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GET DATA

/TYPE=XLS
/FILE='C:\Users\user\Desktop\Survey11.xls'
/SHEET=name 'Data'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
DATASET NAME DataSet1 WINDOW=FRONT.
TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_3411.

TwoStep Cluster
Notes
Output Created

14-Oct-2014 23:18:06

Comments
Input

Missing Value Handling

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Definition of Missing
Cases Used

100
User-defined missing values are
treated as missing.
Statistics are based on all cases
with valid data for all variables in the
analysis.

Page 1

Notes
Syntax

TWOSTEP CLUSTER
/CATEGORICAL
VARIABLES=Gender
HaveyouheardofRelianceFresh
Doyouprefertobuyvegetablesandfruit
sonlineifqualityis
Doyoupreferhomedeliveryofvegetabl
esandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0)
MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_3411.

Resources
Variables Created or
Modified

Processor Time

00:00:00.094

Elapsed Time

00:00:00.063

TSC_3411

TwoStep Cluster Number

[DataSet1]
Cluster Distribution
% of
Combined

N
Cluster

46

2
Combined
Total

46.0%

% of Total
46.0%

54

54.0%

54.0%

100

100.0%

100.0%

100

100.0%

Cluster Profiles
Centroids
Age
Mean
Cluster

Std. Deviation

41.89

7.412

32.76

10.114

Combined

36.96

10.033

Page 2

Frequencies
Gender
0
Cluster

Frequency

Percent

Frequency

Percent

19

32.8%

27

64.3%

39

67.2%

15

35.7%

Combined

58

100.0%

42

100.0%

Have you heard of Reliance Fresh?


0
Cluster

Frequency

Percent

Frequency

Percent

13

40.6%

33

48.5%

19

59.4%

35

51.5%

Combined

32

100.0%

68

100.0%

Do you prefer to buy vegetables and fruits online, if quality is assured?


0
Cluster

Frequency

Percent

44

100.0%

3.6%

.0%

54

96.4%

44

100.0%

56

100.0%

Combined

Frequency

Percent

Do you prefer home delivery of vegetables and fruits


0
Cluster

Frequency

Percent

Frequency

Percent

31

100.0%

15

21.7%

.0%

54

78.3%

31

100.0%

69

100.0%

1
2
Combined

AIM TSC_3411
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege
tablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

Attribute Importance

Page 3

Notes
Output Created

14-Oct-2014 23:18:07

Comments
Input

Missing Value Handling

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Definition of Missing
Cases Used

Syntax

Resources

100
User-defined missing values are
treated as missing.
Statistics are based on all cases
with valid data for all variables
specified.
AIM TSC_3411
/CATEGORICAL Gender
HaveyouheardofRelianceFresh
Doyouprefertobuyvegetablesandfruit
sonlineifqualityis
Doyoupreferhomedeliveryofvegetabl
esandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY
CLUSTER(TYPE=PIE).

Processor Time

00:00:02.062

Elapsed Time

00:00:01.677

[DataSet1]

Page 4

Cluster Size
TwoStep Cluster
Number
1
2

Within Cluster Percentage

Page 5

Within Cluster Percentage of Gender


Gender

0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 6

Within Cluster Percentage of Have you heard of Reliance Fresh?


Have you heard of
Reliance Fresh?
0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 7

Within Cluster Percentage of Do you prefer to buy vegetables and fruits


online, if quality is assured?
Do you prefer to buy
vegetables and fruits
online, if quality is
assured?

Cluster

0
1

Overall

20

40

60

80

100

Percent within Cluster

Page 8

Within Cluster Percentage of Do you prefer home delivery of vegetables and


fruits
Do you prefer home
delivery of vegetables
and fruits
0
1

Cluster

Overall

20

40

60

80

100

Percent within Cluster

Within Cluster Variation

Page 9

Simultaneous 95% Confidence Intervals for Means

45

Age

40

35

30

25
1

Cluster
Reference Line is the Overall Mean = 37

Page 10

TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/SAVE VARIABLE=TSC_4878.
AIM TSC_4878
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege
tablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

Attribute Importance
Notes
Output Created

14-Oct-2014 23:26:01

Comments
Input

Missing Value Handling

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Definition of Missing
Cases Used

Syntax

100
User-defined missing values are
treated as missing.
Statistics are based on all cases
with valid data for all variables
specified.
AIM TSC_4878
/CATEGORICAL Gender
HaveyouheardofRelianceFresh
Doyouprefertobuyvegetablesandfruit
sonlineifqualityis
Doyoupreferhomedeliveryofvegetabl
esandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY
CLUSTER(TYPE=PIE).

Page 11

Notes
Resources

Processor Time

00:00:00.953

Elapsed Time

00:00:00.840

[DataSet1]

Cluster Size
TwoStep Cluster
Number
1
2

Within Cluster Percentage

Page 12

Within Cluster Percentage of Gender


Gender

0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 13

Within Cluster Percentage of Have you heard of Reliance Fresh?


Have you heard of
Reliance Fresh?
0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 14

Within Cluster Percentage of Do you prefer to buy vegetables and fruits


online, if quality is assured?
Do you prefer to buy
vegetables and fruits
online, if quality is
assured?

Cluster

0
1

Overall

20

40

60

80

100

Percent within Cluster

Page 15

Within Cluster Percentage of Do you prefer home delivery of vegetables and


fruits
Do you prefer home
delivery of vegetables
and fruits
0
1

Cluster

Overall

20

40

60

80

100

Percent within Cluster

Within Cluster Variation

Page 16

Simultaneous 95% Confidence Intervals for Means

45

Age

40

35

30

25
1

Cluster
Reference Line is the Overall Mean = 37

TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/OUTFILE MODEL='C:\Users\user\Desktop\Reliance Fresh Cluster Analysis.mml'
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_1170.

Page 17

TwoStep Cluster
Notes
Output Created

14-Oct-2014 23:29:26

Comments
Input

Missing Value Handling

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Definition of Missing
Cases Used

Syntax

Resources

100
User-defined missing values are
treated as missing.
Statistics are based on all cases
with valid data for all variables in the
analysis.
TWOSTEP CLUSTER
/CATEGORICAL
VARIABLES=Gender
HaveyouheardofRelianceFresh
Doyouprefertobuyvegetablesandfruit
sonlineifqualityis
Doyoupreferhomedeliveryofvegetabl
esandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0)
MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/OUTFILE MODEL='C:
\Users\user\Desktop\Reliance
Fresh Cluster Analysis.mml'
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_1170.

Processor Time

00:00:00.172

Elapsed Time

00:00:00.097

Files Saved

Model

Variables Created or
Modified

TSC_1170

C:\Users\user\Desktop\Reliance
Fresh Cluster Analysis.mml
TwoStep Cluster Number

[DataSet1]

Page 18

Cluster Distribution
% of
Combined

N
Cluster

% of Total

46

46.0%

46.0%

54

54.0%

54.0%

100

100.0%

100.0%

Combined
Total

100

100.0%

Cluster Profiles
Centroids
Age
Mean
Cluster

Std. Deviation

41.89

7.412

32.76

10.114

Combined

36.96

10.033

Frequencies
Gender
0
Cluster

Frequency

Percent

Frequency

Percent

19

32.8%

27

64.3%

39

67.2%

15

35.7%

Combined

58

100.0%

42

100.0%

Have you heard of Reliance Fresh?


0
Cluster

Frequency

Percent

Frequency

Percent

13

40.6%

33

48.5%

19

59.4%

35

51.5%

Combined

32

100.0%

68

100.0%

Do you prefer to buy vegetables and fruits online, if quality is assured?


0
Cluster

Frequency

Percent

Frequency

Percent

44

100.0%

3.6%

Page 19

Do you prefer to buy vegetables and fruits online, if quality is assured?


0
Cluster

Frequency

Percent

Frequency

.0%

54

96.4%

44

100.0%

56

100.0%

2
Combined

Percent

Do you prefer home delivery of vegetables and fruits


0
Cluster

Frequency

Percent

Frequency

Percent

31

100.0%

15

21.7%

.0%

54

78.3%

31

100.0%

69

100.0%

Combined

AIM TSC_1170
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege
tablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).

Attribute Importance
Notes
Output Created

14-Oct-2014 23:29:26

Comments
Input

Missing Value Handling

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Definition of Missing
Cases Used

100
User-defined missing values are
treated as missing.
Statistics are based on all cases
with valid data for all variables
specified.

Page 20

Notes
Syntax

Resources

AIM TSC_1170
/CATEGORICAL Gender
HaveyouheardofRelianceFresh
Doyouprefertobuyvegetablesandfruit
sonlineifqualityis
Doyoupreferhomedeliveryofvegetabl
esandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY
CLUSTER(TYPE=PIE).
Processor Time

00:00:01.875

Elapsed Time

00:00:01.013

[DataSet1]

Cluster Size
TwoStep Cluster
Number
1
2

Page 21

Within Cluster Percentage

Within Cluster Percentage of Gender


Gender

0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 22

Within Cluster Percentage of Have you heard of Reliance Fresh?


Have you heard of
Reliance Fresh?
0
1

Cluster

Overall

20

40

60

80

Percent within Cluster

Page 23

Within Cluster Percentage of Do you prefer to buy vegetables and fruits


online, if quality is assured?
Do you prefer to buy
vegetables and fruits
online, if quality is
assured?

Cluster

0
1

Overall

20

40

60

80

100

Percent within Cluster

Page 24

Within Cluster Percentage of Do you prefer home delivery of vegetables and


fruits
Do you prefer home
delivery of vegetables
and fruits
0
1

Cluster

Overall

20

40

60

80

100

Percent within Cluster

Within Cluster Variation

Page 25

Simultaneous 95% Confidence Intervals for Means

45

Age

40

35

30

25
1

Cluster
Reference Line is the Overall Mean = 37

Page 26