All pages

FOR ALL PAGES When Check that the page... Alignment to bis.gov.uk proposition New/review £ ...has a clear audience New/review £ ...has a clear purpose New/review New Review New/review New/review New/review New/review New/review New/review New/review New/review New Review On deletion On deletion New/review Record any feedback… The perfect page...

...helps the user complete a task (find X or do Y), or the organisation fulfil a goal, which is within scope of the site's overall audience and purpose ...can be relied upon by visitors to be relevant and accurate ...is cleared by press office or a senior policy official for publication ...is found useful by visitors in numbers which match expectations ...leaves no obvious questions unanswered and raises no new ones ...is reviewed regularly (every 6-12 months) by its author/owner ...shows in the top 5 results or as a featured result for relevant searches ...offers 'did you mean' search prompts for common misspellings ...is located in the section where visitors are most likely to look for it …is offered as a suggested link from other, similar topics in the site …has a navigation label which can be instantly understood ...conveys its purpose clearly to users and search engines via the title ...has a URL which can be typed in or dictated, with no acronyms ...always retains the same URL as when it was first published ...is preserved for posterity as part of national public records ...contains links that all work, even when pages are moved or deleted ...uses the same words that visitors use when searching and scanning …has a consistent look and feel with other pages of the same type …uses a three-column layout unless it contains wide tables or images

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...deals with a subject which is current ...has been approved for release ...is receiving respectable traffic levels ...is comprehensive ...has a current content owner ...can be found by searching ...can be found if misspelt ...can be found by browsing …is promoted from other relevant pages ...has a clear 'short title' in the left nav ...has a clear 'long title' ...has a memorable URL ...has not changed its URL ...has copied to the National Archives ...has not caused broken inward links ...uses popular keywords in the text

Findability and usability

Layout and template New £ …is in the right template for its type New £ …has a suitable number of columns Editorial style and impact New/review £ ...is in plain English New/review £ ...defines abbreviations on first use New/review £ ...uses an appropriate tone of voice New/review £ ...has a clear summary/first sentence New/review £ …is structured with headings and lists New/review £ ...uses images and media effectively New/review £ ...uses formatting effectively New/review £ ...is concise, using short sentences

...can be understood without specialist language or prior knowledge ...uses a friendly tone consistent with content elsewhere on the site ...makes its point and purpose clear in the first 30-50 words ...can be scanned quickly by the reader for meaning and structure ...is visually appealing and engaging ...breaks up content with italics, pull quotes and bold – but sparingly ...can be read and understood quickly, with simple language and no redundant words or irrelevant detail

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All pages
New/review New/review New/review New/review New/review

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...is not excessively long overall ...contains no misspelled words …contains no grammatical errors ...uses capitalisation appropriately ...uses house date and numbers style

...can be read and understood quickly, with simple language and no redundant words or irrelevant detail ...is spelt correctly in UK English to house style …is grammatically correct UK English to house style ...avoids misleading the eye with unnecessary use of capital letters ...contains dates and numbers in a format that is easy to read ...provides public datasets (if any) in a linked open format for re-use ...can be subscribed to by email and/or RSS feeds if frequently updated ...reliably alerts subscribers to significant updates but not minor edits ...makes it easy for readers to bookmark and share the URL …encourages interaction, feedback and engagement with the topic …presents useful/interesting content from other sources in the sidebar ...contains links that all work, even when pages are moved or deleted …contains links that describe what is being linked to (never 'click here!') ...helps readers go to directly relevant content whenever it's mentioned ...helps readers see tangentially relevant content they may also like ...helps people find related content we publish to other gov sites ...helps people understand who does what in our organisation ...presents a recent history of pertinent official announcements …can be scanned quickly by the reader for any downloadable files …provides PDF files (if any) in a bookmarked, fully accessible form …provides files (if any) at small enough sizes for low bandwidth users

Syndication, interaction and re-use New/review £ …encourages re-use of data (if any) New/review Review New/review New/review New/review

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...has appropriate syndication options ...has correct minor/major change flag ...has appropriate sharing options …provides appropriate social media tools …includes well-chosen sidebar panels

Links and contextual information New/review £ ...contains no broken links New/review £ …uses titles of target pages as link text New/review New/review New/review New/review New/review New/review New/review New/review Metadata New/review New/review New/review New/review

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…provides thorough inline links ...provides well-chosen sidebar links ...signposts content on gov supersites ...shows relevant contacts/ministers ...links news, speeches, publications

Files and downloads

£ …provides clear links to any downloads £ …provides accessible PDFs (if any) £ …contains no oversized files £ £ £ £
...contains relevant keyword metadata ...has relevant IPSV subject term(s) …has meaningful description metadata …has a suitable review date, max 1 year

...conforms to the eGMS government metadata standard and can be indexed by the website software and other systems in multiple ways ...is reviewed regularly (every 6-12 months) by its author/owner ...has written copyright clearances for all content from 3rd parties ...does not discriminate against any visitor irrespective of ability ...conforms to AA level accessibility against WCAG 2.0

Legal and technical New/review £ ...has appropriate copyright clearances New/review £ ...provides text alternatives for media New/review £ ...passes Wave accessibility check

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All pages
New/review New

£ ...passes W3C validation £ ...is available in Welsh if applicable

...is written in valid XHTML1.0 and CSS 2.0 …does not discriminate and complies with the Welsh Language Scheme

FOR POLICY PAGES When Check that the policy page... New/review £ ...warrants an entry in the policy listing New/review £ ...has appropriate syonymn titles New/review £ ...has appropriate 'theme' metadata FOR PUBLICATIONS When Check that the publication New £ ...has a unique reference number (URN) New/review £ ...is an accessible, bookmarked PDF New/review £ ...is appropriately branded & designed New/review £ ...is optimised for downloading online FOR CONSULTATIONS When Check that the consultation New £ …is approved by Better Regulation New £ ...has correct opening and closing dates New £ ...has full, accurate contact details New £ …has correct RDFa data New £ ...provides a meaningful abstract New £ ...has all consultation files(s) attached New £ ...has the impact assessment attached Review £ ...has the response document attached

Record any feedback…

The perfect policy page... ...is a significant, discrete programme, initiative or area of work ...can be found under all A-Z letters where users may be looking for it ...can be found under all Themes where users may be looking for it

Record any feedback…

The perfect publication… ...is catalogued in BIS systems and deposited in the British Library ...is tagged for screen readers and bookmarked for online navigation ...uses the corporate front cover, back page and boilerplate ...is a small enough file size to download on slow bandwidths

Record any feedback…

The perfect consultation… …conforms to the consultation code of best practice ...makes it clear when the period for submitting repiles starts and ends ...provides multiple ways for people to respond in writing and online …is marked up in RDFa for indexing on Directgov and elsewhere ...states clearly what the consultation is about and who it's for …provides consultation documents that are easy to download and print …is updated with the government response when available

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Media sizes
Media type Images in regular slots Homepage primary story Homepage secondary story Homepage tertiary story/feature Minister – main Minister – small Consultation front cover Publication front cover Partner logo Images in the body of pages Summary box image Thumbnail Medium Large (full width) Images in sidebar panels Thumnbail Full width Embeddable media Youtube video Scribd publication Flickr set/library Etc. Dimensions

313 x 251 (check 310 x 310 and any height) 211 x 205 (check 210 x 210 and any height) 277 x 84 (check 275 x 85 and align left/ right combos) 210 x 210 175 x 175 135 x 190 135 x 190 Any width x 45 (check a few partner logos)

100px x 100px 100px x 100px 250px wide x (height determined by aspect ratio) 450px wide x (height determined by aspect ratio)

75 x Any height 225 x Any height

Use Rich text editor control Use Rich text editor control Use Rich text editor control

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Media sizes
File size & format Alignment

Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png

Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png Web optimised jpg/gif/png

Aligned left Aligned right Aligned right No aligment

Web optimised jpg/gif/png Web optimised jpg/gif/png

Aligned right No aligment

Max 15MB?

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