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Why Labels

Matter
The Business Case for
Using the PEFC Label

www.pefc.org

PEFC Council
World Trade Center 1
10, route de l’Aéroport
CH-1215 Geneva
Switzerland
Tel. +41 22 799 45 40
info@pefc.org

PEFC Certification
Your Label of Trust

www.pefc.org

What is PEFC?
Programme for the Endorsement of Forest Certification

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Global alliance (not-for-profit association) of 41 grassrootsinspired national forest certification organizations

World's leading forest certification system, offering the largest
choice of sustainably-sourced timber and wood-based products

The only global certification system utilizing globally recognized
ISO/IAF mechanism for compliance verification

PEFC specifically considers the unique needs of small and family
forest owners while being equally used by large landowners

PEFC is required or recommended by public and private
procurement policies around the world

Most trusted forest certification label globally by consumers

Behind the label
What forest certification delivers
Forest Management

Chain of Custody

Delivers sustainable wood raw material that is:
• legal: wood is harvested in compliance with local legislation and international agreements
• from well managed forests: safeguarding environmental, social & economic values
• traceable: the raw material supply chain is verified from the forest to the finished product
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Market Demand
Forest owners/processors request certification

World Business Council for Sustainable Development

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The WBCSD is a CEO-led organization made up of some
of the world’s leading corporations.

“WBCSD members are committed to promote certification
to forest owners, encouraging full utilization of existing
forest certification systems, such as PEFC, throughout the
forest products value chain.”
James Griffiths, Managing Director, WBCSD

Market Demand
Retailers/consumer goods companies request certification

Consumer Goods Forum

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one of the largest global industry networks, is
pledging to achieve zero net deforestation
by 2020.

to achieve this goal and to help promote
sustainable forest management, the CGF
recommends companies purchase products
that are certified by e.g. PEFC.

Market Demand
The finance sector requests certification

Banking Environment Initiative

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The ‘Soft Commodities’ Compact, in support of CGF goals. Result
of two years of extensive collaboration between the BEI and the
CGF, with advice from WWF.

The Compact includes a commitment for banks to raise the
standards they expect of certain clients in high risk geographies.
Compact banks will confirm that customer operations have
achieved the same internationally recognized means of
verification that the CGF is prioritizing: This includes PEFC for
timber.

Signatories include: Barclays, BNY Mellon, China Construction Bank, Deutsche
Bank, Lloyds Banking Group, Nomura, Northern Trust, Santander, Sumitomo Mitsui
Banking Corporation and Westpac.

Market Demand
Governments, private guidelines request certification

Public Procurement Policies & Labels
• Belgium, Denmark, Finland, France Germany,
Japan, Netherlands, Switzerland, UK…
• European Green Public Procurement
• EU Eco Label
Private Guidelines
• European Retail Environmental Sustainability Code
• Singapore Environmental Council
• Multiple green buildings councils & associations
(Australia, Canada, Italy, Netherlands, Singapore, UK,
US…)
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Market Demand
Consumers request certification
What reassures you most that environmental
considerations have been taken into account?

Label certifying ethical
considerations

54%

Country of origin ("Made in…")

Brand

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30%

24%

Recommendations of
family/friends

17%

Media recommendation - TV,
press, newspaper

16%

Source: PEFC/GfK Global Consumer Survey (Nov 2014)

Market Demand
Consumers request certification; trust certification
Mean
Value

PEFC

15

23

49

7 6

3,4

(AFS / CERFLOR / CFCC / SFI)

5 - I strongly agree

is a label I can trust

4
3
2
1 - I strongly disagree

FSC

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24

49

7 6

is a label I can trust

Would you prefer
companies to label
products?

15%
4%

Yes
No
81%

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Source: PEFC/GfK Global Consumer Survey (Nov 2014)

Don't know

3,3

Market Acceptance
Multinational companies using the PEFC label

“[…] all Lipton tea packs in Europe are
certified via PEFC.”
Unilever

“We are committed to purchasing timber and
timber products for the UK market only from
legal, sustainable sources.”
Tesco

“PepsiCo will continuously work with its
suppliers to be environmentally sustainable in
their practices by following credible forestry
standards and ensuring their fiber purchasing
is only from sources that support responsible
forest management.”
PepsiCo
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Benefits for Your Business
Advantages of PEFC certification & labelling

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Meet expectations
• The PEFC label allows your company to demonstrate its
environmental and social responsibility to customers.
• Procurement policies by governments and companies are increasingly
specifying certification as a key requirement.

Secure supply
• Secure your supply of sustainably sourced material with the assurance
that the raw material used in your packaging originates from legal and
sustainable sources, aligned with regulatory requirements such as
EUTR.
• There is a larger quantity of material certified to PEFC than any other
forest certification system, providing you with competitive options.

Position your business
• The PEFC label allows consumers and customers alike to value your
company’s engagement towards sustainability.
• PEFC provides you with access to an increasingly discerning market.

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15

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17

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Supply
Availability
PEFC – the World’s Largest
Forest Certification System

www.pefc.org

Countries developing a system
for eventual PEFC endorsement

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PEFC Certified Forest Area
Covering more than a quarter of a billion hectares
300
272.1 275.3
263.2
245.1

Certified forest area (million ha)

250
217.7

200

187.7

150

100

50

0

25

41.1
32.4

0

46.1

50.9 55.3

193.8 194.4

223.5

229.6

253.1
237.4

PEFC Chain of Custody
>10,000 certificates covering >17,000 companies
12000
10'831
10'59110'744
9996

No. of Chain of Custody certificates

10000

9529
8797
7688

8000

6166

6000
4420

4000

3545
2901
2362
1905

2000
1100
463
59

0

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Cartons
Selected PEFC-certified suppliers

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Corrugated Materials
Selected PEFC-certified suppliers

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Promoting
Sustainability
PEFC Certification –
Safeguarding the World’s
Forests

www.pefc.org

Sustainable Forest Management
How we define SFM

“The stewardship and use of forests and forest lands in a way
and at a rate that maintains their biodiversity, productivity,
regeneration capacity, vitality and their potential to fulfil now
and in the future, relevant ecological, economic and social
functions at local, national and global levels, and that does not
cause damage to other eco-systems”.
1993 Pan-European Ministerial Conference on the Protection of Forests in Europe (MCPFE)

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Sustainably managed forests are those whose
management implements performance standards based on
internationally agreed environmental, social and economic
requirements

SFM in Practice

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Forest Benefits
Why forests are so important

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Forest are home to 2 out of 3 living
species

1.6 billion people (1 in 5 persons) in
the world rely on forest resources for
their livelihoods

350 million of these people live directly
around forests

Sustainable forest management
makes a difference

Role of Forest Certification
The contribution of PEFC

Sustainable forest management contributes positively to
tackling societal challenges such as climate change, poverty
alleviation, water management issues, biodiversity loss
Forest certification
• Provides evidence for sustainable forest management
through third-party certification
• Provides forest owners with access to markets demanding
certified products
• Encourages sharing of knowledge and best practices,
continuous improvement
• Assists in securing forest benefits long-term

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Small- and Family Forest Owners
PEFC: From smallholders, for smallholders

• “We are committed to conserving forests and their
invaluable biodiversity, and the communities and
families that own, work, and live in and around forests.”
William Street, PEFC Chairman

• “The PEFC certification framework has brought
significant numbers of small private non-industrial forest
owners into the certification movement […]”
UNECE/FAO

• “PEFC is the certification system of choice for small- and family
forest owners globally. Many of them, like me, look for the PEFC
label on products to see if the manufacturer is supporting us in our
good work and endeavour to take care of our forests for future
generations.”
Lorenz Klein von Wisenberg, International Family Forestry Alliance (IFFA)
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Responsible Forest Management
PEFC certification promotes sustainability
Healthy Forests




Maintain and increase the health and vitality of forest ecosystems, biodiversity
Protect ecologically important forest areas, wildlife, waterways, and soil
Prohibit forest conversions; no certification of plantations established by
conversions
Avoid genetically modified trees, most hazardous chemicals
Prevent unauthorised activities such as illegal logging

Healthy Communities





Promote the long term health and well-being of forest communities
Respect forests’ multiple functions, give due regard to the role of forestry in rural
development
Involve forest communities, forest-dependent people in forest management
Recognize indigenous people’s rights, incl. free, prior and informed consent
Protect sites with recognised specific historical, cultural or spiritual significance
Safeguard areas fundamental to meeting the basic needs of local communities

Healthy Workers


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Comply with all fundamental ILO conventions; safe working conditions
Consideration of new opportunities for employment

Forest Certification Globally
Progress so far

10%
28%
40%
60%
72%
90%

28% of industrial
roundwood production
is certified

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60% of total certified
area is PEFC

10% of the world
forests are certified
(UNECE/FAO 2013)

Your Commitment to Sustainability
Source responsibly, tell your story

You can demonstrate your commitment to responsible
sourcing and help secure the future of the world’s forests
by:

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Developing and implementing a procurement policy which
recognizes or requires PEFC certification

Ensuring your preferred packaging supplier offers PEFCcertified products or encourage them to obtain PEFC
certification

Use the PEFC logo on your product packaging as an
assurance of responsible sourcing

Communicating what the logo means to your customers

Obtain PEFC certification for your company

Conclusions
Demand for certification & labeling poised to increase

• Significant, heightened interest & commitment to
certification system development at national level; increase
in supply expected to meet growing demand internationally
particularly Europe, North America and Asian markets.
• Legislation, procurement policies (both public & private) and
other sustainability initiatives continue to build awareness
and demand for certification and products thereof.
• Market access, market demand and consumer recognition
represent a clear business case for countries wishing to
maintain their national identity and ownership of national
systems at international level through PEFC.
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In Summary - Brand Owners
PEFC - Your assurance of responsible sourcing

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Packaging is essential for protecting products on their
journey from factory to store and eventually to people’s
homes.

Consumers expect packaging to be responsibly-sourced,
with minimal impact on the environment and the world’s
forests.

Labels such as PEFC’s are the most trusted source of
information for consumers.

PEFC certified packaging and the PEFC label
communicates your responsibility to consumers – with each
interaction they have with your product.

In Summary – Packaging Companies
PEFC - Your assurance of responsible sourcing

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All actors in the value chain increasingly expect packaging
to be responsibly-sourced, with minimal impact on the
environment and the world’s forests.

In response, companies are increasingly looking to
demonstrate that the fiber they use in their packaging
comes from a certified sustainable source.

By obtaining PEFC Chain of Custody certification and
offering PEFC-certified material, you can provide your
customers with a responsible choice, enabling them to fulfill
market requirements and demonstrate their corporate
commitment to sustainable sourcing.

Thank you!
PEFC Council
World Trade Center 1
10, route de l’Aéroport
CH-1215 Geneva
Switzerland
Tel. +41 22 799 45 40
info@pefc.org

www.pefc.org