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Business Communication Today, 12e (Bovee/Thill

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Chapter 17 Enhancing Presentations with Slides and Other Visuals
1) Studies show that visuals can improve learning by up to ________ percent.
A) 50
B) 100
C) 200
D) 400
Answer: D
Explanation: D) Behavioral studies show that humans can process images 60,000 times faster
than they can process text. The amounts to a 400 percent increase in learning when using visual
imagery.
Diff: 3
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
2) The purpose of visuals is to ________ during a presentation.
A) replace your spoken message
B) support and clarify what you have to say
C) distract and entertain the audience
D) provide decorative embellishments
Answer: B
Explanation: B) The purpose of visuals is to support your spoken message, not replace it.
Diff: 2
Skill: Critical Thinking
Objective: 1
AACSB: Communication Abilities, Analytical Skills
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication

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3) While you're making design choices for an electronic slide deck, let simplicity be your guide
because
A) simple materials often take less time to create.
B) simple visuals are less likely to be misinterpreted.
C) keeping things simple reduces the chances of something going wrong.
D) all of the above.
Answer: D
Explanation: D) Creating simple materials can take less time. Furthermore, simple visuals are
less likely to distract or confuse the audience and less likely to cause problems during your
presentation.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Use of IT
Learning Outcome: Discuss techniques for delivering an effective presentation
4) A disadvantage of electronic presentations is
A) they're difficult to include in online meetings and webcasts.
B) they are difficult to store or transport.
C) they can be time-consuming to create.
D) they cannot be customized for different audiences.
Answer: C
Explanation: C) Primary disadvantages of electronic presentations include the amount of time
required to develop slides and the complexity involved in creating advanced presentations.
Diff: 1
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
5) The most popular visual aids for business presentations are
A) flip charts.
B) whiteboards.
C) electronic slides.
D) overhead transparencies.
Answer: C
Explanation: C) Electronic slides created with programs like Apple Keynote and Microsoft
PowerPoint are the visuals of choice in most business presentations today.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication

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6) After you've chosen the right media for creating visuals to support your presentation
A) don't hesitate to start creating your visuals.
B) think through your presentation plan carefully before you get to work.
C) search your archives for existing visuals that you can recycle in your new context.
D) check your system for awesome special effects and download anything that's missing.
Answer: B
Explanation: B) Once you've selected a visual medium, think through your presentation outline
before you start creating anything.
Diff: 1
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
7) Which of the following statements about overhead transparencies is false?
A) They can be easy to create.
B) The are easy to edit and update.
C) You can write on them during a presentation.
D) They don't require high-tech presentation equipment.
Answer: B
Explanation: B) You can create overhead transparencies with nothing more than a marking pen.
You can write on them while you're presenting, and you don't need a computer and presentation
software to use them. Unfortunately, they are nearly impossible to edit.
Diff: 1
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
8) Chalkboards and whiteboards are particularly useful for
A) small-group sessions.
B) making presentations for large audiences.
C) formal situations.
D) presentations on controversial topics.
Answer: A
Explanation: A) Chalkboards and whiteboards are effective tools for recording points made
during small group meetings.
Diff: 2
Skill: Application
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication

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and producing a visual business communication 10) The best option for creating a training module on the features of a software program would be A) overhead transparencies.9) Which of the following visual aids would be particularly helpful for recording ideas during a group brainstorming session? A) Flip chart B) Electronic slides C) Prototypes and working models D) Chalkboards and whiteboards Answer: A Explanation: A) A flip chart is a dependable. Answer: B Explanation: B) You can use screencasting software to make digital movies of computer screen output. Diff: 3 Skill: Application Objective: 1 AACSB: Communication Abilities. selecting. C) image editing software. B) screencasting software. Use of IT Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Application Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. D) chalkboards and whiteboards. and producing a visual business communication 4 . low-tech tool for recording ideas and comments during team meetings and presentations. selecting. You can also add voice narration. either while you're recording or when you're editing the movie.

free-form slides A) are completely random and have no design consistency. D) able to rely on each slide to function as a multimedia teleprompter. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: B Explanation: B) Because free-form slides contain little text on each slide. B) educational presentations. selecting. C) more likely to present complex subjects in a cohesive. B) don't follow a rigid design structure. and producing a visual business communication 12) Structured presentation slides are usually the best choice for A) persuasive presentations. and producing a visual business communication 13) A presenter who is using free-form slides is A) released from the constraints of place and time. Answer: C Explanation: C) Structured slides are usually the best choice for project updates and other routine informative presentations. particularly if the slides are intended to be used only once. Answer: B Explanation: B) Free-form designs often have more impact on the viewer than structured designs because they use visual imagery in a more creative way. relying on visual action and the relationship between symbolic images rather than static rows and columns. Use of IT Learning Outcome: Discuss techniques for delivering an effective presentation 5 . D) motivational presentations. selecting. Diff: 1 Skill: Concept Objective: 2 AACSB: Communication Abilities. C) use the same color for background and text. the speaker is responsible for conveying more of the content. Diff: 3 Skill: Synthesis Objective: 2 AACSB: Communication Abilities.11) Unlike structured slides. integrated manner. D) contain extra-large fonts. Use of IT Learning Outcome: Summarize the steps involved in planning. C) routine presentations. B) responsible for conveying more of the content.

Diff: 3 Skill: Concept Objective: 2 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. D) a slide that is also printed and distributed to the audience as a handout. and producing a visual business communication 16) Expert presenters often structure specific slides around a ________ that helps organize and explain the points they are trying to make.14) Presentations featuring free-form slides tend to contain ________ presentations with structured slides. B) a slide that is sent ahead of time to introduce the audience to your topic. A) general topic B) key visual C) situational parable D) conceptual cluster Answer: B Explanation: B) A key visual can work in tandem with your written and spoken messages to help audiences get your message. C) an electronic slide that tries to function as both a presentation visual and a printed document. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 6 . where structured slides often pack a great deal of information into a single slide. selecting. selecting. free-form presentations tend to require many more slides than structured presentations. and producing a visual business communication 15) A "slideument" is A) a particularly useful electronic slide that provides lots of information. A) more slides than B) fewer slides than C) about the same number of slides as D) simpler slides than Answer: A Explanation: A) Each free-form slide tends to express a single idea. Answer: C Explanation: C) Slideuments combine visual elements and text to function as stand-alone documents that readers can fully understand without the need of a speaker to present them. Because of this. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Use of IT Learning Outcome: Summarize the steps involved in planning.

17) Four important design elements to consider when creating slides include all of the following except A) choosing color. and producing a visual business communication 18) When you're considering the use of color in your slides. Diff: 2 Skill: Concept Objective: 3 AACSB: Reflective Thinking skills Learning Outcome: Summarize the steps involved in planning. do not operate under the assumption that the labels and text that go on slides are unimportant. selecting. keep in mind that A) color can account for a large part of an audience's acceptance or rejection of an idea. However. C) you should use as many colors as possible to maintain viewer interest. Answer: A Explanation: A) Studies show that up to 60 percent of an audience's acceptance or rejection of an idea depends on color. and producing a visual business communication 7 . selecting. The text on a slide must work hand in hand with the images in order to communicate information to the audience effectively. audiences have been shown to be up to 80 percent more likely to read a text if it appears surrounded by the right color. Similarly. Color has also been shown to improve memory retention by up to 75 percent. Diff: 3 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. D) selecting fonts and type styles. B) selecting background designs. C) writing content. which reduces their retention of the material. B) color tends to distract viewers. D) your choices are not that important as long as your slides are colorful. Answer: C Explanation: C) Content is not a key element to the visual design of a slide.

D) any of the above. This would make blue a good choice for people who have just gone through a period of wrenching stress and conflict.19) In a presentation designed to reassure your audience after layoffs and bad news about company profitability. the best color to use would be A) blue. Answer: A Explanation: A) Blue has been shown to soothe people and create a sense of peacefulness. B) a darker shade of yellow. if the slide is for a transparency. tranquility. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Use of IT Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 20) If you are using yellow for your titles and text. selecting. and producing a visual business communication 8 . the best background color would be A) white. Answer: C Explanation: C) With a bright foreground of yellow. a dark. D) orange or red. Use of IT Learning Outcome: Summarize the steps involved in planning. B) brown. contrasting color should be chosen for the background. C) red. Diff: 2 Skill: Application Objective: 3 AACSB: Communication Abilities. C) dark blue or purple. Dark blue or purple is the best choice here for contrast. and trust.

selecting. ________ doesn't convey textual or numerical information. It shouldn't compete for attention with the items in the foreground of your image. Answer: C Explanation: C) A background should stay in the background of a scene. simple backgrounds are good design. Use of IT Learning Outcome: Summarize the steps involved in planning. functional artwork B) Background artwork. drawings. foreground artwork C) Functional artwork. decorative artwork D) Transformational artwork. B) pair complex patterns with intricate borders. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Busy. symbolic artwork Answer: C Explanation: C) Functional artwork includes photos. C) choose a simple design. Use of IT Learning Outcome: Summarize the steps involved in planning. and may or may not be helpful. or flashy backgrounds are bad design. and producing a visual business communication 9 .21) ________ conveys information that's part of your message. and other visuals containing information that is part of your message. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Decorative artwork doesn't deliver textual or numerical information. selecting. the most effective approach is to A) use dark colors such as blue. cluttered. A) Decorative artwork. and producing a visual business communication 22) When choosing a background for your slides. D) use all of the above. charts.

Answer: C Explanation: C) In a business context. if at all. Design experts think that clip art gives slides an unprofessional. and producing a visual business communication 24) In business presentations. Therefore. cartoon look that is not appropriate for business audiences. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. and producing a visual business communication 10 . B) the key to good design. D) essentially functional. Use of IT Learning Outcome: Summarize the steps involved in planning. any images in the background should be considered unnecessary and decorative. C) to use clip art as much as possible in those presentations that need spicing up. all background artwork should be considered to be A) a good way to keep the audience's attention. since instead of highlighting foreground images they compete with foreground images. D) to use just those pieces that you particularly like. Answer: B Explanation: B) Clip art is often cute but rarely appropriate for business applications. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Use of IT Learning Outcome: Summarize the steps involved in planning. selecting. C) essentially decorative. backgrounds by definition have no purpose other than to help highlight images in the foreground.23) Your policy for using clip art in presentations should be A) not to use any clip art. B) to use clip art sparingly. ever.

to keep the presentation interesting. B) include decorative fonts to help maintain audience interest. C) use boldface type so that letters won't look washed out. and producing a visual business communication 26) When using thinner fonts in electronic presentations. typeface size. D) does all of the above. C) avoid boldface type. be sure to A) use script fonts for emphasis. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Use of IT Learning Outcome: Summarize the steps involved in planning. B) limit your fonts to no more than two per slide. B) automatically chooses the same fonts and typefaces for your slides. and other design elements in a single slide and then have that same style automatically be featured in all of the slides in your presentation. selecting. D) do all of the above. Answer: D Explanation: D) The slide master allows you to choose fonts. and producing a visual business communication 27) The slide master in presentation software A) allows you to save design elements so that they can be included on any new slides you add. Answer: B Explanation: B) A single slide should have no more than two typefaces. Use of additional typefaces causes a distraction for the viewer and makes the slide seem confused and unprofessional. thin typefaces tend to disappear into the background. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. To avoid this problem use boldface type to make each letter thicker. and producing a visual business communication 11 . colors. D) use all capital letters so type will stand out. C) helps create a consistent-looking design for your entire slide show. Answer: C Explanation: C) From a distance. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. A) use a wide variety of them.25) When choosing fonts and type styles for slides.

concept. C) limit each slide to expressing a single thought. Answer: A Explanation: A) You can maintain consistency throughout your presentation by choosing a predefined layout that makes sure that bulleted lists. D) let you see an entire batch of slides at once. or idea. charts. selecting. and producing a visual business communication 12 . C) allow you to add hyperlinks to your presentation. B) allow you to automate your slide show. graphics. Diff: 2 Skill: Application Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 30) Which one of the following is the best example of functional animation? A) Having each bullet point fly from the left side of the screen B) Moving a color bar on the screen to highlight the steps in a process C) Using a cartwheel effect to bring in a block of text from outer space D) Making a clipart image spin around in circles Answer: B Explanation: B) Using carefully controlled functional animation is a great way to demonstrate sequences and procedures. Answer: C Explanation: C) Good design means that each slide conveys a unique idea. selecting. This is the goal to strive for. Diff: 2 Skill: Concept/Application Objective: 4 AACSB: Communication Abilities. you should A) try to have a slide to go with every concept you want to convey. selecting. although if the presentation begins to require too many slides you may need to: (a) cover fewer ideas or (b) start combining some of the ideas you are expressing. and producing a visual business communication 29) When preparing text slides for an upcoming presentation.28) The predefined layouts in presentation software A) contain placeholders for specific slide elements such as titles and bulleted text. and only one idea. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. D) do none of the above. and other design elements are given the same general space on every slide. Use of IT Learning Outcome: Summarize the steps involved in planning. B) be sure to use complete sentences.

consider breaking it up into two separate slides. C) summarize and preview your message. and other elements on individual slides. Answer: B Explanation: B) Keep in mind that slide text is not supposed to display your entire speaking script. moving blueprints B) Slide transitions. slide transitions Answer: B Explanation: B) Slide transitions control how one slide replaces another on-screen. Use of IT Learning Outcome: Summarize the steps involved in planning. C) use the passive voice. B) display your entire speaking script. B) use complete sentences with capitals and punctuation rather than short bulleted phrases. D) do all of the above. graphics. and producing a visual business communication 32) Effective text slides should do all of the following except A) highlight key points. Answer: A Explanation: A) Clutter and causing your audience to strain to see your text are two things you want to avoid in your presentation. graphics. and producing a visual business communication 13 . and producing a visual business communication 33) ________ control how one slide replaces another slide on the screen. A) limit the text on each slide to four or five lines with four or five words per line. hyperlinks D) Builds. A) Agendas. Diff: 2 Skill: Concept/Application Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting.31) To make your text slides more readable. builds C) Storyboards. and other elements on individual slides. Diff: 2 Skill: Application Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Builds control the release of text. Diff: 3 Skill: Application Objective: 4 AACSB: Communication Abilities. ________ control the release of text. selecting. If your slide seems to need more than four or five lines of text. selecting. D) signal major shifts in thought.

Answer: C Explanation: C) Beware of such things as spinning "newsflash" slide transitions that may be amusing for recreational audiences but are far too flashy and distracting for a business environment. D) don't use more than eight or nine graph lines. B) use full numbers. B) vary the direction. D) suitable for taking the place of your presentation. and brief. Answer: A Explanation: A) From a distance. you should A) limit them to text. engaging content to your presentations. simple is better. sometimes going from top to bottom and sometimes going from left to right. Diff: 2 Skill: Concept/Application Objective: 4 AACSB: Communication Abilities.34) If you're planning to use a video in your presentation. rather than '12. relevant. fine details on graphics are simply too hard to see and too fine and subtle to appreciate. C) brief. such as 2012. D) do none of the above—slide transitions have no place in business presentations. selecting. B) capable of delivering a universal message. when it comes to slide transitions. Use of IT Learning Outcome: Describe steps for developing oral and online presentations 35) When adapting graphics for slides A) reduce the amount of detail. Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: C Explanation: C) Video clips can add memorable. and producing a visual business communication 36) When using slide transitions. As with other design elements. C) avoid using arrows or boldface type. selecting. and producing a visual business communication 14 . and interesting. as long as they're relevant. Diff: 2 Skill: Application Objective: 4 AACSB: Communication Abilities. Eliminate all parts of your graphic that aren't absolutely essential for it to convey its message. interesting. they are not appropriate for graphics. make sure that it's A) a full-length feature. C) reveal information in a way that helps your audience better understand your message. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.

Can you read the text? Can you see the visual images and interpret what they are supposed to signify? Note that at this stage you should still feel free to delete slides. D) determine your main idea. and producing a visual business communication 38) During the revision stage of preparing your slide presentation. C) check for readability and clarity.37) Hyperlinks are useful in slide presentations for A) providing additional details without having to incorporate each detail into a slide. modify slides. B) decide where builds and transitions should be inserted. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. selecting. Diff: 3 Skill: Application Objective: 4 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 15 . A hyperlink to a gold price website allows you to get the current gold price at just a click of the mouse. C) accessing additional information during question-and-answer periods. B) customizing one electronic presentation for several audiences. or create new slides to correct mistakes or deficiencies in your presentation. suppose you want to be able to quote the current price of gold in your presentation. For example. D) doing all of the above. Answer: D Explanation: D) In some cases you may want to access a website that is continually updated during a presentation. Answer: C Explanation: C) View the presentation from the typical distance that a person in your audience will view it. you should A) decide on the background color to use. When you are done looking at the link you can click back to your presentation.

B) your department affiliation (for internal audiences).39) The title slide of your presentation should contain A) your name. selecting. Diff: 3 Skill: Concept/Application Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 16 . D) out of sync with your slides and your spoken message. B) an integral part of your presentation strategy. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: D Explanation: D) In addition to your name and department or company. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 41) Printed materials that you give to the audience to supplement your presentation should be A) incidental to your overall presentation strategy. announcing the title of the section you're about to begin. and producing a visual business communication 40) You can create a well-organized presentation by using a ________ at each major section break to announce the title of the section that's about to begin. C) distributed to your audience during your presentation. D) all of the above. A) storyline B) pull quote C) bumper slide D) hyperlink Answer: C Explanation: C) You can insert a bumper slide at each major section break in a presentation. you may wish to date the slide. Answer: B Explanation: B) View handouts as an integral part of your presentation strategy so that they work in harmony with your slides and spoken message. C) your company affiliation (for external audiences).

If you post your presentation on the Internet the title page will identify you for audiences in cyberspace." Answer: A Explanation: A) A title slide serves the same purpose as the title page of a report. Diff: 3 Skill: Application Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 17 . A) cover B) introduction C) agenda D) teaser Answer: C Explanation: C) An agenda slide takes care of local "housekeeping" chores.42) A title slide A) is the equivalent of a report's cover and title page. you plan to cover three important changes to your employees' working hours. It identifies who you are and what your presentation is about. such as plans for the company picnic or URLs for logging into backchannels. D) always contains the word "Introduction. The proper place to list this plan would be the ________ slide. B) defines the topic of the presentation and informs the audience why you are speaking on the topic. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 43) In an upcoming presentation. C) lists the topics you plan to cover in your presentation.

Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities. it also allows audience members to participate in the process and say things like. selecting. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 46) Thanks to software such as Microsoft PowerPoint. "Speed up. Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 18 . This not only helps speakers gauge time to see if they should speed up or slow down." or "Slow down. you've got plenty of time left. we're running out of time. preparing presentation visuals now requires almost no planning." Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Describe steps for developing oral and online presentations 45) Which of the following would be an appropriate handout to accompany an oral presentation? A) An interesting but unrelated news article B) A list of relevant websites C) A photo of you. with a caption listing all of your qualifications D) Any of the above Answer: B Explanation: B) Handouts serve the function of covering all material that you didn't have time or space to cover in the presentation. Answer: FALSE Explanation: Visuals must be planned with the same care and attention to detail that text reports and messages are planned.44) ________ slides indicate which material has been covered and which section you are about to begin. A list of relevant websites that refer to topics you mentioned in your presentation would be an appropriate handout. A) Title B) Agenda C) Navigation D) None of the above Answer: C Explanation: C) Navigation slides allow you to view how much of the presentation is over and how much is still left to cover.

selecting. selecting. Answer: TRUE Explanation: Looked at objectively. selecting. That is why virtually all businesses use computer software for their presentations in today's business world. They are also permanent items that can't fail. Answer: TRUE Explanation: The advantage to electronic visuals is that changes and modifications are easy to make and as permanent as you want them to be. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities. and producing a visual business communication 48) Major disadvantages of electronic presentations include the potential for hardware and software malfunctions and the time and effort it takes to master software programs. Use of IT Learning Outcome: Summarize the steps involved in planning.47) A major advantage of electronic presentations is the ability to make changes easily at the last minute. and producing a visual business communication 19 . for example. Using presentation programs you can experiment with different designs and approaches to see which one works best for your material. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities. Their one great advantage is that they can be written on with a pen at any time. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Use of IT Learning Outcome: Summarize the steps involved in planning. if there is a power outage in the building. and producing a visual business communication 49) Overhead transparencies are old-fashioned visuals that are no longer used in business. Answer: FALSE Explanation: Some people still use overhead transparencies. the disadvantages of electronic presentations are fairly minor.

Each slide needs to be thought out well in advance. selecting. and producing a visual business communication 20 .50) It is a good idea to have a separate plan for each slide you make for a presentation. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: TRUE Explanation: Many group leaders like the process of scribbling ideas on a flip chart and then flipping to a new sheet to accommodate a new idea. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 52) Flip charts are particularly effective for recording ideas during group brainstorming sessions. selecting. Answer: TRUE Explanation: Individual slides are analogous to individual sections of a written document. Answer: FALSE Explanation: Many people still prefer a chalkboard for expressing ideas. Whiteboards improve on chalkboards by replacing messy chalk with ink pens and allowing board data to be saved and distributed using an electronic whiteboard. and producing a visual business communication 51) Chalkboards and whiteboards are old-fashioned and inappropriate for any serious business presentation. selecting. Slides also need to be looked at in sequence to see how well they fit together and tell a visual story. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.

An expert user can record the process of creating an entire illustration and send you the recording so you can view a step by step video of how to use the software. free-form slides require less preparation and practice on the part of the speaker. Use of IT Learning Outcome: Summarize the steps involved in planning.53) Screencasting allows you to record what takes place on your screen into a little video that can be emailed to other users so they can view how to use software programs. They also require as much or more planning than structured slides. A single free-form presentation typically requires many more slides than a similar structured presentation. Answer: FALSE Explanation: Content and design should both be conceptualized together. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities. Use of IT Learning Outcome: Summarize the steps involved in planning. The outline for your text and sketches for your visuals should be done together to end up with a well-balanced product in which text and image work well together. selecting. Answer: FALSE Explanation: Free-form slides contain less. Answer: TRUE Explanation: Imagine you are having trouble with your new computer illustration program. not more text information than structured slides. selecting. and producing a visual business communication 54) It is preferable to work on the design of an electronic presentation before concentrating on the content. selecting. Diff: 2 Skill: Application Objective: 2 AACSB: Communication Abilities. and producing a visual business communication 21 . and producing a visual business communication 55) Because they contain more textual information than structured slides. Use of IT Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities.

56) "Slideument" refers to a slide set that is intended to be a stand-alone item that can be appreciated without the aid of a speaker. and misinterpretation. in one study. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: FALSE Explanation: Color has an enormous effect on perception. and producing a visual business communication 22 . Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Keeping it simple has benefits for the viewer as well. slideuments are popular in today's business world. for example. it will have basically the same effect whether or not it's presented in color. reducing the likelihood of distraction. selecting. many experts think that slideuments are inadequate both as text and as visuals. Another study found that color could increase memory retention by 75 percent. Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: TRUE Explanation: Theoretically. confusion. and producing a visual business communication 57) When creating text or graphics slides. and producing a visual business communication 58) Studies have shown that as long as the content of a presentation is compelling and well organized. selecting. Use of IT Learning Outcome: Summarize the steps involved in planning. Nevertheless. accounting for 60 percent of people's acceptance or rejection of an idea. it is important to keep content and graphics as simple and readable as possible. Diff: 1 Skill: Concept Objective: 3 AACSB: Communication Abilities. In real life. Finally. the more complicated a graphic is. Creating simple items is usually easier and takes less time than complicated graphics. the more chance there is for something to go wrong. Answer: TRUE Explanation: Simplicity has several advantages. selecting. slideuments exist as visual-text hybrids that are so cleverly made that they don't require a speaker to explain their meaning.

Twenty words seems to be about the most a slide can handle before it begins to look cramped and hard to read. selecting. selecting. and producing a visual business communication 62) In most cases.59) Regardless of language differences. That includes decorative fonts that have no place in business visuals. colors have the same meaning in all cultures. Answer: FALSE Explanation: In general. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: FALSE Explanation: Colors have different meanings and interpretations in different cultures. interesting pattern that will grab the audience's attention. and producing a visual business communication 61) When selecting fonts and type styles for slides. not to grab the audience's attention. not decorative. Answer: TRUE Explanation: The reason for this limitation is to make sure that the slide does not get overburdened with text. So a designer should not expect the same response to a color scheme in foreign cultures. text slides should contain a maximum of 4-5 lines with no more than 4 or 5 words per line. you should avoid script or decorative fonts. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 23 . Answer: TRUE Explanation: In general. backgrounds should be plain and unassuming with no artwork at all. The purpose of a background is to provide is to provide a visual backdrop. Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 60) The best background for your slides is one with a colorful. all visual elements in a business environment should aim to be functional. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. selecting.

Use of IT Learning Outcome: Summarize the steps involved in planning. use the active voice. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. Answer: TRUE Explanation: An excellent use of a build is to have bullet points appear one by one on a list. and producing a visual business communication 64) On slides for business presentations. Use of IT Learning Outcome: Summarize the steps involved in planning. That allows the speaker to focus on only one point at a time. selecting. you may choose to click on a hyperlink that shows the one stock price for one audience. and producing a visual business communication 65) Using builds can help prevent your audience from reading ahead during your presentation. selecting. Answer: FALSE Explanation: White space should be used generously to give viewers enough contrast and balance to be able to discern and interpret the slide at a glance. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities.63) When writing content for electronic slides. Answer: FALSE Explanation: The passive voice robs a presentation of energy. selecting. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 66) Including hyperlinks limits your ability to customize a presentation for different audiences and situations. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: FALSE Explanation: Rather than limit customization. it is best to use passive voice whenever possible. and a different stock price for another audience. To make slides seem lively and engaging. you should use as little white space as possible. and producing a visual business communication 24 . hyperlinks enable customization of a presentation by allowing you to click to alternate websites when convenient. For example.

Use of IT Learning Outcome: Summarize the steps involved in planning. Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 68) A "title slide" is a basic slide with just the word "Introduction" on it that serves as the first slide in your presentation. but not at the end. and producing a visual business communication 69) You can use "moving blueprint slides" at several points in your presentation. the blueprint slide can be shown at the end of the presentation. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities. selecting. selecting. the title of the presentation.67) The "slide sorter view" in presentation software allows you to see a batch of slides. Answer: FALSE Explanation: The title slide should include the speaker's name. and producing a visual business communication 25 . Use of IT Learning Outcome: Summarize the steps involved in planning. To review the entire presentation. either all at once or in significant portions. selecting. Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities. and the speaker's department (for internal presentations) or company (for external presentations). Answer: TRUE Explanation: Handouts of important supplemental material are considered standard in most business circles. Answer: TRUE Explanation: The slide sorter function makes arranging slides quick and easy. Diff: 2 Skill: Application Objective: 5 AACSB: Communication Abilities. Answer: FALSE Explanation: A moving blueprint slide tells the audience where it's been and where it's going. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. selecting. Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 70) Electronic presentations do not necessarily eliminate the need for you to provide the audience with handouts.

more consistent approach to slide design. flip charts are often thought to be an aid to developing "group memory" of the ideas developed in the session. and producing a visual business communication 26 . Use of IT Learning Outcome: Summarize the steps involved in planning." Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities. and producing a visual business communication 73) Unlike free-form slides. ________ slides follow the same basic format throughout the presentation. Answer: structured Explanation: Structured slides generally present a less imaginative. selecting. selecting. This gives the audience predictable visual cues and a consistent look that is easy to understand and follow. Answer: flip chart Explanation: When working in groups for such activities as brainstorming sessions. A single format. Answer: electronic Explanation: PowerPoint is the industry standard. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.71) Microsoft PowerPoint and Apple Keynote are popular software programs for creating ________ slides. recur throughout a structured presentation. and producing a visual business communication 72) A(n) ________ consists of large sheets of paper attached at the top like a tablet. Use of IT Learning Outcome: Summarize the steps involved in planning. or a few variations of a format. Diff: 2 Skill: Concept Objective: 2 AACSB: Communication Abilities. selecting. PowerPoint is so popular that slide presentations are often referred to as "PowerPoint presentations.

midrange tones are the best choice for illustrations. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. text Explanation: In a dark room. the better the slide is. and light colors for the ________. So in most cases. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. on the other hand. the fewer words that can be used to fully express an idea on a slide. and producing a visual business communication 75) When modifying text for electronic slides. With bright text and dark background. you want the text to stand out most. and producing a visual business communication 76) For electronic presentations in dark rooms. Use of IT Learning Outcome: Summarize the steps involved in planning. selecting. Bright text necessitates dark background for contrast. so bright colors for text are required. write short ________ phrases rather than long sentences. it is best to use dark colors for the ________. Long sentences. a midrange of brightness for illustrations. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities. Answer: bulleted Explanation: Short bulleted phrases can generally be understood at a single glance by viewers. Answer: background. Use of IT Learning Outcome: Describe steps for developing oral and online presentations 27 . Midrange tones won't conflict with the bright text or disappear into the dark background. Answer: reduce Explanation: In general.74) To make the text on your slides more readable. often must be decoded and interpreted before they are understood. decreasing the number of words is the best way you can edit your slide. it is best to ________ the amount of words each one contains. Use of IT Learning Outcome: Summarize the steps involved in planning.

Answer: Builds Explanation: A build can. The speaker can pause on one bullet point and discuss it. and producing a visual business communication 78) ________ control how one electronic slide replaces another on screen. selecting. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: slide master Explanation: Slide master performs the same function as a "style" choice in a word processing program. and producing a visual business communication 28 .77) Software programs such as PowerPoint offer a(n) ________ ________ feature that allows you to preset all your design choices. allow bullet points to appear one by one from a list. Don't get lured into using flashy animations in business presentations. Your audience will get distracted and annoyed and you will be seen as unprofessional. Answer: Transitions Explanation: With slide transitions. then move on to the next bullet point when she is ready. selecting. and producing a visual business communication 79) ________ enable you to make individual elements on a slide appear one at a time rather than all at once. for example. The slide master preserves all design choices for slides that get automatically applied to any new slides you create. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. simple is best. which are then automatically applied to all new slides. selecting.

Answer: title Explanation: The title slide should always be the first slide presented. Answer: Action buttons Explanation: Rather than underlined blue text to indicate a hyperlink. Diff: 2 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. It identifies the speaker and the title of the presentation. Diff: 3 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: moving blueprint Explanation: The moving blueprint slide highlights the section you are currently on and shows the other sections in un-highlighted text. Speakers and audience members can both use navigation slides to gauge where they are in a presentation. and producing a visual business communication 82) ________ slides tell your audience where you've been and where you're going in your presentation. an action button is a button or other graphic element that functions as a hyperlink. selecting. selecting. and producing a visual business communication 81) A(n) ________ slide is the equivalent of a report's cover and title page. and producing a visual business communication 29 . Diff: 2 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: Navigation Explanation: Navigation slides are useful for both the speaker and the audience. Diff: 3 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.80) ________ ________ are preprogrammed hyperlink icons available in presentation software. and producing a visual business communication 83) A(n) ________ ________ slide signals that you are moving from one major part of the presentation to another. selecting. selecting.

Diff: 1 Skill: Concept Objective: 5 AACSB: Communication Abilities. (3) chalkboards and whiteboards. selecting. and (4) flip charts. a graph that contains too much detail to be discerned on the screen can be provided in a handout so the audience can appreciate its details. and producing a visual business communication 85) A good way to give audiences additional information without overloading your slides is to provide ________ for them to take away from the presentation. Answer: (1) Overhead transparencies. selecting. selecting. For example. and producing a visual business communication 86) List at least three types of visuals commonly used in business presentations. They are simply section breaks. and producing a visual business communication 30 . Answer: handouts Explanation: Handouts function to provide any additional information that the audience needs. Use of IT Learning Outcome: Summarize the steps involved in planning. and flip charts are all effective tools for recording points made during small-group sessions. Answer: Bumper Explanation: Bumper slides do not review previous sections or preview future sections. (2) electronic slides. whiteboards. and producing a visual business communication 87) What presentation tools are often used for small-group sessions? Answer: Chalkboards. Diff: 3 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.84) ________ slides appear at each major section break and announce the title of the section you're about to begin. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.

Answer: This artwork can be functional or decorative. The farther the audience is from the screen. Answer: Color visuals can account for 60 percent of an audience's acceptance or rejection of an idea. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Clip art is probably the biggest troublemaker in decorative art because it is so easy to misuse. selecting. technical drawings. cartoony appearance to your slides. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 89) A colleague uses dozens of clip art images in almost every presentation. and it can enhance learning and improve retention by more than 75 percent. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Decorative artwork simply enhances the look of your slides. Diff: 2 Skill: Synthesis Objective: 3 AACSB: Communication Abilities. and producing a visual business communication 31 . Use of IT Learning Outcome: Summarize the steps involved in planning. selecting. It can increase willingness to read by up to 80 percent. and they can give an unprofessional. What advice would you give her on using clip art. Functional artwork includes photos. Few clip art images have any informative value. and how would you explain it? Answer: She should stop using clip art. She asks you for advice on how to improve the quality of her electronic slides. and producing a visual business communication 90) What two types of artwork can be included in the foreground of electronic slides? Briefly explain the distinction between these types. the larger your type needs to be. unless specific images that have communication value. charts. and other visual elements containing information that's part of your message. and producing a visual business communication 91) How can you determine the best font size for the text in an electronic presentation? Answer: The best size depends on the room(s) in which you'll be presenting.88) Describe at least two advantages of using color in business presentations. selecting. selecting.

and other elements on individual slides. For example. your department affiliation (for internal audiences). selecting. and what is its function? Answer: A slide master is a software feature that enables you to choose specific colors. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. graphics. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.92) You're tired of wasting hours making design changes to one slide at a time in your electronic presentations. your name. fonts. and producing a visual business communication 95) What is the potential disadvantage of distributing handout copies of your slides before your presentation begins? Answer: Distributing copies of your slides before your presentation begins allows your audience to read ahead instead of listening to you. and your company affiliation (for external audiences). It contains the title of your presentation. Diff: 2 Skill: Application Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Doing so is especially risky if your subject is a touchy one and you've chosen an indirect approach. selecting. and producing a visual business communication 93) Briefly explain the function builds play in electronic presentations. and producing a visual business communication 94) What is a title slide? Answer: A title slide is the equivalent of a report's cover and title page. What software feature (common in presentation software such as PowerPoint) would be helpful in this situation. Answer: Builds control the release of text. selecting. It may also include the date and an appropriate graphic element. selecting. and design elements that automatically show up on every slide in your presentation. you can use them to make bullet points appear one at a time rather than having all of them appear at once. and producing a visual business communication 32 .

check the text of your slides for conciseness and to eliminate any grammatical errors. verify that each slide in your presentation is fully operational and that the animations and other special effects work as you intended. and producing a visual business communication 33 . you should also limit the content to 4-5 lines of text containing 4-5 words per line. When it comes to items in lists. diagram. Finally. Diff: 3 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. or picture? Should some be eliminated or moved? Fourth. and producing a visual business communication 97) Describe the eight factors you should consider when completing slides and other visuals. make sure the visuals are clear. concept.96) Describe seven strategies for writing readable content for slides. or idea. selecting. and avoid showing multiple text-heavy slides in a row. make sure to state them in parallel grammatical form to facilitate quick reading. Diff: 3 Skill: Synthesis Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. You should use complete sentences only when you need to share a quotation or other text word-for-word. Use the active voice rather than the passive to make your slides easy to read. concept. Should some information be illustrated by a chart. look for consistency in terms of colors and designs. and include short informative titles. check your visuals for simplicity. Answer: First. For most slides. Seventh. or idea. It should also grab the reader's attention in the right place and support the key points of your message. Third. It is also more effective to write short bulleted phrases instead of long sentences. make sure the design elements you've used are appropriate for your audience. Is the main point of each slide obvious and easy to comprehend in just a few seconds? Sixth. Consider questions such as. Answer: The first step is to limit each slide to one thought. Can text be read from the back of the room? Does the font color stand out from the background? Second. make sure your slides are focused—each one should cover only one thought. make sure that your visuals are readable. Fifth.

Answer: Materials that are best presented on handouts include: (1) Complex charts and diagrams. and producing a visual business communication 34 . Agenda and program details slides communicate both the agenda for your presentation and any additional information that your audience might need. Another example is the bumper slide. Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 99) Explain five types of materials that are often best presented on handouts. selecting. and they present basic information about you. (5) Copies of presentation slides.98) Explain the content and function of the three types of navigation and support slides. (3) Case studies. providing a one. selecting. Title slides are the equivalent of a report's cover and title page. Be sure to include references and contact information with these. and your presentation. These can be overwhelming if you include them in the presentation. Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. which show what material has been covered and which section you are about to begin. so presenters commonly use stripped down versions in their presentation slides and provide more detailed versions in a handout. They include moving blueprint slides. Navigation slides tell your audience where you're going and where you've been in the presentation.or two-sentence summary of each site's content. Answer: Navigation and support slides add "finish" to your presentation and provide additional information to benefit your audience. It's best to annotate each of these in a handout. which appears at each major section break and announces the title of the section you're about to begin. complete with the speaker's comments and blank lines for note taking. Audiences often like to have small printed versions of a presenter's slides. (4) Recommended resources related to your topic. your organization. (2) Articles and technical papers that supplement information in your presentation—providing these as a handout allows you to highlight material from them during your presentation.

Doing so can be risky. particularly if you've organized your talk with the indirect approach. because the audience can read ahead and reach the conclusion and recommendations before you're able to build up to them yourself. and producing a visual business communication 35 . selecting. and your personal preference. Answer: Timing the distribution of your handouts depends on the content of your handouts. the nature of your presentation. Other speakers simply advise the audience of the types of information they are including in handouts but delay distributing anything until they have finished speaking. Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.100) Describe some considerations to keep in mind in timing the distribution of your handouts. Some speakers prefer to distribute handout copies of their slides before the presentation begins so that the audience can take notes. however.