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PANTONE

fashion color report


spring 2010
Turquoise
PANTONE
N EW YORK FASHION WEEK, SEPTEMBER 10 – 17, 2009 15-5519

Splashes of Sunshine
Tomato Purée
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for Spring 2010


Designers bring splashes of sunshine to the Yellow has made its mark on fashion and spring
Fusion Coral
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runway for spring 2010. Vibrant brights add a will further this trend with gleaming Aurora.
sense of excitement to the color palette, while Reminiscent of the first glimpse of yellow as the Violet
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practical neutrals provide a safety net for sun begins to rise over the horizon, this shimmering, 16-3320
cautious consumers. slightly greenish yellow adds a bold infusion.
Energy continues to surge throughout the warmer
“Now more than ever, women are vigilant when hues of spring, leading to provocative Fusion Tuscany
it comes to spending,” said Leatrice Eiseman, Coral. This inviting orange connects directly to
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executive director of the Pantone Color Institute®. tangy Tomato Purée, this season’s classic red.
“Instead of reinventing their wardrobe at the Pair it with Turquoise for a retro look.
start of each season, consumers want pieces to Aurora
complement what they already own. Pairing a Thoughtful, cautious neutrals provide a dependable PANTONE
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bold color with a basic piece or freshening up backbone to the brights of spring. Kick back and
their look with bright accents addresses the enjoy the bubbly luxury of Pink Champagne. This
need for practicality, as well as fun.” delicate, wispy tint is the season’s newest neutral.
Amparo Blue
The melding of Pink Champagne, Tomato Purée PANTONE
Spring and summer naturally evoke feelings of and Amparo Blue is a refreshing take on the classic 18-3945
calm ocean waters and tranquil beach vacations springtime combination of red, white and blue.
in cool, vibrant, tropical Turquoise. This soothing
hue from the blue-green family conjures feelings Three additional neutrals round out the palette. Pink Champagne
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of escape, especially when paired with Amparo Tuscany, a warm beige hue, provides the perfect 12-1107
Blue. With more warmth than the typical spring backdrop and works well as a solid base color with
navy, this particular shade of blue is extremely dynamic accents like Fusion Coral or Violet. Dried
appealing because of its brighter, more energetic Herb is the ultimate green neutral, pairing well with Dried Herb
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attitude. Like the scent of a blossoming flower, all other colors. Ideal for bigger ticket items, cool 17- 0627
Violet lends a romantic air to the warm-weather Eucalyptus is the eternal, practical gray. Choose
palette. This intriguing purplish hue is a distinctive this nuanced neutral and add brightly colored Eucalyptus
addition to any wardrobe. exclamation points in shoes, jewelry and handbags. PANTONE
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PeterSom

I N S P I R AT I O N

My choices reflect the need for happy, mood-


lifting colors that offer a bit of escapism.

COLORS

A warm, optimistic palette of brights ranging


from Tangerine Orange, Sunny Yellow and
Hibiscus Pink to shades of Blue in Azure
Lagoon and True Navy; Dove Grays and shades
of White ranging from Optic, Buttermilk and
Ivory anchor the palette

S I G N AT U R E C O L O R

Deeply Aqua Blue

Turquoise PANTONE 15-5519


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
BadgleyMischka

I N S P I R AT I O N

Billie Holiday

COLORS

Scarlet, Fuchsia, Dusty Lavender,


Ebony and Ice White

S I G N AT U R E C O L O R

Scarlet – it is strong and passionate

Tomato Purée PANTONE 18-1661


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
TracyReese

I N S P I R AT I O N

Pierre Bonnard’s unique approach to solid color by


building and layering multiple colors

COLORS

A combination of Blueberry, Peri and Ocean Wave


with a rainbow of Rich Berry, Bluebell, Crocus, Pale
Winsome, Passionfruit and Goldenrod

S I G N AT U R E C O L O R

Varying shades of Blue play a part in each delivery.


It’s a great wear-now color that transitions effortlessly
from season to season.

Fusion Coral PANTONE 16-1543


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
LelaRose

I N S P I R AT I O N

The work of artist Alex Katz embodies the


sophisticated California spirit throughout the
collection

COLORS

Bold mixes of punchy pastels and electric


neons (Green Sheen and Boysenberry) with
colors drawn from the sand and sea

S I G N AT U R E C O L O R

Acacia is the color that gives this collection


the '50’s beach surfer feel. Sparingly used, it
packs quite a punch.

Violet PANTONE 16-3320


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
NanetteLepore

I N S P I R AT I O N

Childhood memories of country garden sunsets


at a seaside summer home

COLORS

The warm end of our palette includes Citron,


Firefly, Tea Rose and Copper. On the cool side
we have Fog, Petrol and Sea Salt.

S I G N AT U R E C O L O R

A hot Orange tone we call Firefly for its warmth


and intensity

Tuscany PANTONE 16-1219


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
AdamLippes

I N S P I R AT I O N

A recent trip to the Kenyan Island Lamu,


located in the Indian Ocean

COLORS

A variety of contrasting pop colors along


with soft, natural pastels: a cool, true Indigo
Blue as a base for hot colors such as Bright
Pink Poppy and Golden Rich Tangerine

S I G N AT U R E C O L O R

Indigo and Tangerine

Aurora PANTONE 12-0642


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
MariaPinto

I N S P I R AT I O N

The range of emotions found in Argentine Tango:


the passion is Canna (Vibrant Orange) and cool
seduction is a moody shade of Mud (Warm Gray)

COLORS

The palette ranges from fiery to calm: Canna


(Vibrant Orange), Salvia (Cool Purple) and
Mimosa (Green-Yellow), balanced by Mud
(Warm Gray), Black, Cobalt and Orchid
(Deep Purple)

S I G N AT U R E C O L O R

Canna (Vibrant Orange) because it


moves all other colors toward a
dynamic and fresh energy

Amparo Blue PANTONE 18-3945


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
ErinFetherston

I N S P I R AT I O N

Nara Park, a sacred deer park in Japan,


during cherry blossom season

COLORS

A neutral palette featuring Ivory, Beige


and Blush, in combination with Black and
Navy, punctuated with Lemon Yellow,
French Blue and Raspberry Pink

S I G N AT U R E C O L O R

Beige – I was drawn to its versatility


and sophistication

Pink Champagne PANTONE 12-1107


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
CarmenMarcValvo

I N S P I R AT I O N

New York – the ultimate urban jungle

COLORS

Warm Khaki juxtaposed with Metallic Gold

S I G N AT U R E C O L O R

Khaki and Gold

Dried Herb PANTONE 17-0627


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
PamellaRoland by Pamella DeVos

I N S P I R AT I O N

One of America’s most important female artists,


Georgia O’Keeffe – her iconic images of nature and
beautiful flowers are immortalized in effervescent
color combinations

COLORS

Clear bright colors (Poppy, Freesia, Peony, Yellow


Dahlia and Honeydew) supported by strong neutrals
(Heather Gray, Jet Black and White), completed with
a soft cosmetic palette and precious metals

S I G N AT U R E C O L O R

Poppy – I love the strong Orange color on


sun-kissed skin

Eucalyptus PANTONE 15-0513


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
How are retailers responding to the current consumer consciousness
toward fashion? How does color play into it?

ComparisonShopping
“Overall, the Saks Fifth
Avenue customer
“The fashion responds strongly to color.
From vibrant jewel tones to
enthusiast customer
bold pops of brights, color lifts
craves special and
the spirit and flatters the skin
unique, with color
tone, allowing our customer to truly look and feel her
setting the mood.
best. Through unique and unexpected color combinations,
RED is the message from the runway; bright
one is able to express her creativity and individuality.
lipstick to deep Bordeaux will fill her passion
for a color saturated season.” “Given the current consumer consciousness, we find that
— Ken Downing our customer is demanding fashion. She is looking for
Senior Vice President/Fashion Director, Neiman Marcus something novel, something that she does not already
own. Color is able to provide the ‘wow’ factor that
entices one to shop.”
— Colleen Sherin Fashion Market Director, Saks Fifth Avenue
“Links of London is now
focusing on more directional,
fashion forward pieces, which
discreetly nod to the season’s
key trends. Using a spectrum of “Consumers have
color to convey depth and an insatiable appetite
sparkle, we’re getting creative with gemstones, materials for what’s new and
and arresting finishes. Our new Surfaces collection for fun in fashion, and
fall '09 is embellished with glinting, Golden Tiger’s Eye and that is true this season
mouth-watering Green Peridot stones. Even the humble as well. While they may
chain, that ultimate fashion classic, has been reinvented be more selective in their purchases right now,
with our tough and bold Brit Lines collection of signature people still want to be excited and inspired by
chains. Charms, that other cult fashion staple, have been fashion. Color is arguably one of the most
given a new, urban spin with our Links-ID dog tags in hues essential elements each season as it triggers
of Pink Gold and Silver, gemstones and colorful enamel.” the emotional ‘buy me’ reaction!”
— Elizabeth Galton Creative Director, Links of London — Nicole Fischelis Fashion Director, Macy’s

PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com


How has the current consumer consciousness affected the direction
of fashion? How does color play into it?

Color Advice “Designers are


drawing from styles
of the 1940’s movies,
“Designers have responded and the ever present
to the shift in the economy fascination with
in one of two ways: by using glamour as depicted in films of that period. Red is
bold colors in comforting, prominent. However, rather than charging forward
familiar silhouettes; or by with bright and bold decisions, many consumers
creating eye-catching one-of-a-kind pieces that are are taking a softer, more gentle approach with
completely irresistible. The fashion constant, however, their color palettes. Using a softer base creates
has been and always will be color. There’s nothing like longevity as it can always be updated to look
a vibrant hue of Royal Purple or Golden Yellow to make dramatically different with accessories. In this
us feel optimistic and hopeful for the future – just look at time of economic unrest, people are looking for
our first lady! She wears color impeccably. I predict that comforting colors, and the savvy consumer is
we’ll see a lot more brights in spring 2010 to inspire and always searching for quality over quantity.
uplift everyone’s mood.” Refuse to be beaten by the economy.”
— Nina Garcia Fashion Director, Marie Claire — India Hicks Creative Partner, Crabtree & Evelyn
Judge, Lifetime’s “Project Runway”

“I’ve found that shoppers – especially


women – are not shying away from color
when it comes to new apparel purchases,
despite the popular notion that in tougher
economic times people gravitate toward neutrals.
If she’s on a budget, a woman may resist buying a garment that is overtly trendy
because she knows she may only get one season out of it. But color is rarely seen
as trendy by the consumer. Sure, there are popular colors any given season, but they
don’t cycle out of style as quickly as silhouettes or other details might.”
— Clinton Kelly Co-host, TLC’s “What Not to Wear”

PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com


CynthiaSteffe by Shaun Kearney

I N S P I R AT I O N

Dreams, Atlantis, the unknown, mountains and


waterfalls, the Garden of Eden

COLORS

Dreamy, hazy colors: warm shades of Coral and


Yellow with Desert Khaki, and cool shades of Indigo,
Periwinkle, Gray and Mint Green with a hint of pale,
Rosy Pink

S I G N AT U R E C O L O R

Misty Gray, a shade that is pretty and delicate yet


also modern with an edge – it’s a fresh, wearable
alternative to White and looks right with warm,
neutral shades as well as cooler shades

Turquoise PANTONE 15-5519


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
TommyHilfiger

I N S P I R AT I O N

The California coastline, drawing from the feel of a


boardwalk and the sand beneath it – colors are reflective
of the calming fun you have during a day at the beach

COLORS

Sea colors: Sea Blue, Peach and Pink – they have a


cool undertone that conjures up the lackadaisical feeling
of the beach

S I G N AT U R E C O L O R

The combination of Red, White and Blue – these colors


are part of our heritage and every season it is an exciting
challenge to find new ways to interpret them

Amparo Blue PANTONE 18-3945


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Catherine
Malandrino
I N S P I R AT I O N

Geographical areas like South Africa, the Sahara Desert


and the joie de vivre of South America

COLORS

A base of Coco and Sand with Plum, Mustard and Deep


Purple, highlighted by Turquoise and Red with Black and
graphic elements – the colors are warm, deep and mute

S I G N AT U R E C O L O R

Deep Purple highlighted by Turquoise

Tuscany PANTONE 16-1219


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Ports1961 by Tia Cibani

I N S P I R AT I O N

Craft and tradition, juxtaposed with a modern and


clean discipline

COLORS

Cool shades of Dusty Dew, Pastel Bloom and Natural


Buff that play off warm hues of Coral Dawn, Chalky
Conch and Lively Oyster, punctuated by a pop of
Vibrant Cherry and highlighted by Matte Aluminum

S I G N AT U R E C O L O R

Cherry – it is the thread that carries the collection


from start to finish; I view it as the frame in which
the collection sits

Tomato Purée PANTONE 18-1661


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
YigalAzrouël

I N S P I R AT I O N

The souks of Istanbul inspired our palette, offering the


springtime brights a richly aged and antiqued quality.

COLORS

Muted neutrals like Tobacco and Stone infused with


acid brights like Maize and Pistachio, and the warm
earthy colors of dried fruit such as Hibiscus and Flame

S I G N AT U R E C O L O R

Pistachio – it pairs perfectly with our antiqued neutrals

Aurora PANTONE 12-0642


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
DennisBasso

I N S P I R AT I O N

A feeling of spring – floral with a sense of


movement reminiscent of Degas’ ballerinas

COLORS

A pale, cool palette using shades of Antique


Rose and Lavender mixed with deeper hues of
Purple; also items in Silvery Taupe and a little
bit of Navy

S I G N AT U R E C O L O R

Pale tones: Rose, Pink, Lavender and Purple

Violet PANTONE 16-3320


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
BabyPhat by Kimora Lee Simmons

I N S P I R AT I O N

The mystery and color of Morocco – this is a


story about '70’s silhouettes showered with
accessories and vibrant details; raw stones also
play an integral part in our collection, alongside
colorful ethnic prints

COLORS

Earthy and bold colors mixed with opulent Gold


trims: included are Eclectic Tang and Paradise
Pink in addition to Sand and Violet

S I G N AT U R E C O L O R

Eclectic Tang brings a sexiness to the collection


that’s highly unexpected, but always welcome.

Tuscany PANTONE 16-1219


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
ReemAcra

I N S P I R AT I O N

Traveling all over the world – particularly Japan,


Paris and Lebanon

COLORS

Pistachio Sorbet and Suntan Orange

S I G N AT U R E C O L O R

There is not just one color. I used a combination


of many different colors, florals and print
patterns. It’s a fresh new look.

Aurora PANTONE 12-0642


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
TemperleyLondon by Alice Temperley

I N S P I R AT I O N

The '20’s and '30’s circus, bringing elements of the era to modern
day – a celebration of the individual style of acrobats, showgirls,
clowns, tightrope and trapeze artists from the time and an
extravaganza of color, shape, pattern and print

COLORS

A fiery and bright palette of Chili, Coral and Bright Fuchsia; cool
tones of Ice and Violet; a monochrome and neutral palette that
complements the brights; combinations include Violet with Black
and White stripes and Ice with Fuchsia and White

S I G N AT U R E C O L O R

The combination of a cool and a fiery palette of Bright Violet, Ice


Blue, Fuchsia and Chili against Black and White captures the
“circus” theme perfectly.

Violet PANTONE 16-3320


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
CharlotteRonson

I N S P I R AT I O N

The artistic paint strokes and constant movement of


color found in an enticing print

COLORS

Necessary Black, Barely There Nude, Cornflower Blue


and Spring Berry with hints of Lemon

S I G N AT U R E C O L O R

Nude because it illustrates the idea of a dancer’s body


– it supports the basic assumption that clothing is
solely meant to enhance the body; it is a classic
uniform color that naturally provides a clean foundation
for silhouettes, movement and colors to thrive

Pink Champagne PANTONE 12-1107


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
RebeccaTaylor

I N S P I R AT I O N

We are feeling more urban than seasons past, and wanted the
color pallet to reflect that. We chose more “city” colors to be
part of the palette.

COLORS

Tomato Red with Tan and some '70’s retro Jades which feels
fun; mixing Tomato Red with Mint and the softest Peachy
Pink; a great mix of sultry and lingerie Red-toned Pinks and
Oranges is key; also hot colors as whole garments: Crazy
Pink and Hot Pink, a fabulous Shocking Orange and some
pretty Intense Blues

S I G N AT U R E C O L O R

Tomato Red because it epitomizes the new, clean city feeling


of our “summer in the city” theme

Tomato Purée PANTONE 18-1661


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
TadashiShoji

I N S P I R AT I O N

A photography book, “Passage to Angkor” by


Kenro Izu, which beautifully documents the great
Angkor Wat temple in Cambodia – I drew my base
colors from here, and then added accents to give
a lighter, fresher feeling

COLORS

Base colors of Eggshell, Champagne and Pearl with


accents of Garden Pink, Verdant and Mist

S I G N AT U R E C O L O R

Garden Pink – it inspires a mood of positivity and


brightness

Violet PANTONE 16-3320


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
DavidRodriguez

I N S P I R AT I O N

My summer vacation in the country along the


Delaware River where the wildflowers bloomed in
such an amazing variety of colors

COLORS

A palette of beautiful vibrant colors inspired by


wildflowers: Yellow, Orange and Purple

S I G N AT U R E C O L O R

A vibrant shade of Orange that matched a field of wild


flowers along the Delaware River – for me, it’s a color
that creates a wonderful sense of happiness

Fusion Coral PANTONE 16-1543


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
EllaMoss by Pamella Protzel

I N S P I R AT I O N

“The Mad Hatter’s Tea Party” and the feeling of spring


in the garden – the exuberance of color blooms in
Pansy Purple, Dandelion Yellow and Flame Red

COLORS

I am pairing colors in both classic and unexpected


ways: Indigo Blue and White, Coral Red and Charcoal
Gray, Electric Yellow and Military Green.

S I G N AT U R E C O L O R

Coral – it is the quintessential pop color that works


really well with all neutrals

Tomato Purée PANTONE 18-1661


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Thuy by Thuy Diep

I N S P I R AT I O N

A tongue-in-cheek take on the sultry chic of the '30’s


goddess with a bit of an S&M spin – the selected colors
provide an unexpected counterpoint to this inspiration:
Toasted Almond and Adobe instead of Firehouse Red, and
Feather Gray Heather and Egret trumping shiny Black patent

COLORS

Toasted Almond, Muted Clay, Green-Blue Slate, Aurora


Yellow and Feather Gray

S I G N AT U R E C O L O R

Toasted Almond and Muted Clay are the “New Black.” The
signature color is Yellow, realized as Aurora Yellow.

Aurora PANTONE 12-0642


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
AdrienneVittadini

I N S P I R AT I O N

The crystal Blue waters of Capri

COLORS

Aqua – this group is a mix of Blues, Deep Navy and


serene Aquarium Blue; also a mix of jungle Greens –
animal prints and safari separates are mixed with
Lemon Tint (a Bright Chartreuse), Sycamore (a Deep
Green), Khaki and Light Shell

S I G N AT U R E C O L O R

Aquarium Blue – water is a soothing element; the cool


tones instantly provide a feeling of relaxation as if you
were on an endless vacation

Amparo Blue PANTONE 18-3945


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
VPL by Victoria Bartlett

I N S P I R AT I O N

Taschen’s “Atlas of Anatomy,” a book of anatomical diagrams –


it combines antiqued diagrams on aged papers with hints of
Navy, Coral and Alabaster from the coloring of veins and organs

COLORS

Vermillion, Coral and Lilac – warm colors with cool undertones:


a Bright Vermillion paired with a Dark Blue-Black or a linen
fabric the color of antique lace; Coral paired with Brass elastics
and Dove Gray; Lilac softens the color palette with hint of
classic Alabaster

S I G N AT U R E C O L O R

Alabaster is one of the most important colors, followed by


Vermillion, a '20’s color that is a Fiery Red Orange

Fusion Coral PANTONE 16-1543


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Andy&Debb

I N S P I R AT I O N

Nature on Earth – we used various earth tones from


Beige to Brown, shades from the sky and vivid colors
from flowers and leaves

COLORS

A combination of Sand Beige and Dusty Sky Blue


with Mocha Brown, Leaf Green and Fuchsia Pink to
make them more vibrant and alive

S I G N AT U R E C O L O R

Dusty Sky Blue – it is so fresh and sophisticated,


works well with Black and Ivory, and looks new with
Beige and Pink

Pink Champagne PANTONE 12-1107


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Tibi by Amy Smilovic

I N S P I R AT I O N

My mood for something soft and romantic that still


appeals to my love of strong color

COLORS

Lavender and Bright Coral, Dusty Turquoise and Jade


Green – it’s all about the juxtaposition of soft and icy
pastel colors mixed with pops of bold, saturated,
strong floral colors; it’s a garden palette that makes
up a cheerful and colorful nuance

S I G N AT U R E C O L O R

Lavender! It’s new, soft and evokes femininity and


grace. It looks amazing paired with Black and is
totally wearable. It is time for a Lavender resurgence.

Violet PANTONE 16-3320


PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com
Must Haves for Spring
Adam Lippes Draped shorts in our Dennis Basso A little fur bolero with Ports 1961 by Tia Cibani The
hand-drawn Primrose print with a Bright inserts of lace or hand-embroidery transparent organza blazer in airy Oasis
Yellow ground
Ella Moss by Pamella Protzel Rebecca Taylor The quilted voile
Adrienne Vittadini The Blue and Off-the-shoulder mini dress with a peek- jacket that comes in Ballet Pink, White
White batik print lounge pants with a a-boo of mesh and Black – the style is modern and
Deep Navy embellished tunic from the cool, yet it is such a feminine and
Aqua group Erin Fetherston The drapey tie-front familiar fabric
Tan leather jacket
Andy & Debb Voluminous mini skirt Reem Acra Accessories, necklaces
Lela Rose Striped surfer knits – using and belts in any color that pops!
Baby Phat by Kimora Lee bold pastels interspersed with tones
Simmons Our blazer or denim vest from the sea, these knits evoke a casual Tadashi Shoji Garden Pink silk crepe
paired with shorts – any spring look can luxury that gives edge to any look cocktail dress
be accentuated with the addition of
multi-strand necklaces and platform Maria Pinto The maxima dress Temperley London by
sandals; shoes and accessories, as because it is all about movement and Alice Temperley My Amora jumpsuit
always, will play a crucial role in sensuality – it bands together silk
dramatizing any look suspended from tulle spiraling around Thuy by Thuy Diep My cut-out-back
the body; the architectural aspect of the dress color-blocked in Muted Clay,
Badgley Mischka Little Red straps allows the shape to suspend from Toasted Almond and Egret White
cocktail dress the shoulder and dance around the
body; the color is Cobalt, vibrant yet
Tibi by Amy Smilovic Lavender
Carmen Marc Valvo A super sexy shorts with cascading ruffles – the
mysterious
cocktail dress tranquil color paired with the feminine
Nanette Lepore A long, multi-striped design makes for an elegant take on the
Catherine Malandrino A Deep tube dress in a mix of sun-drenched everyday shorts design
Purple jumpsuit with ornamental jewelry brights and weathered neutrals
Tommy Hilfiger A soft-washed cotton
Charlotte Ronson Double-faced Pamella Roland by Pamella jacket in cool beach tones: Sea Blue,
chambray plaid boyfriend shirt in DeVos Our beautifully tailored Pink and Peach
Chambray lightweight tweed coat in shades of Pink,
Cream and Pale Gold with delicate floral
Tracy Reese A classic, yet modern
Cynthia Steffe by Shaun Kearney embroidery
statement coat in Passionfruit
A sleeveless suede trench dress with a
waterfall cascade collar in Mint Green Peter Som A Pale Blue jacquard sheath VPL by Victoria Bartlett The new
insertion bra in Lilac
that can take you from day to evening
David Rodriguez My pleat-front top
that can be worn as a jacket or as a two- Yigal Azrouël The Berber pant – a
piece dress with the matching skirt richly embroidered antique cotton piece
in a range of all colors from the palette

PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com


Designers reflect on the current consumer consciousness
toward color and fashion

ConsumerDriven
Adam Lippes Color has always been Carmen Marc Valvo Although no Dennis Basso It’s important that this
extremely important to me as a designer one needs another basic Black cocktail collection be exciting and, using color,
and continues to be. I think customers dress, Black is still our number one seller. show the consumer something new that
want special and unique now more than So, it’s about making Black special. she will want to add to her wardrobe.
ever. And they want to see good value.
One way of offering that is with color. Catherine Malandrino Everything Ella Moss by Pamella Protzel
that brings a smile to a face is valuable Women are much more careful in what
Adrienne Vittadini Color is for me, so color in this present they purchase. Consequently, color
emotional and will be a very important environment is essential. becomes the most important and first
mood lifter for spring 2010. This thing that a customer sees when she is
collection is based on bursts of color Charlotte Ronson Our color palette going through a rack of clothes. It has to
and a mix of patterns with signature responds to the sensitive economic be a great shape and made beautifully,
Adrienne Vittadini heritage. climate through its classic sophistication but the first thing that grabs her
and longevity. The Nudes, Blacks and attention is color.
Andy & Debb With all of the splashes of soft colors allow our
depressing news about the economic collection to be fun and wearable now, Erin Fetherston People need to be
crisis, color should play an important yet still accessible for seasons to come. inspired, and color creates excitement
role in fashion to make people happy. and desire. People are also looking for
Color therapy always works! Cynthia Steffe by Shaun investment pieces that are seasonless
Kearney I think spring is about wanting and timeless, so neutral classic colors
Baby Phat by Kimora Lee to be carried away by clothes, finding the in combination with fresh and vibrant
Simmons Baby Phat has a long fantasy in them, but never leaving the colors seems like a relevant direction in
tradition of connecting to our consumers ground. The color palette reflects that in this time.
via vibrant palettes. Value sensitivity on fresh, airy, hopeful colors, grounded by a
the part of our consumers encouraged soft shade of Gray that feels ethereal and Lela Rose There has always been an
us to continue using feminine and sexy practical at the same time. abundance of color in the collections
tones that create value and capture the we offer. We are seeing more and more
imagination. David Rodriguez I am working very women picking bold colors for their
hard to keep the look exciting, but at a wardrobe rather than the “LBD.” I have
Badgley Mischka Everything needs sharper price so that the customer will always liked the way a woman stands
to be a must-have. Color causes an love the item and not have to think out when she is in a great colored dress.
emotional trigger. twice about purchasing it. We are offering even more bold color
combinations that our customers are
really responding to.

PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com


Designers reflect on the current consumer consciousness
toward color and fashion

ConsumerDriven
Maria Pinto As always, I feel Without overpowering and over-indulging,
continued

Thuy by Thuy Diep I exude optimism


connected to women's needs in these it is vital to deliver color in a spring/ through quirkiness, confidence and
ever-changing times. More than ever, summer collection that will have the spirit individualism – embracing the future by
the collection is about offering colorful of summer joy and summer fun. defining it. Colors are key, not through
styles that tempt us into submission. over-indulgence, but through beautiful,
Consumer consciousness has never Rebecca Taylor We feel that “anything understated sophistication.
been more relevant, and we are more goes” – we are not feeling restricted. In
precise in fulfilling our needs as opposed times like these it is important to do what Tibi by Amy Smilovic We’re
to our desires. That said, color is one of feels right and believe in yourself, and the responding with coloring that is
the most dynamic aspects in choosing customer will buy what excites her. unabashedly happy and feminine with
what we will bring into our lives. Color an edge – colors that evoke a new
is the enticement factor. Reem Acra The collection will stay beginning and upbeat fresh start.
happy, vibrant and versatile with playful
Nanette Lepore Color is emotional. options to change the look completely. Tommy Hilfiger In considering the
It attracts the consumer’s eye and Accessories are a big part of this current social and economic climate,
brightens her mood. Colorful clothing collection and they give another layer or we believe quality and well-fitting neutral
is essential in today’s market. dimension to the clothes. pieces are worthwhile investments. To
excite them from season to season, we
Pamella Roland by Pamella Tadashi Shoji I am trying to make like to shop pops of color.
DeVos We recognize that consumers dresses that women can use season after
are being more careful with purchases, season and do so at a democratic price Tracy Reese Versatility! My goal is to
and they want perfect fit and real value. point. The colors I chose for this season create year-round fashion in seasonless
Our goal is to excite our customers with work on women of all ages and sizes – colors.
fabrics in beautiful new colors at sharper hopefully bringing a positive energy into
price points each and every season. their spring wardrobes. VPL by Victoria Bartlett Often,
consumers are drawn to the extremes
Peter Som Each piece of clothing Temperley London by Alice of the collection, either styles that are
must be its own little special jewel. This Temperley We have found that in offered in dark colors such as Blacks
happens through fabric, cut, detail and gloomy economic times such as these, and Grays, or the styles like breaker
most definitely color! people want fashion to provide tanks that have a dark body and bright
something uplifting and spectacular and accents, such a Neon Pink, Meadow
Ports 1961 by Tia Cibani I feel that are looking for a tonic to the general air and Citrine.
we need to evoke strong emotions with of doom and gloom. The spring/summer
our consumers in order to convince them. 2010 collection is bright, fun and, in Yigal Azrouël Consumers are
A product must touch their senses, and places, extravagant as a result. gravitating toward color, which is
color plays a significant role in this! something I have never been afraid
to experiment with.

PANTONE fashion COLOR REPORT SPRING 2010 www.pantone.com


Turquoise
PANTONE 15-5519
C/M/Y/K 61 / 0 / 32 / 0
GOE 104-2-3C

PANTONE
® Tomato Purée
PANTONE 18-1661
C/M/Y/K 13 / 99 / 70 / 0
GOE 26-3-1C

fashion color report Fusion Coral


PANTONE 16-1543

spring 2010
C/M/Y/K 1 / 48 / 42 / 0
GOE 16-1-2C

Violet
PANTONE 16-3320
C/M/Y/K 25 / 53 / 0 / 0
GOE 45-1-3C
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PANTONE 18-3945
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GOE 69-1-6C

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Dried Herb
PANTONE 17-0627
PANTONE Fashion Color Report, Volume 32, September 2009. Pantone LLC, 590 Commerce Blvd., Carlstadt, C/M/Y/K 45 / 31 / 65 / 10
NJ 07072-3098 Tel: 201.935.5500. PANTONE Colors displayed here may not match PANTONE-identified GOE 153-1-3C

standards. Consult current PANTONE FASHION + HOME Color System publications for accurate color.
PANTONE® and other Pantone LLC trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned
Eucalyptus
subsidiary of X-Rite, Incorporated. All other trademarks are the property of their respective owners. © Pantone
PANTONE 15-0513
LLC, 2009. All rights reserved. Design by John De Francesco. C/M/Y/K 26 / 22 / 40 / 0
GOE 153-1-1C