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UNIVERSITY OF TEXAS AT DALLAS SCHOOL OF MANAGEMENT BA 3374: INTERNATIONAL MARKETING SPRING 2005 COURSE DESCRIPTION AND SYLLABUS

Term: Class: Instructor:

Spring 2005 Tuesday 1: 00 – 3: 45 P.M., SOM 1.212 Roshni Goswami Office: SOM 4.204 E-mail: roshni.goswami@utdallas.edu Before & after class or by appointment International Marketing, Czinkota & Ronkainen, 7th Edition, Thomson South-Western College Publishing, 2004.

Office hours:

Required Text:

******************************** Course Objective: International business is growing at a phenomenal rate and so is the need to develop the right marketing tools. The climate of business is ever changing and international marketing activities have gained extra momentum due to the rapid globalization trend observed over the years. Today’s national markets are closely integrated with international markets. This in turn requires special policies, strategies, operational methods, systems and tools. This course aims at providing the basic elements or this purpose. Class Format: A variety of learning methods will be used to develop and enhance your understanding of the subject matter, including case analyses, current events, videos, class discussions and lectures. Attendance is essential to doing well in this class. Read the assignments before class. Participation in class discussions is required and prior knowledge of the topic will greatly enhance your ability to join in. Exams will be derived from class lectures, class discussions and textbook material. If you find yourself in trouble with the material or your grades, do not wait until it is too late. Come see me immediately so we can address the problem. I am very available and will work with you to improve your situation. ********************************

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Grading Policy: Exam 1 Exam 2 Final Exam Group Term Paper Group Presentation Participation 20% 20% 30% 15% 5% 10% 100% A+: 97 and up; A: 94-96; B+: 87-89; B: 84-86; C+: 77-79; C: 74-76; D+: 67-69: D: 64-66; F Below 60% A-: 90-93 B-: 80-83 C-: 70-73 D-: 60-63

Group Term Paper: The class will be divided into groups of 4 – 6 students. Each group will be responsible for choosing a country and a product/service to be marketed to that country. Each group will report on a different country with countries being assigned to groups on a first come first served basis. The following table of contents should be used as a guide for your group term paper. Cover Page Table of Contents Executive Summary Country Overview: History, Demographics, Geography, Culture Nature and Structure of Government, Political and Legal Environment Economy, Debt, Currency Products, Services, Natural Resources International Trade – Imports and Exports Product to be marketed, Marketing Strategies References Appendices The term paper should be approximately 15 - 20 pages long, typed, double-spaced, with a full bibliography. You must list references – I expect you to go to the library for sources. The Internet may be used but only along with other sources.

Classroom Rules: You are required to attend class. Respect your fellow students – turn off cell phones, no talking amongst yourselves, try to be on time. This course is discussion driven, so please allow everyone a chance to speak and be heard. It is easiest to contact me outside of class via e-mail. If you cannot meet with me during office hours, we can make appointments or meet before class or after class. Please be sure that I have a way to contact you (e-mail address, phone number). In the past I have had reasons to contact students (for example, I have received papers missing pages). Unclaimed papers will be retained for one year.

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Group Rules: All groups have hiring and firing capabilities. Individuals have the ability to resign a group. However, every student must belong to a group. If you have conflicts with your group, you may resign – but you must interview and find a position with another group. Conversely, groups may discharge members, but the students fired from a group must find another group. Social loafing will not be tolerated! At the end of the semester, each student will rate the performance of their fellow group members. This rating will be used as one of the factors to determine grades for participation.

Class Participation: The class participation grade component will be based on your attendance, contributions in class and your contribution to the group project. We will have in class activities like case analyses and your contribution to the in class case discussions will also be included to compute the class participation grade. Each group member will have the opportunity to evaluate contributions of other group members using the group member evaluation form. Attendance will be taken regularly. Exams: Two mid-term exams and one final exam will be given at designated points in the semester. Students should bring a Scantron form for each exam.

Scholastic Dishonesty: Scholastic dishonesty will not be tolerated. Students who violate the University of Texas at Dallas’ rules on scholastic dishonesty will be subject to disciplinary penalties, including the possibility of failure in the course and/or dismissal from the University. I will strictly enforce the University’s policies. This policy applies to all assignments, whether papers, homework, oral presentations, tests, etc.

Absences/Make-ups: It is to your advantage to take all exams when scheduled, rather than planning to miss an exam. Make-up exams will only be scheduled for true emergencies with appropriate documentation. If you have an unusual circumstance that would keep you from taking the exam, let me know before the exam. Assignments submitted late are subject to late penalties.

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TENTATIVE COURSE SCHEDULE This schedule is tentative and subject to change, depending on the speed with which we cover the material. Regular attendance is the best way to be sure of what to expect in the next class. Dates Jan 11 Jan 18 Jan 25 Chapters 1 2 3, 4 Topics The International Marketing Imperative International Trade Institutions and Trade Policy The Cultural Environment, The Economic Environment The International Political and Legal Environment Feb 1 5, 6 Building the Knowledge Base Feb 8 Feb 15 Feb 22 Mar 1 Mar 8 Mar 15 Mar 22 Mar 29 Apr 5 Exam 2 12, 13 14, 15 16, 17 Exam 1 7, 8 9,10 11 Students to bring Scantron Forms Exporting, Licensing and Franchising, Product Adaptation Export Pricing Strategies, International Communications Channels and Distribution Strategies Spring Break – No Class Students to bring Scantron Forms Global Strategic Planning, Global Market Expansion Product and Brand Management, Services Marketing Global Pricing Strategies, Logistics & Supply Chain Management Global Promotional Strategies, Apr 12 18, 19 Marketing Organization, Implementation & Control Apr 19 Apr 26 Group Presentations Final Exam : 1-3:45 pm Group Term Papers Due on April 26, 2005 The instructor reserves the right to make changes to the syllabus as necessary; it is the student’s responsibility to be aware of those changes. 4