89.

7 FM: NPR / IN-DEPTH NEWS

WUWM 2: MUSIC 24/7 WUWM.COM

INTUNE

SPRING 2013 QUARTERLY NEWSLETTER

DID YOU HEAR?

Erin Toners story HarleyDavidson Pulls the Plug on

Factory Floor Music was
featured on Marketplace
in March.
http://bit.ly/HD-floormusic

STATE OF
ENERGY SERIES

Later in May, Latoya Dennis

and Susan Bence will team
up to produce a series of
stories exploring The State
of Energy in Wisconsin.
The series will report on
our energy sources, their
economic, social and
environmental implications
and how they might evolve
into the future.

WUWM

YOU!

In February, WUWM
reached 10,000 likes on
Facebook. Thank you for
connecting and following us.
Havent connected to us yet?
facebook.com/wuwmradio
twitter.com/wuwmradio

FISCAL YEAR END

GIVE BY JUNE 30

Help WUWM end the

2012-2013 fiscal year
on a positive note. If you
havent given yet this year
or are able to give an
additional gift, contribute
before June 30th.
Phone: 414-270-1225
Online: wuwm.com/give
Mail: postmark by June 30

INSIDE

LAKE EFFECTS SPEEDSKATING STORY

GOES GLOBAL
When Lake Effects Mitch Teich
produced a feature story on a
speedskating marathon at Milwaukees
Pettit National Ice Center, he didnt
imagine it would morph into a
breaking international sports story.
Yet, that was the outcome.
Mitch interviewed Bridie Farrell, a
former nationally ranked short-track
speedskater who is now trying to
rekindle her Olympic dreams by taking
up long-track racing. They discussed a
series of essays about Olympic training,
starting with a short interview about
her speedskating career.
When Farrell was in the Lake Effect
studio for that interview, she disclosed
a darker chapter in her lifebeing
sexually abused by a fellow skater,
fifteen years earlier. The skater, Andy
Gabel, was a much older, Olympic
medal winner, who went on to serve
as president of U.S. Speedskating, the
sports governing body in this country.
After significant discussion of how
best to tell the story, Farrell came in
for a second interview. After lengthy
conversations with legal counsel, the
Lake Effect team elected to air the
powerful, 32-minute interview with
virtually no editing.
It ran on Lake Effect on Thursday
morning, February 28th. Within hours,
Lake Effects exclusive interview had
been picked up by media outlets
across the country, including USA
Today, the Associated Press and the
Chicago Tribune.
By Friday evening, Gabel admitted

Bridie Farrell on the ice.

inappropriate contact with Farrell

(though he stopped short of
admitting abuse). On that Sunday
March 3rd, Gabel resigned from his
positions on the International Skating
Union and U.S. Speedskating.
As the days progressed, the story was
picked up around the world, by news
outlets from China to Finland to
Poland. The following week, there was
news of a probe by law enforcement
and more accusations of abusethese
by skater Nikki Meyer who shared her
story first with WUWM.
The interviewsalong with sidebar
interviews about speedskating and the
culture of abuse in sportsgenerated
enormous traffic for Lake Effects page
on WUWM.com and hundreds of
shares on Facebook and Twitter.
Thank you to volunteer Lee Ferarro
for transcribing these interviews so
they could be posted online.
Follow all of these stories on WUWM
http://bit.ly/wuwm-speedskating.

CHANGES TO NPR HOST ROSTER ......... pg 4

WUWM AROUND THE WORLD ............. pg 5

LETTER FROM THE GENERAL MANAGER

In recent years, Ive had the pleasure
of working with some of our industrys
leaders on issues of editorial integrity
and keeping public broadcastings
sights set on our public service mission.
The insights of ethicists, listeners and
academics have also been included.

INTUNE
SPRING 2013
WUWM INTUNE newsletter
is published four times each year
by WUWM. It is available to all
Friends of WUWM.

The subject of journalistic ethics

became a headline issue a few years
ago when NPR dismissed Juan Williams
over his comments made on FOX
Television. When an NPR employee
was caught on camera making
inappropriate comments, it cost
people their jobs.

CONTACT US
111 E. Wisconsin Ave., Ste. 700
Milwaukee, WI 53202
www.wuwm.com
PHONE: 414.227.3355
FAX: 414.270.1297
LISTENER COMMENT LINE:
414.270.1220

While serving on the NPR Board, I was

involved in their process to revise their
codes of behavior, and since then, the
process has shifted to the station level.
Beginning today, I want to use my next
few INTUNE letters to share what has
been discussed and how it impacts our
operation at WUWM.

MEMBER SERVICES:
414.270.1225
E-MAIL ADDRESSES:
GENERAL: wuwm@uwm.edu
NEWSROOM:
wuwmnews@uwm.edu
LAKE EFFECTSM: lakeeffect@uwm.edu
WUWM MANAGEMENT
DIRECTOR/GENERAL MANAGER
Dave Edwards
PROGRAM MANAGER
Bruce Winter
NEWS DIRECTOR
Marge Pitrof
EXEC. PRODUCER, LAKE EFFECTSM
Mitch Teich
MANAGER, FINANCE & ADMIN.
Cheryl Locher
INTUNE EDITOR & DESIGNER
Cynthia Akey
ABOUT WUWM
WUWM operates on 89.7 MHz
with an effective radiated power
of 13,500 watts. WUWMs primary
coverage area extends throughout all
of the Milwaukee metropolitan area
including Racine, Waukesha and West
Bend. WUWMs extended service area
includes listeners throughout southeastern
Wisconsin.
Milwaukee Public Radio, Milwaukee
Public MediaSM and Lake EffectSM are
service marks of WUWM 89.7 FM
Milwaukee Public Radio.

Printed on recycled paper.

SPRING 2013

Ethical behavior extends beyond

journalism. We have a public service
mission. Public broadcasters need to
be governed in ways to promote the
common good and public interest.
Our day-to-day activities must reflect
our commitment to integrity and
trustworthiness.
At WUWM, we believe in transparency.
We post our audited financial
statements on our website
(www.wuwm.com/funding). We
respond to listener comments and
concerns. Working with our advisory
board, we assess community needs and
respond to it with our programming.
All of our employees are governed by
a strict code of ethics as adopted by
the UW Board of Regents.
We also believe it is important that we
contribute to the civic, educational
and cultural lives of our community
by presenting a range of ideas and
cultures. You hear voices and ideas on
WUWM that you wont hear anywhere
else. We embrace the concept of lifelong learning.
We strive for balance in our coverage.
The people you hear on WUWM add

INTUNE

perspective and
insight. We like to
include a variety of
views in our coverage.
That means from
time to time, listeners
may hear points of
view with which they
disagree.
We work to include individuals who
help provide balance among the
main positions on important issues,
although that is not always possible
in a single program. With most issues,
there are rarely only two sides that
need to be heard.
Occasionally, I receive emails from
listeners who believe that NPR and
WUWM are too liberal. But, we also
hear from others who believe that
we are too conservative. Ive heard
suggestions that we need to add a
conservative talk show while others
recommend programs that are more
progressive and liberal.
At WUWM, we strive to support a
vigorous marketplace of ideas without
advocating, endorsing or certifying a
particular point of view. Our public
affairs programs are produced by
bona fide news organizations like
NPR, APM, the BBC and by our own
journalists. The stories you hear go
through a rigorous editorial review.
None of this is to say we dont make
mistakes. And when we do, we admit
them, correct them and learn from
the experience.
Im struck by the fact that so much
time is spent by public media
employees on how we behave and
relate to our listeners. I think it is
important that you know that.
Keep sharing your thoughts, comments
and feedback. We are listening.

Dave Edwards
Director / General Manager

CHANGES TO NPR HOST ROSTER

Audie Cornish,
who had been
guest-hosting
during Michele
Norris leave
of absence,
became a
permanent
co-host of the
All Things Considered (ATC).
Cornish has been a host and
reporter for NPR since 2006.
She began hosting Weekend Edition
Sunday in September 2011 and
started filling in for Norris on
ATC in January 2012.
Michele Norris has returned
to NPR in an expanded role as
host and special correspondent.
She will produce in-depth
profiles, interviews and series
as well as guest-host on NPR
News programs.
Norris joined ATC as a co-host
in 2002. Norris stepped out of her
prominent on-air role in October
2011 to avoid any potential

ethical conflict in covering the

presidential race; her husband
Broderick Johnson had taken a
job as a senior adviser to President
Obamas re-election campaign.
One of Norris special projects
includes an expansion of The Race
Card Project. She will also continue
working on NPRs Backseat Book
Club, a regular ATC segment for
young readers.
Rachel Martin,
who has been
filling in for
Audie Cornish
as host of
Weekend Edition
Sunday, is now
the permanent
host of the program.
Martin previously reported on
military and intelligence issues
for NPR and has covered religion
and reported from Berlin as well.
She also helped launch The Bryant
Park Project.

THE RACE CARD PROJECT

During her absence from All
Things Considered, Michele Norris
launched The Race Card Project.
Norris has been collecting
submissions from people
expressing their thoughts on
racial issues in just six words. She
has gathered more than 14,000
submissions, according to NPR.
Stories will air each month on

Morning Edition. Norris will also

develop web features for NPR.
How would you distill your
thoughts about race into one
six-word sentence?
Make your own Race Card.
http://theracecardproject.com
Follow the conversation on
Twitter: #TheRaceCardProject.

STORYCORPS WINS AWARD

Each Friday, Morning Edition airs
an interview from StoryCorps. One
of the largest oral history projects
of its kind, the intiative collects
and archives interviews from
more than 60,000 participants
siblings, parents, and friends
in the U.S.

Creative and Effective Institutions.

StoryCorps will use its award to
build its reserve and upgrade its
infrastructure, including its digital
archive of oral histories.
StoryCorps recordings are powerful
testimonies to the art and power
of listening.

PROGRAM SCHEDULE

89.7 FM: NPR/IN-DEPTH NEWS

MONDAY - FRIDAY
1/9/13
5 am 9 am
Morning Edition
9 am 10 am BBC Newshour
10 am 11 am Lake Effect
11 am noon
Fresh Air with Terry Gross
noon 1 pm
Here and Now
1 pm 2 pm
M: Marketplace Money
T: On the Media
W: TED Radio Hour
Th: Humankind/ UWM Today (1:30)
F: Radiolab
2 pm 3 pm
BBC Newshour
3 pm 6:30 pm All Things Considered
6:30 pm 7 pm Marketplace
7 pm 8 pm
Fresh Air with Terry Gross (Mon.-Thurs.)
Radiolab (Fri.)
8 pm 10 pm WUWM@Nite (M-W, & F)
Its Alright, Ma, Its Only Music (Thurs.)
10 pm 12 am WUWM@Nite
midnight 5 am BBC World Service
SATURDAYS
6 am 7 am
7 am 9 am
9 am 10 am
10 am 11 am
11 am 12 pm
12 pm 1 pm
1 pm 2 pm
2 pm 3 pm
3 pm 4 pm
4 pm 5 pm
5 pm 7 pm
7 pm 8 pm
8 pm 9 pm
9 pm 11 pm
11 pm 12 am
midnight 6 am

Marketplace Money
Weekend Edition Saturday
Car Talk
Wait Wait...Dont Tell Me!
Marketplace Money
Ask Me Another
On the Media
TED Radio Hour
Lake Effect Weekend
Weekend All Things Considered
A Prairie Home Companion
Wait Wait...Dont Tell Me!
Ask Me Another
Its Alright, Ma, Its Only Music
etown
BBC World Service

SUNDAYS
6 am 7 am
7 am 10 am
10 am 11 am
11 am noon
noon 2 pm
2 pm 3 pm
3 pm 4 pm
4 pm 5 pm
5 pm 6 pm
6 pm 7 pm
7 pm 7:30 pm
7:30 pm 8 pm
8 pm 9 pm
9 pm 10 pm
10 pm 11 pm
11 pm 5 am

On Being with Krista Tippett

Weekend Edition Sunday
This American Life
Car Talk
A Prairie Home Companion
Wait Wait...Dont Tell Me!
Lake Effect Weekend
Weekend All Things Considered
On the Media
Weekend All Things Considered
Humankind
UWM Today
On Being with Krista Tippett
This American Life
Radiolab
BBC World Service

WUWM 2: MUSIC 24/7

Access online www.wuwm.com/wuwm2.

StoryCorps has been granted a $1

million MacArthur Award for
MILWAUKEE PUBLIC RADIO |

PUBLIC RADIO MUSIC MONTH

INTERVIEW
ROLE REVERSAL
by Matthew Goldenberg, Marketing Intern

In January, Mitch Teich, the

Executive Producer of Lake Effect,
found himself on the opposite
end of the interview process.
OnMilwaukee.com interviewed
Mitch on everything from his
career up to this point to his
opinions of WUWM to how it
feels to be a Milwaukee celebrity
(although he does make it clear
that the word celebrity does
have distinct air quotes around
it in this case).
Teich has found a happy home
here in Milwaukee, living
out his public radio passion,
and providing WUWM with
fresh, in-depth interviews and
conversations on Lake Effect.
Read the OnMilwaukee.com article
at http://bit.ly/wuwm-teich.

WUWM ACTIVITY
BOOK FOR KIDS

Celebrating public radio stations

invaluable role in Americas music
culture, WUWM
participated in the second
annual Public Radio Music
Month, a month-long,
nationwide initiative in
April 2013.
WUWM featured
interviews on Lake Effect,
archive performances on
WUWM@Nite and testimonials shared
on-air and via social media.

stations are an integral part of the

local music economy, says Bruce
Winter, Program Director.
We provide a unique and
increasingly rare platform
for new and emerging
artists and serve as a staging
ground for musical discovery.
Public Radio Music Month
is an opportunity for us to
showcase the rich tapestry
of music found on public
radio today.

WUWM and other public radio

www.publicradiomusicmonth.org.

INTERNS LEARN & GROW AT WUWM

At WUWM, interns learn about public
radio, develop real-world skills and
gain valuable hands-on experience.
WUWM NEWS
Faith Lenard, a UWM Broadcast
Journalism Senior, served as an
intern with WUWM News during
the spring semester. She conducted
research, wrote and produced stories
on potholes, sobriety checkpoints,
flex degrees and student debt. Her
most unique journalistic experience
was covering President Obamas visit
this fall and receiving official White
House credentials.

NPRS BACKSEAT
BOOK CLUB
Do your kids love
books? Are they
listening to NPR?

WUWMs Activity Book includes

information about how radio
works, a word search, a maze
and more. Request your copy,
contact Marketing Outreach
at 414-270-1137.

SPRING 2013

Tune in to NPRs
Backseat Book Club
hosted by Michele
Norris during All
Things Considered.
This segment offers
an interesting book
suggestion once a month to engage
young listeners: 9 to 14 years old.
Past books that have been
featured include: The Phantom
Tollbooth, Diary of a Wimpy Kid and

INTUNE

MARKETING
This spring, Matthew Goldenberg, a
Marquette University Junior, interned
with the Marketing department. An
Advertising major, Matt wrote press
releases and researched and wrote
articles for WUWMs INTUNE and
VIP Update newsletters. He also helped
develop the design concept for the
Winter Membership Drive infographic
WUWM Membership Matters.
Thank you to Faith and Matthew for
their hard work and assistance. We
wish them great success in the future.
To apply for an internship, visit
www.wuwm.com/internship.

by Matthew Goldenberg, Marketing Intern

The Wonderful Wizard of Oz.

Young listeners are encouraged
to read the book, share it with
their parents, then send in
questions to be answered
on-air during a conversation
between the author and
Michele Norris. Questions
submitted will shape and
guide the conversations
with the authors.
Submit your questions to
backseatbookclub@npr.org.
Follow on Twitter @NPRBackseat.

WUWM IN THE
COMMUNITY

WUWM AROUND THE WORLD

LIFES VOICES

DEATH & DYING

A segment from WUWMs Lifes Voices series,

produced by Susan Bence in December
2012, made its way around the world to a
Ukrainian paper called the Kyiv Post.

ehospice.com featured Lake Effects

Death and Dying series produced by
Stephanie Lecci.

WUWM served as a
media sponsor of
the following events:

ehospice.com is a globally run news and

information resource committed to bringing
the latest news, commentary and analysis
from the world of hospice, palliative and end
of life care.

UWM School of
Continuing Education
Women Leaders
Conference
March 15
Pfister Hotel

The Lake Effect series from September

2012 looked at the ethical and legal issues
surrounding end of life care, caregiver
stress, the importance of advanced
directives, the growth of the palliative care
movement and the difficulty in discussing
death with children.

Boswell Books presents

Elaine Pagels
March 20
Milwaukee Public Library

http://bit.ly/wuwm-deathdyingseries

Peck School of
the Arts - Kenilworth
Open Studios
April 20 11 am - 2 pm
Kenilworth Square East

The installment follows the importance and

meaning of Christmas to a Ukrainian native.
Christina Nedilsky, fled her homeland
in 1944 and now lives happily in the U.S.
Nedilsky has gone from loving Christmas as
a child to hating it after her father died, to
loving it again after she had her own family.
The Kyiv Post posted the article on their
website under the category Ukraine
Abroad, alongside other heart-felt and
interesting articles about Ukrainians
around the world.
http://bit.ly/wuwm-ukraine

WUWM APPEARANCES IN THE COMMUNITY

WUWMs table at the Milwaukee County
Winter Farmers Market was hosted by
volunteers: Craig Wiroll on Feb. 16th,
Kathleen Bump on Feb. 23rd, Julie Krawczyk
and Rachel Kenison on March 2nd, Betsy
Bromley on March 9th and April 6th, and
Peter Lee on March 9th and 23rd.
On Feb. 16th, Stephanie Lecci served as
emcee at Horizon Home Care and Hospices
fundraising gala held at the Pfister Hotel.
Touching Lives Award winners were honored
and funds were raised to benefit the
Horizons Grief Resource Center.
Mitch Teich served as the Master of
Ceremonies for the Layton Boulevard West
Neighbors Executive Breakfast at Alverno
College on Feb. 28th.
Cynthia Akey, Laurie Loomis, Maria de Jesus
Dixon, Anne Jedrzejczak, Melanie Johnson,
and Michelle Maternowski hosted WUWMs
booth at the Sustainability Summit held at
the Delta Center on March 6th and 7th.
Mitch Teich introduced a discussion on
algae growth in the Great Lakes at the
Sustainability Summit held at the Delta
Center on March 7th.
Ann-Elise Henzl spoke to students in the
Advanced Integrated Reporting class at
UW-Milwaukee on March 14th.

Volunteer Rosa Flanagan hosted WUWMs

table at the UWM SCE Women Leaders
Conference at the Pfister Hotel on March
15th. Maria de Jesus Dixon and Anne
Jedrzejczak also attended.
In partnership with Boswell Books, Mitch
Teich hosted a conversation with religion
writer and scholar Elaine Pagels held at the
Milwaukee Public Librarys Centennial Hall
on March 20th. Volunteer Abi Schwenn
hosted WUWMs table at the event.
Cynthia Akey and marketing intern Matthew
Goldenberg distributed passes to NewsWorthy
Card holders at the advance screening
of Admission at the Marcus Majestic in
Brookfield on March 21st.
Bonnie North gave six presentations at Veritas
High School Career Day on March 27th.
She spoke about public radio, journalism
and interviewing.
Cynthia Akey and Anne Jedrjezczak hosted
an information table at the 2nd Annual
Earth Day Celebration on April 19 held
next to Milwaukee City Hall.
THANK YOU to all of the volunteers who
represent WUWM in the community and
assist at WUWMs office.

Earth Day Celebration

April 19 11 am - 2 pm
Market Street (next to City Hall)

CedarBlock: May the

Schwartz Be With You
April 20 8 pm
Turner Hall Ballroom
Schauer Arts &
Activities Center
April 6 - TAP: The Show
April 12 - Moscow Nights
May 10 - Mozarts The
Magic Flute
Historic Milwaukee Inc.
Spaces & Traces
May 18
Village of Shorewood
Treasures of Oz
June 15
Forest Beach
Migratory Preserve
Tosa Tonight
Free concerts 5 - 9 pm
Hart Park Pavilion,
Wauwatosa
June 12 & 24
July 10 & 24
August 14 & 28
UWM Day
August 4 9 am - 5 pm
WI State Fair Park
Visit WUWMs table!

Join the WUWM team!

www.wuwm.com/volunteer
MILWAUKEE PUBLIC RADIO |

FEATURED
UNDERWRITERS
WUWM welcomes
these new and returning
underwriters:
Genetti Garden Center
Helen Bader Foundation
Life Navigators
Morgan Stanley
Smith Barney
Mount Mary
Milwaukee Habitat for
Humanity ReStore
South Shore Cyclery
Ten Chimneys
UWM School of
Continuing Education
Business Programs
Thank you for supporting
Milwaukee Public Radio!
BECOME A WUWM
BUSINESS SPONSOR
Promote your business
product or service while
supporting programming
on WUWM.
Underwriting is effective,
affordable and taxdeductible.
To request a media kit,
needs analysis or price
quote, call 414-227-3355.
or www.wuwm.com/partner.

FUNDRAISING UPDATE
THANK YOU to our members
who provided support at the
end of 2012 and everyone who
gave during the on-air Winter
Membership Drive ( Jan 30 - Feb.
8, 2013). Listeners really stepped
up to Be Part of the Equation.
$171,922 was raised, surpassing
the $160,000 goal.
Congratulations to Beth Costello,
winner of the Funjet package!
Members make WUWM possible.
Your support makes quality
programming heard on WUWM
possible. Besides national program expenses,
your gifts support local effortsin-depth
news, conversations on Lake Effect and
UWM Today, as well as the hand-selected
music on WUWM@Nite and WUWM 2.

WUWM membership matters. Check

out this infographic about
WUWMs Membership.
http://bit.ly/WUWMinfographic.
Learn more about our 20112012 expenses and revenue,
visit www.wuwm.com/
funding.
There is still time left to
help us reach our fundraising
goal of $2.7 million dollars
by June 30th.
You can give via this newsletter,
online at wuwm.com/give or call us at 414270-1225. Every bit helps.

WINTER MATCHING CHALLENGE SUCCESS

With the help of WUWMs Community
Partner Matching Challenge donors
during the Winter Membership Drive, we
were able to offer five matching challenges.
This intitiative helped raise $59,060 and
meet the $160,000 goal. THANK YOU
FOR YOUR SUPPORT!
Aaron Aizenberg, Melissa Blair, Byron S. Becker and
ME Csuka, Elliot and Cantor Karen Berman, Jacqueline
Boynton, Bruce and Kathi Campbell, Katherine L.
Charlton, Amy and Frederick Croen, Richard Cudahy
and Victoria Nourse, Angela Curtes, Eileen and Howard

Dubner, Sue Dugan, Michael and Deb Dwyer, Debra and

Jonathan Eder, Carol Feuerstein, Katherine Fuchs, Tom
Gauthier, Eileen German, James German, Laura Gough,
Gerise Grezeszczak, Margaret Hickey and Bob Wrenn,
Dan Hinich, Stacey Jensen, Steve and Diane Kavalauskas,
Julie Krawczyk, David and Mary Ann Lillich, Carolyn
Lynch, Lauria Lynch-German, Dr. Magda Peck, Julie
and Mark Peterson, Susan and Gregory Rabe, Bill
Rack, Israel Ramon, Amy and Jason Rowell, David and
Jennifer Sander, Amy Shapiro, Dr. and Mrs. Walter
Shapiro and Bob and Ellen Venable.

DOLLAR-A-DAY MEMBERSHIPS MATTER

Three Hundred Sixty-Five. Days. Dollars.
Its an important number that shows
dedication and commitment to
supporting WUWM.
Individuals who contribute
$365 annually are vital
members of WUWMs
Directors Circle. By
contributing $1 per day to
WUWM, youll be assured
each time you listen that youre
making a difference and making
exceptional programming possible on
Milwaukee Public Radio.
WUWM Dollar-a-Day Members receive:
WUWM NewsWorthy Card: Receive discounts
from participating local businesses and arts

SPRING 2013

INTUNE

organizations, including exclusive invitations

to advanced film screenings.
Day Sponsorship Message: A personal
on-air message to be aired on WUWM
during the year of your membership.
Subscription to the InTune (4 issues per year)

Become a member of WUWMs Directors

Circle: Dollar-A-Day today. You can make a
tax-deductible monthly contribution of about
$30, or just about $90 each quarter.
The commitment that Directors Circle
members have to help sustain Milwaukee
Public Radio goes far beyond the ordinary.
Visit wuwm.com/give to upgrade your
membership and join the Directors Circle:
Dollar-A-Day today. Thank you!

GIVE TODAY!
YES!

PHONE: Member Services at 414-270-1225 ON-LINE: www.wuwm.com/give

MAIL: WUWM 89.7 - Attn. Member Services, Box 88890, Milwaukee, WI 53288-0890

IS IMPORTANT IN MY LIFE.

CONTACT INFORMATION
Mr.

Mrs.

Ms.

Miss

Dr.

I LISTEN TO:
WUWM 1: IN-DEPTH NEWS

WUWM 2: MUSIC 24/7

MEMBERSHIP CATEGORY

Rev.

Name (s): ________________________________________________________

_________________________________________________________________
Address: _________________________________________________________
City: ____________________________________________________________
State / Zip: ______________________________________________________
Home phone: _____________________________________________________
Work phone: _____________________________________________________
Cell phone: ______________________________________________________
E-mail 1: _________________________________________________________
E-mail 2: _________________________________________________________
Favorite Program (s):_______________________________________________
_________________________________________________________________
Add me to the WUWM E-lists! Send me e-mail updates / newsletters.
E-News - Monthly newsletter

New Membership
Renewal Membership
GIFT LEVELS
$35
$75
$150
Other $______________

Sustaining Membership
Additional Gift

$240

$365

$500

PAYMENT OPTIONS
Check enclosed (payable to WUWM Friends)
Charge my
MasterCard
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DISCOVER
Automatic Quarterly Installments $__________ / quarter
Sustaining Installments (EFT) - Please send me more information
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EMPLOYER MATCHING GIFT PROGRAM

Employer ________________________________________________________
IT121302
I have enclosed my matching gift form.

CUT HERE & MAIL WUWM 89.7 - ATTN. MEMBER SERVICES, BOX 88890, MILWAUKEE, WI 53288-0001

CUT HERE & MAIL

Making a Difference
I cant imagine
my world without
WUWM.

Amy Shapiro WUWM

Member since 1994

It is the texture
to my knowledge,
it adds the
depth to my
understanding,
and it paints the
color in the world
narrative.

Stories on WUWM
are informative as well as engaging. I
rely on it for keeping me up on news
but, it is so much more than that.
WUWM is fun and funny and creative.
I am stimulated every time I listen to a
new piece of music, travel to Mongolia,
try to figure out one of Will Shortzs
puzzles or learn about our own
Milwaukee River. My family and I talk
about what we have heard on WUWM

at the dinner table and discuss

stories at parties.
But WUWM is more than
entertainment. I firmly believe that
democracy cannot function without an
informed electorate. We must rely on
reliable news and news analysis. I look
to expertsand WUWM is one of the
key experts to our understanding of
the world.

I cant
imagine my
world without
WUWM.

When my 24-year old son informed

me that he now listens to WUWM
in the car, I feel that I passed on an
important value and hope to do so
for my community as well.
I was delighted to be asked to sit on
the WUWM Advisory Board. It allows
me to be an official ambassador to our
community. And, I hope to be able
to assist in fundraising to ensure the
future of Milwaukee Public Radio.

Amy Shapiro
Shorewood, Wisconsin

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A portion of each WUWM-sponsored concert ticket sale at the Pabst/Riverside/Turner Hall Ballroom supports the station.
For more information about WUWM Events, visit www.wuwm.com/events.

THE PABST THEATER

144 E. Wells Street, Milwaukee, WI 53201

www.pabsttheater.org 1-800-511-1552 Doors open at times below.

ANAS MITCHELL &

JEFFERSON HAMER
Sun., May 19, 7 p.m.

JOHN HIATT &

THE COMBO
Mon., Aug. 26, 7 p.m.

TURNER HALL BALLROOM

BEN TAYLOR
Fri., Aug. 16, 7 p.m.

CAPITOL STEPS
Fri., Sept. 27, 6 p.m.

1034 N. 4th St., Milwaukee, WI 53203

OLD 97S
Thurs., June 20, 7 p.m.

WAIT WAIT...DONT TELL ME!

CINECAST SCREENING
Thurs., May 2, 7 p.m.
Marcus Majestic - Brookfield
Marcus South Shore - Oak Creek
Cinemark Tinseltown - Kenosha

Tickets: http://bit.ly/wwdtm-cinema

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to show our appreciation, we give away
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