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CHAPTER 1

INTRODUCTION

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Introduction

This chapter emphasize on the introduction of this research study to give an overall
overview of the background of the study, the issues that are addressed in the previous studies,
why this research are being conducted, and the scope to conduct this study. This chapter are
divided into seven sections; background of the study, statement of problem, the purpose and
objectives of this study, research questions , the significance, and the scope of this study.

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1.1

Background of the Study

Facebook is one of the way communications through internet connection where the
people have their own Facebook account to connect and interact with others. Basically,
Facebook is just an account for social network but nowadays, Facebook is also important as a
medium in business, work, education and etc. Regarding the statement, it means that the user of
Facebook come from different backgrounds of age, occupation, gender and etc. According to Lee
Wee Nean (2011), Facebook is considered to be a platform provider to users from all age and
levels to share different life experiences as well as keeping in touch with friends living in
different places or cultures.

Facebook has become the fastest-growing social network among Malaysian. Assistant
Minister of Youth Development, Datuk Dr. Stephen Rundi (2013) found out that 13.3 million of
Facebook users are Malaysian. This statistic puts Malaysia on the 8th spot in Asia and 21st place
in the world. From the statistic, those aged between 18 and 24 were the highest users,
contributing 34.5% followed by those aged 25 to 34 years is 29.5% and 13 to 17 years is 16.3%.

Facebook can bring many advantages for the users. According to Lee Wee Nean (2011),
users can expand their social networking and maintaining their relationship between friends or
even family members. Social networking is good for business and education, as the user need
more information from others and by using Facebook, the users can share the ideas and

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information which can save cost and time in the process. Indirectly, creating a relationship with
new people thus, expanding their networking through Facebook.

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Statement of the Problem

In the world of technology, Facebook is important for daily activities as to help the
people to find information easily and save time. Especially for the young people who always
keep up-to-date with information through social networking, Facebook. According to Gemmil
and Peterson (2006) states that socializing through internet has become a main portion of the
young adult life. This statement shown that young adult love to surf the internet and the most
activity that they like to do when connecting to internet is to sign in to Facebook.

Besides that, Facebook has become the mean communication tool among people of today
because they are easy to log in with their mobile phone at anytime and whenever they want.
Unfortunately, users will spend a longer time on Facebook chat, playing games, and so on. This
leads to a waste of time because all the time was used by facing Facebook and not for other
things.

Moreover, people can become addicted to Facebook because they are more interested in
spending a long time on Facebook than doing anything else. This addiction can be severe if the
teens do not do outdoor activities like sports, reading, recreational breakaway and etc.

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Behavioural and emotional they will also be easier emotionally because there are no mixing
between friends and always alone surfing Facebook.

Facebook can also lead to bad behaviour if misused in ways its use. According to Jeffry
Rady Mohamad Ramli (2009) said that this is because some unscrupulous could provide
information that pornography, propaganda, false teaching and etc. This is of great concern
because adolescence is a potential heir to lead the country in the future. If they have bad attitude
and it gives a great threat to the country in the face of these teens. Thus, the role of parents is
very important in monitoring the daily activities of their children in the surf material available in
Facebook in existence.

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Purposes of the Study

The main purpose of this study is to investigate the usage of Facebook among
undergraduates of Faculty Management students. We would like to conduct a study in
identifying the purposes of students using Facebook, and also their time consumption on
Facebook. On the other hand, studies have shown that Facebook if not wisely used, may bring
more harm rather than bring the positive things. The purpose of the study also is to assess the
current student‟s knowledge on the effect(s) on using Facebook.

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1.4

Objectives of the Study

The objectives of this study are:

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To identify the purpose of students using Facebook.

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To investigate how much time students spend on Facebook.

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To study the effects on the usage of Facebook among students.

Research Questions

The research questions of this study based on the objectives are:

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What purpose the students using Facebook?

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How much time students spend on Facebook?

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What are the effect(s) do the student face if they using Facebook?

Significance of the Study

Although currently there are an increasing number of Facebook users emerging from all
levels of society especially among undergraduates, the findings of this study are essential to help
students identify the purpose why they are using Facebook. The results of these findings could be
a reference to students on how they manage their time properly during studies. With the

The number of the respondents for each course will be fixed proportionally to obtain a balanced sample which represents the entire faculty.6 information gathered from the study. the average time spent either on studies and Facebook could be balanced for optimum satisfaction and efficiency in the university. Bachelor of Management (Marketing) (SHAF). Bachelor of Human Resource Development (SHAR). A total of 50 students from different courses were selected randomly as respondents. 1. and Bachelor of Psychology (SHAY). Furthermore. Bachelor of Accounting (SHAC). Skudai. students will know the positive and negative effects of using Facebook as their social networking sites.7 Scope of the Study The study focused on second year undergraduate students in each course from Faculty of Managemen in Universiti Teknologi Malaysia. . The courses that were involved in the study are Bachelor of Management (Technology) (SHAD).

the importance. set of summaries found in the literature that already been published and are related to this study. This chapter are divided into five sections which are origin of Facebook. there are also a previous empirical studies done on Facebook and the conclusion that are can be extracted from the previous empirical studies.7 CHAPTER 2 LITERATURE REVIEW 2. and the factors of using Facebook.0 Introduction This chapter emphasize on the information. .

8 2. Zuckerberg founded “The Facebook”. and stalking. Iphones and smartphones. From there.2 The Importance of Facebook Facebook may have been built for students. Hence. we can observe the amount of time spent on Facebook and among of that. as in was originally known. 2.1 Origin of Facebook Facebook is a leading social networking website which was launched on February 4. but it's become an important part of everyday life for people at any age. games. Facebook is not only available on computer but also through most mobile devices like cell phones. Nowadays. business. 2007). there are many importance of Facebook can be identified throughout this study which are social. forum and group. 2004 by Mark Zuckerberg. It also shows that people spending 700 billion minutes per month on Facebook. . with the support from Andrew McCollum and Eduardo Saverin. how much time do university students or teenagers aged between 18 and 25 years old ( Bumgarner. The statistics of the Facebook shows there are more than 500 million active users and 50% of the active users log on in any given day.

1 Social Social networking sites such as Facebook has turned into a global phenomena. According to Murray and Waller (2007). The significant differences when comparing users and non-users was that Facebook users are more focus on social grooming (Tufekci. articulate a list of others users with whom they share a connection and view and transverse their list of connections and those made by others within the system” (Boyd and Ellison. It provides changes to reconnect old friends in own social networking and some of them are done purposely to maintain friendship rather than finding new friends (Ellison et al.. Social networking sites Facebook traditionally share three common elements. 2007). 2006). 2007). The design attracts more users and thus increases popularity. Meanwhile. “social networking site allow users to connect and interact with each other on a particular subject or just „hang out‟ together online. Users prefer to maintain their relationship and spend their time on it. .9 2. half of college students try to let others knows them better (Wiley and Sisson. It lets people comes from different walks of life and culture to come together so as to share various experiences regarding the world around them.2. 2007). Wiley and Sisson.” Facebook is very essential for undergraduate‟s life. Even people who have never met can be linked each other. Individuals “construct a public and semi-public profile within a bounded system. even for those who are from very different parts of the world. 2006). 2007. Facebook provide interaction and personalized service based on user‟s activities and interest (Kwong. In addition.

2.2. Facebook is a useful and meaningful resource for the undergraduates since it is used extremely often nowadays. Facebook users who are involved in universities or schools can announce upcoming user events. flexible. Undoubtedly.2 Forum and Group Undergraduates frequently create group on Facebook which enable those who have a common interest and point-of-view to gather to a forum of discussion. Meanwhile.2. and also as a convenient tool to announce notification such like the dateline of passing up an assignment as well as a sudden cancelling of a lecture class. and messages can be exchanged between the users (Kwong. maintain a personal journal or „blog‟ and develop a user calendar (Kwong. Creator of each group is responsible to regulate the privacy and editing of each group. They are also a wall on each user‟s profile page that allows friends to post messages for others to see. instructive and competing element.10 2.3 Games Games are creative and mindful expression of the human spirit which comes out through the creation of activity that has an entertaining. 2007). 2007). Many users use their friend‟s walls for living short temporal notes. Facebook users can join different group based on favorites and post events. Some of the students using Facebook just because they love to play social games on Facebook and they also think that it is one of the reason they have signed up to Facebook. This provides a channel for the undergraduate to connect among classmates. .

650.. a large part of social games awareness was generated by the rise of social games in social networks. Although many social networks (such as MySpace and Bebo) have contributed to the growth of this trend by featuring a growing range of applications. or creative enjoyment (Follett. all the elements of the (digital) design that engage people‟s attention or involve them in an activity for recreation. amusement. Facebook is the social network where games applications have had the hugest impact.e.677.” As in all real life games. the success of online games is dependent on their playfulness i.755 active monthly users.11 Di Loreto Ines and Gouaich Abdelkader (2011) stated that.249 active monthly users. “2009 was the year social games exploded into the mainstream consciousness. Mafia Wars –a kind of role-playing game24. . For example. 2007). While most of the focus on social games was due to MMORPGs (Massive Multiplayers Role Playing Games) such as World of Warcraft (WoW). Farmville –a land management game.has 76.

a company enables customers to learn more about what it has offer.A. updates faster. and Belch M.. .E. In such cases both parties benefit from time and cost savings. Improvements in one-to-one relationship with customers also occur. This increases the opportunity for cross-selling and customer intention. These activities are predicted to continue growing in strength and volume. searching for information about products and service and buying. 2004). Facebook effectively enhance and supports the selling effort.E.” (Belch G. By providing more information in a more timely and efficient manner.2. and Belch M.A. it will account for a substantial amount of consumer spending (Blech G.12 2.4 Business Some of the features of the internet allows for shopping. 2004). For those in a business-to-business market. User can determine if the offering satisfies their need and if so request a personal sales call. “The web has become a primary source of information for millions of customer and business to business markets. Whether the increase in internet usage and ecommerce will slow or continue to grow at its current pace..

groups. According to the research that are being done by the Psychology Department in University Of Michigan in 2013. In lurking or “stalking” on Facebook to feed their insecurities. almost all the participants said they used Facebook to stay in touch with friends. Bonds-Raacke. Lindner. Unlike early perceptions of lurking. viral articles and videos. (Katherine A. 2011).5 Stalking Lurking is so common on Facebook that the colloquialism “Facebook stalking” has emerged in popular culture (Lyndon. individuals find source material for special reasons. 2. but only 23% said they used the social networking site to meet new people. & Cratty. It has become obvious that in the digital era. and behavioral curiosity (Facebook “stalking”).2. Lurking on Facebook was significantly connected to emotional.3 Factors of Using Facebook Facebook has more than a billion members and half log in daily. events. organizations and fan pages. Facebook is an accepted means of communication. Facebook are social networking sites to allow users to reconnect and stay connected with other people. cognitive. 2008). an expected place for individuals to start their investigation is on Facebook. Facebook sites allow users to post messages on each .13 2. It is a never-ending virtual social gathering filled with baby announcements. “Facebook stalking” is frequently it is discussed frankly in a jesting way without negative implication.

send private messages. Things like groups allow users to get some of that feeling by joining. other comments. They can „like‟ things and comment on almost everything (pictures. “Facebook's 800 million monthly active users (soon to be 1 billion) use the service to fulfill two basic social needs: the need to belong and the need for self-presentation. creating a „feeling to belong‟ in a community. who are also online thus. Facebook has also have an instant messaging feature that allows users who are online and logged into Facebook to chat with other Facebook users. among others to get into a group with people with common interests and express themselves on their wall post on a group or page. status updates. Hoffmann and Nadkarni (2012).14 others‟ profiles. Thus. and comment on each other‟s photographs. group and page discussions etc). Facebook allows users to do just that almost everywhere on the site.” Facebook allows users to do several things. keeping the users to stay in touch with friends and family and build up connection with new people. stated that. That‟s probably the reason why groups and pages are so popular on Facebook. .

passing time and entertainment. The study. A. self-expression. Researchers have long known that five broad categories drive online activity: information seeking. it also indicates the influence of Facebook which is related to social networking. The results showed college students spent on 30 minutes per day on Facebook. with the exception of information . how they use them and the reasons.Pempek et. According to the researchers‟ report.4 Previous Empirical Studies on Facebook There are numerous studies have been conducted on Facebook. The study confirmed that.al. published in the Journal of Broadcasting & Electronic Media. Lastly. The study indicated the time spending on Facebook. (2008) conducted a study regarding college students social networking experiences on Facebook. In addition to satisfying our "entertainment" needs. It mainly examines the pattern of Facebook users and some touch on factors on event side effects on Facebook. interpersonal communication. In the study led by Hunt. Besides that. The second finding showed a college student use of Facebook to facilitate social relationships and it is not including the stranger and family members. Facebook also attracts us by providing an outlet for "interpersonal communication" and "self-expression”.15 2. the goal was to see if the same measures drove people to spend time on Facebook. students use the social media site to cure a simple ailment which is boredom. the researcher found that students interact through wall post and private chatting. suggests that personality type determines how an individual uses social media and that the reason for engaging with Facebook can fluctuate over time.

with entertainment and time passing being two of the biggest drivers of Facebook activity. The study focused on examining the influence of personality and competency factors. User will feel the core value of the group and similarly realized that they risk high tendency to push them to the core value.al. Besides that. characteristics of users with openness and experiences would associated with a good sociable through Facebook. Most of the users prefer instant communication and connection with friends which is the supporting fact.16 seeking. (2010) conducted study on the determining why do students use Facebook. It main be a significant influence on the intention of Facebook. (2008) conducted study on determining personality and motivations associated with Facebook use.al. group norm is another reason. First of the results showed from the Facebook that individuals will maintain ties with their group. The study focused on explaining why students use Facebook. . Rose et. In addition. the personality variables will be identified which associated with some aspects of Facebook users. Cheung et. User with high on traits in extra version may utilized Facebook as a social tool but they do not present is as and alternatives to social activities. Five values being significant which is “social related factors (maintaining interpersonal interconnectivity and social enhancement) and entertainment value”. all of the other behavioural factors that drive online activity hold true for Facebook. Furthermore. The results show that the social presence is a critical impact on intention to use Facebook.

addiction of Facebook will bring a negative effect but there also a positive effect if used the right way. the users from France were less concerned in status updates and photographs. (2010) conducted a study on cultural differences. Italy. Most of the study shows that Facebook users are using it as a platform to maintain their relationship. coworkers. 2. family. Lastly. There are three target behaviours which are “creating value and content”.al. a slightly different result showed in “creating value and content” and “involving others”. The analysis focused n the ultimate goal of social networking designer in fostering a sense of true commitment in Facebook users. . French and Italian. “involving others” and “staying active and loyal” will signaled with true commitment when users are engaged. there is a big difference between users from US. On the other hand. UK. the results found that users from Greece think that status updates are not so important. Greece is similar with US users and conversely. In between US and UK. Besides that. experience with social networks and the nature of “true commitment” in Facebook. Meanwhile. Greece. The scope of the study was Facebook users from five countries which include US.17 Vasalou et. and France. UK.5 Conclusion from Previous Studies Facebook is a social network for connecting people with those around them – friends. One general conclusion is that Facebook plays a significant role in supporting pre-existing social relations. Result shows that “staying active and loyal” are no different. Different results were identified from the three target behaviour among five countries. or simply others with similar interests. participation from the UK was more significant.

0 Introduction This chapter discusses the methodology of the research.18 CHAPTER 3 RESEARCH METHODOLOGY 3. how the research are being conducted and the analysis of data after the data from research instruments are being obtained. . This chapter will explain on the research instrument that are used in this research. who are the respondents of the study.

the types of closed-ended question used are yes-no question. Refer to appendix A. The instruments used to collect the qualitative and quantitative data from the questionnaire. usage of Facebook. listing/choice questions.19 3. For closes-ended questions requires the respondent to provide opinions. In this questionnaire. ideas or comments based on the options provided in the same questionnaire. suggestions or comment. time usage and the effect of using Facebook.1 Research Instrument The research instruments are ways to gathering data and information. There are two categories of questions used that is open-ended question and closedended questions. ranking questions and categories questions. The research instrument used for the research is of both quantitative and qualitative research methodology. The different sections of the questionnaire are divided into four which are personal information. . Open ended questions expect the respondents to give opinions. likert-scale. A set of questionnaire question are containing 15 questions divided into four sections. ideas.

Human Resource Development. a pilot study was conducted to determine whether the respondents understand the questions from the questionnaire. 3. A total of 50 questionnaires are distributed to five courses involved which are. Accounting. . Techonology Management. questionnaires are distributed to ten respondents on every course available in the faculty. The courses that were involved in the study are Bachelor of Management (Technology) (SHAD).3 Research Procedure Before the actual data collection period.2 Respondents of the study The respondent of the study were second year undergraduate students from all courses in the Faculty of Management. During the actual data collection. Bachelor of Human Resource Development (SHAR). Bachelor of Accounting (SHAC). Marketing. and Bachelor of Psychology (SHAY). and Psychology.20 3. Universiti Teknologi Malaysia. A total of five students are involved in this pilot study. Bachelor of Management (Marketing) (SHAF). A total of 50 questionnaires are distributed.

pie charts. time usage and the effect of using Facebook. the data are analyses through the use of manual calculator and Microsoft Excel software in the computer. The four sections of the questionnaire. which are personal information. and charts.21 3. usage of Facebook. are taken into consideration and the results are presented through tables. graphs.5 Data Analysis After the data are collected through questionnaires. .

.22 CHAPTER 4 FINDINGS AND DISCUSSION 4. the usage of Facebook.0 Introduction This chapter discusses about the result from the questionnaires responded by 50 participants. and the effect of using Facebook. the time usage on Facebook. This chapter comprises into four sections which are demographic information.

All the respondents are a Facebook user.1 Demographic Information The profile of the respondents is looked upon in terms of gender and the course they took at the faculty.1.1 Genders of Respondents 10% Male Female 90% Figure 4.1 Genders of the Respondents The Figure 4. This is because the students in the faculty are mainly dominated by female students.23 4. 4. .1 shows the number of female respondents is ninety percent higher compared to the ten percent male respondents.1.1.

2 Course Taken by the Respondents COURSE NUMBER OF RESPONDENTS (%) Technology Management 20 Accounting 20 Marketing 20 Psychology 20 Human Resource Development 20 Table 4. Psychology.2 Course taken by the Respondents The Figure 4. Accounting. the research could be carry out to identify the Facebook usage across the whole department in the faculty.1.2 Usage of Facebook This part of the analysis will provide the results on the usage of Facebook among Faculty of Management students. So that. the devices that are being used to log in to .2 shows that the questionnaires are distributed equally between the respondents according to the courses taken by the respondents in the faculty. 4. The courses are Technology Management. Marketing.24 4. and Human Resource Development.1. The elements that are being analysed are the time duration on how long the respondents have been a Facebook user.

the purpose of they use Facebook.2. Facebook has become a well known and popular social networking sites ever since. The result has shown that higher percentage of 46 percent of respondents have signed up to Facebook for more than 3 years but less than 5 years. allowing students to connect to Facebook more easily. Thus. Meanwhile. Higher percentage using Facebook for more than 3 years is because on the year 2010. .25 Facebook. 2% Less than 1 year 32% 20% More than 1 year but less than 3 years 46% more than 3 years but less than 5 years Figure 4. to see whether they used Facebook during class period. their involvement in Facebook group. The lowest percentage is 2 percent which is less than 1 year. 4.1 Duration of Years Respondents as a Facebook User.1 Duration of Years Respondents as a Facebook User The Figure 4.1 is used to measure how long the respondents have been a Facebook user. and the reason they join that group. the percentage for the respondent who used Facebook for more than 5 years is 32 percent and 20 percent for more than 1 year but less than 3 years.2.2.

2 Devices to log in Facebook account The Figure 4.2 shows that the devices respondents prefer to log in Facebook. This is because many of the students now acquire android and smartphone that makes them easily access the internet and while in the room.26 4. The highest number of selected devices is 38 percent which consist of personal computer and cellphone. Tab.2. The highest selected numbers of devices are cellphone and personal computer. The respondents can choose more than one devices. number of selected devices for personal computer is 18 percent and the lowest number of selected devices is 6 percent from the other digital products such as Ipod. Meanwhile. 4.2.2.2. Ipad. they can access Facebook through their own laptop or personal computer.3 Facebook Usage During Class Period .2 Devices to Log In to Facebook 40% 35% 30% 25% 20% 15% 10% 5% 0% 38% 38% 18% 6% Personal Computer Cellphone Public Computer Other Digital Products Figure 4. PSP and etc.

2. This shows that many students are focusing on their studies during class instead of log in to social networks.2. 4.2.27 36 % 64 % Figure 4.3 shows the results on the usage of Facebook among respondents during class period. There are 64 percent of respondents who do not used Facebook in class meanwhile there are 36 percent of respondents have used Facebook during class period.4 Purpose of respondents using Facebook .2.3 Facebook usage during class period The Figure 4.4 The Purpose of Respondents Using Facebook ACTIVITIES / FREQUENCY NEVER SOMETIMES OFTEN STALKING 4 33 13 UPDATING STATUS 1 41 8 UPLOADING PHOTOS 2 35 13 GROUP DISCUSSION 3 20 27 GETTING INFORMATION 16 34 0 UPDATE ON CURRENT ISSUES 0 20 30 ONLINE BUSINESS 23 20 7 PLAYING GAMES 25 16 9 CONNECTING WITH FRIENDS 0 11 39 MAKING NEW FRIENDS 6 41 3 Table 4.

Then. update on current isssues.2. 33 sometimes and 4 never.2. 20 sometimes and 3 never. The first purpose is making new friends. and connecting with friends. Getting information has 34 often and 16 sometimes and for purpose of group discussion has 27 often. update the current issues has 30 often and 20 sometime.28 The Figure 4. Then. 41 sometimes and 1 never and the last purpose is stalk other people has 13 often. there are 3 often. uploading personal photos has 13 often. 16 sometimes and 25 never. Uploading status has 8 often. This is maybe because they don‟t trust social network to do online business or they use different media for playing games or they do not seem to be interested in both features. 35 sometimes and 2 never.5 Purpose for Joining Facebook Group . Many respondents often use Facebook for group discussions. The respondent needs to rate the purpose of using Facebook according to the frequency of usage which consist of often. 41 sometimes and 6 never. connecting with the existing friends has 39 often and 11 sometimes.4 shows the purpose of using Facebook among the respondent. Secondly. This is easier for the respondents to use Facebook as a source of interaction and getting information as Facebook is fast and free medium to use. Next. 4. sometimes and never. Many of the respondents never use Facebook for online business and playing games. online business has 7 often. Playing games has 9 often. 20 sometimes and 23 never.

4.3 Time Usage on Facebook This section will provide the result of the data collected on the time spent by the respondents on Facebook. This is because there are many Facebook group in this social networking sites. and how many hours they spent daily on Facebook. Meanwhile. The respondents may discuss on any issues related with academic or non-academic matters in this site without any limitations. The Figure 4.29 72% 80% 60% 40% 28% 20% 0 0% Academic Non-Academic Both Figure 4. .5 Purpose on joining Facebook group All the respondents join groups in Facebook. 28 percent of respondents selected only academic as the reason they join Facebook group. There are 72 percent of respondents who selected both academic and non-academic as the reason they join in any Facebook group.2.2. The result will show whether the respondent log in to Facebook everyday.5 shows the results of the purpose of respondents joining any Facebook group.

Meanwhile.2 The Number of Hours Respondents Spend On Facebook Daily.1 shows that many of the respondents log in to Facebook everyday.2 The Number of Hours Respondents Spend on Facebook Daily less than 1 hour 6% 24% more than 1 hour but less than 3 hours 24% more than 3 hours but less than 5 hours 46% more than 5 hours Figure 4. 68 percent of the respondents admit that they use Facebook every single day.3. The Figure 4.30 4. This shows that Facebook has become a trend in students to log in to Facebook.3. 4.3.1 The Number of Respondents Log In to Facebook Everyday.1 The Number of Respondents Log In to Facebook Everyday Log In to Facebook Everyday 32% 68% Do Not Log In to Facebook Everyday Figure 4. This may be due because all the information delivered to students are through the medium of Facebook.3. . 32 percent of the respondents are not a frequent user of Facebook.3.

The result will comprises on the perception of respondents whether the Facebook give good influence or not to the students.4 Effect of Facebook This section will provide the result of the data collected on the effect of Facebook on students. This shows that respondents use Facebook at an average usage of time period on Facebook.2 shows the number of hours the respondents spend on Facebook daily. the number of respondents who use Facebook less than an hour.1 Perceptions of Respondents on Facebook Influence . The highest percentage of respondents using Facebook daily is for more than 1 hour but less than 3 hours. The respondents have the lowest preference on using Facebook for more than 5 hours which is 6 percent.3.31 The Figure 4. 4.4. The highest usage of Facebook is more than 1 hour but less than 3 hours daily which representing 46 percent of the respondents. the factors that may contribute to their addiction and their suggestion on how to improve Facebook usage. 4. Meanwhile. and more than 3 hours but less than 5 hours has the same percentage which is 24%. whether they feel addicted to Facebook.

1 Perceptions of Respondents on Facebook Influence Based on Figure 4.4.4. 78 percent of respondents said that Facebook give good influence and 22 percent of respondents said Facebook gave bad influence.4. This shows that Facebook give a lot of advantages to students rather than disadvantages.1. 4.32 22% Facebook give good influence Facebook give bad influence 78% Figure 4.2 Reasons Why Respondents Believe Facebook Give Bad Influence to Students . Only a small fraction of the respondents disagreed.4. the result clearly shows that most of the respondents agreed that Facebook give good influence to students.2 Reasons Why Respondents Believe Facebook Give Bad Influence to Students Create Addiction 27 % 18 % Waste time 55% Spreading rumors and false information Figure 4.

33 Based on Figure 4.4. 27 percent of the respondents believed that the students have misused the usage of Facebook by sharing and spreading rumors and false information before checking out from the right sources.4.4.3 Reasons Why Respondents Believe Facebook Give Good Influence to Students . Meanwhile. 4.1. according to Figure 4.2. This is because the students spend too much time indulging themselves in Facebook and this could affect their studies. 18 percent of the respondents believe that Facebook give bad influence to students as students may feel addicted to it because the students spend too much time on Facebook will ultimately create an addiction to them.3 Reasons Why Respondents Believe Facebook Give Good Influence to Students 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 44% 18% 10% Useful 13% Encourage group discussion Gain Update Information current issues 15% Connecting people Figure 4.4. most of them (55 percent) said that Facebook usage is a waste of time. out of 22 percent of respondents believe Facebook give bad influence to them.

10 percent of the respondents respond that Facebook give good influence to students because Facebook is useful and give a lot of advantages rather than disadvantages to students.4 Respondent’s Addiction to Facebook . 15 percent of respondents said that Facebook brings good influence in terms of connecting and keeping in touch with people.1. This could make the students more alert to the academic and non-academic issues. Meanwhile.4. Not only that it saves time. creating a broad networking access to gain great social influence as well as strengthening their relationships with others while 13 percent of the respondents said that Facebook can encourage students to do group discussion on Facebook that create a platform for suggestions and ideas for any related topics that they have been discussing. out of 78 percent of respondents believe Facebook give good influence to them. according to Figure 4. most of them said this is because Facebook give them the opportunities to learn new things by updating and sharing information regardless whether it is for academic or non-academic matters. 18 percent of respondents believe that Facebook give good influence to people because Facebook can be one of the medium in updating with latest news or current issues. 44 percent of the respondents agreed with this statement.4. making the students aware with their surroundings. 4.4.34 Based on Figure 4.3. Lastly. it is also convenient for students to gain outside professional opinion if they do not understand a topic or certain issues.

4.5 Factors That May Contribute To Facebook Addiction 45 40 35 30 25 20 15 10 5 0 42 39 29 Playing Games Updating Status 36 31 31 Gossiping Stalking Uploading Photos Online Shopping Figure 4.4.4. 84 percent admit that they themselves are addicted to Facebook.4. most of them admitted that they are also addicted to Facebook. 16 percent of them feel that they are not addicted to Facebook.4 Respondent‟s Addiction to Facebook Although majority of the students agreed that Facebook give good influence to the students.35 16% Addicted Not Addicted 84% Figure 4.5 Factors that May Contribute to Student‟s Addiction to Facebook . Based on Figure 4. Meanwhile.15.

uploading photos as factor that may contribute to student‟s addiction to Facebook. Facebook will serve for greater good purpose and do not hurt other people feelings. This shows that the students are keen towards posting their photos and updating status. From the questionnaire in Appendix A.5. and the lowest tick is playing games. meanwhile 36 ticks is online shopping. 4.6 Suggestion on How to Improve Facebook Usage 50% 44% 40% 33% 30% 20% 11% 11% 10% 0% Involve More Proper Time in Group Management Discussion Restrict Age User Use for Good Purpose Figure 4.36 According to Figure 4. the respondents may choose more than 1 answer for this question. shows that respondents give suggestion on how to improve Facebook usage. it could improve Facebook usage.6 Suggestions on How to Improve Facebook Usage Based on Figure 4.4. Many believe that if Facebook is used for good purpose.4. the highest number of tick which is 42. Thirty-three .4. The second highest tick is updating status. 44 percent of respondents said that if the user have well and good intention.4.6. Gossiping and stalking has the same value of 31.

discussing important topics on current issues or academic matter to improve the usage of Facebook.37 percent respondents suggest that the Facebook user must have a proper time management and know their priorities. Eleven percent of respondents suggest that Facebook should have a limit on age user. . another 11 percent of respondents said that user should involve more in group discussion in Facebook. They should restrict age user so that the children are not exposed in the world of Facebook. Lastly. They should spend more time doing important stuff such as studying rather than immersed themselves in Facebook.

review of the finding and limitations of the study. restatement of objectives. The conclusion of the findings will give an overall overview of the study. On the other hand.0 Introduction This chapter will be divided into two parts which are the conclusion of the findings in this study and the recommendations that are suggested based on our opinion on the findings of the study. the recommendation will also be divided into parts which are recommendation based on the findings and recommendation for future research.38 CHAPTER 5 CONCLUSION AND RECOMMENDATIONS 5. .

2 Restatement of Objectives As mentioned earlier in the introduction. On the other hand. The main purpose students using Facebook is connecting with the existing friends.39 5. and also their time consumption on Facebook. all students in Faculty of Management have their own Facebook account. the objective of this study was to identify the purposes of students using Facebook. getting information and update on the current issues. There are several of reason they have signed up for Facebook.3 Review of the Findings The following conclusions can be drawn from the study. Most of the students logged in to Facebook everyday. To begin with.1 Overview of the Study This study investigated the usage of Facebook among Faculty of Management students in Universiti Teknologi Malaysia (UTM). 5. Primary data were collected by randomly distributing questionnaires to 50 students from different courses. 5. the other objective is to assess the current student‟s knowledge on the effect of using Facebook. They spend more than 1 hour but less than 3 hours daily. .

there are also some limitations of this study such as these findings only true for Faculty of Management students and cannot be generalized to other faculty in UTM. From our findings. Besides that. and updating current issues. uploading photos and online shopping. getting information. . and it will also lead to incorrect information. procrastinate and delaying their assignments and self studies.40 On the other hand. However. The other limitation is it will obtain limited information and it may not provide the full view on the purpose of students using Facebook because the only method to collect data was by distributing questionnaires. most of the students agree that Facebook will bring good influence to them. the most favourable factors that may contribute to students‟ addiction are eager to update status. 5. uploading photos and online shopping.4 Limitations of the Study The results of this study indicate that the most favourable factors that may contribute to students‟ addiction when using Facebook are eager to update status. Facebook also will create negative effect to students such as addiction which will make them wasting a lot of time. connecting with old friends.

If they find themselves drooling while blankly staring at the cursor on their Word document. 2. ii.5 Recommendations Based on the findings Based on the findings and conclusions of the study. Use Facebook as a distraction only on occasion. they should do whatever it takes to make sure the mental break doesn't turn into procrastination : i.41 5. They should not let that happen. using Facebook to achieve more delaying won't fix things. colleague. or friend tap their on the shoulder. Take short breaks from tough assignments on occasion. Set a timer if they have to. Taking a quick look at Facebook can be a good way to feel like they're connected to the outside world after being locked up doing . If both of them trying to break the habit. it may be time to take that break. this can be a shared routine until they both break the habit. they need a psychological break. Ask their roommate. Limit time wasted on Facebook breaks. It is their entire too easy five minute Facebook break to turn into a half-hour to an hour Facebook "break". If students need to clear their minds so that they can stop delaying and get to business. here are several recommendations to be considered: 1. Sometimes when students are sitting in their dorm room working on that 15 page paper for their class.

sometimes taking a 5 or 10 minute walk outside can help. Furthermore. Lastly. Mindless Facebook applications such as these are addicting and can have they spending more time than anyone needs to be spending on a social networking site. Students should beware of "time-swallower" Facebook applications. 3. such as games applications. Many applications of the like are an addiction. it is recommended that further studies be carried out on students from other faculty in UTM to see whether there are any similarities in the findings.6 Recommendations for Future Research Since this study had only focused on students of Faculty of Management.42 whatever task they may be doing. further research could also explore the different reasons why students become addicted to Facebook and the effect of these problems. UTM. it might be a good idea to investigate the physical and emotion effects of using too much Facebook on people‟s daily life so that the public will be more aware of the hazards of using it. They should not waste their own time and don't waste their friends' time. . However. although Facebook is important. Not only are these applications a waste of time for them. don't forget that Facebook isn't the only way to break the psychological block. applications are for their Facebook friends as well. 5. Don't get too involved in the Facebook applications.

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46 APPENDIX A QUESTIONNAIRE ON A SURVEY ON THE USAGE OF FACEBOOK AMONG FACULTY MANAGEMENT STUDENTS IN UTM .

and the effects of the usage of Facebook among students. SECTION A (Personal Information) Please answer the following questions by ticking (/) in the appropriate box or write your answer in the spaces provided. how much time students spend on Facebook. Many students spend countless hours immersed on Facebook rather than studying. 1. Gender Male Female 2. The results of this finding will be used to identify the purpose of students using Facebook . Do you have a Facebook account? Yes No SECTION B (Usage of Facebook) SHAF SHAR SHAY . Please state your course. SHAC SHAD 3.47 QUESTIONNAIRE A Survey on the Usage of Facebook among Faculty Management Students in UTM This study seeks to investigate the usage of Facebook among Faculty Management students in UTM. The data will be kept confidential.

9. assignments) Group discussion Uploading personal photos Updating status Stalk other people Often Sometimes Never . 6. 5.) 3. recipe.48 Please answer the following questions by ticking (/) in the appropriate box or write your answer in the spaces provided. 10. Do you use Facebook during class? Yes No 4. How do you usually log in to your Facebook account? (You may choose more than 1) Personal computer Cellphone Public computer (in cybercafé. 2.g. 1. How long have you been a Facebook user? Less than 1 year More than 1 year but less than 3 years More than 3 years but less than 5 years More than 5 years 2. 1. 8. 7. What is your purpose of using Facebook? (Please rate the following purpose according to the frequency of usage) No. Purpose Making new friends Connecting with the existing friends Playing games Online business Update on the current issues Getting information (e. in Library) Other digital products (Ipod/Tab/Ipad/PSP/etc. 4. 3.

How many hours do you spend daily on Facebook? Less than 1 hour More than 1 hour but less than 3 hours More than 3 hours but less than 5 hours More than 5 hours SECTION D (Effect) Please answer the following questions by ticking (/) in the appropriate box or write your answer in the spaces provided. Do you join any group on Facebook? Yes No If yes. Yes Reason: ________________________________________________________________________ ________________________________________________________________________ No Reason: . Do you log in to Facebook everyday? Yes No 2. If no. 1. Do you think Facebook give good influence to students? Why? State your reason. proceed to Section C. What is your purpose to join the group? Academic Non-Academic Academic and Non-Academic SECTION C (Time usage) Please answer the following questions by ticking (/) in the appropriate box or write your answer in the spaces provided. 1. proceed to Question 6. 6.49 5.

Do you feel addicted to Facebook? Yes No 3. . what is/are the factor (s) that may contribute to student‟s addiction? (You may choose more than 1) Playing games Updating status Gossiping Stalking Uploading photos Online Shopping 4. Based on your opinion. ________________________________________________________________________ ________________________________________________________________________ We would like to take this opportunity to thank our respondents for their assistance.50 ________________________________________________________________________ ________________________________________________________________________ 2. Thank you. Please give suggestion (s) on how to improve Facebook usage.

51 WORK SCHEDULE Activities Identifying Topic of Research Preparing & Presenting Proposal for Research Discussing and Designing Research Instruments Collecting Data through Primary and Secondary Sources Analyzing Collected Data Drafting Report Preparing for Presentation Presenting the Report Revising Final report Binding Final Week Week Week Week Week Week Week Week Week Week 1&2 3 4 5 6 8 9 12 13 14 .

52 Report .