal ones in that A) formal speeches always include obscure. You can gain a firm hold on that interest if you show that you can deliver a creative solution to that problem. D) when delivering a formal speech. C) formal speeches are often delivered from a stage or platform. Answer: B Explanation: B) If you can identify a problem that members of your audience care about solving you have usually piqued their interest. on a stage or platform.

let's take a look at some solutions" is an example of A) a problem statement for a presentation. C) a statement of intent for a presentation. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 25) The sentence "Now that we've identified the problem. B) a transition between major sections of a presentation. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 9 . C) relate your subject to your audience's needs. Answer: B Explanation: B) Use complete sentences or paragraphs as transitions between major sections of a presentation. Answer: C Explanation: C) Audiences listen more intently and care more about a subject when it relates to one of their needs. D) a statement of the main idea for a presentation. A) Identifying your main supporting points B) Establishing your credibility as a speaker C) Summarizing the main idea of your presentation D) Revealing the order in which you'll develop your main points Answer: B Explanation: B) A preview should summarize the main idea of the presentation.24) ________ is not a primary function of the preview section in the introduction to a presentation. D) do all of the above. speaking about banking problems to a non-banking audience has a lot more impact when those banking problems can be directly related to problems faced by ordinary consumers. and indicate the order in which you'll develop those points. B) include numerous abstract ideas. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 26) To hold your audience's attention during the body of your speech A) make at least seven or eight main points. identify major supporting points. For example.

C) identify the individuals causing the disagreement and ask them pointed questions. you should A) gloss over it as quickly as possible. Answer: B Explanation: B) If the audience lacks consensus then it is your responsibility to highlight this lack of consensus and challenge your audience to remedy the problem. D) rely on the audience to decide how they feel and what they'll do about your presentation. C) don't let the audience know you're ready to close the presentation. Answer: B Explanation: B) Use the close to restate your main points succinctly and emphasize what you want your listeners to do or think. but they should be able to agree that action needs to be taken in order to solve the problem. Diff: 3 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 10 . Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 28) When you have covered all the main points in your speech A) wrap up the presentation as quickly as possible. Answer: B Explanation: B) End on a strong note that confirms any actions or decisions that will follow the presentation and reinforces the credibility of you and your message. positive note.27) When you're concluding a business presentation A) bring up any information you forgot to include during the presentation. B) briefly restate the main points of your presentation. Diff: 1 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 29) If there is a lack of consensus among the audience at the end of your presentation. B) make the disagreement clear and be ready to suggest a method for resolving the differences." D) conclude with a detailed explanation of how hard you worked when preparing for your speech. D) do all of the above. B) get ready to to end your message on a strong. C) avoid using such phrases as "To sum it all up" and "In conclusion. the audience may not end up agreeing with your solution to the problem. In other words.

D) by introducing some new ideas for the audience to think about. D) gloss over any difficulties that will be involved when completing the project. Restate your main issues and leave the audience on a positive note with something substantive that they will remember and take action on. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 11 . you should A) open the floor for questions. B) you'll probably sound stilted while your talking. C) close by explaining who'll be involved and what they'll do. C) you won't be able to respond to questions during your presentation. Answer: C Explanation: C) Spell out who will take action. Answer: A Explanation: A) Clarity and confidence is the key to a good closing. as well as how and when they will do it. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 32) Except for very short speeches. and you can't respond to questions during your presentation. as soon as you've covered your main points. which you can resolve in the question-and-answer period. you might forget your lines. Answer: D Explanation: D) Avoid memorizing a presentation because you'll probably sound stilted. B) by leaving the audience with a feeling of incompleteness.30) If the purpose of your presentation is to get your audience involved in an upcoming project. C) with something dramatic or flamboyant. don't try to memorize a presentation because A) you might forget your lines. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 31) You should always close your speech A) on an encouraging and memorable note. B) make sure that your close is ambiguous. D) all of the above.

B) you're covering policy statements or legal documents that must be presented verbatim. Answer: C Explanation: C) Speaking from notes or an outline requires practice and preparation. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 34) The most effective and easiest mode of speech delivery in nearly all situations is A) memorization. it is best to print them on A) regular white typing paper. You should know your content so well that even if you get completely confused you can still use your command of the subject matter to get back on track. Answer: B Explanation: B) Reading a presentation should be reserved only for highly formal and legalistic situations in which there is little or no persuasive element in your talk. C) speaking from an outline or notes. Using notes rather than reading from a script allows you to make full eye contract with your audience. D) impromptu speaking. Answer: B Explanation: B) Note cards work well because they can easily be rearranged if for some reason the structure of your presentation gets disrupted. D) your smartphone. Otherwise.33) Delivering your presentation by reading it word-for-word is usually a bad idea except when A) your presentation is very lengthy. B) reading from a prepared script. C) brightly colored note cards. B) heavy note cards. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 12 . C) the presentation is humorous. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 35) When speaking from notes. reading can make a presentation sound stale and unspontaneous. D) the audience is hostile. but not memorization.

Instead. Make sure that the system is functional and compatible with your material well in advance of your presentation. B) increase your nervousness. timing. focus should be placed on not worrying about being perfect. B) always request a whiteboard.36) Rehearsing your presentation on video will A) help you check your voice. you may discover that you want to eliminate—or add—an entire section. D) rob you of the confidence you need. D) do all of the above. so feeling pressure for perfection is pointless and counterproductive. Answer: C Explanation: C) Nothing is worse or more nerve-racking than trying to deal with a malfunctioning projection system as you begin your talk. C) Take a few deep breaths before speaking. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 37) When checking the location of your presentation in advance. Answer: B Explanation: B) Focusing on being perfect is not a wise strategy. No presentation is ever perfect. Answer: A Explanation: A) Seeing yourself on video gives you a chance to improve all phases of your delivery. B) Focus on being perfect. Be analytical as you watch. and physical gestures. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities 13 . even if you aren't sure you will need it. C) find out whether the venue offers a projection system that you will be expected to use. D) Have your first sentence memorized and on the tip of your tongue. Look for opportunities to slow down or speed up. In some cases. C) most likely ruin your ability to make an effective presentation. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 38) Which of the following is not a good way to deal with speaking anxiety? A) Prepare more material than necessary. you should A) not worry about seating arrangements—they have no effect on how you deliver your remarks. phrasing.

D) ignore anyone who asks such questions and change the subject. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 14 . D) acknowledging that the question-and-answer session is relatively unimportant. C) emphasize your main ideas and supporting points. Answer: D Explanation: D) Answering questions gives you a chance to obtain important information. B) build enthusiasm for your point of view. Answer: C Explanation: C) Don't leave the question-and-answer period to chance. B) assuming that you'll be able to handle questions without some preparation. respond honestly and directly while keeping your cool. B) respond honestly and directly while keeping your cool. C) anticipating likely questions and thinking through your answers. Answer: B Explanation: B) If you ever face hostile questions. Diff: 2 Skill: Concept/Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 40) Best practices for the question-and-answer session after a presentation include A) counting on being able to set ground rules for the session. C) stand your ground and answer the questions aggressively. emphasize your main idea and supporting points. D) all of the above. and build enthusiasm for your point of view. instead. Diff: 2 Skill: Concept/Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 41) If you face hostile or difficult questions during a question-and-answer session A) enlist the help of the audience to ridicule the questioner. anticipate likely questions and think through your answers.39) Answering questions at the end of a presentation gives you a chance to A) obtain important information.

D) regarding your audience as passive recipients rather than trying to engage them. and embrace your message. or IM as audience members communicate among themselves as the presentation is taking place. D) password-protected electronic slides that only certain audience members are allowed to view. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. C) electronic communication among audience members during the presentation. C) getting the audience to receive. understand. and abilities. Answer: B Explanation: B) The backchannel gives contrary audience members more leverage. the "backchannel" is A) the "notes" portion of an electronic slide. D) supporters can spread your message to a larger audience in a matter of seconds. which can cause a presentation to spin out of control. Answer: C Explanation: C) The most important aspect of any presentation is getting the audience to receive. Use of IT Learning Outcome: Explain how to create brief messages for different electronic media 15 . Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 44) In business presentations. and embrace your message. which only the presenter can see. nonverbal cues the presenter sends during the presentation. understand. Diff: 2 Skill: Critical Thinking Objective: 4 AACSB: Communication Abilities. B) impressing the audience with your knowledge. Facebook.42) The backchannel can present challenges for business presenters because A) listeners can build support for your message. B) audience members who disagree with you can have more leverage. C) you can get feedback during and after the presentation. Answer: C Explanation: C) Typical backchannel conversation is done via Twitter. Use of IT Learning Outcome: Discuss the challenges and importance of business communications 43) The most important aspect of any presentation is A) enveloping your message within a cloak of technology. B) subtle. skills.

don't worry about analyzing the audience for an oral presentation. Some doubters warn to withhold some of your slides so as not to "give away" the ending of your presentation. find out who your audience is ahead of time and plan a presentation that is well-suited to them. Answer: TRUE Explanation: Other keys to successful speaking to multilingual audiences: Repeat key words and phrases frequently.45) Sending preview materials to the audience prior to an online presentation A) will cause most audience members to ignore what you present later. Use gestures and body language to communicate. Diff: 2 Skill: Application Objective: 4 AACSB: Communication Abilities. C) can be helpful. Diff: 2 Skill: Concept Objective: 1 AACSB: Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 16 . To avoid being forced to make changes. Answer: C Explanation: C) Allowing the audience to become more familiar with your material usually increases interest and improves the reception you receive from your audience. Use of IT Learning Outcome: Describe steps for developing oral and online presentations 46) Because you can adapt to your audience while you are speaking. B) suggests that you are not confident. Answer: FALSE Explanation: Adapting to an audience and making major changes in a presentation is something that a speaker should do only if forced to because of poor audience reception. Rely on visuals to provide support for your presentation. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 47) You will communicate more successfully with a multilingual audience if you speak slowly and distinctly and pause frequently. D) is an example of the backchannel in action.

Both types of communication require analyzing the situation. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 49) You should be able to summarize the main idea for a speech in a single sentence that links your subject and purpose to the audience's frame of reference. selecting the right medium. use an indirect approach and build a case for your position. go ahead and state your conclusions up front.48) Planning a business presentation is similar to organizing a written message. it probably means that your main idea is unclear. Keep working on your presentation until the main idea can be expressed in a single sentence. If your audience is receptive. If your audience needs persuading. gathering information. Answer: TRUE Explanation: There is little difference in planning for a business message or a business presentation. Answer: TRUE Explanation: As with a brief written message. you should organize it much as you would a brief written message. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 17 . Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 50) If you have 10 minutes or less to deliver your presentation. choose either a direct or an indirect approach. and organizing the information you have gathered. Answer: TRUE Explanation: If you are unable to summarize your main idea in a single sentence.

Answer: FALSE Explanation: Major points and transitional sentences should be written out as complete sentences. persuade. First. restate your conclusions and recommendations and point out their advantages to your audience. Answer: FALSE Explanation: Simplicity is important whether your presentation is long or short. Answer: TRUE Explanation: Your conclusions and recommendations are the focus of what you want to say. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 54) In general. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 52) Simplicity of organization is important only if your speech is short.51) If your purpose is to analyze. Then deliver them with clarity. Finally. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 53) In preparing a speaking outline for your presentation. you should use a conversational style when speaking to small groups and a more formal style for large groups who are unfamiliar with you. you should organize your speech around conclusions and recommendations or a logical argument. audiences can lose focus and start to tune out. set up your conclusions and recommendations in the most effective way possible. In long speeches especially. So organize your entire presentation to use them to their best advantage. you should avoid cluttering it with complete sentences. or collaborate. So you should adopt a fairly formal tone with a large audience whom you don't know. A simple message that is frequently repeated can avoid audiences losing their way. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 18 . the more formal the tone should be. Answer: TRUE Explanation: The larger and more unfamiliar the audience.

be sure to use some of your "best material" at the very beginning of your talk. Answer: TRUE Explanation: The trick is to find issues that your audience really cares about that can be linked to your message. For this reason. Answer: TRUE Explanation: Compelling questions can arouse keen interest in an audience. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 57) Asking. Diff: 2 Skill: Application Objective: 2 AACSB: Analytical Skills Learning Outcome: Discuss techniques for delivering an effective presentation 58) If you have no working relationship with your audience. you can usually count on having their attention as soon as you introduce your main idea. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 56) When discussing topics of profound importance to your audience. and they also demonstrate your business acumen. Just make sure your question is relevant and you can relate it constructively to the main message you want to deliver. Answer: TRUE Explanation: Oral presentations involve all of your communication skills. If you can combine an issue that the audience cares about to what you care about —your main topic—you are likely to deliver a successful speech. they tend to be impatient. "Did you know that almost 90% of American homeowners are underinsured?" would be a good way to get the audience's attention at the beginning of a presentation on homeowner's insurance. Answer: TRUE Explanation: If you are totally unfamiliar to an audience.55) Presentations offer important opportunities for you to put all your communication skills on display. If you don't establish credibility in a few short minutes they will begin to tune you out. you have only a few minutes to convince them that what you have to say is worth listening to. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 19 .

Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 61) To keep an audience's attention. Answer: TRUE Explanation: Relating to the basic needs and values of the audience is the key to an effective presentation. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 20 . Answer: FALSE Explanation: Transitional words and phrases are just as important in oral presentations as they are in written presentations. Good transitional words and phrases can make the difference between a confused audience and a focused audience that enjoys every word of your presentation. "Now that we've covered. "I want to hear that. For example. if you are presenting budget information. Find areas of common interest between your topic and the audience's concerns.." are generally less important in oral presentations than in written reports. try to present every point you make in light of the audience's needs and values. Answer: FALSE Explanation: A written preview in many instances can enhance interest and attention.. For example.59) Giving your audience a preview of what you'll be talking about will reduce their interest and attention." Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 60) Transitional words and phrases such as. relate the budget you are talking about to the family budget of the people in your audience. providing slides or a table of contents can cause prospective audience members to say.

don't bore your audience by restating points you already made in the body. Tell your audience that you will continue to look for a way to resolve your conflict and hope that they will be working toward the same end. The close should also motivate your audience to take any actions that you deem necessary. the close is where you should spell that action out explicitly. The close should leave your audience with your "takeaway" message. Answer: TRUE Explanation: Many presentations end with a call to action. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 63) As you conclude your presentation. Acknowledge any discord and agree to disagree with your audience. all of the work you did in the rest of the talk gets wasted. Answer: FALSE Explanation: Restating key points is one of the main jobs of a close. Answer: FALSE Explanation: The close is a critical part of a presentation.62) The ending is the least important part of a presentation. you should acknowledge it and be ready to suggest a method for resolving the differences. it is vital to emphasize whatever you want your listeners to do or think. Rather than bore your audience. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 65) If you sense a lack of consensus at the end of your presentation. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 21 . If you want to move your audience to action. Answer: TRUE Explanation: Disagreement with the audience should not be papered over. Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 64) When concluding a presentation. Without a good close. restating ideas helps cement the ideas in their memory.

By checking the room carefully.66) To make your presentation memorable. Answer: FALSE Explanation: Scouting the location of your presentation can be an important element of success. it is a better idea to embrace the use of Twitter and other sites to chatter during presentations. Try to leave the audience with something meaningful and memorable. and get a feel for the acoustics of the room. you can head off technical problems such as projection systems. since doing so shows a lack of confidence. plan your closing remarks carefully. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 67) Making a presentation with the help of an outline or notes is the most effective and easiest delivery mode. Diff: 1 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 68) You should never ask to see the location for your presentation in advance. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 69) Skilled presenters are quick to put a stop to audience members engaging in "backchannel" communication during a presentation. For that reason. your ending should be spontaneous and impromptu. Answer: TRUE Explanation: Using notes or an outline rather than reading or memorizing the talk keeps a presentation sounding fresh and spontaneous. The notes or outline keep the speaker on track. you don't want to end your time on the stage by having nothing to say. Answer: FALSE Explanation: After an otherwise successful presentation. View backchannel communication as a form of instant feedback. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 22 . Answer: FALSE Explanation: Rather than try to fight against backchannel communication.

Answer: persuade Explanation: Many reports combine more than one purpose. it is a strong indication that your main idea needs clarification. it is especially important to ask the audience for frequent feedback. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 73) The ________ ________ of a speech should be expressed in a one-sentence statement that links your subject and purpose to your audience's frame of reference. Potential clients. are likely to be skeptical or even hostile. If you have trouble expressing your main idea in a single sentence.70) When delivering presentations online. on the other hand. Answer: main idea Explanation: The advantage of a one-sentence statement is that it is a good measure of how clear the main idea is. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 72) Early in the planning stages of a speech. For example. If their request is overly disruptive. Diff: 2 Skill: Application Objective: 4 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 71) The purpose of most business presentations is to inform or ________. an internal company report might be given to inform decision-makers of a problem and to try to persuade them to address the problem. Answer: TRUE Explanation: Encourage audience members to speak up if they are genuinely confused or feel the need for additional discussion on a topic. for example. politely dismiss it and tell the requester to take up the issue with you later. you should develop a(n) ________ profile. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 23 . or citizens who are affected by your plan to build a factory—but also how receptive they are likely to be. Citizens whose lives are being disrupted by factory plans. Answer: audience Explanation: An audience profile not only identifies who the audience is—potential clients. are likely to be highly motivated. if they bother to come to a presentation.

and preview the main message of the presentation. or a meeting of stockholders. you need to establish ________ quickly by listing your qualifications. Answer: outline Explanation: An outline is the best organizing tool for a presentation. The tone and delivery at these kinds of events should be formal. you will generally need to establish a(n) ________ atmosphere and to deliver your remarks on a stage or platform. Answer: formal Explanation: Formal events include any large gathering such as a gala. Answer: introduction Explanation: The introduction should do three things: arouse the audience's interest. or the outline can be used to develop speaking notes. and using the force of your argument and your personality to win the audience over. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 76) The ________ to your presentation aims to capture the audience's attention. establish credibility.74) A presentation ________ helps you organize your material and can serve as the foundation of your speaking notes. Diff: 1 Skill: Application Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 75) For a large audience and an important event. Other ways include being introduced by a person who is familiar to the audience. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 77) When making a presentation to an unfamiliar audience. Answer: credibility Explanation: Listing your qualifications is just one way to establish credibility. listing your accomplishments. a political speech. The outline can be referred to directly during the presentation. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 24 .

Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 80) If there is a lack of ________ at the end of your presentation. The connection between ideas is typically done by using transitional words. Answer: connect Explanation: Great ideas will not carry a presentation all by themselves. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 81) The easiest and most effective delivery mode for most business presentations is speaking from ________. acknowledge it and be ready to offer a method for resolving the differences. but try to leave your audience thinking about constructive rather than destructive solutions to the situation. and sentences. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 25 . Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 79) In the body of your presentation. it is vital to ________ the ideas you are presenting around a common theme." Do not expect to resolve major conflicts by the time your presentation ends. such as helping solve a problem or capitalizing on an opportunity. phrases. Answer: notes Explanation: Speaking notes developed from a solid outline provide the best platform for guiding a presentation from start to finish. Answer: consensus Explanation: Disagreement cannot be ignored or swept "under the rug. Those ideas must be linked together by the speaker to present a coherent overall message. Some speakers speak from the outline directly rather than creating speaking notes.78) Effective introductions often unite the audience around a common ________. Answer: goal Explanation: Common goals that interest the audience can bring the audience to a point where it is ready to hear your message.

help you connect with the audience. expect to be nervous and try to channel the extra energy it provides. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 84) To help keep your audience's attention during a presentation. consider using a(n) ________ to put your speech into terms they can easily understand. not on your fears. illustrate your ideas with diagrams. Answer: visuals Explanation: Visuals can be a major organizing feature of your presentation. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 26 . and help people remember your message more effectively. charts or other ________—they will enliven your message. photographs. Answer: interpreter Explanation: For non-English speakers. use gestures and body language freely. Diff: 2 Skill: Concept Objective: 3 AACSB: Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 83) You can overcome ________ related to public speaking by concentrating on your message and your audience. and rely on visuals to provide support for your presentation.82) If you're addressing an audience that doesn't speak your language. Answer: anxiety Explanation: Being nervous is an indication that you care about your issue and your audience. many effective speakers organize their presentations around their slides. Rather than be surprised by anxiety. speak slowly and clearly. For example. repeat key words and phrases frequently.

An example would be. audience members communicate with one another. While the presentation is taking place. If the purpose is to analyze. or IM." Diff: 2 Skill: Critical Thinking Objective: 1 AACSB: Analytical Skills Learning Outcome: Describe steps for developing oral and online presentations 88) In a longer presentation. Facebook. Answer: (1) Analyze the situation. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Plan and prepare business messages 87) You've been asked to give a presentation on cybercrime. use a direct approach and a structure imposed naturally by the subject (importance. the public needs to be smarter about using the web. "With cybercrime more common than ever. Some speakers actually "tune in" to the backchannels and use them to field questions after they are finished speaking.). (2) Gather information. how does your purpose influence the way you organize your material? Answer: If the purpose is to inform. or collaborate. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Explain how to create brief messages for different electronic media 86) List the four steps involved in planning an oral presentation. organize the material around conclusions and recommendations or around a logical argument. sequence. List two steps that can help you define the main idea of your presentation. Answer: The first step is to figure out the one message you want audience members to take away with them. and then provide an example of the second step. etc. (4) Organize the presentation." Answer: backchannel Explanation: Backchannel communication is done using Twitter. with or without the knowledge of the speaker. persuade. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 27 . (3) Select the right medium. Then compose a one-sentence summary that links your subject and purpose to your audience's frame of reference.85) The ________ refers to "a line of communication created by people in an audience to connect with others inside or outside the room.

) Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 28 . a speaking outline is much simpler. your finances. and your family if an illness or injury kept you out of work for three months or more?" (Answers will vary.) Diff: 3 Skill: Critical Thinking Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 91) List two goals to achieve in the body of a business presentation. (3) End on a strong note —make your final remarks encouraging and memorable. Answer: (1) Make sure that the organization of your presentation is clear and (2) maintain your audience's interest in your topic. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 90) Give an example of one way to arouse audience attention at the beginning of a presentation on your company's new long-term disability insurance. your home. An ineffective ending would be "Well. "Here's a serious question: what would happen to you. Answer: Whereas a planning outline is very detailed and includes all the points you plan to cover in your presentation. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 92) Briefly describe the three tasks that an effective closing to a presentation should accomplish and give an example of a sentence that would be an ineffective ending. (2) Describe the next steps—explain who is responsible for doing what.89) Briefly explain the difference between a planning outline and a speaking outline. I guess that's about all I've got." (Answers will vary. Answer: (1) Restate your main points—emphasize what you want the audience to do or think. Answer: One way to get the audience's attention would be to ask.

speaking from notes. Finally. It allows audience members to research the speaker's claims (and spread the word if they believe any are shaky) and gives hostile audience members extra leverage. Answer: Nervousness is an indication that you care about your audience. Answer: Reciting from memory. and the occasion. expand on it. what does it mean to "analyze the situation"? Briefly explain each of the tasks involved.93) List the four delivery methods for oral presentations. however. It can also. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 95) Define "backchannel" and describe the risks and benefits it provides for business presenters. developing an audience profile. Diff: 3 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Explain how to create brief messages for different electronic media 96) When planning a presentation. Developing an audience profile requires anticipating what sort of emotional state your audience is likely to be in and determining whether your audience is comfortable listening in the language you speak. Answer: Analyzing the situation involves defining your purpose. although some may involve collaboration. assessing the circumstances of your presentation involves considering everything from the size and layout of the room to the types of equipment to which you will have access. Answer: The backchannel refers to electronic communication among audience members and/or outsiders that occurs during a presentation. and assessing the circumstances in which you will speak. your topic. Such stimulation can give you the extra energy you need to make your presentation sparkle. and spread it to a larger audience. reading. It can also enable speakers to receive valuable real-time feedback on the presentation. and impromptu speaking Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 94) Briefly explain how nervousness can actually improve the quality of your presentation. The purpose of most business presentations is to inform or to persuade. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 29 . enable supportive audience members to build support for the speaker's message.

(6) Illustrate your ideas with visual aids. and concrete examples. (5) Ask opinions or pause for questions or comments—this lets the audience change from listening to participating. short sentences.97) Describe the four steps to organizing a presentation effectively. choose a title for your presentation that will let your audience know what to expect. (3) Use clear. The second stage is to organize your major points and subpoints in a manner that is logical and effective. and close. body. Answer: (1) Relate your subject to your audience's needs—present every point in light of how it will affect the listeners. Third. (2) Anticipate your audience's questions—anticipate listener questions and address them in the body of your speech. Fifth. vivid language—familiar words. (3) Choose your approach—direct for supportive audiences and indirect for resistant audiences. identify your introduction. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 98) What six stages should you go through in preparing an effective outline for a presentation? Answer: The first stage is to state your purpose and main idea. Answer: (1) Define the main idea—what do you want the audience to walk away with? (2) Limit your scope—tailor the material to fit the time limit. Sixth. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 99) List and briefly explain six strategies for holding your audience's attention during a business presentation. Doing so will enliven your message and help your audience remember it more effectively. (4) Outline your content—keep it audience-centered for maximum effectiveness. Coming up with a title is especially important if your speech will be publicized ahead of time or introduced by someone else. show your sources by preparing your bibliography carefully. show your connections by writing out in sentence form the transitions you plan to use to move from one part to the next. Fourth. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 30 . (4) Explain the relationship between your subject and familiar ideas—show how your subject is related to ideas that your listeners already understand. Doing so enables you to make sure everything you add later relates to these components of your presentation.

(10) Keep going—things usually get better as you move along and your confidence increases. Use the few minutes before you start to tell yourself that you're ready. (3) Practice. (5) Remember to breathe. the less nervous you will be. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Discuss techniques for delivering an effective presentation 31 . (4) Visualize your success. (6) Be ready with your opening line. Have your first sentence memorized and ready to go. The more familiar you are with your material. (9) Maintain eye contact with friendly audience members. (2) Prepare more material than necessary. (8) Take a three-second break if you sense that you're starting to race. (7) Be comfortable. Answer: (1) Stop worrying about being perfect—everyone makes mistakes. Extra knowledge will reduce your anxiety.100) Offer some practical suggestions for overcoming anxiety related to public speaking.