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Confidential

THE COMPASS
WE ARE UNILEVER

BEHAVIOURS

VISION

WE WORK TO CREATE A BETTER FUTURE EVERY DAY


We are a
successful,
growing,
sustainable
business

We focus on
consumers and
customers with
a bias for action

We help people feel good, look good and get more out of life with brands
and services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to
a big difference for the world.
We will develop new ways of doing business that will allow us to double
the size of our company while reducing our environmental impact.

Our first priority is to our consumers, then customers, employees and communities.
When we fulfil our responsibilities to them, our shareholders will be rewarded.
We will win through a growth mentality and a positive approach to all
our stakeholders, based on clear accountability and bias for action.

PRIORITIES

WHERE WE WILL WIN

Win share and grow volume in every category and country

HOW WE WILL WIN

NON-NEGOTIABLES

Winning with
brands and
innovation

Winning in the
marketplace

Winning
through
continuous
improvement

Winning
with people

Deliver superior products, design, branding and marketing

Bigger, better, faster innovations

Appeal to more consumers across needs and price points

Lead market development

Win with winning customers

Be an execution powerhouse

Lean, responsive and consumer led value chain

Drive return on brand support

Agile, cost competitive organisation

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Organisation and diverse talent pipeline ready to match our growth ambitions

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Performance culture which respects our values

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Leverage our operating framework for competitive advantage

Confidential

THE STANDARDS OF LEADERSHIP


1

GROWTH MINDSET
This is competitive leadership. Taking the lead in the marketplace versus following. Its a positive attitude about
the companys futureglass half-fullbut its realistic. Its passion for winning. Winning defined as gaining market
share.
Its placing a fresh emphasis on innovationchallenging the status quo.

CONSUMER AND CUSTOMER FOCUS


This is purpose-driven leadership. Its externally focusedon consumers, on customers. First take care of
consumers and customers; financial performance will follow. Its a heightened passion for the consumer: I firmly
believe in improving the lives of consumers. Its bringing the voice of the consumer and the customer into
everything we do. Its seeing our brands through their eyes.

BIAS FOR ACTION


This is action-driven leadership: This is what I will do. Its speed and sense of urgency in making decisions. But it
needs to be thoughtful action; intelligent risk-taking. Also its not wasting time on bureaucracyits output that
counts. And its simplifying my agenda, carefully choosing prioritiesand not taking on too much.

ACCOUNTABILITY AND RESPONSIBILITY


This is performance-driven leadership: I will deliver against KPIs, holding myself to the highest standards. I will
also hold other people accountablefirst by setting clear expectations and then by telling them if they are on the
right path. Its staring reality in the eyedoing it with numbers. Its taking responsibility for Unilevers overall
performance, not just by delivering my results but by helping other people deliver their results. Finally, its
personally driving change and using operational discipline to deliver on the promise.

BUILDING TALENT AND TEAMS


This is people-driven leadership. Its passion for people. Its having the best people in the right positions, whatever
the persons gender or background. Its giving people plenty of room to do their part, and recognizing them for their
contributions. Its investing in peoples developmentgiving them feedback and challenging work. Its also
constantly challenging myself to grow and improve. And its building aligned, cohesive teams that pull together to
win.

19th Nov 2009