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Strategic Management BPS6310-501 Fall 2005 Marilyn R. Kaplan, Ph.D. 972-883-2742 www.utdallas.

edu/~mkaplan Email through WebCT ONLY Office SOM4.216 Hours: Monday/Tuesday 11-12, before or after class, or by appointment

The strategic management course is a capstone class, integrating the knowledge you have gathered in your coursework including accounting, finance, marketing, MIS, and organizational behavior. We will be studying the creation of a strategic plan; analyzing the firm’s environment, structure, culture, and leadership through case analyses and a computer simulation. Course Objectives: Upon completion of this course, the student will: 1. Communicate a firm’s strategic vision by creating a clear and comprehensive mission statement. 2. Complete an analysis of the external environment of a firm. 3. Determine the resources and capabilities of a firm. 4. Integrate skills acquired in finance, accounting, marketing, and MIS courses to create a successful generic strategy. 5. Identify the strategic fit of the firm in its industry. 6. Explain the importance of culture and leadership on strategic implementation.

Required reading: 1. Custom text (e-book or printed – the e-book is considerably cheaper) a. b. Click on custom books, then follow directions to find UTD, Strategic Management, and my name. Business Strategy Game : a. Your text gives you a prepaid access code E-Reserves (Business Week articles) a. b. You need a Comet Card number for access

2. 3.

Grading Policy: Business Strategy Game Group Case Presentation Individual Written Assignments Participation

30% 15% 45% 10% 100%

A: 90 and up; B: 80-89; C: 70-79; F: Below 70

Individual Written Assignments

Over the weeks of the course, you will complete any 5 of 7 written assignments. You will write a 3-5 page paper that is assigned for the module. You will be researching a firm or firms for each assignment. Your paper will likely include diagra ms and data. These papers will be graded on a scale of 1-10. (Note that there are 6 cases – you will choose any 5). You must support your opinions with theory and facts. Papers that are mere opinion will receive failing grades! Please note that the deadline for uploading papers is strict - late papers cannot be accepted! Assignment submission instructions: You will submit your assignments (in the required file format with a simple file name and a file extension) by using the Assignment Dropbox tool on the course site. Please see the Assignments icon on the designated page. You can click each assignment name link and follow the onscreen instructions to upload and submit your file(s). Please refer to the Help menu or the WebCT Student Guide for more information on using this tool. Please note : each assignment link can only be used once and will be deactivated after the assignment due time. After your submission is graded, you may click each assignment’s “Graded” link to check the results and feedback. Group Assignments 1. Business Strategy Game 10% 20%

Game performance Report

The Business Strategy Game is an online simulation of the international athletic footwear industry. Each group will be a firm competing with the other groups’ firms in that industry. Your decisions will include: • where to produce and sell • whether or not to sell online • whether to produce private label brands • employee compensation • shipping • pricing • marketing, including celebrity endorsements • financing. You will choose a generic strategy for your firm based on your mission statement and proceed with your decisions. We will begin with practice rounds (that do not count toward your grade) and continue by restarting the game for 8 rounds. Once the final results are in, you will complete a report for your firm, due 11/22. The following rubric will be used for grading:

Characteristic Assessed Mission Statement Graphic Directional Flexible Focused External Analysis Stakeholder Analysis Competitive Analysis

Excel -lent 10

Good 8

Fair 6

Missing 0

10 10

8 8

6 6

0 0

Internal Analysis Value Chain Analysis Financial Analysis

10 10

8 8

6 6

0 0

Generic Strategy Generic strategy fit Explanation of variance from strategy

10 10

8 8

6 6

0 0






Leadership Implementation Paper Format & Presentation Organization/Continuity Writing Style/Technical Quality Format/Spelling/Grammar

5 10 10

4 8 8

3 6 6

0 0 0


Group Case Discussion Presentation

Each group will choose one of the Business Week articles and perform a case analysis. Additional research will be required. The format for the case analysis will be a power point file and a short (15-20 minute) oral presentation. The presentation will consist of information that communicates a picture of the focus firm and its industry. Most of your slides will be diagrams and tables. Instead of making recommendations and drawing conclusions, the group will identify questions for discussion for the rest of the class. Students from other groups will then discuss the presentations and respond to the discussion questions. The following rubric will be used for grading:

Characteristic Assessed Industry analysis Industry stage Industry structure Status of competition

Excel -lent 25

Good 20

Fair 15

Missing 0

Firm analysis Historical performance Current financial picture Core competencies Structure Strategy Problem Identification Importance Timeliness









Discussion questions Application of strategic theory Complexity





Scholastic Dishonesty Scholastic dishonesty will not be tolerated. Students who violate the University of Texas at Dallas’ rules on scholastic dishonesty will be subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University. I will strictly enforce the University’s policies. This policy applies to all assignments, whether papers, homework, oral presentations, tests, etc. In order to monitor possible plagiarism, all assignments are subject to be uploaded to a website that uses special software, Each student in this course is expected to exercise independent scholarly thought, expression and aptitude. This addendum to the course syllabus is provided to assist you in developing and maintaining academic integrity while seeking scholastic success. General Comments: • All academic exercises (including assignments, essays, and reports, etc.) require individual, independent work. All grades for group assignments are subject to adjustment for peer evaluations. • Be sure your name and section number is on all assignments. • Complete and turn in academic exercises on time and in the required format (hardcopy, electronic, etc.). • Retain confirmation of document delivery if submitted electronically. • Retain all research notes and drafts until the project or assignment has been graded.

Obtain written authorization from your instructor prior to submitting a portion of academic work previously submitted for any academic exercise. (This includes an individual or group project submitted for another course or at another school.)

Essays and Significant Papers: Be prepared • To present periodic drafts of work in process • To correctly and completely reference all sources of information using the citation format prescribed • To turn your completed assignment in timely and in the prescribed manner (electronic, hardcopy, etc.) All episodes of suspected scholastic dishonesty will be reported according to University policy. Students who violate University rules on scholastic dishonesty are subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University. Since such dishonesty harms the individual, all students and the University, policies on scholastic dishonesty will be strictly enforced. Penalties that may be assessed for scholastic dishonesty may be reviewed in Subchapter D. Penalties at

Class Participation The class participation component means that you must come to class prepared to discuss the assigned readings and participate in the case discussions. I must be able to know your name and your level of participation for you to receive participation credit. I will call on people at random if necessary to make sure that the quiet students have a chance. Email U.T. Dallas provides each student with a free email account that is to be used in communication with university personnel. The Department of Information Resources at U.T. Dallas provides a method for students to forward their U.T. Dallas mail to other accounts. Students may go to the following URL to establish or maintain their official U.T. Dallas computer account: Please email through WebCT as I will not reply to non-UTD email addresses. Classroom Rules You are required to attend class. Respect your fellow students – turn off cell phones, no talking amongst yourselves, try to be on time. This course is discussion driven, so please allow everyone a chance to speak and be heard. All power point slides are available on WebCT. No late assignments! Unclaimed papers will be retained for one year.

Group Rules Groups will be assigned at the beginning of the class. Please see the Groups icon for group list with member names. Each group can also use the group tool for file exchanges or sending internal emails to the group. Please check the WebCT Help menu on how to use the features of the group tool. A private discussion forum will also be set up on Discussions board for each group for use for group discussion and communications.

All groups have hiring and firing capabilities. Individuals have the ability to resign from a group. However, every student must belong to a group. If you have conflicts with your group, you may resign – but you must interview and find a position with another group. Conversely, groups may discharge members, but the students fired from a group must find another group. Social loafing will not be tolerated! At the end of the semester, each student will rate the performance of their fellow team members. This rating will be used to determine for individual student grades for group assignments.

Date 8/23 8/30 9/6 9/13

Topic Introduction BSG Mission Stakeholders




BSG Registration

Ind. Assignment

1 2 10

Markides Kanter Johnson Smith

9/20 9/27 10/4 10/11

External Environment 5 Forces Internal Analysis Generic Strategy Industry Analysis BSG analysis Diversification

Beyond Blue Animal Rights Why GE Detroit Broadband P&G Small Biotech Squeezing Dresses

Practice # 1

Practice #2 Round 1 Round 2 Round 3

#1 due #2 due 3# due #4 due

3 4 5

Miller Ridderstrale

10/18 10/25 11/1


Round 4 Round 5 Round 6

#5 due



Alternative Strategies


D’Aveni Wakeam Zook & Allen Barthelemy Gupta & Gonidarijan

Antenna Adjustment

#6 due

East Meets West Tech’s Future Nissan’s Boss

Round 7

11/15 11/22

Structure Culture & Leaderhip

12 11 & 13

Chapman & Cha

Round 8 Final Report due

#7 due